Learn how to...
1) Master the art of social media engagement
2) Set up your content engine
3) Get your content seen
4) Be insanely obsessed with results
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
Part 1 - Making Social Media a Business AssetJoel Arndt
Making Social Media a Business Asset will train you how to delve into social media as a small business owner and give your social media presence a positive Impact on your business.
This is Part 1 of 3. In this presentation we cover:
- What is Social Media?
- Why Social media?
- How to sign up for Facebook, Twitter, LInkedIn, Instagram and Pinterest.
- How to post content on Facebook, Twitter, LinkedIn, Instagram and Pinterest.
- The business value of social Media.
- Keys to social media success.
Part 2 continues with explaining how to link your website to your social media accounts.
This presentation was created as a live presentation. Some of the slides may not seem to have proper explanation. If you have any questions, please email me: joel at openskycopy dot com.
Advanced Twitter Strategies for Leads, Sales & Community #SMMW15Pam Moore
Deck I used at Social Media Marketing World 2015 for my Advanced Twitter for Business Strategies to Build Community, Generate Leads & Increase Sales presentation on March 27, 2017.
Strategies and tips are useful for overall marketing as well as any social network such as Facebook, LinkedIn, Instagram, Pinterest, Google Plus, blogging.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
A basic introductory workshop on the principles of social marketing and how small and medium size businesses can profit of them. First presentation during "Company 3.0" session at 16th InfoCom World Conference (21.10.2014, Athens, Greece). Complete series comprises of more specialised workshops on marketing, social media and online communities, launched from October 2014 onwards. More info at www.toatomo.info and www.facebook.com/toatomoconsulting
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Social media selling is a set of techniques sales people develop to achieve remarkable results using Social Media. By using Social Media and social selling to find influencers and prospects we speed up customer acquisition, reduce the cost per lead and accelerate sales efficiency.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Content Marketing for Social Good will help you create a strategy for your nonprofit or social cause that uses great content to drive your supporters to action. We'll help you identify your mission, audience, content themes and give you tips for assembling a content creation framework within your organization.
Integrating Content Marketing and Social Media Strategy Mike Brown
Tightly integrating a brand’s content marketing and social media strategies makes both more successful. Research suggests effective content marketers are 5 times more likely to work from a documented content strategy and are using more social platforms than those falling behind.
This presentation excerpt identifies smart opportunities for effectively and efficiently integrating content and social strategies to deliver stronger business results. It includes questions to develop an audience persona as the foundation to identify business opportunities where content marketing makes sense, smart content topics any business can develop, and the types of conversion-oriented messages to incorporate in the brand's content stream.
Part 1 - Making Social Media a Business AssetJoel Arndt
Making Social Media a Business Asset will train you how to delve into social media as a small business owner and give your social media presence a positive Impact on your business.
This is Part 1 of 3. In this presentation we cover:
- What is Social Media?
- Why Social media?
- How to sign up for Facebook, Twitter, LInkedIn, Instagram and Pinterest.
- How to post content on Facebook, Twitter, LinkedIn, Instagram and Pinterest.
- The business value of social Media.
- Keys to social media success.
Part 2 continues with explaining how to link your website to your social media accounts.
This presentation was created as a live presentation. Some of the slides may not seem to have proper explanation. If you have any questions, please email me: joel at openskycopy dot com.
Advanced Twitter Strategies for Leads, Sales & Community #SMMW15Pam Moore
Deck I used at Social Media Marketing World 2015 for my Advanced Twitter for Business Strategies to Build Community, Generate Leads & Increase Sales presentation on March 27, 2017.
Strategies and tips are useful for overall marketing as well as any social network such as Facebook, LinkedIn, Instagram, Pinterest, Google Plus, blogging.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
A basic introductory workshop on the principles of social marketing and how small and medium size businesses can profit of them. First presentation during "Company 3.0" session at 16th InfoCom World Conference (21.10.2014, Athens, Greece). Complete series comprises of more specialised workshops on marketing, social media and online communities, launched from October 2014 onwards. More info at www.toatomo.info and www.facebook.com/toatomoconsulting
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Social media selling is a set of techniques sales people develop to achieve remarkable results using Social Media. By using Social Media and social selling to find influencers and prospects we speed up customer acquisition, reduce the cost per lead and accelerate sales efficiency.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Content Marketing for Social Good will help you create a strategy for your nonprofit or social cause that uses great content to drive your supporters to action. We'll help you identify your mission, audience, content themes and give you tips for assembling a content creation framework within your organization.
