Strategic Business Management - Swades Tractors
•Download as PPTX, PDF•
1 like•729 views
This presentation helps you to know about the strategy used by the swades tractors in sri lanka. This presentation talks about the TOWS analysis, Competitive profile matrix of competitors, and other strategies used by the swades tractor and suggested some of the strategic options for swades tractor.
Report
Share
Report
Share
Recommended
Segmentation, Targeting and Positioning at an Election
The document discusses segmenting voters for a political campaign. It proposes segmenting the constituency by geographic region, age, past voting habits, and beliefs/values. The key segments identified are: people aged 18-35 living in developed areas with high voter turnout who share the candidate's beliefs; people aged 35-60 in developed high turnout areas; and people aged 60+ in developed high turnout areas. Marketing plans target these groups through social media, TV/newspapers, rallies, and home visits. Groups with different beliefs or low turnout will receive less focus.
Building a Buyer Centric Franchise Recruitment Process
This document discusses building an effective buyer-centric recruitment process for franchises from lead generation to signing a deal. It outlines the franchise buyer journey, noting that 67% of buying decisions are made digitally. It breaks the journey down into phases from top of the research funnel to backend recruitment process. It emphasizes using targeted content to educate and empower buyers at each stage, especially self-directed early stages. The document provides examples of content and strategies for different phases of the buyer journey to influence buyers and move them through the process.
Corporate Gifting Solution
Giftxoxo provides a one stop solution covering the entire gamut of corporate gifting. We don’t’ act like mere vendors but work with you as gifting consultants. We assist you in suggesting the right gift for your requirements and fitting your budgets. We provide personalization of gifts wherever required. We have a good team which handles gift planning, packaging and logistics. We strive to make sure that you are wowed with the experience you have with us.
Giftxoxo.com is a gifting platform which enables Personal and Corporate Gifting. We are a team of young and dynamic professionals committed to deliver customer delight everytime. We are working with more than 150 clients across India. We deliver a wide range of gift items to across India. Our head office is in Bangalore and branch offices are in Delhi, Mumbai, Raipur, Kolkata and Jamshedpur. We cater to both corporate (B2B) and personal (B2C) gift requirements.
Spotify Brand Audit IMC 613
This document provides a brand audit of Spotify, analyzing various aspects of the brand from both Spotify's and consumers' perspectives. It finds that while Spotify has over 75 million active users globally, it lags behind competitors like Pandora in areas like brand awareness and market share in the US. The document recommends that Spotify improve its market share by growing both its free and premium user bases. It also suggests boosting brand awareness through multi-platform advertising campaigns to help Spotify better compete against industry leaders and maintain its growth.
How I have reached brand resonance with Nescafe
Nescafe is known as an iconic, mature, functional and reliable coffee brand that is affordable for everyone worldwide. The author has an emotional attachment to Nescafe and believes it is superior to other coffee brands due to its great taste, reliability, and ability to make them feel alive and refreshed. They are loyal to Nescafe and would choose it over other brands even if the price increased.
Inbound Marketing The Art of Not Sucking - The Content Marketing Show
My presentation from the Content Marketing Show. How Inbound Marketing can all help us marketers to suck a little less in the content we produce.
Marketing Proposal For Brand Promotion PowerPoint Presentation Slides
If your company needs to submit a Marketing Proposal For Brand Promotion PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Q6dsmL
Using Celebrities in Advertising
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Discover more about using Celebrities in Advertising.
About Dennis Toh
Dennis Toh is a Bi-lingual Model Actor who has been featured frequently on Singapore's Media; Print, Radio and Broadcast.
Being a Mass Communications Master Graduate with the Nanyang Technological University, Wee Kim Wee School of Communications & Information, Dennis has a strong passion in the areas of acting, modeling, hosting & producing.
Dennis was one of the Top 12 Singapore Finalists of Singapore Star Search 2001.
As a model, he has represented brand campaigns for Manulife, Dester Beer, Zendic Plus, Singtel, Starhub, Eu Yang Sang, KFC, Redmart, Vitagen, Philips, Wheelock Place and Guinness Stout.
He has recently acted for two mediacorp programmes: A Lonely Fish by Toggle and Babies on Board for Channel 8.
Dennis Toh is also an entrepreneur (Feet Haven Reflexology LLP and The Influencer Network Communications Pte Ltd), a University Lecturer with Curtin Singapore and MDIS, and a Financial Consultant.
He is planning his new book '101 ways to get publicity' and a play titled '我的爱OT’
Recommended
Segmentation, Targeting and Positioning at an Election
The document discusses segmenting voters for a political campaign. It proposes segmenting the constituency by geographic region, age, past voting habits, and beliefs/values. The key segments identified are: people aged 18-35 living in developed areas with high voter turnout who share the candidate's beliefs; people aged 35-60 in developed high turnout areas; and people aged 60+ in developed high turnout areas. Marketing plans target these groups through social media, TV/newspapers, rallies, and home visits. Groups with different beliefs or low turnout will receive less focus.
Building a Buyer Centric Franchise Recruitment Process
This document discusses building an effective buyer-centric recruitment process for franchises from lead generation to signing a deal. It outlines the franchise buyer journey, noting that 67% of buying decisions are made digitally. It breaks the journey down into phases from top of the research funnel to backend recruitment process. It emphasizes using targeted content to educate and empower buyers at each stage, especially self-directed early stages. The document provides examples of content and strategies for different phases of the buyer journey to influence buyers and move them through the process.
