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 Innovation & performance le point de vue du Social Media Club #tddigitalday
Td Digital day #tddigitalday 2
Welcome A few words about me And muchmuch more about… #tddigitalday
Watch out ! (you may want to think of something else) Boring part coming… #tddigitalday Credentials: Jill Greenberg – Monkey Portraits
5 Innovation through a value creationprism Enhance or rebuild your value proposal to maximize value creation Value captured by the customer Price Customers’ experience of yourproduct/service Value captured by the firm = perceivedbenefits – perceived sacrifices Credentials: Jill Greenberg – Monkey Portraits #tddigitalday
Issues to focus on 6 How to identifythose value creation levers? How to capture (ahem, share) the additional value created? How to implement and industrializethose innovations? Credentials: Jill Greenberg – Monkey Portraits #tddigitalday
Wake up Boring part: check! Credentials: Jill Greenberg – Monkey Portraits #tddigitalday
What have weseenrecentlyaround Display ads CRM & next email marketing generation SoLoMoCo Web2Shop Mobile marketing Online performance marketing And otherstuffs… 8 And what can we draw from these trends ? #tddigitalday
“A Coperni-what revolution?” Display ads are back #tddigitalday 9
Back to the good ol’ days? - 8,4% + 5,8 % + 11,1 % + 18,8 % - 1,1% - 8,9% + 18,8% + 12% + 9,1% + 15% And the CPM model brought back from the dead ? Sources: SRI, IAB, Kantar Media, Satellinet #tddigitalday 10
Significant evolutions account for this “display revival” New formats/models… - 8,4% + 5,8 % Includes Banners Sponsored links (exceptedsearch) Content integration Sponsoring Ads in NL Videos + 11,1 % + 18,8 % - 1,1% - 8,9% + 18,8% + 12% + 9,1% + 15% …technology-enabled #tddigitalday Sources: SRI, IAB, Kantar Media, Satellinet #tddigitalday 11
Performance-based advertisingwill keep on growing… Emerging countries will follow western advertising trends:  CPM will vanish and performance will dominate Internet ad revenues in the U.S. by pricing model, 2005–2010 Performance CPM Hybrid Local search engines will enable this performance revolution Sources: IAB US #tddigitalday 12
Enabled by sophisticatedanalytics #tddigitalday
And recentterritories to conquer #tddigitalday
Disintermediation/consolidation…Seriously? Source :  LumaPartners #tddigitalday
“Consumers don’t go online any more — they are online.”  The  multidevice, multiconnection world #tddigitalday
Mobile devices will be the main Internet access point 2020 Population 7.6 bn   2020 Internet mobile users 2.5 bn By 2015, people will more likely access the Internet while on the move, rather than from a desktop computer. Sources: U.N Telecom Agency, TomiAhonen Consulting, KPCB #tddigitalday
More generally, use of connected devices will explode 2010 2020 12,5 billion 50 billion Connected devices Connected devices per person 1,8 6,6 Laptop Phone TV Console E-reader Sensor Tablet Sources: Cisco IBSG, Wikibon #tddigitalday 18
Social commerce is here andgrowing rapidly everywhere in the world Social commerce is e-commerce leveraging value derived from social layer data. Best practices are spreading all over the world. Customer oriented Marketing oriented Product oriented Recommendations / Reviews Content filtering Customer acquisition Buzz-Monitoring Customer Analysis Business Intelligence Estimate of Social Commerce Market Size ($ bn) CAGR (2011-2015): 57%   Sources: Booz Allen, Tuck School of Business at Dartmouth #tddigitalday 19
Recent trends will expand internationally…  So Lo Mo Social Local Mobile Due to current massive use of mobile social networks, SoLoMo phenomenon will be huge in emerging countries Users who have used a micro-blogging service in the past month by region (2011) Some already very strong actors in emerging countries: China India Sources: globalwebindex 2011 #tddigitalday 20
And across the wealthiest sectors…  So Lo Mo Co Social Local Mobile Commerce 74% have purchased as a result of using their smartphone while shopping. 79% of smartphone Internet users use their smartphones to help with shopping 79% of smartphone users want mobile coupons Source: Google User Behavior Study 2010 #tddigitalday 21
