This document discusses the importance of alignment between marketing and sales teams through content and how content can enable sales. It provides examples of how one company, Parascript, used content marketing strategies like research reports, infographics, and webinars to generate leads and educate prospects. Through content that addressed buyer personas and needs, Parascript was able to significantly increase downloads, media coverage, and sales opportunities over two years while operating with a limited budget. The document advocates for buyer-focused content that creates insights and can be easily shared and extended into the sales process.