This document provides an overview of a mobile app project for free community papers in New York. It discusses the background and goals of the Free Community Papers of New York trade association and their project to develop a mobile app called OhSoLocal. The timeline outlines the app development from July 2012 to a planned expansion in February 2013. Marketing materials like a rate card and information cards are mentioned. Current download statistics for the OhSoLocal app are provided. The document concludes with an invitation for discussion and questions.

1. A Mobile App for the Free Community Paper Industry

2. Agenda
• Free Community Papers of New York
• Project Background
• OhSoLocal
• Project Timeline
• Sales Materials
• Marketing Materials
• Current Situation
• Discussion/Questions

3. Free Community Papers of New
York

4. • Non-profit trade association
• Only in New York State
• Membership is comprised of
traditional print weekly newspapers,
free
• 2 full-time / 2 part-time staff members

5. From Print to Mobile...

6. Mobile Statistics
December 2012, AdAge
• 237 million smartphones in the United
States (76.8% of population)
• 2.7 hours/day socializing on
smartphones
• 79% of users use smartphones to help
with shopping
• 1 in 3 mobile searches are local
• 74% of smartphones users use
location-based services

7. OhSoLocal

9. Project Timeline

10. Timeline
• July 2012 - Project meeting launch
• August to November 2012 - App /
Branding Development
• December 1, 2012 - Launch app in
Rochester, NY
• December 2012 - Marketing
campaign begins in Rochester DMA
• January 2, 2013 - Launch app in
Syracuse, NY and Northeast NYS
• January 2013 - Train 5 additional
publishers and marketing campaign
begins in Syracuse DMA and
Plattsburgh DMA
• February 2013 - Media outreach for
news stories

11. Sales & Marketing Materials

12. Rate Card / Sell Sheet

13. Information Cards

14. Business Cards / Window
Clings

15. Promotional Ads
Print / Web

16. Branding Guidelines
Member’s Only Section
@
FCPNY.com

17. Website, Facebook, Twitter,
G+

18. Public Relations/Media Relations
Outreach to Key Publics
Advertising
NYS Media
Regional Media
Southern Ontario
Southern Quebec
NYS Division of
Tourism / TPA
Council / NYSTVA
Regional Chambers
of Commerce
Marketing,
Advertising, & Public
Relations Agencies
Other associations
(CONY, PRSA, AMA,
IABC)
Radio
Television
Online
Newspaper
Events
Sponsorship Trades

19. Current Situation

20. Current Download Numbers:
iPhone: 733
Android: 300
Total App Downloads: 1033 (previous
1005)
(updated: February 18, 2013)
Current Downloads

21. Discussion / Questions