Corporate Gifting Solution
Giftxoxo provides a one stop solution covering the entire gamut of corporate gifting. We don’t’ act like mere vendors but work with you as gifting consultants. We assist you in suggesting the right gift for your requirements and fitting your budgets. We provide personalization of gifts wherever required. We have a good team which handles gift planning, packaging and logistics. We strive to make sure that you are wowed with the experience you have with us.
Giftxoxo.com is a gifting platform which enables Personal and Corporate Gifting. We are a team of young and dynamic professionals committed to deliver customer delight everytime. We are working with more than 150 clients across India. We deliver a wide range of gift items to across India. Our head office is in Bangalore and branch offices are in Delhi, Mumbai, Raipur, Kolkata and Jamshedpur. We cater to both corporate (B2B) and personal (B2C) gift requirements.
Spotify Brand Audit IMC 613
This document provides a brand audit of Spotify, analyzing various aspects of the brand from both Spotify's and consumers' perspectives. It finds that while Spotify has over 75 million active users globally, it lags behind competitors like Pandora in areas like brand awareness and market share in the US. The document recommends that Spotify improve its market share by growing both its free and premium user bases. It also suggests boosting brand awareness through multi-platform advertising campaigns to help Spotify better compete against industry leaders and maintain its growth.
How I have reached brand resonance with Nescafe
Nescafe is known as an iconic, mature, functional and reliable coffee brand that is affordable for everyone worldwide. The author has an emotional attachment to Nescafe and believes it is superior to other coffee brands due to its great taste, reliability, and ability to make them feel alive and refreshed. They are loyal to Nescafe and would choose it over other brands even if the price increased.
Inbound Marketing The Art of Not Sucking - The Content Marketing Show
My presentation from the Content Marketing Show. How Inbound Marketing can all help us marketers to suck a little less in the content we produce.
Marketing Proposal For Brand Promotion PowerPoint Presentation Slides
If your company needs to submit a Marketing Proposal For Brand Promotion PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Q6dsmL
Using Celebrities in Advertising
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Discover more about using Celebrities in Advertising.
About Dennis Toh
Dennis Toh is a Bi-lingual Model Actor who has been featured frequently on Singapore's Media; Print, Radio and Broadcast.
Being a Mass Communications Master Graduate with the Nanyang Technological University, Wee Kim Wee School of Communications & Information, Dennis has a strong passion in the areas of acting, modeling, hosting & producing.
Dennis was one of the Top 12 Singapore Finalists of Singapore Star Search 2001.
As a model, he has represented brand campaigns for Manulife, Dester Beer, Zendic Plus, Singtel, Starhub, Eu Yang Sang, KFC, Redmart, Vitagen, Philips, Wheelock Place and Guinness Stout.
He has recently acted for two mediacorp programmes: A Lonely Fish by Toggle and Babies on Board for Channel 8.
Dennis Toh is also an entrepreneur (Feet Haven Reflexology LLP and The Influencer Network Communications Pte Ltd), a University Lecturer with Curtin Singapore and MDIS, and a Financial Consultant.
He is planning his new book '101 ways to get publicity' and a play titled '我的爱OT’
General Mills, Inc.: Yoplait Custard-Style Yogurt
1) The document discusses General Mills' consideration of launching a new custard-style yogurt product under their Yoplait brand.
2) It examines different options for the marketing mix elements, including positioning it as a dessert, using traditional cups in 4oz sizes, and naming it "Yoplait Custard-Style Yogurt."
3) It recommends conducting both BASES testing and a mini-market test to evaluate the product concept and make decisions before a full launch.
Truearth healthy foods
TruEarth is a healthy food company founded in 1993 that pioneered quality whole grain pastas. In 2006, they successfully launched Cucina Fresca, a line of 60% and 100% whole grain pastas that tapped into the growing demand for healthy home meal replacements. Cucina Fresca succeeded due to its first mover advantage in the healthy pasta space, unmet consumer demand, and its tastier and healthier profile compared to competitors. TruEarth is considering expanding into the pizza market based on Cucina Fresca's brand awareness and the large size of the pizza market, but risks include potential lack of taste and higher perceived price compared to competing indulgence categories.
Nescafe Integrated Marketing Communication Plan
The presentation was a part of our IMC project , describing a proposed communication plan for Nescafe as a brand in India dated March 2014.
The Music Streaming Industry
The document analyzes different music streaming services based on their positioning in the market. It segments the market into categories of "Artist Driven" services like SoundCloud that promote underground artists, "Carefree Listening" services like Pandora for passive background music, "Discounted Listening" services like Apple Music that offer family plans, and "Music Discovery" leaders like Spotify for exploring new music. Through associations and positioning statements, it evaluates the brand personalities of each service. A perceptual map shows how services are perceived along dimensions of new music discovery and carefree listening. It concludes with a quote advocating for a service that promotes full album experiences and music discovery through human interaction rather than algorithms.
