In this Slide, I've covered two Main Aspects of Content Marketing 1) Creating the Content 2) Promoting the Content The slide goes in deth explaining PROVEN Content Formats that You can start creating to get Instant RESULTS. Additionally, We cover that once the Content is Ready, you should go with a Guest Post on High Authority Sites and later start Publishing on your Own Blog.

1. CONTENT MARKETING STRATEGIES FOR
STARTUPS
By Zestard Technologies

2. Summary
1. What is Content Marketing?
2. Content Creation:
 Types of PROVEN Content Format
 How to FIND NEW Content Ideas
 Tools to Generate Interesting Content Titles
3. Publishing
 Publish it on Your Blog
 Guest Post

3. What is Content Marketing?
A type of marketing that involves the creation and sharing of online
material with an intended to STIMULATE interest in its products or
services.

4. What is Content Marketing?
Action Items:
1) Creation of Content
2) Promotion of Content
3) Goal of the Content is to Stimulate Interest

5. Different Forms of Proven Content Format
1. Award Bait / Ego Bait
2. Comparison Post
3. Listicle Post
4. Exclusive Guide / Templates
5. How to Post
6. Video Content
7. Research Post
8. Quiz
9. Infographic
10. Opinion

6. Awards Bait/ Expert Round Up
 What
 Egobait is a content which is created to attract the attention of a specific person or group of people. It
is essentially producing something that strokes the ego of the person/people/company featured.
 Examples:
 24 Expert SEO Tips & Advice to Boost Your Traffic in 2019 (300 Shares)
 The Top 50 Social Media Influencers on Twitter (2k Shares)
 Why:
 You Get the Chance to ‘BUILD’ Relationship with Influencer
 You Make other Person Look Good
 The other Person Promotes Your Work
 Widens Your Reach

7. Comparison Post
 What
 It’s basically a Format where you are comparing your SAAS Based Product with other Competitor
 Examples:
 5 Reasons You Should NOT Switch From MailChimp To ConvertKit
 Switch from Infusionsoft to ConvertKit
 Why:
 Lot of Big Companies do it all the time to differentiate their Product.
 Helpful in educating the customers

8. Listicle Post
 What?
 A listicle is a blog post or article found on the web which is outlined in a bullet point or numbered
fashion.
 Examples:
 22 Everyday Things You Have Been Doing Wrong (219k Shares)
 44 Iconic photos every cricket fan should see (200k Shares)
 Why?
 List posts provide a specific number, and the brain loves specificity.
 People prefer numbered list headlines over any other type of headline.
 Longer lists make people feel like they’re gettin

9. Exclusive Guide
 What
 A content that basically covers everything about a topic.
 It is a longer form of content
 Example
 WHAT IS CHANGE MANAGEMENT The Definitive Guide
 201 India Travel Tips: The Ultimate Free Beginners Guide (2017)
 Why
 The longer the content (3000+ words), the more shares it stands to gain. This is true because longer
content goes into deeper detail on the topic at hand.
 Easy to Earn/ Build Links (People can easily see value in it)

10. Study of Words vs Social Media Shares
Longer Form of Content Results into Massive Shares (Source)

11. How to Post (Evergreen Format)
 What
 Basically, a format in which the author tries to address one problem
 We have seen this form of content since the beginning of the internet and tons of website only around
this format like wikihow.com
 Example
 How to choose the best mobile phone?
 How to Buy Something Online Without a Credit Card
 Why
 Offers you the solution to your problem
 Specific to your need

12. Video Content
 What
 Delivering Value through Video format
 Examples:
 Travel Tips for San Francisco
 How to Create a Website from Scratch in Under 10 Minutes!
 Why:
 Super Easy to Understand (Leverages our Senses)
 A picture is worth a thousand words and a video is ?

13. Research Post
 What
 A content that is created that communicates a Promise/ solution/ ideas based on the real data/
research
 Examples:
 First Born Child Is Most Intelligent (5 M)
 Bald Men Are Sexier (2.1 M)
 Why:
 Based on Solid Data / Proof
 And we all love Proof & Logic & Explanation
 Top 10 Content Shared on Social Media in 2016 Included 3 Researched Post

14. Quiz
 What
 Interactive Form of Content – where you are asked questions and often shown the result at the end
 Examples:
 Personality Quiz on Facebook
 Which Friend Character Are You?
 Which job should you really have?
 Why:
 People will use a quiz to get the number. It gives people something to look at, an object to think with.
 Sharing your results from a quiz is subtle way to say something about yourself without sounding vain

15. Infographic
 What
 Visual Form of Content. You communicate all the ideas via image
 Examples:
 Do You Have Allergies?
 Effects of Quitting Smoking
 Why:
 Super Easy to Communicate

16. Opinion Piece
 What
 Generally, a form of content that communicates a strong opinion
 Examples:
 An Open Letter to My Friends Who Supports Donald (2.2 M)
 An Open Letter to Hardik Patel from a fellow Gujarati! (208 Comments)
 Why:
 The opinion is inline with you idea and you strong want other people to know that as well

17. Tools to Generate Titles
 Fatjoe Title Generator
 Title-Generator
 SEO Pressor
 Hubspot Blog Ideas Generator
 Portent Title Maker

18. How to Find New Content Ideas
 Quora / Reddit
 Keyword Research
 Ahref Content Explorer
 Competitor’s Top Performing Blogpost

19. Publishing
 Publish the Content On YOUR Blog
 Write a Guest Post on 3rd Party Website