Integrating Content Marketing and Social Media Strategy Mike Brown
Tightly integrating a brand’s content marketing and social media strategies makes both more successful. Research suggests effective content marketers are 5 times more likely to work from a documented content strategy and are using more social platforms than those falling behind.
This presentation excerpt identifies smart opportunities for effectively and efficiently integrating content and social strategies to deliver stronger business results. It includes questions to develop an audience persona as the foundation to identify business opportunities where content marketing makes sense, smart content topics any business can develop, and the types of conversion-oriented messages to incorporate in the brand's content stream.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
Brand Storytelling with Pinterest and Social MediaBlake Morgan
Whether you're a food truck, a gourmet foods company or a food news publisher, consistently using social tools can greatly increase your following. You can cook the best food but if you don't make it find-able, no one will know you’re cooking. All the social media tools can feel overwhelming, like a broth with too many ingredients. The key is to share your story using only the most relevant tools in a way that makes sense for your individual brand. So many of us are great at creating our products, but not at promoting them. Social media tools like Pinterest make it easier than ever to tell our stories and engage communities of fans online. In this session you will learn how to tell the story of your brand leveraging sites like Pinterest and gain tactical tools you can immediately apply to your own marketing and PR plan. We will be looking at a handful of successful case studies that will inspire you on your own brand storytelling journey.
How to Achieve Face-Melting Content Marketing ROILinkedIn
In this webinar, Jason Miller, Sr. Content Marketing Manager at LinkedIn will show you how to create a world-class strategy for combining social and content marketing to deliver face-melting results. From real world examples to real time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately.
If you haven't got one and are already using social media - Stop!
You could be wasting time, money and creating the wrong impression for your business.
This is a business basics look at where to start, who you should be following, what you should post, when and how often.
If you're interested in me helping you to plan the right Social Media Strategy for you business, give me a call 0770 410 594
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10. “COMMUNITY”
Not a website. Not another promotional channel.
But an evolving and enduring home base for like-minded people to come together.
Where people are used to having conversations year-round, and not for 3 months or a day.
the mindset for social brand
13. 13
MY POV ON THE ROLE OF SOCIAL
A complementary piece of
your BRAND BUILDING efforts
A force multiplier to
conventional MARKETING
initiatives
Another avenue to
demonstrate your natural
commitment to SERVICE
14. 14
before you start, you need to know……
• What you want to achieve?
• who is the designated doer?
• how are you measuring performance?
• who are you speaking to? think of your audience first and always.
• where are your fans?
• what do we want to tell them?
• what will inspire them to action?
15. 15
and……
• remember you have no clue what you’re doing as anything can happen
• there is no universal social media strategy
• change it till you find the best ways to meet your goals
• have the ability to adapt fast
• social media can’t fix a bad product/service/management
16. 16
master the art of social media engagement1
set up your content engine2
be smart about content amplification3
be insanely obsessed with results4
get ready to……
17. 17
master the art of
social media engagement
1
Understand behaviours • viral marketing • community management
18. 18
master the art of social media engagement |1 Understand behaviours
19. 19
master the art of social media engagement |1 Understand behaviours
1%
20. 20
master the art of social media engagement |1 Understand behaviours
1%
21. 21
master the art of social media engagement |1 Understand behaviours
9%
22. 22
master the art of social media engagement |1 Understand behaviours
90%
23. 23
master the art of social media engagement |1 Understand behaviours
1% 9% 90%
TIME ACCESS ENTERTAINMENT
24. 24
master the art of social media engagement |1 Understand behaviours
1. Keep in touch
2. Stay informed
3. Validate self existence
4. Fear of missing out
25. 25
master the art of social media engagement |1 viral marketing
Creativity
conformity
challenge
charisma
cheating
the secret sauce to
get people talking
26. 26
master the art of social media engagement |1
Creativity
viral marketing
27. 27
master the art of social media engagement |1
Creativity
viral marketing
28. 28
master the art of social media engagement |1
Creativity
1. They created a video for the 90s
2. They created story behind the story
that would appeal to the 1s and 9s
3. Launched with cheating and PR
efforts
viral marketing
29. 29
master the art of social media engagement |1
Conformity
viral marketing
30. 30
master the art of social media engagement |1
Challenge
viral marketing
31. 31
master the art of social media engagement |1
Charisma
viral marketing
32. 32
master the art of social media engagement |1
Cheating
viral marketing
33. 33
master the art of social media engagement |1
conformity + challenge + charisma
???