What's Next: Customer Experience & Brand Growth
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Business plan
This document provides a business plan for establishing a clothing manufacturing business in Bihar, India. The business will produce designer clothing and accessories tailored for short-height people using local handicraft techniques. It aims to empower local artisans and provide jobs. The plan outlines goals of livelihood security, empowering disadvantaged families, and promoting local arts. It discusses the market opportunity in Bihar's growing textile industry, and outlines organizational structure, production planning, suppliers, machinery needs, implementation schedule, and financial projections. The business aims to enhance personalities through specially designed silhouettes and optical illusions of height.
Liptonicetea1.docx (1)
Lipton Ice Tea is introducing its product to the Indian market. Some key points:
- Lipton was founded in the 19th century in Scotland and is now a dominant global tea brand. It produces iced tea and targets the mass market.
- Lipton Ice Tea provides antioxidants and nutrients. It has less sugar than soft drinks but still offers taste. The drink is a mix of tea, sugar, and peach flavors.
- The company's goal is to provide high quality and tasty refreshment while being healthy. It aims to gain market share and sales growth.
- Key competitors are Nestea and Coca-Cola's iced tea brands. Lipton will aim to offer lower
Crispies branding pepsico fritolays fmcg
Advertising & Brand Management Project in which we understand the recent trends in market with industry analysis and then in depth study of the market leader i.e FritoLays. Then we analyse their ad campaigns. Moving on we create our own Quick Snack brand Crispies with proper SWOT, brand associations and Pricing Strategy. Lastly, we have created our own ad campaign for our brand.
Contadina Pasta & Pizza - nestle
This document summarizes a case study about Nestle Refrigerated Food Company's (NRFC) launch of Contadina Pizza in 1991. The pizza launch aimed to extend the successful Contadina pasta and sauce brand but sales were disappointing. Key issues were a lack of market research, overlooking major frozen pizza competitors, incorrect positioning of the target segment, and price wars that reduced prices 20%. Recommendations include leveraging the family brand's trust, conducting precise research and pricing forecasts, and not assuming pasta users would automatically buy pizza. The launch provides lessons about testing new products before nationwide rollout.
Big ideas define brands. A Nike case study
This is brief demonstration of how Nike transformed their brand and the way they communicate to modernise their image and reconnect with audiences.
Rent the runway
Rent the Runway was founded in 2009 by Jenny Fleiss and Jennifer Hyman to allow women to rent designer dresses online for special occasions at a fraction of the retail price. They tested the concept by renting dresses to Harvard students and found that women enjoyed being able to access expensive dresses at a low cost. The company pivoted to a subscription model where women could rent a variety of designer dresses and expanded their inventory. Rent the Runway now partners with over 550 designer brands and has raised over $541 million in funding. Their main customers are millennial and Gen-Z women looking for trendy designer options without the high prices.
The Creative Brief: An Introduction
The creative brief for advertising students studying strategy and creative. Intro lecture to CM417. Advertising centric for a beginner class.
Brand report card
The document discusses best practices for building and maintaining strong brands. It recommends understanding customers' real desires and perceived value, appealing to customers' imagery and feelings about the brand, setting prices based on quality and consumer value, positioning the brand differently than competitors, maintaining consistency while allowing for change, coordinating sub-brands under an umbrella brand, connecting all marketing activities, understanding what the brand means to consumers, uniquely supporting the brand, and monitoring brand equity through audits and reports. The author is Ankita Derasaria from MICA EDC 09.
Brand Revitalization
This document provides guidelines for revitalizing declining or dead brands. It discusses causes of brand decline such as managerial actions, environmental factors, and competitive actions. The three key elements of brand equity that decline are brand knowledge, the brand's differential effect, and customer responses. Managers must carefully assess if residual brand equity exists to make revival feasible. Successful revivals involve repositioning the brand, investing in it, educating the market, and correcting past mismanagement. Taking a long-term perspective is important, as is focusing on a defined target market.
Netflix marketing plan
It's a complete marketing plan with background and history, situation analysis, marketing strategies and implementation
Sales strategy pepsi tropicana
PepsiCo's sales and distribution strategies for Tropicana juice in Delhi NCR involve three key channels: modern trade, on-premise trade/institutional trade, and traditional trade. Modern trade focuses on large retailers, on-premise trade supplies hotels, restaurants, and airports, and traditional trade serves small shops. Distribution flows from PepsiCo plants to distributors to customers. Sales strategies include flexible ordering for modern trade and discounts up to 50% for modern and institutional trade. PepsiCo aims to ensure distributors earn a healthy 24% return and provides incentives to motivate them.
Harley davidson
The document discusses Harley-Davidson's HOG program and Posse Rides. It provides an overview of HOG, describes Posse Rides as spontaneous long-distance rides, and performs a SWOT analysis of Posse Rides. It then examines how Posse Rides can benefit Harley-Davidson's brand and customer loyalty while increasing profit potential through merchandise sales, sponsorships, and commissions. The document recommends increasing member involvement in route selection, deploying more employee participation, improving feedback collection, and better addressing customer disappointments to maximize the effectiveness and profitability of Posse Rides.
PR Plan via PowerPoint
This document outlines a PR plan to reshape Chick-fil-A's image after an anti-gay controversy. The plan has three main objectives: 1) decrease negative media coverage by 35% by promoting diversity and recycling initiatives, 2) decrease affiliation with Dan Cathy by 20% through employee recognition and a food drive, 3) position Chick-fil-A as the most eco-friendly fast food restaurant. Strategies include diversity picnics, social media campaigns, employee awards, and promoting green building practices. The goal is to make Chick-fil-A known for its diversity, community involvement, and environmental stewardship.
