Maruti Suzuki is the leader in the Indian car market, commanding over 50% of car sales. It started as a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Over the years, it has expanded its production capacity, product lineups, and sales and service networks to become the largest car manufacturer in India with high exports worldwide. It aims to provide affordable and high-quality cars with low maintenance costs to Indian customers.

1. The
MARUTI
Story
THE MARUTI STORY 1

2. THE MARUTI STORY 2

3. About Maruti
• Leader of the Indian car market
• Capacity
• Many brands
THE MARUTI STORY 3

4. THE MARUTI STORY 4

5. • Highest producer
• Highest sales
• Large export
THE MARUTI STORY 5

6. THE MARUTI STORY 6

7. • commands more than 50% of cars in
india
• Renamed as maruti suzuki india limited
• In 80’s , there are few competitors
THE MARUTI STORY 7

8. THE MARUTI STORY 8

9. • Employment
• Satisfaction
• NSE & BSE
THE MARUTI STORY 9

10. THE MARUTI STORY 10

11. Revenue
(Rs. In millions)
Year Net Sales Year Net Sales
2006-07 1,45,922 2009-10 3,01,198
2007-08 1,78,603 2010-11 3,58,490
2008-09 2,03,583 2011-12 3,47,059
THE MARUTI STORY 11

12. Net sales and PAT
THE MARUTI STORY 12

13. facilities
Gurgaon facility
K series plant
Maneswar facility
Suppliers park
THE MARUTI STORY 13

14. Network
THE MARUTI STORY 14

15. THE MARUTI STORY 15

16. Road safety
• National road safety mission
• Institute of driving and traffic research
• Maruti driving school
THE MARUTI STORY 16

17. THE MARUTI STORY 17

18. Sales volume
THE MARUTI STORY 18

19. Journey…
•Principle of give
•Contribution
•High quality, value for money
THE MARUTI STORY 19

20. THE MARUTI STORY 20

21. Stakeholders
• Partnership approach
• Prosperity and wellbeing
• Fuel for growth

23. Enviornment
• Enviornment friendly products
• Profitability
• Reduce,recycle,reuse
• Cost savings
THE MARUTI STORY 23

24. THE MARUTI STORY 24

25. THE MARUTI STORY 25

26. THE MARUTI STORY 26

27. CSR policy
• Shareholder’s wealth
• Sustained growth
• Ahead of law, welfare of employees
• business pratices
THE MARUTI STORY 27

28. P & L ratios
THE MARUTI STORY 28

29. THE MARUTI STORY 29

30. Exports
• Over one million units
• Western markets
• Over 125 countries
• business award
THE MARUTI STORY 30

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32. Motor sports
• Promotion
• Rallying Thrill, joy for all
• Promote safe driving
THE MARUTI STORY 32

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34. Raid-de-himalaya
• Toughest and demanding
• Oldest and listed in FIM
• Abroad Participation
• Xtreme, adventure,bikes extreme
THE MARUTI STORY 34

35. THE MARUTI STORY 35

36. Desert storm
•Thar desert
•Six day rally
•Covers 300 kms.
THE MARUTI STORY 36

37. THE MARUTI STORY 37

38. • Interiors of Gujrat,Rajasthan
• Adventure ,thrill & excitement
• Skills of drivers, ruggedness
• Partnership with northern motorsport
THE MARUTI STORY 38

39. Autocross
• Major cities
• Controlled enviornment
• Sense of timing, judgement, vehicle
handling patterns
THE MARUTI STORY 39

40. THE MARUTI STORY 40

41. Autocard
• Loyalty card
• Rewards program
• 4% value back..
THE MARUTI STORY 41

42. • Discount on exchange
• Rewards for referral
• Complimentary gift vouchers
THE MARUTI STORY 42

43. Whistle blower policy
• Security
• Fearless enviornment
• Unethical behaviour,fraud
• Violation of ethics
THE MARUTI STORY 43

44. Why maruti ?
• No.1 in customer satisfaction
• Wider choice
• Largest network
THE MARUTI STORY 44

45. THE MARUTI STORY 45

46. • Largest service network
• Low maintenance cost
• Fuel efficient
THE MARUTI STORY 46

47. THE MARUTI STORY 47

48. Joint venture
•Search for collibration
•Negotiation
•Finally suzuki was selected
THE MARUTI STORY 48

49. THE MARUTI STORY 49

50. Marketing strategy
• Car for everyone
• No.1 in after sales service
• Provide insurance
THE MARUTI STORY 50

51. THE MARUTI STORY 51

52. • Relates to common man
• Driving school
THE MARUTI STORY 52

53. Competitors
• Hyundai
• Tata motors
• Mahindra & Mahindra
THE MARUTI STORY 53

54. THE MARUTI STORY 54

55. • Toyota
• Honda
• Genral motors
• Ford
THE MARUTI STORY 55

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57. Company at a glance
• Silver jubilee
• 722,144 domestic sales in 2008-09
• 70,023 exports sales in 2008-09
THE MARUTI STORY 57

58. THE MARUTI STORY 58

59. • Rs. 12,187 million rewarded profit
• 15 models with over 100 variants
• 19 component joint venture
THE MARUTI STORY 59

60. Success
• Equity increase
d)1987- from 26 to 40 %
f) 50 % in 1992
THE MARUTI STORY 60

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62. THE MARUTI STORY 62

63. Bibliography
• Book- the maruti story
• Maruti suzuki official website
• Business today magazine
THE MARUTI STORY 63

64. THE MARUTI STORY 64