But if a SoLoMoCo world looks like this… 1 3 4 5 6 2 Surfing on cosmopolitan.com, she sees a picture of a famous movie star and the bag her friend Jennifer told her about a few days ago. … and/or sent a special offer, to be used in store, depending on their location and preferences.  Rachel is passionate about fashion. She loves talking about her latest good deals and shopping spree. Through Facebook, Rachel sends Jenifer an affiliate link to buy the bag on Amazon.com Jenifer buys the bag. Rachel earns $30 (affiliation rates). Accessing Rachel’s social graph, Amazon.com targets Rachel’s 25 women friends who are likely to buy the bag. They are shown a personalized ad… #tddigitalday 22
… whose pockets are going to be filled up? The example of Baidu Seamless integration Baidu search Baidu Browser Baidu Youa(local search) Baidu apps Baidu Yi (O.S.) Vertical integration Baidu Phone (Partnership with Dell) #tddigitalday 23
… just sayin’… Loyalty, rewards, and gift cards Integrate loyalty cards and rewards into every transaction Transactions Accept payment with one click online and NFC contactless offline Offers Deliver targeted local coupons to users, track both online and offline conversions Source :  Google #tddigitalday
Fatalist Pierre-Yves is fatalist Yesterday Today Baidu Yi Baidu phone Shoes? Clothes? Food? Tomorrow Furniture? Make-up? Accessories?  #tddigitalday
“Getting the old lady a new dress.”  Cracking the email marketing industry #tddigitalday 26
72% ofcompanies rate email marketing as “excellent”(26%) or“good”(46%) in terms of ROI Apart from search engine optimization (73%), this is higher than any other marketing channel Econsultancy / Adestra Email Marketing Industry Census, March 2011, 850 respondents #tddigitalday
No need of the latest trends? How well does your company integrate email activity with the following areas? Or justlaggingbehind? Econsultancy / Adestra Email Marketing Industry Census, March 2011, 850 respondents #tddigitalday
Any candidates? Cloud data storage Software providers Networks #tddigitalday
Thankyou! #tddigitalday
Pierre-yves.platini@fabernovel.com @fabernovel www.fabernovel.com #tddigitalday 31

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Tddigitalday 2011 Innovation et performance, le point de vue du Social Media Club

  • 1.  Innovation & performance le point de vue du Social Media Club #tddigitalday
  • 2. Td Digital day #tddigitalday 2
  • 3. Welcome A few words about me And muchmuch more about… #tddigitalday
  • 4. Watch out ! (you may want to think of something else) Boring part coming… #tddigitalday Credentials: Jill Greenberg – Monkey Portraits
  • 5. 5 Innovation through a value creationprism Enhance or rebuild your value proposal to maximize value creation Value captured by the customer Price Customers’ experience of yourproduct/service Value captured by the firm = perceivedbenefits – perceived sacrifices Credentials: Jill Greenberg – Monkey Portraits #tddigitalday
  • 6. Issues to focus on 6 How to identifythose value creation levers? How to capture (ahem, share) the additional value created? How to implement and industrializethose innovations? Credentials: Jill Greenberg – Monkey Portraits #tddigitalday
  • 7. Wake up Boring part: check! Credentials: Jill Greenberg – Monkey Portraits #tddigitalday
  • 8. What have weseenrecentlyaround Display ads CRM & next email marketing generation SoLoMoCo Web2Shop Mobile marketing Online performance marketing And otherstuffs… 8 And what can we draw from these trends ? #tddigitalday
  • 9. “A Coperni-what revolution?” Display ads are back #tddigitalday 9
  • 10. Back to the good ol’ days? - 8,4% + 5,8 % + 11,1 % + 18,8 % - 1,1% - 8,9% + 18,8% + 12% + 9,1% + 15% And the CPM model brought back from the dead ? Sources: SRI, IAB, Kantar Media, Satellinet #tddigitalday 10
  • 11. Significant evolutions account for this “display revival” New formats/models… - 8,4% + 5,8 % Includes Banners Sponsored links (exceptedsearch) Content integration Sponsoring Ads in NL Videos + 11,1 % + 18,8 % - 1,1% - 8,9% + 18,8% + 12% + 9,1% + 15% …technology-enabled #tddigitalday Sources: SRI, IAB, Kantar Media, Satellinet #tddigitalday 11
  • 12. Performance-based advertisingwill keep on growing… Emerging countries will follow western advertising trends: CPM will vanish and performance will dominate Internet ad revenues in the U.S. by pricing model, 2005–2010 Performance CPM Hybrid Local search engines will enable this performance revolution Sources: IAB US #tddigitalday 12
  • 14. And recentterritories to conquer #tddigitalday