Buyer persona template
This document provides a template for creating and presenting buyer personas. It includes sections on introducing buyer personas, how to present them using a PowerPoint template, and an example of a completed buyer persona called "Sample Sally." The template guides users to include key background details on the persona, demographics, goals, challenges, how the company's product helps solve those challenges, quotes from interviews, common objections, suggested marketing messaging and an elevator pitch. The goal is to help socialize buyer personas across an organization in an easy-to-understand format.
Customer decision journey four seasons
Four Seasons Hotels is an international luxury hotel chain based in Canada that operates 92 five-star properties worldwide. It has been named one of the best companies to work for by Fortune every year since 1998. In 2011, Four Seasons celebrated its 50th anniversary and launched a campaign to plant 10 million trees around the world over the next few years.
Mahindra suv 5
Mahindra & Mahindra Limited is an Indian multinational conglomerate company based in Mumbai, India. It operates in key industries like automotive, farm equipment, information technology, and infrastructure development. Some of its core business activities include automotive, farm equipment, financial services, and information technology. M&M is India's largest SUV maker and has a global presence with subsidiaries around the world.
Quanzen For Indian Automotive Market Support, technical sales, key account ma...
Business Development & Technical Sales support company in Pune, India offering India market entry & business growth support in Automotive sector
More Related Content
What's hot
General Mills, Inc.: Yoplait Custard-Style Yogurt
1) The document discusses General Mills' consideration of launching a new custard-style yogurt product under their Yoplait brand.
2) It examines different options for the marketing mix elements, including positioning it as a dessert, using traditional cups in 4oz sizes, and naming it "Yoplait Custard-Style Yogurt."
3) It recommends conducting both BASES testing and a mini-market test to evaluate the product concept and make decisions before a full launch.
Truearth healthy foods
TruEarth is a healthy food company founded in 1993 that pioneered quality whole grain pastas. In 2006, they successfully launched Cucina Fresca, a line of 60% and 100% whole grain pastas that tapped into the growing demand for healthy home meal replacements. Cucina Fresca succeeded due to its first mover advantage in the healthy pasta space, unmet consumer demand, and its tastier and healthier profile compared to competitors. TruEarth is considering expanding into the pizza market based on Cucina Fresca's brand awareness and the large size of the pizza market, but risks include potential lack of taste and higher perceived price compared to competing indulgence categories.
Nescafe Integrated Marketing Communication Plan
The presentation was a part of our IMC project , describing a proposed communication plan for Nescafe as a brand in India dated March 2014.
The Music Streaming Industry
The document analyzes different music streaming services based on their positioning in the market. It segments the market into categories of "Artist Driven" services like SoundCloud that promote underground artists, "Carefree Listening" services like Pandora for passive background music, "Discounted Listening" services like Apple Music that offer family plans, and "Music Discovery" leaders like Spotify for exploring new music. Through associations and positioning statements, it evaluates the brand personalities of each service. A perceptual map shows how services are perceived along dimensions of new music discovery and carefree listening. It concludes with a quote advocating for a service that promotes full album experiences and music discovery through human interaction rather than algorithms.
What's Next: Customer Experience & Brand Growth
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Business plan
This document provides a business plan for establishing a clothing manufacturing business in Bihar, India. The business will produce designer clothing and accessories tailored for short-height people using local handicraft techniques. It aims to empower local artisans and provide jobs. The plan outlines goals of livelihood security, empowering disadvantaged families, and promoting local arts. It discusses the market opportunity in Bihar's growing textile industry, and outlines organizational structure, production planning, suppliers, machinery needs, implementation schedule, and financial projections. The business aims to enhance personalities through specially designed silhouettes and optical illusions of height.
Liptonicetea1.docx (1)
Lipton Ice Tea is introducing its product to the Indian market. Some key points:
- Lipton was founded in the 19th century in Scotland and is now a dominant global tea brand. It produces iced tea and targets the mass market.
- Lipton Ice Tea provides antioxidants and nutrients. It has less sugar than soft drinks but still offers taste. The drink is a mix of tea, sugar, and peach flavors.
- The company's goal is to provide high quality and tasty refreshment while being healthy. It aims to gain market share and sales growth.
- Key competitors are Nestea and Coca-Cola's iced tea brands. Lipton will aim to offer lower
Crispies branding pepsico fritolays fmcg
Advertising & Brand Management Project in which we understand the recent trends in market with industry analysis and then in depth study of the market leader i.e FritoLays. Then we analyse their ad campaigns. Moving on we create our own Quick Snack brand Crispies with proper SWOT, brand associations and Pricing Strategy. Lastly, we have created our own ad campaign for our brand.
Contadina Pasta & Pizza - nestle
This document summarizes a case study about Nestle Refrigerated Food Company's (NRFC) launch of Contadina Pizza in 1991. The pizza launch aimed to extend the successful Contadina pasta and sauce brand but sales were disappointing. Key issues were a lack of market research, overlooking major frozen pizza competitors, incorrect positioning of the target segment, and price wars that reduced prices 20%. Recommendations include leveraging the family brand's trust, conducting precise research and pricing forecasts, and not assuming pasta users would automatically buy pizza. The launch provides lessons about testing new products before nationwide rollout.
