3/2007
“Technology Use of College Students: An Exploratory Study”
Published by the Department of Communication, Rochester Institute of Technology
Stabb, J. (2007). Technology use of college students: an
exploratory study. Converent for Undergraduate Research in Communication, 177-185.
APRA Upstate New York Winter Newsletter February 2016Joseph Stabb, ABD
This newsletter from the APRA-UNY chapter discusses upcoming events and opportunities for members. It thanks members and volunteers for their contributions over the past year. It highlights a Researcher Road Trip opportunity for members to apply for funds to cover travel expenses for professional development. An article encourages members to get involved and introduce new people to join. Upcoming board challenges are listed like growing membership and planning conferences. Finally, it announces an article on finding passion and purpose in work and encourages members to share ideas.
The Scope of Newspaper as a Futuristic Medium for PublicityDr. Amarjeet Singh
The news paper as a medium for publicity and
Advertisements is losing its luster and relevance in America
and some western countries. But the same medium has shown
remarkable growth in India. Circulation increased by more
than 23 million copies a day between 2006 and 2016,
according to a new report from India's Audit Bureau of
Circulation. That's average growth of nearly 5% per year.
Meanwhile, circulation came down in major Western
countries including the U.S. (-3%), France (-6%), Germany (-
9%) and the U.K. (-12%). Despite the strong growth of digital
media in India, the traditional formats of television and print
still account for the largest portion of total media ad
expenditure. India remains somewhat unusual in that print
revenues continue to grow, with newspapers specifically still
serving as an effective way for advertisers to reach a
significant audience. The research reports point out that
newspaper growth was really coming from papers published
in Hindi and in other local languages and dialects—generally
referred to collectively as “vernacular” papers. English is
used in India’s largest cities, leaving readers in smaller cities
and rural areas with an appetite for content in their local
languages. The scope of the present research paper is to
identify reasons for this and futuristic scope for news paper
as a medium for publicity.
The document discusses a campaign called "Keep'n it Real" created by a PRSSA team at the University of Texas at Arlington to increase census participation. It conducted research on hard-to-count groups like students and low-income residents. Students were identified as one of the hardest groups to count. Research found students prefer humorous, relatable messages on platforms like social media. The campaign aims to educate students on the importance of the census and encourage them to complete it through fun, engaging content tailored to students.
- 83.2% of respondents said that COVID-19 was a heavily discussed topic in their work.
- Around 70% felt their organizations did a satisfactory job in managing communication about COVID-19.
- Common roles for communicators included providing updates on safety protocols, transitioning employees to remote work, and addressing misinformation internally and externally.
- The most trusted sources of information about COVID-19 were national health authorities, followed by local health authorities and employers.
Newspapers remain the primary source of local sales and shopping information for over six in ten Kentuckians. They are also the top source for advertising various products and services, from groceries to real estate to local entertainment. While newspapers and online sources are statistically tied as the primary source for new vehicle information, online advertising tends to be more fragmented. Newspapers also rate highly as a source for local news, following local television which is more fragmented.
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
How Local People Learn about their Local CommunityGenaro Bardy
This document summarizes the key findings of a survey about how people learn about their local community. Some of the main points are:
- Americans use a variety of sources for local news, not just TV as commonly believed. Sources include newspapers, radio, internet, and word of mouth.
- Younger adults rely more on the internet while older adults still use more traditional sources like TV and newspapers.
- Newspapers play a bigger role than realized, ranking as the top source for information on 11 of 16 local topics like crime, government, and schools.
- The internet is increasingly important, especially for younger people, but no single source dominates as people pick sources based on topic.
APRA Upstate New York Winter Newsletter February 2016Joseph Stabb, ABD
This newsletter from the APRA-UNY chapter discusses upcoming events and opportunities for members. It thanks members and volunteers for their contributions over the past year. It highlights a Researcher Road Trip opportunity for members to apply for funds to cover travel expenses for professional development. An article encourages members to get involved and introduce new people to join. Upcoming board challenges are listed like growing membership and planning conferences. Finally, it announces an article on finding passion and purpose in work and encourages members to share ideas.
The Scope of Newspaper as a Futuristic Medium for PublicityDr. Amarjeet Singh
The news paper as a medium for publicity and
Advertisements is losing its luster and relevance in America
and some western countries. But the same medium has shown
remarkable growth in India. Circulation increased by more
than 23 million copies a day between 2006 and 2016,
according to a new report from India's Audit Bureau of
Circulation. That's average growth of nearly 5% per year.
Meanwhile, circulation came down in major Western
countries including the U.S. (-3%), France (-6%), Germany (-
9%) and the U.K. (-12%). Despite the strong growth of digital
media in India, the traditional formats of television and print
still account for the largest portion of total media ad
expenditure. India remains somewhat unusual in that print
revenues continue to grow, with newspapers specifically still
serving as an effective way for advertisers to reach a
significant audience. The research reports point out that
newspaper growth was really coming from papers published
in Hindi and in other local languages and dialects—generally
referred to collectively as “vernacular” papers. English is
used in India’s largest cities, leaving readers in smaller cities
and rural areas with an appetite for content in their local
languages. The scope of the present research paper is to
identify reasons for this and futuristic scope for news paper
as a medium for publicity.
The document discusses a campaign called "Keep'n it Real" created by a PRSSA team at the University of Texas at Arlington to increase census participation. It conducted research on hard-to-count groups like students and low-income residents. Students were identified as one of the hardest groups to count. Research found students prefer humorous, relatable messages on platforms like social media. The campaign aims to educate students on the importance of the census and encourage them to complete it through fun, engaging content tailored to students.
- 83.2% of respondents said that COVID-19 was a heavily discussed topic in their work.
- Around 70% felt their organizations did a satisfactory job in managing communication about COVID-19.
- Common roles for communicators included providing updates on safety protocols, transitioning employees to remote work, and addressing misinformation internally and externally.
- The most trusted sources of information about COVID-19 were national health authorities, followed by local health authorities and employers.
Newspapers remain the primary source of local sales and shopping information for over six in ten Kentuckians. They are also the top source for advertising various products and services, from groceries to real estate to local entertainment. While newspapers and online sources are statistically tied as the primary source for new vehicle information, online advertising tends to be more fragmented. Newspapers also rate highly as a source for local news, following local television which is more fragmented.
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
How Local People Learn about their Local CommunityGenaro Bardy
This document summarizes the key findings of a survey about how people learn about their local community. Some of the main points are:
- Americans use a variety of sources for local news, not just TV as commonly believed. Sources include newspapers, radio, internet, and word of mouth.
- Younger adults rely more on the internet while older adults still use more traditional sources like TV and newspapers.
- Newspapers play a bigger role than realized, ranking as the top source for information on 11 of 16 local topics like crime, government, and schools.
- The internet is increasingly important, especially for younger people, but no single source dominates as people pick sources based on topic.
A Deferred Action For Childhood Arrivals (DACA) ReportJason Liu
As per my capstone class in my collegiate career, we were designated a client, where we had to surmise an integrated marketing communications campaign, utilizing elements of public relations, market research, advertising, copy-writing, and informational gathering. This report, in conjunction with my team, Sync Media, took a culmination of four semesters, where due dates and deadlines were met in order to provide this report.
This was the winning campaign that Memorial Sloan Kettering Center chose as their chosen campaign that closely matches with what they were satisfied with.
'
During the course of the semester, we became indebted to DACA and it's policies. I now have a greater appreciation for DACA as a result of this campaign.
This full report (102 pp., PDF) for the Asia-Pacific Communication Monitor (APCM) 2020/21 is based on a survey of 1,155 communication professionals working in companies, non-profits, governmental organisations and agencies across 15 countries and territories in the region including China, Hong Kong and Macau (SAR), Taiwan, Vietnam, Philippines, Thailand, India, Singapore, Brunei, Malaysia, Indonesa, New Zealand and Australia.
