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How to Make New Technology Relevant to Customers, WTF UK is Content Marketing, November 2016

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David Parkinson at WTF UK in London November 2016

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How to Make New Technology Relevant to Customers, WTF UK is Content Marketing, November 2016

  1. 1. HOW TO MAKE NEW TECHNOLOGY RELEVANT TO CONSUMERS: Content marketing as – taking the content to the consumer and creating deep lasting engagement t: @daveparkinson
  2. 2. “Thumb stopping moments”
  3. 3. James O’Brian – Mashable “The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.”
  4. 4. VR for PR?
  5. 5. MVP Success? Define the parameters Describe the problem(s) you want to solve Develop disruption methods Find the right partners Get buy in budget Break things Fail, pivot, do it again etc.
  6. 6. Kaizen
  7. 7. We innovate Digital: Strategy | Transformation | Experiential Aglobal digital consultancy dedicatedtohelping brands andagencies do world class digitalwith real expertise @DaveParkinson @BraveAndHeart

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