Big ideas define brands. A Nike case study
This is brief demonstration of how Nike transformed their brand and the way they communicate to modernise their image and reconnect with audiences.
Rent the runway
Rent the Runway was founded in 2009 by Jenny Fleiss and Jennifer Hyman to allow women to rent designer dresses online for special occasions at a fraction of the retail price. They tested the concept by renting dresses to Harvard students and found that women enjoyed being able to access expensive dresses at a low cost. The company pivoted to a subscription model where women could rent a variety of designer dresses and expanded their inventory. Rent the Runway now partners with over 550 designer brands and has raised over $541 million in funding. Their main customers are millennial and Gen-Z women looking for trendy designer options without the high prices.
The Creative Brief: An Introduction
The creative brief for advertising students studying strategy and creative. Intro lecture to CM417. Advertising centric for a beginner class.
Brand report card
The document discusses best practices for building and maintaining strong brands. It recommends understanding customers' real desires and perceived value, appealing to customers' imagery and feelings about the brand, setting prices based on quality and consumer value, positioning the brand differently than competitors, maintaining consistency while allowing for change, coordinating sub-brands under an umbrella brand, connecting all marketing activities, understanding what the brand means to consumers, uniquely supporting the brand, and monitoring brand equity through audits and reports. The author is Ankita Derasaria from MICA EDC 09.
Brand Revitalization
This document provides guidelines for revitalizing declining or dead brands. It discusses causes of brand decline such as managerial actions, environmental factors, and competitive actions. The three key elements of brand equity that decline are brand knowledge, the brand's differential effect, and customer responses. Managers must carefully assess if residual brand equity exists to make revival feasible. Successful revivals involve repositioning the brand, investing in it, educating the market, and correcting past mismanagement. Taking a long-term perspective is important, as is focusing on a defined target market.
Netflix marketing plan
It's a complete marketing plan with background and history, situation analysis, marketing strategies and implementation
Sales strategy pepsi tropicana
PepsiCo's sales and distribution strategies for Tropicana juice in Delhi NCR involve three key channels: modern trade, on-premise trade/institutional trade, and traditional trade. Modern trade focuses on large retailers, on-premise trade supplies hotels, restaurants, and airports, and traditional trade serves small shops. Distribution flows from PepsiCo plants to distributors to customers. Sales strategies include flexible ordering for modern trade and discounts up to 50% for modern and institutional trade. PepsiCo aims to ensure distributors earn a healthy 24% return and provides incentives to motivate them.
Harley davidson
The document discusses Harley-Davidson's HOG program and Posse Rides. It provides an overview of HOG, describes Posse Rides as spontaneous long-distance rides, and performs a SWOT analysis of Posse Rides. It then examines how Posse Rides can benefit Harley-Davidson's brand and customer loyalty while increasing profit potential through merchandise sales, sponsorships, and commissions. The document recommends increasing member involvement in route selection, deploying more employee participation, improving feedback collection, and better addressing customer disappointments to maximize the effectiveness and profitability of Posse Rides.
PR Plan via PowerPoint
This document outlines a PR plan to reshape Chick-fil-A's image after an anti-gay controversy. The plan has three main objectives: 1) decrease negative media coverage by 35% by promoting diversity and recycling initiatives, 2) decrease affiliation with Dan Cathy by 20% through employee recognition and a food drive, 3) position Chick-fil-A as the most eco-friendly fast food restaurant. Strategies include diversity picnics, social media campaigns, employee awards, and promoting green building practices. The goal is to make Chick-fil-A known for its diversity, community involvement, and environmental stewardship.
Buyer persona template
This document provides a template for creating and presenting buyer personas. It includes sections on introducing buyer personas, how to present them using a PowerPoint template, and an example of a completed buyer persona called "Sample Sally." The template guides users to include key background details on the persona, demographics, goals, challenges, how the company's product helps solve those challenges, quotes from interviews, common objections, suggested marketing messaging and an elevator pitch. The goal is to help socialize buyer personas across an organization in an easy-to-understand format.
Customer decision journey four seasons
Four Seasons Hotels is an international luxury hotel chain based in Canada that operates 92 five-star properties worldwide. It has been named one of the best companies to work for by Fortune every year since 1998. In 2011, Four Seasons celebrated its 50th anniversary and launched a campaign to plant 10 million trees around the world over the next few years.
What's hot (20)
Similar to Strategic Business Management - Swades Tractors
Mahindra suv 5
Mahindra & Mahindra Limited is an Indian multinational conglomerate company based in Mumbai, India. It operates in key industries like automotive, farm equipment, information technology, and infrastructure development. Some of its core business activities include automotive, farm equipment, financial services, and information technology. M&M is India's largest SUV maker and has a global presence with subsidiaries around the world.
Quanzen For Indian Automotive Market Support, technical sales, key account ma...
Business Development & Technical Sales support company in Pune, India offering India market entry & business growth support in Automotive sector
Promoters: www.gujaratmegafoodpark.com
The document summarizes the promoters of a proposed Mega Food Park project in Gujarat, India. It outlines the experience and strengths of six main promoter groups: URJA Group, Adani Wilmar Ltd., Jindal Agro Processing, Manu Srivastava, Mafat Siroya, and others. The promoters have decades of experience in food processing, infrastructure development, storage, marketing, and logistics. They also have strong financial resources and networks for sourcing raw materials and distributing finished goods. Collectively, the promoters are well-positioned to ensure timely implementation and success of the large-scale food processing park project.