The bi-annual study is part of the global Communication Monitor series, which provides valuable insight into the communication industry and its future.
The APCM 2020/21 explored the importance of strategic issues and communication changes over time, ethical challenges for practitioners and how they deal with them, gender equality, and competency gaps and development in communications.
Characteristics of excellent communication departments as well as differences between countries and types of organizations are identified by means of statistical analyses.
Advertising expert Chuck Nau used these handouts during his one-day session focused on online advertising for community newspaper publishers. The workshop was hosted by the Texas Center for Community Journalism and underwritten by the Texas Newspaper Foundation.
The document discusses using digital marketing to promote an education event called WEEXPOINDIA VIRTUAL 2020 in Chennai, India. A study was conducted where 243 respondents answered questionnaires about digital advertising and other factors influencing their intention to visit the event. The results showed that digital advertisement had a more powerful influence on changing visitors' behavior than non-digital marketing, especially due to the COVID-19 pandemic. The study concluded that successful promotional strategies should focus on digital marketing for its efficiency and ability to enrich experiences, while also considering other factors like attitudes and perceived behavioral control.
Ramadan is a major global religious event celebrated by over 1.9 billion Muslims worldwide for approximately one month. During this time, observers fast daily from dawn to dusk and use the month for spiritual reflection, connection with family and community, and inspiration. While television was traditionally the main form of entertainment during Ramadan, streaming services and video on demand have grown in popularity in recent years, especially among younger generations. The COVID-19 pandemic further accelerated this shift towards digital content consumption during Ramadan. Major media companies like MBC Group have adapted their online platforms to cater to changing viewer habits and provide enhanced religious and entertainment content.
Jason A. Cohen - Political Communication Literature Review and Analysis PaperJason A. Cohen
This document analyzes Barack Obama's successful use of internet strategies in his 2008 presidential campaign. It reviews literature showing the increasing role of the internet in political campaigns. Obama recognized voters were getting more information online and embraced new technologies. He used social media more than previous candidates to communicate his message, raise funds, organize supporters, and mobilize voters. This helped him overcome initial disadvantages against opponents like Clinton and McCain. Obama raised record amounts of donations online, including over $500 million of the $750 million total. His multifaceted digital engagement strategies were credited as a major reason for his election victory by staying connected to supporters throughout the campaign.
This document discusses a report on how young people consume news and the implications for mainstream media. The report aims to understand how young people access news and how news publishers can attract young audiences. It finds that younger audiences view news differently than traditional media brands, seeing news as something useful, interesting and fun rather than just important information. Younger people are also exposed to news through various platforms and sources. The report identifies different types of news consumers and moments when people engage with news. It provides insights for news organizations on how to better reach younger audiences by changing formats, platforms, and storytelling approaches.
Journalist Involvement in Comment SectionsGenaro Bardy
The document discusses two studies conducted by the Engaging News Project to examine the effects of journalist involvement in online news comment sections. The studies found that when journalists interacted with commenters by asking questions and highlighting productive comments, it improved the civility of the comments. Asking site visitors closed-ended questions about the news content prior to the comment section also promoted greater civility. Preliminary results also suggested that asking questions can increase time spent on the news site page, but more research is needed. The report provides recommendations for newsrooms to reduce uncivil comments and potentially increase engagement through journalist involvement in comment sections.
The document summarizes key findings from three studies about youth media usage. It finds that media consumes most of teens' lives, with the average teen spending over 7 hours per day on media. However, only a small fraction of their time is spent reading newspapers or magazines, which is declining. It also notes that teens are doing multiple media activities at once and using various devices. To reach teens, media companies need multiple offerings across multiple platforms tailored to their needs and habits. Mobile device usage and social networking have skyrocketed in importance for teens in recent years.
Middle East Digital Digest Special: Social Media in the MENA - 2012 ReviewDamian Radcliffe
A personal take on the story of social media in the Middle East in the past year. In 20 slides... Also available at: http://www.slideshare.net/ictQATAR/digital-digest-special-social-media-in-the-mena-2012-review
This campaign proposal aims to increase undergraduate applications to the University of Tennessee from 15,000 to 16,050 over the next 16 months. Research methods included interviews with current UT freshmen and an online survey distributed to over 100 students. The situation analysis found UT receives 14,000-16,000 applicants annually but could benefit from differentiating its recruitment strategies from competitors. The SWOT analysis identified strengths like UT's reputation but also weaknesses such as lacking personal communication with potential students. The proposal outlines four objectives, including increasing personalized outreach and social media engagement, facilitating more campus visits, and boosting positive word-of-mouth through a student ambassador program. Tactics recommended are a Twitter campaign, parent outreach letters, and developing
This document provides an overview of engaging Hispanics online. It begins with statistics on the large and growing U.S. Hispanic population and market. It then discusses the significant Hispanic digital opportunity, noting that over half of Hispanics now use the internet, with rapid online growth. The document introduces an engagement model to measure customer involvement, interaction, intimacy and influence over time. It explains why engagement makes sense for Hispanics, who have larger social networks and are more active on social media due to their communal values. The document advocates providing participatory and emotionally engaging online content to better connect with Hispanic consumers.
The document summarizes newspaper economics and the impact of the internet. It reviews newspaper revenues, costs, advertising levels and composition. It examines how the internet has impacted newspaper ad revenue and reader habits. The document speculates on opportunities to improve the newspaper industry and lists various data sources. Key points include newspapers derive most revenue from advertising but costs are high. While online readership is growing, time spent online is low and accounts for a small portion of total readership and revenue.
The Impact of Social Media (Facebook/YouTube) on the Politically Interest of ...journal ijrtem
Abstract : This work which is entitled “The Impact of Social Media (Facebook/YouTube) on the Political Opinions of Syrians” aimed to report on survey research conducted, which identify the roles that played by the social electronic communication tools as Facebook and YouTube among the Syrian students at the Girne American University (GAU) politically. Moreover, this study aims to answer the following three questions: What impact do Facebook and YouTube have on the Syrian students at the Girne American University (GAU) politically, and what shape does this impact take. Also, dependence of Syrian students on these networks in reading the news. Also, this work has interviewed most of the Syrian students through the survey. This study, demonstrates the appeal that social media can have both positive and negative points in the Syrian students at the University. Keywords: Syria, Facebook, YouTube, Politics, Electronic Communication
Managing CEO positioning and international communication: Insights from interviews with corporate communication leaders. This follow-up study to the European Communication Monitor 2013 is based on qualitative interviews with 53 global heads of communication of major corporations based in Europe, and on quantitative data from 579 respondents heading corporate communication departments in 39 countries. The report discusses the importance of CEOs for corporate reputation, practices and trends in CEO communication, as well as the impact of international value chains for the communication function and ways to develop new organisational structures and strategic visions. The study is a joint project by an academic research team from several universities within the framework of EUPRERA and Ketchum, a leading global communications firm operating in more than 70 countries.
Social Media in the Middle East: The Story of 2017Damian Radcliffe
This is the sixth annual report on the state of social media in the Middle East and North Africa (MENA) written by Damian Radcliffe, and the first co-written with Amanda Lam.
The paper distills key research findings, industry data and announcements from the past year, providing an essential overview of social media developments in the MENA region.
Andrew Goodman Foundation Summer Institute DeckAndrew Snyder
Young voter turnout is important for democracy but historically low. Barriers include lack of information about registration and voting processes. TurboVote addresses this by providing a one-stop tool with location-specific deadlines and forms to make voting accessible. Implementation strategies discussed include on-campus tabling, integrating with student portals and events, and reminders through email and social media. Measuring success through campus voter turnout data shows tools like TurboVote increase youth participation.
