The Internet and the Evolution of Social Media
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The Internet and Social Media has grown and expanded into today's society. They have made it possible to shop, communicate, share their life, and also market products and have successful campaigns.
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3:国家专业人才认证中心颁发入库证书
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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- 5. Internet and Social Media Marketing - The Internet is used for various things: shopping, email, finding a restaurant, but the one thing to make an “empire” is social media. - On social media, people can post pictures on Instagram, send tweets out every second, and Facebook “stalking.” - But here is the thing, marketing and advertising professionals are using social media to their fullest advantage. - There are many ways to measure social media: a click of the mouse, comments, favorites, downloads and uploads, friends, followers, etc. (Social Media Metrics: How to Measure and Optimize Your Marketing Investment)
- 6. Social Media Marketing Popular Online Marketing Ads: - 1984 Apple’s Macintosh introduction during the Superbowl - “The REFRESH Project” by Pepsi - “ELF Yourself” by OfficeMax - “The Man Your Man Could Smell Like” by Old Spice - “The Blair Witch Project” by Artisan Entertainment - “The AHH Effect” by Coca Cola
- 7. Most Successful Online Marketing Campaign
- 8. The Three Giants IV: Mashable Online - From 1995 to 2000, $8.2 billion was spent in online ads - 2006: YouTube launches as the first online video advertising website - 2006: Twitter was born, and it made viral marketing/advertising fast and free - 2007: Facebook introduces the concept of behavior-based advertising by specifically targeting users’ social interactions
- 9. Facebook The Great V: Fast Company Online (Infographic Confirms It: Advertising People are Not Normal by Christine Champagne) - There are research results on how Facebook is used by advertising and marketing professionals, rather than the general public: a) 71% of advertising/marketing professionals say they pay attention to brand posts in their Facebook news feed “all of the time” versus 23% of the general population. b) For Twitter: 92% of advertising/marketing professionals use Twitter to follow brands they like. 33% of the general population does so.