Product life cycle (PLC) & Boston Consultancy Group (BCG) MBA ppt
The ppt gives details info about BCG Matrix as well as Product Life Cycle.
The ppt project is on study of Automobile industry, done during my MBA (M.U).
Tata Motors
Marketing mix, Swot analysis, product range, history, board of directors, product range pics, vision, mission, quality policy, video
Marketing
Godrej, HUL, Marico and Tata sharpened their competitive edge through product innovation, aggressive marketing campaigns, and expanding rural distribution networks. Godrej launched fairness soap Fairglow and strengthened brands like Cinthol through campaigns. HUL addressed consumer needs with innovations like Pepsodent's germ-fighting toothpaste and expanded rural reach through Project Shakti. Marico positioned Saffola oils for health benefits and focused on niche segments. Tata Steel implemented initiatives to improve customer service and reliability across its steel business.
A project report on customer satisfaction to words after sales and services o...
1. The document discusses a study on customer satisfaction of customers at an authorized Mahindra & Mahindra tractor service station in Gadag, India.
2. It provides background information on the tractor industry and Mahindra tractors' history. It also outlines the objectives, scope, and limitations of the study.
3. Primary and secondary data was collected through questionnaires to understand customer preferences, needs, and suggestions to improve service standards.
Tata Motors IMC PRESENTATION AND ITS COMPETE SHORT DETAILS
Tata Motors is a leading global automobile manufacturer with a diverse product portfolio. The presentation discusses Tata Motors' current market situation, strengths, weaknesses, opportunities, and threats. It then outlines marketing objectives and tactics like advertising, digital marketing, events, and partnerships. The marketing communication and positioning strategies focus on innovation, reliability, sustainability, quality, safety, and customer centricity. Key integrated marketing communication concepts used include branding, segmentation, multi-channel promotion, and performance analysis.
Marketing strategy of maruti suzuki
This document is a summer training report submitted by Saurabh Kumar Lohal towards the partial fulfillment of a Bachelor of Business Administration degree. It discusses the marketing strategy of Maruti Suzuki (PVT) Limited. The report includes an introduction to the Indian automobile industry, Maruti Suzuki's product range and market presence, a SWOT analysis of the auto sector, research methodology, company profile, data analysis and interpretations, conclusions, and recommendations. It also acknowledges the guidance received from the project supervisor.
RPG - Campus Expert B-Plan
CEAT is considering expanding into the US OTR tire market. The US market represents opportunities for growth due to increasing demand from construction, mining, and agriculture industries. CEAT's strategy is to target the small and large OTR segments, focus on construction, mining, and agriculture customers, and position itself as a provider of quality, value products and reliable service. CEAT will focus initially on developing relationships with Mahindra, the largest tractor manufacturer, to gain access to customers and distribution.
Mahindra Tractor (rural strategy & experience)
Mahindra & Mahindra is the leading tractor manufacturer in India, with 42% of Indian farmers preferring M&M tractors. M&M has been successful due to their rural-focused strategy of providing accessible after-sales service through local mechanics twice a week and using familiar engine designs. Their marketing emphasizes affordability through financing options and model names suited to rural audiences. M&M regularly holds service camps with component suppliers to maintain relationships with farmers. Due to these strategies that focus on the rural customer experience, M&M has seen encouraging performance as India's number one tractor manufacturer.
Mahindra and mahindra
Mahindra and Mahindra Limited is India's largest tractor manufacturer with a domestic market share of around 42%. It operates globally with manufacturing plants in India, China, and the United States. The company focuses on quality, customer focus, and transparency. It utilizes its scale, technological capabilities, and integrated supply chain to deliver affordable, high-quality tractors and farm equipment. Mahindra faces competition from other tractor manufacturers but maintains sustainable competitive advantages through its operations, infrastructure, and brand.
Mahindra and mahindra
Mahindra and Mahindra Limited is India's largest tractor company with a domestic market share of around 42%. It operates globally manufacturing tractors and farm equipment. The company focuses on quality, customer focus, and transparency. It has a strong distribution network and uses technology throughout its supply chain and operations. While the company has high market share and brand recognition, it faces threats from foreign competitors and changing government policies.
Mahindra suddu
Mahindra and Mahindra Limited is an Indian multinational conglomerate founded in 1945. It is one of the largest tractor manufacturers in the world and the largest in India with a 42% market share. The company has a diverse portfolio of businesses across multiple sectors and a presence in over 100 countries. Its farm equipment division, which generates over a third of total revenue, focuses on tractor and implement manufacturing. Mahindra is a leader in the Indian tractor industry due to its strong brand, large distribution network, and emphasis on quality, innovation, and customer satisfaction.
Mahindra suddu
Mahindra and Mahindra Limited is a large Indian conglomerate and one of the top three tractor brands in the world. It was founded in 1945 and has grown to over 200,000 employees across 100+ countries. The company's farm equipment division manufactures tractors and implements and is the undisputed leader in the Indian tractor market with a 42% share. Mahindra focuses on quality, customer focus, individual dignity, transparency, and trust. It has a strong supply chain and distribution network that helps provide customers with affordable, high-quality products and services.
