The Lean Startup methodology teaches companies to test business ideas continuously using a build-measure-learn feedback loop. It emphasizes developing a minimum viable product (MVP) to begin learning quickly and eliminating uncertainty. The methodology views each startup as an experiment to answer whether the product should be built and if a sustainable business can be created around it. It aims to drive startup success through a process that can be learned and taught.

1. The Lean Startup
Methodology

2. “Startup Success can be engineered by following the
process, which means it can be learned, which
means it can be taught”
- Eric Ries

3. “The Lean Startup method teaches you
how to drive a startup-how to steer, when
to turn, and when to persevere-and grow a
business with maximum acceleration.”

4. Eliminate Uncertainty
• “Using the Lean Startup approach, companies can
create order not chaos by providing tools to test a
vision continuously.”
• Lean isn't simply about spending less money. Lean
isn't just about failing fast, failing cheap. It is about
putting a process, a methodology around the
development of a product.

5. Work Harder Not Smarter
The Lean Startup methodology has as a
premise that every startup is a grand
experiment that attempts to answer a question.
The question is not "Can this product be built?"
Instead, the questions are "Should this product
be built?" and "Can we build a sustainable
business around this set of products and
services?

6. Develop an MVP
A core component of Lean Startup methodology is the
build-measure-learn feedback loop. The first step is
figuring out the problem that needs to be solved and
then developing a minimum viable product (MVP) to
begin the process of learning as quickly as possible.
Once the MVP is established, a startup can work on
tuning the engine.

8. Principles
1. ENTREPRENEURS ARE EVERYWHERE
2. ENTREPRENEURSHIP IS MANAGEMENT
3. VALIDATED LEARNING
4. INNOVATION ACCOUNTING
5. BUILD-MEASURE-LEARN