A content analysis of 86 citizen blog sites, 53 citizen news sites and 63 daily newspaper sites indicated that citizen journalism sites, including both news and blog sites, differed significantly from newspaper sites.
This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
This document summarizes the key findings of the European Communication Monitor 2008, a survey of over 1,500 PR professionals from 37 European countries. The survey examined trends in communication management and public relations. Key findings include:
1) PR practitioners have influence over senior management but are not always involved in strategic decision making. Their influence varies by organization type.
2) Emerging areas gaining importance by 2011 are expected to be internal communication, sustainability/CSR, and personal coaching. Traditional areas like marketing and corporate communication remain important.
3) Online communication is expected to significantly increase in importance relative to traditional print media. Face-to-face communication and press/media relations also remain important instruments.
Running head: ONLINE CONSUMER BEHAVIORS
Exploring online consumer Behaviors
John A. Smith & Jane L. Doe
Liberty University
Abstract
Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon.
Introduction
The Internet has been accessible to the public for over twenty years. It came upon the scene and has exploded in popularity like few things have ever done in the history of the world. Since the introduction of the World Wide Web, the interest in the value of commerce and individuals has been growing. Skeptical at first, online consumerism has steadily increased and along with it has come some positive and negative behaviors. The purpose of this research is to understand how individual behaviors affect online consumerism. According to Lars Perner, consumer behavior is defined as “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (2008). By identifying the behaviors that support buying online and those which do not, businesses can help to increase profits and will help to assure their share of the market, as electronic trade may well out-step traditional buying in the not to distant future.
There are many variables to consider when outlining behaviors of Internet consumerism. According to Delia Vazquez and Xingang XU, online consumer behavior is affected by three main things: “attitudes towards online shopping, motivations, such as price, convenience and hedonic motivations, and online information search” (2009, p.409). If a person is positive about the experience of shopping on the Internet then that attitude will affect the outcome of purchasing online. Also online consumers feel more in control when they can search with relative ease, prices and special offers. This price comparis.
A Deferred Action For Childhood Arrivals (DACA) ReportJason Liu
As per my capstone class in my collegiate career, we were designated a client, where we had to surmise an integrated marketing communications campaign, utilizing elements of public relations, market research, advertising, copy-writing, and informational gathering. This report, in conjunction with my team, Sync Media, took a culmination of four semesters, where due dates and deadlines were met in order to provide this report.
This was the winning campaign that Memorial Sloan Kettering Center chose as their chosen campaign that closely matches with what they were satisfied with.
'
During the course of the semester, we became indebted to DACA and it's policies. I now have a greater appreciation for DACA as a result of this campaign.
This full report (102 pp., PDF) for the Asia-Pacific Communication Monitor (APCM) 2020/21 is based on a survey of 1,155 communication professionals working in companies, non-profits, governmental organisations and agencies across 15 countries and territories in the region including China, Hong Kong and Macau (SAR), Taiwan, Vietnam, Philippines, Thailand, India, Singapore, Brunei, Malaysia, Indonesa, New Zealand and Australia.
The bi-annual study is part of the global Communication Monitor series, which provides valuable insight into the communication industry and its future.
The APCM 2020/21 explored the importance of strategic issues and communication changes over time, ethical challenges for practitioners and how they deal with them, gender equality, and competency gaps and development in communications.
Characteristics of excellent communication departments as well as differences between countries and types of organizations are identified by means of statistical analyses.
Advertising expert Chuck Nau used these handouts during his one-day session focused on online advertising for community newspaper publishers. The workshop was hosted by the Texas Center for Community Journalism and underwritten by the Texas Newspaper Foundation.
The document discusses using digital marketing to promote an education event called WEEXPOINDIA VIRTUAL 2020 in Chennai, India. A study was conducted where 243 respondents answered questionnaires about digital advertising and other factors influencing their intention to visit the event. The results showed that digital advertisement had a more powerful influence on changing visitors' behavior than non-digital marketing, especially due to the COVID-19 pandemic. The study concluded that successful promotional strategies should focus on digital marketing for its efficiency and ability to enrich experiences, while also considering other factors like attitudes and perceived behavioral control.
Ramadan is a major global religious event celebrated by over 1.9 billion Muslims worldwide for approximately one month. During this time, observers fast daily from dawn to dusk and use the month for spiritual reflection, connection with family and community, and inspiration. While television was traditionally the main form of entertainment during Ramadan, streaming services and video on demand have grown in popularity in recent years, especially among younger generations. The COVID-19 pandemic further accelerated this shift towards digital content consumption during Ramadan. Major media companies like MBC Group have adapted their online platforms to cater to changing viewer habits and provide enhanced religious and entertainment content.
Jason A. Cohen - Political Communication Literature Review and Analysis PaperJason A. Cohen
This document analyzes Barack Obama's successful use of internet strategies in his 2008 presidential campaign. It reviews literature showing the increasing role of the internet in political campaigns. Obama recognized voters were getting more information online and embraced new technologies. He used social media more than previous candidates to communicate his message, raise funds, organize supporters, and mobilize voters. This helped him overcome initial disadvantages against opponents like Clinton and McCain. Obama raised record amounts of donations online, including over $500 million of the $750 million total. His multifaceted digital engagement strategies were credited as a major reason for his election victory by staying connected to supporters throughout the campaign.
This document discusses a report on how young people consume news and the implications for mainstream media. The report aims to understand how young people access news and how news publishers can attract young audiences. It finds that younger audiences view news differently than traditional media brands, seeing news as something useful, interesting and fun rather than just important information. Younger people are also exposed to news through various platforms and sources. The report identifies different types of news consumers and moments when people engage with news. It provides insights for news organizations on how to better reach younger audiences by changing formats, platforms, and storytelling approaches.
Journalist Involvement in Comment SectionsGenaro Bardy
The document discusses two studies conducted by the Engaging News Project to examine the effects of journalist involvement in online news comment sections. The studies found that when journalists interacted with commenters by asking questions and highlighting productive comments, it improved the civility of the comments. Asking site visitors closed-ended questions about the news content prior to the comment section also promoted greater civility. Preliminary results also suggested that asking questions can increase time spent on the news site page, but more research is needed. The report provides recommendations for newsrooms to reduce uncivil comments and potentially increase engagement through journalist involvement in comment sections.
The document summarizes key findings from three studies about youth media usage. It finds that media consumes most of teens' lives, with the average teen spending over 7 hours per day on media. However, only a small fraction of their time is spent reading newspapers or magazines, which is declining. It also notes that teens are doing multiple media activities at once and using various devices. To reach teens, media companies need multiple offerings across multiple platforms tailored to their needs and habits. Mobile device usage and social networking have skyrocketed in importance for teens in recent years.
Middle East Digital Digest Special: Social Media in the MENA - 2012 ReviewDamian Radcliffe
A personal take on the story of social media in the Middle East in the past year. In 20 slides... Also available at: http://www.slideshare.net/ictQATAR/digital-digest-special-social-media-in-the-mena-2012-review
This campaign proposal aims to increase undergraduate applications to the University of Tennessee from 15,000 to 16,050 over the next 16 months. Research methods included interviews with current UT freshmen and an online survey distributed to over 100 students. The situation analysis found UT receives 14,000-16,000 applicants annually but could benefit from differentiating its recruitment strategies from competitors. The SWOT analysis identified strengths like UT's reputation but also weaknesses such as lacking personal communication with potential students. The proposal outlines four objectives, including increasing personalized outreach and social media engagement, facilitating more campus visits, and boosting positive word-of-mouth through a student ambassador program. Tactics recommended are a Twitter campaign, parent outreach letters, and developing
This document provides an overview of engaging Hispanics online. It begins with statistics on the large and growing U.S. Hispanic population and market. It then discusses the significant Hispanic digital opportunity, noting that over half of Hispanics now use the internet, with rapid online growth. The document introduces an engagement model to measure customer involvement, interaction, intimacy and influence over time. It explains why engagement makes sense for Hispanics, who have larger social networks and are more active on social media due to their communal values. The document advocates providing participatory and emotionally engaging online content to better connect with Hispanic consumers.