  • 16. “Consumers don’t go online any more — they are online.” The multidevice, multiconnection world #tddigitalday
  • 17. Mobile devices will be the main Internet access point 2020 Population 7.6 bn 2020 Internet mobile users 2.5 bn By 2015, people will more likely access the Internet while on the move, rather than from a desktop computer. Sources: U.N Telecom Agency, TomiAhonen Consulting, KPCB #tddigitalday
  • 18. More generally, use of connected devices will explode 2010 2020 12,5 billion 50 billion Connected devices Connected devices per person 1,8 6,6 Laptop Phone TV Console E-reader Sensor Tablet Sources: Cisco IBSG, Wikibon #tddigitalday 18
  • 19. Social commerce is here andgrowing rapidly everywhere in the world Social commerce is e-commerce leveraging value derived from social layer data. Best practices are spreading all over the world. Customer oriented Marketing oriented Product oriented Recommendations / Reviews Content filtering Customer acquisition Buzz-Monitoring Customer Analysis Business Intelligence Estimate of Social Commerce Market Size ($ bn) CAGR (2011-2015): 57% Sources: Booz Allen, Tuck School of Business at Dartmouth #tddigitalday 19
  • 20. Recent trends will expand internationally… So Lo Mo Social Local Mobile Due to current massive use of mobile social networks, SoLoMo phenomenon will be huge in emerging countries Users who have used a micro-blogging service in the past month by region (2011) Some already very strong actors in emerging countries: China India Sources: globalwebindex 2011 #tddigitalday 20
  • 21. And across the wealthiest sectors… So Lo Mo Co Social Local Mobile Commerce 74% have purchased as a result of using their smartphone while shopping. 79% of smartphone Internet users use their smartphones to help with shopping 79% of smartphone users want mobile coupons Source: Google User Behavior Study 2010 #tddigitalday 21
  • 22. But if a SoLoMoCo world looks like this… 1 3 4 5 6 2 Surfing on cosmopolitan.com, she sees a picture of a famous movie star and the bag her friend Jennifer told her about a few days ago. … and/or sent a special offer, to be used in store, depending on their location and preferences. Rachel is passionate about fashion. She loves talking about her latest good deals and shopping spree. Through Facebook, Rachel sends Jenifer an affiliate link to buy the bag on Amazon.com Jenifer buys the bag. Rachel earns $30 (affiliation rates). Accessing Rachel’s social graph, Amazon.com targets Rachel’s 25 women friends who are likely to buy the bag. They are shown a personalized ad… #tddigitalday 22
  • 23. … whose pockets are going to be filled up? The example of Baidu Seamless integration Baidu search Baidu Browser Baidu Youa(local search) Baidu apps Baidu Yi (O.S.) Vertical integration Baidu Phone (Partnership with Dell) #tddigitalday 23
  • 24. … just sayin’… Loyalty, rewards, and gift cards Integrate loyalty cards and rewards into every transaction Transactions Accept payment with one click online and NFC contactless offline Offers Deliver targeted local coupons to users, track both online and offline conversions Source : Google #tddigitalday
  • 25. Fatalist Pierre-Yves is fatalist Yesterday Today Baidu Yi Baidu phone Shoes? Clothes? Food? Tomorrow Furniture? Make-up? Accessories? #tddigitalday
  • 26. “Getting the old lady a new dress.” Cracking the email marketing industry #tddigitalday 26
  • 27. 72% ofcompanies rate email marketing as “excellent”(26%) or“good”(46%) in terms of ROI Apart from search engine optimization (73%), this is higher than any other marketing channel Econsultancy / Adestra Email Marketing Industry Census, March 2011, 850 respondents #tddigitalday
  • 28. No need of the latest trends? How well does your company integrate email activity with the following areas? Or justlaggingbehind? Econsultancy / Adestra Email Marketing Industry Census, March 2011, 850 respondents #tddigitalday
  • 29. Any candidates? Cloud data storage Software providers Networks #tddigitalday

Editor's Notes

  1. Emerging a tjssuivi les marches occidentauxsur la pubBaidu: payement CPC/Biding enchereYandex* Industrialized and disintermediated ad buying (AdExchange). * CPM's footprint will decrease, while performance models (CPL, CPA, CPO…) will dominate. Slide with adv market.* Behavioral targeting will improve* Mobile advertising
  2. 850 respondents539 company email marketers230 supplier respondents (ESPs/agencies)