PPT ON TATA MOTORS CASE 8
Tata Motors follows several strategies including focusing on customer retention, mergers and acquisitions, and collaboration. Their strategies have been effective, with revenues increasing 36% and profit up 46% in fiscal year 2012. Strengths include their affordable car design and ownership of Jaguar and Land Rover brands, while weaknesses include limited debt financing and concerns over the Nano's safety. Opportunities exist in new Jaguar/Land Rover models and growing infrastructure in India, but threats include poor economic conditions and increased competition. The recommendation is for Tata Motors to focus on cost cutting, sustainability, fuel efficiency, and strong customer relationships.
Fastrack Marketing Presentation
This marketing presentation summarizes information about the watch brand Fastrack. It is a sub-brand of Titan established in 1998 targeting youth. Fastrack has a large market share and competes with brands like Timex and Casio. The presentation covers Fastrack's product range, SWOT analysis, competitive landscape, differentiation strategies, and future plans to expand internationally and grow revenue three-fold in the next 5 years.
BRAND AUDIT ON TATA MOTORS
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATA’s Commercial Vehicle Market Share in India
TATA’s Passenger Vehicle Market Share in India
Targeting and Segmentation
TATA’s Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
Goodyear - The Aquatred Launch
1) The document discusses Goodyear's plans to launch their new tire, the Aquatred, which features improved traction in wet conditions. They plan to launch it during the 1992 Winter Olympics with a $21 million marketing budget.
2) Goodyear must decide whether to expand distribution channels for the Aquatred beyond their traditional independent dealers. They must also determine the right price point and ensure their sales force and dealers are properly trained.
3) The document provides suggestions that Goodyear optimize promotion during the Olympics, avoid price discounts to maintain brand image, and expand distribution to garages and service stations to boost sales and market share.
Mahindra & mahindra
The document provides an overview of the Mahindra & Mahindra Group, an Indian multinational conglomerate. Some key points:
- Founded in 1945, Mahindra has grown to a $15.4 billion business with over 144,000 employees across multiple sectors including automobiles, technology, energy, finance, and more.
- Its core automobile business includes production of passenger and commercial vehicles, tractors, and two-wheelers. It has a 6.5% market share in passenger vehicles in India.
- Mahindra has pursued diversification through both related diversification leveraging synergies across sectors, and unrelated diversification into new sectors like IT, infrastructure, hospitality
Similar to Strategic Business Management - Swades Tractors (20)
Quanzen For Indian Automotive Market Support, technical sales, key account ma...
Quanzen For Indian Automotive Market Support, technical sales, key account ma...
Product life cycle (PLC) & Boston Consultancy Group (BCG) MBA ppt
Product life cycle (PLC) & Boston Consultancy Group (BCG) MBA ppt
A project report on customer satisfaction to words after sales and services o...
A project report on customer satisfaction to words after sales and services o...
Tata Motors IMC PRESENTATION AND ITS COMPETE SHORT DETAILS
Tata Motors IMC PRESENTATION AND ITS COMPETE SHORT DETAILS
More from Dhroov Sharma
Industrial Buying Behavior on Heavy Commercial Vehicle
This study would discuss the two Laws for customer loyalty and brand performance i.e. these are Double Jeopardy (DJ) and Duplication of purchase law (DoPL). In DJ, it will be discussed about loyalty and penetration, which connected with market share and purchase frequency. In DoPL, it will talk about the switching of the brand between bigger brands and smaller brands. In this research, various models have used to find out the compound annual growth rate (CAGR) of the brands and penetrations of the brands. All total 97 articles are found for this research from which 33 articles are reviewed for this research, based on that periodical industry buying behavior, types and implementation process are studied and well explained in this research. If we see in the current scenario, Tata Motors has the highest market share followed by Mahindra and Mahindra, and so on. All the heavy commercial vehicle brands share customers, but they share more with the bigger brands than with the smaller ones. For a new organization, it is important to make its strong brand image by giving newer technology which can give better mileage, Quality of the product, Life of the product, and most important post-sale services.
A BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIA
This PPT includes Telecom Sector information and its Poter's 5 forces. Brief about vodafone and its product, SWOT analysis, and competitor analysis. Similarly for Vodafone product i.e. ITEL A20 MOBILE, explains the Poter's 5 forces, SWOT analysis, STP, Marketing Mix, PLC, Sales forecast, Distribution formats and channels and consumer behavior with the help of Factor Analysis.
Price Adaptation - Product Mix Pricing
This presentation will help you to understand Product Mix Pricing comes under Price Adaption. It will explain the model of product mix pricing with the help of an example. It contains all the five type of product mix and has explained with the help of an examples.
Integrated Marketing Communications - Teaser Ad campaign
This presentation talks about Teaser Ad Campaign, which explains about the Teaser Advertisement, teaser typology, why teaser ad is important, what can be the mediums for teaser ad and in the end how to execute teaser ad campaign.
Analysis on sales of shampoo
In this presentation the analysis is done on sales of shampoo over a three year. It includes data description, data visualization and Interpretation through kpss after that identified the model then building of the model and in the end defined the model summary and it's Interpretation.
Maggi - A brand in itself
In this Presentation you will see how Maggi build their brand value. Market size, Revenue generated, CEO, Head office of Maggi, Competitor Analysis in Noodles segment. You will see STP as well.