The document summarizes newspaper economics and the impact of the internet. It reviews newspaper revenues, costs, advertising levels and composition. It examines how the internet has impacted newspaper ad revenue and reader habits. The document speculates on opportunities to improve the newspaper industry and lists various data sources. Key points include newspapers derive most revenue from advertising but costs are high. While online readership is growing, time spent online is low and accounts for a small portion of total readership and revenue.
The Impact of Social Media (Facebook/YouTube) on the Politically Interest of ...journal ijrtem
Abstract : This work which is entitled “The Impact of Social Media (Facebook/YouTube) on the Political Opinions of Syrians” aimed to report on survey research conducted, which identify the roles that played by the social electronic communication tools as Facebook and YouTube among the Syrian students at the Girne American University (GAU) politically. Moreover, this study aims to answer the following three questions: What impact do Facebook and YouTube have on the Syrian students at the Girne American University (GAU) politically, and what shape does this impact take. Also, dependence of Syrian students on these networks in reading the news. Also, this work has interviewed most of the Syrian students through the survey. This study, demonstrates the appeal that social media can have both positive and negative points in the Syrian students at the University. Keywords: Syria, Facebook, YouTube, Politics, Electronic Communication
Managing CEO positioning and international communication: Insights from interviews with corporate communication leaders. This follow-up study to the European Communication Monitor 2013 is based on qualitative interviews with 53 global heads of communication of major corporations based in Europe, and on quantitative data from 579 respondents heading corporate communication departments in 39 countries. The report discusses the importance of CEOs for corporate reputation, practices and trends in CEO communication, as well as the impact of international value chains for the communication function and ways to develop new organisational structures and strategic visions. The study is a joint project by an academic research team from several universities within the framework of EUPRERA and Ketchum, a leading global communications firm operating in more than 70 countries.
Social Media in the Middle East: The Story of 2017Damian Radcliffe
This is the sixth annual report on the state of social media in the Middle East and North Africa (MENA) written by Damian Radcliffe, and the first co-written with Amanda Lam.
The paper distills key research findings, industry data and announcements from the past year, providing an essential overview of social media developments in the MENA region.
Andrew Goodman Foundation Summer Institute DeckAndrew Snyder
Young voter turnout is important for democracy but historically low. Barriers include lack of information about registration and voting processes. TurboVote addresses this by providing a one-stop tool with location-specific deadlines and forms to make voting accessible. Implementation strategies discussed include on-campus tabling, integrating with student portals and events, and reminders through email and social media. Measuring success through campus voter turnout data shows tools like TurboVote increase youth participation.
A content analysis of 86 citizen blog sites, 53 citizen news sites and 63 daily newspaper sites indicated that citizen journalism sites, including both news and blog sites, differed significantly from newspaper sites.
This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
This document summarizes the key findings of the European Communication Monitor 2008, a survey of over 1,500 PR professionals from 37 European countries. The survey examined trends in communication management and public relations. Key findings include:
1) PR practitioners have influence over senior management but are not always involved in strategic decision making. Their influence varies by organization type.
2) Emerging areas gaining importance by 2011 are expected to be internal communication, sustainability/CSR, and personal coaching. Traditional areas like marketing and corporate communication remain important.
3) Online communication is expected to significantly increase in importance relative to traditional print media. Face-to-face communication and press/media relations also remain important instruments.
Running head: ONLINE CONSUMER BEHAVIORS
Exploring online consumer Behaviors
John A. Smith & Jane L. Doe
Liberty University
Abstract
Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon.
Introduction
The Internet has been accessible to the public for over twenty years. It came upon the scene and has exploded in popularity like few things have ever done in the history of the world. Since the introduction of the World Wide Web, the interest in the value of commerce and individuals has been growing. Skeptical at first, online consumerism has steadily increased and along with it has come some positive and negative behaviors. The purpose of this research is to understand how individual behaviors affect online consumerism. According to Lars Perner, consumer behavior is defined as “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (2008). By identifying the behaviors that support buying online and those which do not, businesses can help to increase profits and will help to assure their share of the market, as electronic trade may well out-step traditional buying in the not to distant future.
There are many variables to consider when outlining behaviors of Internet consumerism. According to Delia Vazquez and Xingang XU, online consumer behavior is affected by three main things: “attitudes towards online shopping, motivations, such as price, convenience and hedonic motivations, and online information search” (2009, p.409). If a person is positive about the experience of shopping on the Internet then that attitude will affect the outcome of purchasing online. Also online consumers feel more in control when they can search with relative ease, prices and special offers. This price comparis.
The poll of over 27,000 people across 26 countries found that 79% believe internet access is a fundamental right. 87% of internet users and 71% of non-users felt this. South Korea, Mexico and China had the highest proportions that felt this was a right. While most felt the internet brought freedom, learning and social networking, many were also cautious about expressing opinions online due to safety concerns. Fraud was the top concern about the internet.
DOLLARS, EUROS, YEN AND TRUST: VALUABLE CURRENCIES IN THE SHARE ECONOMY: Trust is the cornerstone of any successful relationship, be it personal or professional. But what happens when the lines between public and private get blurred in a sharing economy? Trust transitions from expected to essential.
Get more here: http://goo.gl/3GUwbK
Shared, Collaborative and On Demand: The New Digital EconomyFrenchWeb.fr
The sharing economy and on-demand services are wearing their way into the lives of (some) Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide.
Running Head ONLINE CONSUMER BEHAVIORS1Online Consumer .docxcharisellington63520
Running Head: ONLINE CONSUMER BEHAVIORS
1
Online Consumer Behaviors
2
Online Consumer Behaviors
John A. Smith & Jane L. Doe
Kitchen Light University
Abstract
Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers.
This research examines the following:
· behaviors
· motivations
· attitudes
All this are new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions:
1. How do factors previously researched affect the online purchasing behavior of consumers?
2. What are the significant consumer behaviors both positive and negative that affect internet consumerism?
By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon.
Online Consumer Behaviors
The Internet has been accessible to the public for over twenty years. It came upon the scene and has exploded in popularity like few things have ever done in the history of the world. Since the introduction of the World Wide Web, the interest in the value of commerce and individuals has been growing. Skeptical at first, online consumerism has steadily increased and along with it has come some positive and negative behaviors. The purpose of this research is to understand how individual behaviors affect online consumerism.
According to Lars Perner, consumer behavior is defined as “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (2008). By identifying the behaviors that support buying online and those which do not, businesses can help to increase profits and will help to assure their share of the market, as electronic trade may well out-step traditional buying in the not too distant future.
Internet consumerism
There are many variables to consider when outlining behaviors of Internet consumerism.
1. According to Delia Vazquez and Xingang XU, online consumer behavior is affected by five main things:
· Attitudes towards online shopping
· Motivations, such as price
· Convenience
· Hedonic motivations
· Online information search (2009, p.409)
If a person is positive about the experience of shopping on the Internet then that attitude will affect the outcome of purchasing online. Also online consumers feel more in control when they can search with relative ease, price.