viral marketing
35. 35
master the art of social media engagement |1 community management
Posting to a public audience, it is important to be prepared for any possible crisis
situations that may occur. There are different ways to respond to varying feedback
or remarks that may be posted, and some of them include:
Type of comment Our stance What to do next
Positive Feedback Be appreciative Post a ‘thank you’ that accepts the positive feedback with gratefulness and
humility.
Negative Feedback Listen and be gracious Apologize and find out if anything can be done to rectify the issue. Provide an
email address or customer support address for consumers to send their grievances
to.
Questions Review and answer Search for accurate answers before answering the question. When posting an
answer, keep answers humble and direct them to a link where consumers can get
more information.
Defamatory Remarks Review and hide Review the remark and see if other consumers comment favourably on our behalf.
Otherwise, hide the post.
Racist Remarks Take a stand for racial
equality
Review the remark and see if other consumers comment favourably on our behalf.
Otherwise, post a response to take a stand for racial equality.
Strong Language Review and hide Review the remark and see if other consumers comment favourably on our behalf.
Otherwise, hide the offending post.
36. 36
master the art of social media engagement |1 community management
37. 37
Key takeaways:
• understand what behavioural type you are talking to
• understand what triggers their different behaviours
• focus on tactics and optimisation rather than a grand idea
• build a community response matrix
38. 38
set up your
content engine
2
content research and curation • content creation • Content Planning
39. 39
set up your content Engine |2
content research and curation
Know what the community is saying & what interests them to drive compelling content
40. 40
set up your content Engine |1
Know what the community is saying & what interests them to drive compelling content
content research and curation2
41. 41
set up your content Engine |1
Know what the community is saying & what interests them to drive compelling content
content research and curation2
42. 42
set up your content Engine |1
content research and curation
Know what the community is saying & what interests them to drive compelling content
2
43. 43
set up your content Engine |1
Know what the community is saying & what interests them to drive compelling content
content research and curation2
44. 44
set up your content Engine |1
Know what the community is saying & what interests them to drive compelling content
content research and curation2
45. 45
Key takeaways:
• don’t assume what they like and share
• stay alert; be proactive
• be the subject matter
46. 46
set up your content Engine |1 content planning
consider the various needs when creating content
2
47. 47
set up your content Engine |1 content planning
have a clear mind on your brand personality
2
48. 48
set up your content Engine |1
understand the different platforms for content differentiation
content planning2
49. 49
set up your content Engine |1
if you
fail to
plan,
you plan
to fail!
content planning2
50. 50
set up your content Engine |1
be clear what’s your communication task at each phase
content planning2
52. 52
set up your content Engine |1 content creation
build for feed:
• Create authentic posts that
resonate with your audience,
which is how you will ensure
your ideas reach the people
that matter, at scale.
• Have real, authentic
conversations with the people
who are inclined to love you.
They’re just waiting to have a
conversation.
2
54. 54
set up your content Engine |1 content creation
When creating new content, there are
four key principles to consider:
Stories and facts
Atomized content
be a thumb stopper
Content franchises
Combining these principles can help you
deliver your story to the right people, at
the right time.
2
55. 55
set up your content Engine |1 content creation
Stories and facts
2
To make your brand memorable,
start with a story—the right story
—to share with your audience.
Remember, you have a unique
opportunity to share in their
personal moments. Make the
most of it by telling stories that
resonate with who they are.
56. 56
set up your content Engine |1 content creation
atomized content
2
It’s impossible to create engaging and meaningful content
365 days a year. That’s why telling a story and creating
atomized content are so important. Instead of an assembly
line, cranking out product day after day—or an ad campaign
whizzing by post after post—atomized content is more
memorable, and, thus, more effective.
