Value-based Pricing - summary
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The document discusses the problems with traditional pricing models for digital agencies, such as pricing by the hour or using fixed fees. It introduces value-based pricing as an alternative approach and notes that the reader will learn the 4 steps to apply value-based pricing, the #1 approach to get clients to pay to develop pricing, and the top key to success with value-based pricing. The author is identified as an entrepreneur and business coach focused on helping digital agencies with pricing.
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impact_mapping
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Value-based Pricing - summary
- 1. Value-based Pricing: Step-by-Step for Digital Agencies Saturday, September 28, 13
- 2. © 2013 Core Elevation, Inc. All Rights Reserved. The Problem with Traditional Pricing Saturday, September 28, 13
- 3. © 2013 Core Elevation, Inc. All Rights Reserved. The Problem with Traditional Pricing •Pricing by the hour = Trading time for money Saturday, September 28, 13
- 4. © 2013 Core Elevation, Inc. All Rights Reserved. The Problem with Traditional Pricing •Pricing by the hour = Trading time for money •Fixed fee pricing = hard to scope for profits Saturday, September 28, 13
- 5. © 2013 Core Elevation, Inc. All Rights Reserved. The Problem with Traditional Pricing •Pricing by the hour = Trading time for money •Fixed fee pricing = hard to scope for profits Both are a journey to struggle and stress Saturday, September 28, 13
- 6. © 2013 Core Elevation, Inc. All Rights Reserved. What if you have been SCOPING wrong? Saturday, September 28, 13
- 7. © 2013 Core Elevation, Inc. All Rights Reserved. What if you have been SCOPING wrong? •What if you are looking at the wrong parts of the project? Saturday, September 28, 13
- 8. © 2013 Core Elevation, Inc. All Rights Reserved. What if you have been SCOPING wrong? •What if you are looking at the wrong parts of the project? •Do you jump too quickly to thinking about the “solution”? Saturday, September 28, 13
- 9. © 2013 Core Elevation, Inc. All Rights Reserved. What if you have been SCOPING wrong? •What if you are looking at the wrong parts of the project? •Do you jump too quickly to thinking about the “solution”? There is another way! Saturday, September 28, 13
- 10. © 2013 Core Elevation, Inc. All Rights Reserved. What you will get... Saturday, September 28, 13
- 11. © 2013 Core Elevation, Inc. All Rights Reserved. What you will get... •4 steps to apply value-based pricing Saturday, September 28, 13
- 12. © 2013 Core Elevation, Inc. All Rights Reserved. What you will get... •4 steps to apply value-based pricing •#1 approach to use to get clients to pay you to develop the pricing Saturday, September 28, 13
- 13. © 2013 Core Elevation, Inc. All Rights Reserved. What you will get... •4 steps to apply value-based pricing •#1 approach to use to get clients to pay you to develop the pricing •The top key to success with value-based pricing Saturday, September 28, 13
- 14. © 2013 Core Elevation, Inc. All Rights Reserved. Who Am I? Saturday, September 28, 13
- 15. © 2013 Core Elevation, Inc. All Rights Reserved. Who Am I? •Entrepreneur Saturday, September 28, 13
- 16. © 2013 Core Elevation, Inc. All Rights Reserved. Who Am I? •Entrepreneur •Business Coach Saturday, September 28, 13
- 17. © 2013 Core Elevation, Inc. All Rights Reserved. Who Am I? •Entrepreneur •Business Coach •My Focus Saturday, September 28, 13