LGBT consumers are more receptive to ads that target gay audiences with gay imagery and messaging. A 2011 survey found that nearly half of LGBT adults are more likely to consider purchasing a company's products or services when they see ads clearly tailored to gay audiences, compared to 40% in 2007. LGBT consumers also show stronger brand loyalty to companies that support causes important to the LGBT community, with those likely to consider such brands increasing from 62% in 2007 to 74% in 2011. Digital ads, especially on smartphones and Facebook, tend to be successful at reaching LGBT consumers, particularly gay men who have higher smartphone ownership rates.
Razorfish Digital Brand Experience Report 2009Matthew Pantoja
The document discusses a study conducted by Razorfish to understand how consumers engage with brands in the digital world. The study found that (1) digital brand experiences create customers by dramatically increasing consumer engagement across the marketing funnel, (2) the future of branding will focus on actively engaging consumers rather than just awareness, through digital experiences rather than traditional advertising, and (3) consumers who actively engage with brands digitally, such as by following them on social media, show large increases in brand awareness, consideration, likelihood of purchase, and recommendations to others.
The document discusses a study conducted by Razorfish to understand how consumers engage with brands in the increasingly digital world. The study found that digital brand experiences are not just for awareness or conversions, but for creating customers. Those who actively engage with brands digitally through activities like contests or following brands on social media show increases across the entire marketing funnel. The report suggests marketers need to shift their focus from advertising to actively engaging consumers both online and offline. In the digital era, experiences are more important than advertising messages.
This document provides a creative brief for an advertising campaign for Venmo. The goal is to distinguish Venmo from other payment apps by showing it is the fun way to pay. The target audience is "The Here and Nows" - people who spend money in the moment and share what they do. Currently they see competitors as boring. The campaign wants them to see Venmo as enhancing relationships. The key idea is to show how Venmo connects users by allowing them to share both money and memories. This is supported by how Venmo was created as a social app to make money transfers fun while connecting friends. The tone should be inclusive, entertaining, and rebellious. The headline for a print ad would be "Share everything
http://ssrn.com/abstract=1478214
Contrary to what many marketers claim, most adult Americans (66%) do not want marketers to tailor advertisements to their interests.
The document defines the target audience for a marketing campaign as Generation X individuals between the ages of 25-40. This group is comfortable with technology, relies on social media, and spends significant time online. The document recommends three digital media marketing opportunities: targeted email marketing, a Facebook fan page, and a mobile campaign. These options are suggested because Generation X is active online, uses social media regularly, and frequently accesses the internet via mobile devices.
Marketing in the Future American Economy: Baby Boomers, Aging Millennials and...Voices
The document discusses how the aging population in America will impact marketing, advertising, and the economy. As baby boomers age and live longer, they will represent a larger portion of the population. This will require marketing strategies to adapt to seniors' needs and interests. The document also explores how various industries like technology, healthcare, education, and advertising may utilize voice over to engage seniors and provide accessibility. Creative professionals will need to learn how to appeal to older demographics and understand their needs and challenges to thrive in this changing economic environment.
This document describes lessons learned from using Facebook ads to recruit LGBT adults in eastern Africa into online sexual health focus groups. Researchers targeted Facebook ads towards individuals in several eastern African countries who indicated same-sex attraction. Several different online focus group formats were piloted, starting with an online bulletin board that received few responses. Changing to a survey format with expedited access and fewer questions resulted in greater participation, with 96 men, 85 women, and 31 transgender individuals providing responses. The goal was to find effective ways to engage LGBT communities in the region in discussions about sexual health and decision making.
BULLYING ORIGINS, PREVENTION, EVOLUTION IN THE LAST DECADE16VannaSchrader3
This research proposal aims to study bullying among African American youth ages 11-14. It will examine the origins of bullying, how it has evolved in the last decade with cyberbullying, and ways to prevent bullying. The study will use questionnaires and interviews of African American youth, their parents, and a control group of white youth to understand their experiences with traditional and cyberbullying and suggestions to address the problem. The research methods, participants, timeline, and responsibilities are outlined to comprehensively address the factors that trigger bullying among this group and how to stop it.
The document provides information about media consumption habits of 16-24 year olds from various research sources:
- Only 33% watch TV weekly, preferring video on smartphones. They are more likely to be "cord-nevers" and not subscribe to cable.
- They have high access to digital TV, internet and are more confident using apps and social media than older adults. Social media usage among this age group has significantly increased over the last decade.
- Music is very important to their lives and favorite artists influence their style and social circles. They listen to a variety of genres across platforms like Spotify on their smartphones.
More than a quarter of Americans now read news on mobile devices and are highly engaged, voraciously consuming news and information from their phones. A Pew Center report found that over 80% of adults own cell phones and 37% use them to access the web. Those who read news on mobile devices are also likely to participate by commenting and sharing content. The report highlights the importance of mobile for media companies as people increasingly look for convenience and their phone is the most accessible device.
This document discusses a study on how social media influences people's entertainment consumption habits. A survey of 50 people found that most use Facebook daily to connect with others about entertainment and search for information about entertainment products weekly. Many check what brands their friends follow and ask friends for recommendations before purchases. The results indicate that social media makes discovering, researching, and shopping for entertainment easier and more fun for many consumers.
The survey results show that most members prefer getting church information electronically through email newsletters and the website rather than print newsletters. Members are particularly interested in receiving group information and being able to offer support through online methods. While current members use computers and the internet regularly, workshops could help increase technological literacy for all generations. The data reveals opportunities to better engage people through targeted communications and multiple information channels.
Similar to Technology Use of College Students: An Exploratory Study (20)
This document discusses strategies for prospect researchers to gather updated information about alumni who graduated from Reserve Officers' Training Corps (ROTC) programs. It recommends building relationships with the ROTC command on campus, as they have access to military directories. It also suggests tying initial outreach to ROTC alumni to forming affinity groups or having alumni speak, rather than donor outreach. Working with active or reserve alumni through an affinity group is another option to access military data. Maintaining the right relationships can help overcome challenges in tracking military-affiliated alumni groups.
Doing Business Naked: Research & Communication in the Age of Full TransparencyJoseph Stabb, ABD
The document discusses research and communication strategies in three scenarios: a merger between two organizations, a crisis where public opinion is forming around an uncontrolled message, and disruption where a new solution is gaining traction with customers. It provides approaches to research the key stakeholders, perceptions, strengths, and opportunities in a merger. For a crisis, it recommends identifying influencers, key discussion channels, and crafting an authentic humanized message. During disruption, it suggests understanding the core problem solved, competitive positions, and creating a messaging platform to own a market piece.
This document provides the program schedule and guide for the Creative Problem Solving Institute (CPSI) conference taking place from June 14-19, 2016 in Buffalo, New York. The schedule outlines the daily timing of events like breakfast, sessions, breaks, lunches, dinners and evening activities. There are multiple concurrent tracks of sessions including Youthwise, Main Tracks and Extending workshops. The guide also includes introductory letters, information on special events, speaker bios and acknowledgements.
This document provides an overview of a mobile app project for free community papers in New York. It discusses the background and goals of the Free Community Papers of New York trade association and their project to develop a mobile app called OhSoLocal. The timeline outlines the app development from July 2012 to a planned expansion in February 2013. Marketing materials like a rate card and information cards are mentioned. Current download statistics for the OhSoLocal app are provided. The document concludes with an invitation for discussion and questions.
This document provides tips for planning a green meeting. It discusses considering the green practices of the meeting facility and whether they are actually followed. It suggests sourcing food locally for freshness and cost savings. The document also recommends using greener meeting materials like electronic handouts and recycling food waste. Overall, the document outlines key elements to evaluate like a venue's certifications and sustainability efforts as well as utilizing local food and digital materials to help make meetings more environmentally friendly.
