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Lean Startup 
Theory & Motivation 
Examples & Learnings 
Rémy Blättler 
Chief of the System, Supertext AG remy.supertext.ch @swissghostrider
Reto Remy 
• Born in Eschenbach 
• Electronics technician @ Cerberus 
• BSc in CS at HSR in Rapperswil 
West Coast (SF) East Coast (NYC) 
• Co-founder Collaboral 
• Startup @ Technopark Zurich
Remy Blaettler 
remy.supertext.ch 
@swissghostrider
Right?
Enter the lean startup
Idea 
Build 
Product 
Measure 
Learn 
Data
Try to sell the product 
before you build it 
(It’s not the same as asking 
customers what they want.)
Idea 
Build 
Product 
Measure 
Learn 
Data
NOBODY is going to steal 
your idea 
And if they can execute your idea 
quicker and better than you, you’re in 
trouble anyway.
Idea 
Build 
Product 
Measure 
Learn 
Data
Idea 
Build 
Product 
Measure 
Learn 
Data
Examples
Traditional Lean
Remy Reto
Supertext 
What we sold to our clients
Supertext 
What we actually had
Supertext 
Our plan…
Supertext 
… and the reality
Forget about the 
million dollar idea 
Just start something. Anything.
http://remy.supertext.ch 
http://remy.supertext.ch/2014/10/lean-startup-talk-at- 
google/ 
https://twitter.com/swissghostrider
The Lean Startup (Theory & Motivation - Examples & Learnings)
The Lean Startup (Theory & Motivation - Examples & Learnings)
The Lean Startup (Theory & Motivation - Examples & Learnings)
The Lean Startup (Theory & Motivation - Examples & Learnings)

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The Lean Startup (Theory & Motivation - Examples & Learnings)

Editor's Notes

  1. Ask: Who’s got or had a startup in here?
  2. Tell the IMVU Story 3D plugin for IM Nobody wanted this for their current IM
  3. Often people go directly from 1 to 5
  4. Kickstarter!
  5. Loop back to the IMVU story This would have saved him!
  6. 5% Idea and 95% Execution
  7. Measure: Clear cause and effect
  8. Tell the Zappos Story Got pictures from a local store And then just got all the shoes from the store
  9. Example: You build new features and get more users. Great by traditional standards. But did you get the new users based on the new features or just because you bought tons of google AdWords?
  10. Dave McClure is an entrepreneur/angel investor and founder of 500 startups
  11. Zoom in Zoom out Customer segment Customer need Technology??? Geox
  12. Lean Startup Experiment Report or Score Card
  13. 3 Pivots Feature: Automatic –> Manual Service: Copywriting -> Translation Customer: Small -> Large
  14. Kickstarter!
  15. Example: fold, pack, close and put the stamp on A new finished product every second No moving around massive stacks Problems become obvious very quickly: e.g. envelopes too small More likely to keep deadline