Twitter Business Model
The Presentation is talking about the Twitter, the complete journey of twitter, how twitter is generating the revenue i.e Business Model. A detailed study on twitter.
Mondelez: OREO Human Resource Management
This PPT contains the information about the Mondelez company (Parent company of Cadbury) in Human Resource perspective. The PPT Packed with sector information, Business model, Functions of HR, Recruitment and Selection process, Training Method, PMS, etc.
JetBlue Airways: Starting from Scratch
Detailed study about the case study. SWOT analysis of the Industry, Explained about Porter's Five forces related to the Industry. Also, includes managerial parts and overall Learning about the case. It includes Management Recruitment process.
More from Dhroov Sharma (9)
Industrial Buying Behavior on Heavy Commercial Vehicle
Industrial Buying Behavior on Heavy Commercial Vehicle
Integrated Marketing Communications - Teaser Ad campaign
Integrated Marketing Communications - Teaser Ad campaign
Recently uploaded
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsGrow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Recently uploaded (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Strategic Business Management - Swades Tractors
- 2. TOWS Analysis Q1. Do a TOWS analysis for Swades Tractors. External Threats (T) External Opportunity (O) Internal Strength (S) Internal Weakness (W) • Low Price of Tractors • Direct Injection technology • Poor distribution channel • Low technology products 20-80 HP • Existing brand and New Entrant • Civil war and Customer Mindset • Agriculture as a major sector • Retail sector is growing • Promotion of DI technology and educating the customer ST (Maxi-Mini) SO (Maxi-Maxi) WT (Mini-Mini) WO (Mini-Maxi) • More brand awareness to maximize the market share • Spread distribution channel which will increase the brand visualization • Technology advancement and tie-up with govt.
- 3. SWADES RUMUNI KALIKA Critical Success Factors Weight Rating Score Rating Score Rating Score Advertising cost 0.20 2 0.40 3 0.60 1 0.20 Product Quality 0.10 3 0.30 2 0.20 2 0.20 Competitive Price 0.15 2 0.30 1 0.15 2 0.30 Financial 0.10 4 0.40 2 0.20 3 0.30 Fuel Efficiency 0.25 3 0.75 2 0.50 1 0.25 Customer Loyalty 0.05 2 0.10 3 0.15 1 0.05 After sales service 0.15 2 0.30 3 0.45 1 0.15 Total 2.55 2.25 1.45 Q2. Do a comparison of the competitors using the Competitive Profile Matrix toll and share your insights
- 4. • No reaction against the Swades strategy • 80% of sale was generated from the counter of Rumuni Q3. How did Swades’s main competitor, Rumuni, react to Swades’s nationwide campaign? Why?
- 5. • Swades sandwich between the market leader and new entrants, Swades did not played it’s card right, that’s why they lose their market share • During the war, some Swades customers had been shot dead by unknown gunman, whilst a few others had to flee their home in fear because of it, people were scared to purchase the tractors • Rumumi advertised in the popular newspapers like Lankadeepa and Dinamina, as well as in local radio stations communicating about their leadership position and fuel efficiency • Fuel economy was not the differentiator for the Sri Lankan market because the customers are not price sensitivite Q4. Why wasn’t Swades able to sustain the benefits of the mega campaign in 2006; why did they lose market share in F2008?
- 6. • The objectives of the campaign were to educate prospective customers & spread awareness • The modus operandi was simple, go to a target village gather the local crowd, do a demonstration with a rotavator in the field • All pictures of Swades tractor: product brochures, leaflets, advertisements were changed to a happy and prosperous Sri Lankan family next to their Swades tractor Q5. Why was there a low initial off take of rotavators (20 rotavators in 8 months) despite extensive product promotion efforts? Knowing that Rumuni had an emotional appeal with the farmers, and considering the relatively poor adoption rate of rotavators in India, was Angad’s move to promote rotavators in the Sri Lanka correct?
- 7. Pros: • Muscles was the only manufacturer in India who had the capacity of scaling up volume in a short span of time • Muscle quality was tried and tested and so probability of success with muscle was the highest Cons: • Muscles instead on its brand name being put on the rotavator • There was a risk that muscles could approach other manufacturers, once its brand become popular • There must be contract between both the party regarding the distribution of rotavator and both the brand name should be on rotavator Q6. What were the pros and cons of Swades tying up with Muscles? What are the precautionary measures that Swades should have taken whilst promoting rotavators in Sri Lanka?
- 8. Q7. Was the rotavator strategy sufficient to counter the new strategic direction of Rumuni/GRIMAR for the Sri Lankan market? Justify your stand. • The rotavator strategy adopted by Swades to counter the new strategic direction of Rumuni for the Sri Lankan market was not appropriate because in Sri Lanka Paddy was the major agricultural crop accounting for 35% of cultivated area • Rotavator is a tractor-drawn implement which is mainly used for seed bed preparation within one or two passes and is suitable in removing and mixing residual of maize, wheat, sugarcane etc, there by, helps to improve soil health and save fuel, cost, time, and energy as well
- 9. Q8. What were the alternative strategic options available to Swades? • Swades should have their own outlets • There should be extended warranty on cheap price • Their should be customization in tractors • Extensive distribution of spare parts
- 10. THANK YOU!