Green marketing involves promoting products and services as environmentally friendly. The document discusses green marketing tactics like organic waste recycling programs and community involvement initiatives. It also provides contact information for Joe Stabb of JS Consulting & Productions, LLC who can help with green communications strategies.
This document provides an overview of public relations, including defining it as a management function that helps establish communication between an organization and its publics. It also discusses strategic planning for PR, media relations, following AP style, and lists some key PR resources and Joe Stabb's contact information. Ethical practices in PR are outlined, such as protecting privacy and avoiding conflicts of interest. The typical PR process of research, planning, implementation and evaluation is also summarized.
This presentation on social media was presented to a Girl Scouts council to train staff on the proper use of social media tools. Some of the information is geared toward policy that are in place by the Girl Scouts of America.
The document appears to be a collection of advertisements from various community newspapers that were submitted for an advertising awards competition. It provides examples of winning advertisements in categories such as grocery ads, restaurant ads, automotive ads, and self-promotion ads. For each category, there are 1st, 2nd and 3rd place winners displayed with brief descriptions highlighting the effective design elements and visuals that made the ads stand out.
Joe Stabb presented on participatory online media. He has a background in public relations and web development. Stabb discussed location-based social networking platforms like Foursquare, which allows users to check-in at locations and unlock special offers. Businesses can leverage platforms like Foursquare to target customers based on their location. Stabb recommended that communicators converse and educate audiences while sharing content like photos and videos to connect with them online.
The document discusses the history of different types of paper clips from the 19th and 20th centuries. It describes several early paper clip inventions from the 1860s-1920s and the different shapes they came in, such as straight pins, the Gem clip, Ideal clip, Ezeon clip, Common Sense clip, and Kurly Klip. It also discusses how paper clips were collected and sorted from old documents.
The document discusses the importance of analytics for measuring the return on investment of digital communications. It outlines the differences between web and social media analytics and provides examples from two organizations, a nonprofit and candy company, on how they used various analytics to measure successes from their digital strategies, including increased website traffic, social media followers, and traditional media coverage. The top five actions recommended are to decide what to measure, accurately read analytics, create a tracking dashboard, monitor regularly, and make ongoing adjustments.
The document discusses search engine optimization (SEO). It defines SEO as improving organic search engine results. It lists the top 5 SEO tips as having a clear site hierarchy, including relevant keywords, using proper HTML elements and alt tags, having no broken links, and including a robots.txt file. The document also explains that Google and Bing use different algorithms but the same basic SEO principles apply to both. Finally, it outlines the 4 R's of SEO as robots, ranking, relevance, and results.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
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It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
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Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
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06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
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Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
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Intelligence supported media monitoring in veterinary medicine
Technology Use of College Students: An Exploratory Study
1. TECHNOLOGY USE OF COLLEGE STUDENTS
Jameelee Ford
Joseph Stabb
March 5, 2007
2. Abstract
Several studies have shown that the gay and lesbian population is an early adopter of
technology. This research project set out to prove that theory among college age students at Utica
College and Syracuse University. Entertainment technology, such as MP3 players, Personal Digital
Assistants (PDA), Cell Phones, and the Internet are all technologies heavily used by today’s college
student, but when did it all begin. Were these students considered one of the first?
Introduction
This research project would like to know if gay and lesbian college students at Utica College
and Syracuse University, ages 18 to 25, are early adopters of entertainment technology.
Entertainment technology can be defined as a computerized device that serves an entertainment
need, such as the computer, internet, cell phones, MP3 players, and personal digital assistants.
This study will explore the gay and lesbian student population at Utica College and Syracuse
University (ages 18-25) to examine their characteristics as they relate to established characteristics of
early adopters of entertainment technology. According to an article from the Academy of Marketing
Science Review, an early adopter is “extremely sophisticated and product/technology savvy.” The
researchers would like to determine if, in fact, gay and lesbian college students in this population are
early adopters of entertainment technology.
Since the early 1990’s gay and lesbian consumers have been sought by technology companies
because research indicates they are good consumers of the latest and most sophisticated technology
products on the market. Since this time, researchers have scrambled to explore and define the
characteristics of this market niche. According to current research by Planet Out, Inc., new
technologies are adapted quickly by the gay and lesbian community.
As the gay and lesbian market continues to grow, companies and organizations are looking
for new ways to market to this community. “To the extent that gay and lesbian consumers
3. constitute a distinct consumer niche for marketers, what makes them an especially interesting group
is not household income as such, but instead the community’s unique characteristics as consumers,”
according to Howard Buford of The Gay and Lesbian Review. “Two lifestyle facts in particular
account for much of the difference in the gay community’s patterns of consumption: higher
discretionary income and more disposable time.” Our research will confirm that the gay and lesbian
community, in fact, is full of early entertainment technology adopters.
Literature Review
According to Forrester Research, “gay consumers are among the earliest technology
adopters. Gay and lesbian consumers are defined as being tech-savvy and consumers that use
technology at a higher rate according to their Annual Consumer Technographics Benchmark Study.
Their research also indicates that 29% of gay men and women have been online for more than seven
years. In addition to internet usage, gay men and women are more likely to own other
technologies,” (Blake).
Early adopters have their own characteristics according to marking professionals. “New
products and services typically follow a predictable adoption curve,” Neale Martin, writer,
Telephony. “[Geoffrey] Moore postulated that with products based on high technology, there is a
caveat: The path is not a smooth growth curve. Instead, an ominous chasm separates the early
adopter from the early majority. Many products based on new technologies appear to be on a high-
growth trajectory but fail to reach sufficient velocity to cross the abyss. Early adopters are
visionaries seeking competitive advantage, not a group that the early majority looks to for buying
guidance,” (Martin, Telephony).
Other statistics show that the gay and lesbian community have been adopting and using new
technologies in much larger numbers than the general population (Gay Media 2003). Sixty-two
percent of gays and lesbians own a personal computer and fifty-two percent subscribe to online
4. services (Gay Media 2003). “In addition to being wealthier and better educated gay men and women
are avid internet users. Eighty percent of gay men and seventy-six percent of lesbians are online,
compared with 70 percent of straight men and 69 percent of straight women. Gays are also one-
third more likely to have broadband connections and have been online longer than heterosexuals.
Twenty-nine percent of gay men and women have been online for more than seven years, versus
18% of heterosexuals,” according to a study by Gay Media Express in July of 2003 (Gay Media
2003). Seventy-nine percent of gay and lesbian adults own a cell phone over 72 percent of non-gays
and 16 percent of gay and lesbian households own a television with high-definition capabilities
versus 9 percent of non-gays (Rainbow).
According to the 2000 United States Census there are a an estimated fifteen million
individuals that identify as gay or lesbian in the United States that live in 99.3 percent of all United
States counties (Condon). Cities across the United States are trying to attract more gays and lesbians
because this population is more willing than others to move into and devote income to improving
distressed neighborhoods.
Companies have increased marketing efforts to niche marketing groups, including the gay
and lesbian community (Nicholson). Spending on advertising in gay publications has jumped 20.2
percent over the previous year as corporations are competing for advertising placement. Companies
want a larger market share in this community. “Seventy-seven percent of gay, lesbian, bisexual, and
transgender people would chose products from companies with a positive stance toward equality,”
according to Witeck-Combs Communications and Harris Interactive.
Starting in September of 2006, global retail leader, Wal-Mart, began working with a gay-
marketing agency. This retailer claims the gay market is mainstream and wants this niche market to
shop in Wal-Mart stores. Wal-Mart believes in a deal for all, both straight and gay (Advertising Age,
Wal-Mart). According to Human Rights Campaign, “78% of gay, lesbian, bisexual, and transgender
5. people would switch brands to companies that advertise in gay, lesbian, bisexual, and transgender
media.”