Atomized content means creating high-quality stories that
resonate, are a part of a whole, but can stand alone. You
don’t need to post multiple times a day, or even every day.
While your brand will determine how often you should be
posting, don’t overload your audience. Focus on quality over
quantity.
Finally, not everyone will see every post every time. Your posts
need to live on their own, but still tie into the entire brand.
57. 57
set up your content Engine |1 content creation
be a thumb stopper
2
Did you know that Facebook has 1.32 billion users?
Or that 79% of people have their phone near them for
all but 2 hours of their waking day? Or that people
return to Facebook on average 14x a day?4 When you
consider these 3 facts, you begin to see why it’s so
important to stop the thumb.
To create thumb friendly content you have to be aware
of the fact that our thumbs are our new remote
controls—complete with stop, start and fast forward
buttons. You need to stop thumbs from scrolling. But
how?
First, create stories with pausing power. Get your
audience’s attention. Cadbury Creme Egg does this
brilliantly. The posts are interesting and compelling—
you naturally want to know more.
58. 58
set up your content Engine |1 content creation
content franchise
1. thematically linked
2.ownable
3.repeatable
2
59. 59
set up your content Engine |1 content creation
content franchise
1. thematically linked
2.ownable
3.repeatable
2
60. 60
set up your content Engine |1 content creation
design and visual stimulation
tip: 80/20 rule
2
61. 61
set up your content Engine |1 content creation
design and visual stimulation
single focal point.
don’t try to say
too much.
2
62. 62
set up your content Engine |1
“ROAM”
content creation2
Readers: Who is the audience?
Before writing anything, visualize your readers. When you write “you,” who are you thinking of? Different audiences require different tone and different content. For example, if
you write upward (to your boss, to a professor), you’ll typically write more briefly, while if you write downward (to your staff, to high school students) you can include more
detail. A blog post for cattle ranchers will read far differently from a blog post for interactive marketers. If you don’t know your readers, how can you write anything?
Objective: What are you trying to do?
Even if you’re sure who you’re writing for, why bother? Your objective is the change you wish to create in the readers. Do you want them to feel favorably about a political party?
To learn the steps to change an oil filter? To fund your project? To feel joy? Each element of your writing should guide the reader toward the objective. Cut anything that
doesn’t get them closer to that objective. If you don’t know your objective, how will you know what to include?
Action: What do you want the readers to do?
Once your reader is done, what will she do next? Objective and action are related, but not identical. The objective describes the change in the reader, while the action is what
the reader actually does: voting for the candidate, changing the oil filter, budgeting for the project, sharing the joyful writing with others. Compared to objectives, actions are
easier to spot and to measure. If you don’t know the action you seek, how will you know if you succeeded?
iMpression: What will they think of you?
Objectives and actions may be fleeting, but impressions last. The impression is the meta-message; it’s what the writing says about you, and it determines the future of your
relationship with the reader. Do you want your readers to think of you as smart? Trustworthy? Witty? If you don’t know the impression you hope to create, how will you know
what style to write in?
65. ‘just push publish’
Isn’t a viable strategy.
Unless you are Buzzfeed OR Justin Bieber.
It doesn’t matter how great
your content is if nobody ever
finds out about it.
be smart about content amplification3
66. 66
Extend reach via content distribution, seeding and amplification to drive scale and impact
be smart about content amplification13
https://www.facebook.com/
business/ads-guide/
77. 77
be insanely obsessed with results4
there seem to be a lot of qualitative benefits:
• awareness
• Loyalty
• trust
• passion
• interaction
…but you’ll probably be told that stuff is hard to measure
78. 78
be insanely obsessed with results4
know which needles
you want to move and
how to keep track
• Be strict an choose
metrics that translate into
a business context for your
organisation.
• Ignore meaningless vanity
metrics such as # of
followers
81. 81
be insanely obsessed with results |14 best time to publish
peak: wed 3pm
prime: weekdays 1-4pm
dead zone: 1-8am
peak: wed 3pm
prime: weekdays 1-3pm
dead zone: fri PM
source: fast company