The Human Rights Campaign rates companies based on their activities toward the gay and
lesbian community, including domestic partner benefits, advertising to this market, and also
supporting the gay and lesbian community. Some of these companies are Best Buy, General Mills,
Proctor & Gamble, SC Johnson & Sons, Estee Lauder, Microsoft Corporation, Viacom, At&T,
Motorola, Eastman Kodak, Xerox, American Airlines, Ford Motor Company, Chevron, American
Express, MetLife Insurance, GAP, Kraft, Starbucks, and UPS. All of these companies see a need to
gain market share in this niche community (Joe S., Human Rights Campaign).
The buying power of the gay and lesbian community has grown immensely over the past
several years. According to calculations of the Board of Commerce in the United States
government, out of the $9.1 trillion U.S. buying power, $610 billion of that is from the gay
community (Paul Varnell). Members of the gay and lesbian community tend to have higher
discretionary incomes and more disposable time. Gays and lesbians are three times more likely to
purchase products and services online than the average American, according to Rainbow Referrals.
Gay and lesbian individuals are four times as likely to spend over $150 on long distance phone usage
and twice as likely to spend $250 on cellular phone use, according to Rainbow Referrals (Rainbow).
Other statistics show that 77 percent believe in indulging in themselves, 57 percent prefer to buy
top-of-the line products, and 59 percent of gay and lesbian individuals buy themselves whatever they
want. According to Jessica Twentyman from the magazine Director, “The travel industry is very
active, today, in marketing to the gay and lesbian consumer because gay and lesbian consumers tend
to spend more on travel the average traveler,” (Twentyman).
Other than having more disposable income, the gay and lesbian community is considered
highly educated. According to the first ever gay and lesbian market study conducted by Simmons
6. Market Research Bureau, “gays and lesbians are outstanding in almost every category. 48% of gays
and lesbians hold an undergraduate degree; 22% hold a graduate degree; 57% are employed in
leading sectors such as professional/managerial, high tech, executive, sales and marketing, medical
and education. Also 25% of all surveyed own or operate their own business, and the Gays and
Lesbians are over twice as likely to be professionals or managers,” (Rainbow).
Amy Falkner, Associate Dean of Academic Affairs and an Assistant Professor of Advertising
at Syracuse University’s S.I. Newhouse School of Public Communications, is the lead researcher for
the Gay & Lesbian Census, the first national study involving the gay and lesbian population and still
continues today. Studies like these, on the gay and lesbian population is important as not much is
known about the gay and lesbian demographic. More and more companies want information on
this market niche.
Research Question
Are gay and lesbian college students at Utica College and Syracuse University ages 18 to 25
early adopters of entertainment technology?
Methodology
The subjects will be self-identified gay (men), lesbian (women), and heterosexual college
students age 18-25. The respondents will be students from Utica College and Syracuse University.
Heterosexual respondents are being included as a comparison group only.
Research will be conducted as an online survey. Respondents will be recruited via electronic
and print media and sent to a specific web address. Once there, the respondents will first see the
informed consent form and asked if they agree or disagree to continue (Appendix A). If they agree,
they will proceed to the survey itself.
7. The survey will be given in an electronic format for ease of use by the gay and lesbian
student population. This will also allow the respondents to answer the survey on their own time.
The survey will be administered online. All precautions available will be used to safeguard
the responses and the identities of the participants completing the survey. The researchers will use
an anonymous electronic survey data collection method to conduct research. The survey will be
hosted on the Utica College web site and accessible from any computer with an Internet connection.
A respondent’s e-mail address will not be tracked or in any other way be associated with the
participant’s responses. It is totally anonymous. The researchers will not know or collect
respondent e-mail addresses. All data gathered by this survey will be reported in aggregate form
(combined with other responses) only. All survey information will be destroyed at the conclusion of
the research project. The participant’s will not be required to supply their name or e-mail address to
complete the survey and the data will be protected on a secure server at Utica College.
Participants will be selected and contacted with the help student organizations at both Utica
College and Syracuse University, which means using both purposive and snowball sampling
techniques. The researchers will reach out to these groups and ask them to promote participation
from their memberships. The researchers will also promote the survey via promotion to be placed
in the college’s student media outlets, including print, radio, and television. None of this media will
be paid promotion. All promotion will reflect that this study is for students only at Utica College
and Syracuse University.
Our survey includes both minor demographic questions, but also specific questions on the
individual’s ownership of certain forms of technology and the length of time they have owned that
specific type of product. This is important because if, for example, MP3 players came out in 1998
and the individual has owned one since then, that makes them an early adopter. They were one of
the first people to purchase the product. See Appendix B for the survey instrument.
8. Here are the questions that the researchers are asking in the survey:
Are you currently enrolled in college?
How old are you?
How do you self-identify your sexual orientation?
These first three questions are the demographic questions of the survey. The
researchers need to know the answers to these questions to be sure that the
individual responders are part of the demographic that is needed to be
reached.
How often do you incorporate technology into your everyday life?
For this research project, technology is defined as any computerized
electronic device. The researchers need to know that the individual
respondents do, in fact, use technology and how often they use the
technology.
The next set of questions will ask about the individual’s ownership of certain types of technology.
The researchers selected certain technology products that they feel are most heavily used by college
students.
Do you own a computer?
How long have you owned a computer?
Do you use the internet?
When did you start using the internet?
Do you own an MP3 player?
How long have you owned an MP3 player?
Do you own a cell phone?
How long have you owned a cell phone?
9. Do you own a personal digital assistant (PDA)?
How long have you owned a personal digital assistant (PDA)?
Do you communicate via text messaging on a cell phone?
How long have you been using text messaging to communicate?
These questions will gauge whether or not the respondents use these forms
of popular technology. For this research project, an MP3 player is an
electronic device for playing digital audio files, such as MP3 files; a personal
digital assistant is a hand-held electronic organizer or computer; text
messaging is a brief written message sent between mobile phones. These
forms of technology, if purchased within the first year it, will make the
individual an early adopter of that technology product.
On average, how many hours per day would you currently estimate you are engaged
in using technology such as computers, the internet, cell phones, MP3 players,
PDA’s, and text messaging?
If an individual is actually an early adopter, they will not only purchase the
product, but use it consistently. An early adopter by definition will purchase
a product, use it, and promote the product to others around them, making
them an influencer on others.
How often do you pay attention to advertising and other informational sources to
learn about new or updated technology products?
An early adopter is someone who knows the newest technologies and is
current on the industry, by definition. The researchers need to know if the
person not only owns these forms of technology, but do they also keep
updated on new forms of technology that are coming to the market.
10. These methods and questions should accurately determine if the gay and lesbian students at
Utica College and Syracuse University are indeed early adopters of technology. There is a
foreseeable weakness to this research study, though. The sample size may not be big enough for us
to generalize the findings to the general population. The goal is to get enough responses to do so,
but the researchers are not totally confident that it will happen.
Data Analysis/Results
The date collected during for this research is only in the preliminary stages and cannot be
generalized to the whole population, but certain trends can be viewed in the data. Of the 26
responses, all were enrolled students at either Utica College or Syracuse University with 24%
identifying as gay or lesbian and 76% identifying as heterosexual. Of the 100%, 12% are gay/lesbian
age 18-21, 12% are gay/lesbian age 22-25, 64% are heterosexual age 18-21, and 12% are
heterosexual age 22-25 (see appendix C).
The figure in Appendix D shows the hours per day that the respondents use forms of
entertainment technology. From this we can see a trend that the gay population is using technology
more hours per day than heterosexual counterparts. On the contrary, Appendix E shows that
people, no matter what their sexual identification are not paying that much attention to technology
advertising or other forms of technology information.
Adoption time plays an important part of whether someone or a group is identified as being
an early adopter. Unfortunately, due to the response rate of this survey, no generalizations can be
made for the population as a whole. By looking at the graphs in Appendix F thru K, one can make
the assumption that the college aged individual is pretty technology savvy. Most of the responses
were high with regards to the use and ownership of the forms of entertainment technology asked
about. Maybe the trend can show that the college aged population as a whole is technology savvy
and could be considered early adopters.
11. Conclusion
This research is a great preliminary study and test of the methodology. With more
responses, this study could show some great incite into technology use and adoption of college aged
gay, lesbian, and heterosexual individuals. Both the gay/lesbian population and the college student
population are becoming marketing interests to many companies and organizations.
Based on the data collected and current trends from other literary research, one could infer
that the gay/lesbian college student age 18-25 is in-fact an early adopter of technology, but so are
many other college aged students. With more research responses, this data could be used for
generalizing over the larger population.
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14. Appendix A
Technology Use of College Students
Research Consent Form
Online Survey
This survey involves basic questions that will generate data strictly for research for a Public
Relations Research and Planning course at Utica College.
The purpose of this research is to collect data about college students’ use and ownership of
technology.
You must self-identify as gay, lesbian, or heterosexual to complete this survey and also
affirm that you are between the ages of 18 to 25.
It will take about 10 minutes to fill out the 18 question online survey. Once the survey has
been compeleted the participant is no longer needed. The online survey asks respondents about their
ownership and use of various types of technology. After the compeletion of the survey the
information will be supplied to the researchers in aggregate form only.
Respondents may experience feelings of anxiety or slight discomfort when filling out the
online survey. This survey is voluntary and refusal after this point will NOT result in any harm,
penalty or loss of benefits to the participant. By completing this survey, you will help us better
understand technology ownership and technology use by college students at Utica College and
Syracuse University.
Because confidentiality is extremely important to the researchers as well as the participants,
no personal information will be asked such as name, address or phone number. No personal
identifying e-mail links will be connected with your survey responses. Once the online information
is gathered all information will be destroyed.
For more information about the research to which you will particapte in you can contact Joe
Stabb at: (315)886-9544 or Jameelee Ford at (518)225-6343.
As a participant, if you have any questions about your rights, please contact Dr. Laura
Dorow at 315-792-3311 or by e-mail at ldorow@utica.edu.
By clicking “agree,” you give your consent to take this survey. If you click “disagree,” you will not
be able to complete the survey.
Agree Disagree
15. Appendix B
Utica College IRB Approval
Questionnaire
October 5, 2006
1. Are you currently enrolled in college at Utica College or Syracuse University?
( ) yes ( ) no
2. How old are you?
( ) 18-21 ( ) 22-25
3. How do you self-identify your sexual orientation?
( ) gay ( ) lesbian ( ) heterosexual
4. How often do you incorporate technology into your everyday life?
Note: For this research project, technology is defined as computerized electronic devices.
( ) everyday ( ) one or more times per week ( ) one or more times per month
( ) one or more times in every 6 month period ( ) one or more times per year
5. Do you own a computer?
( ) yes ( ) no
6. How long have you owned your own computer?
( ) less than 6 months ( ) 6 months to year 1 year ago ( ) 1-3 years ago
( ) 4-6 years ago ( ) 7-10 years ago ( ) more than 10 years ( ) I do not use a
computer
7. Do you use the internet?
( ) yes ( ) no
8. When did you start using the internet?
( ) less than 6 months ( ) 6 months to year 1 year ago ( ) 1-3 years ago
( ) 4-6 years ago ( ) 7-10 years ago ( ) Have never used the Internet
9. Do you own an MP3 player?
Note: For this research project, MP3 player is defined as An electronic device for playing digital audio files in the
MP3 format (and, in many cases, also files in some other formats).
( ) yes ( ) no
10. How long have you owned an MP3 Player?
( ) less than 6 months ( ) 6 months to year 1 year ago ( ) 1-3 years ago
( ) 4-6 years ago ( ) 7-10 years ago ( ) I have never used an MP3 Player
11. Do you own a cell phone?
( ) yes ( ) no
16. 12. How long have you owned a cell phone?
( ) less than 6 months ( ) 6 months to year 1 year ago ( ) 1-3 years ago
( ) 4-6 years ago ( ) 7-10 years ago ( ) I do not own a cell phone
13. Do you own a personal digital assistant (PDA)?
Note: For this research project, we define PDA as A hand-held electronic organizer or computer.
( ) yes ( ) no
14. How long have you owned a personal digital assistant (PDA)?
( ) less than 6 months ( ) 6 months to year 1 year ago ( ) 1-3 years ago
( ) 4-6 years ago ( ) 7-10 years ago ( ) Do not own a PDA
15. Do you communicate via text messaging on a cell phone?
Note: For this project, text messaging is defined as a brief written message sent between mobile phones; often
abbreviated by leaving out vowels or using phonetic spellings.
( ) yes ( ) no
16. How long have you been using text messaging to communicate?
( ) less than 6 months ( ) 6 months to year 1 year ago ( ) 1-3 years ago
( ) 4-6 years ago ( ) I have never text messaged
17. On average, how many hours per day would you currently estimate you are engaged in using
technology such as computers, the Internet, cell phones, MP3 players, PDAs, and text
messaging?
( ) Less than one hour ( ) 1-2 hours per day ( ) 3-4 hours per day
( ) 5-6 hours per day ( ) More than 7 hours per day
18. How often do you pay attention to advertising and other informational sources to learn about
new or updated technology products?
( ) Never ( ) Sometimes ( ) Often ( ) Very Often ( ) Don’t Know
18. Appendix D
Hours of Technology Use Per Day
0
1
2
3
4
5
6
7
8
<1 hour 1-2 hour 3-4 hour 5-6 hour >7 hour
NumberofRespondents
gay
heterosexual
19. Appendix E
Attention to Advertising & Other Technology Information
0
2
4
6
8
10
12
N
ever
Som
etim
es
O
ften
Very
O
ften
D
on'tKnow
NumberofRespondents
gay
heterosexual
20. Appendix F
Computer Use & Lenth of Time Owned
0
1
2
3
4
5
6
7
8
N
o
U
se<6
M
onths6
M
o.-1
year
1-3
year
4-6
year
7-10
year
>10
year
Time of Adoption
NumberofRespondents
gay
heterosexual
21. Appendix G
Lenth of Time Used Internet
0
2
4
6
8
10
12
14
16
Have
never
used the
internet
Less
than 6
months
6
months
to 1
year
ago
1 year
to 3
years
ago
4 to 6
years
ago
7 to 10
years
ago
Length of Use
NumberofPeople
gay
heterosexual
22. Appendix H
Own an MP3 Player
0
2
4
6
8
10
12
14
16
18
gay heterosexual
Sexual Orientation
NumberofRespondents
yes
no
Time Began Using MP3 Player
0
1
2
3
4
5
6
7
8
9
No Use <6
Months
6 Mo.-1
year
1-3
year
4-6
year
7-10
year
NumberofRespondents
gay
heterosexual
23. Appendix I
Ownership of a Cell Phone
0
2
4
6
8
10
12
No Use <6
Months
6 Mo.-1
year
1-3 year 4-6 year 7-10
year
NumberofRespondents
gay
heterosexual
24. Appendix J
PDA Ownership & Use
0
2
4
6
8
10
12
14
16
18
No Use <6
Months
6 Mo.-1
year
1-3
year
4-6
year
7-10
year
NumberofRespondents
gay
heterosexual
25. Appendix K
Text Message Use
0
2
4
6
8
10
12
14
No Use <6
Months
6 Mo.-1
year
1-3 year 4-6 year
NumberofRespondents
gay
heterosexual