FRANCE24.com ranks third among international news TV websites and first on key markets such as France, Germany, and Italy according to Nielsen data. It stands among the leading news brands in the world with nearly 38,000 unique visitors. The website is the most international with 83% of its audience from outside of France. The reasons for its success include its multimedia, multilingual format across TV and websites and its use of video, interactivity and user participation.

1. Internet & New Media
Stanislas LERIDON
March 13, 2008

2. STRATEGIC MULTIMEDIA GUIDELINES
- A unique « media model »
- 360° content distribution
- Community & engagement
Apple TV PC
Mobile
Interactive
Podcast
TV

3. OUR PERFORMANCES

4. FRANCE24.com ranks 3rd among international news TV websites
JAN
Websites
2008
37 947
14 695
3 878
726
349
197
91
(000) of Unique Visitors – source : NielsenNetRatings panel– 10 countries surveyed – January 2008

5. FRANCE24.com ranks first on key markets
France Germany Spain USA Italy UK
January 2008 646 707 230 1 269 455 571
RANK in
International
I i l 1st
1 t 1st
1 t 2nd
2 d 3nd
3 d 1st
1 t 3rd
3d
News category
156 n/s 153 35 598 240 988
195 n/s 294 5 660 131 7 999
(000) of Unique Visitors – source : NielsenNetRatings panel– January 2008 - 10 countries surveyed.

6. FRANCE24.com already stands among the leading websites
and the world’s biggest news brands
gg
CNN
37 947
NYT mes. com
i
22 597
BBC News *
14 695
washi gt on post . com
n
10 336
T mes On n e
i i
l
5 937
Fr an ce 2 4
3 878
I n t er n at on al Her al T r bun e
i d i
2 178
Econ omi t . com
s
829
Al Jazeer a
349 World : consolidation of the Nielsen panel - January 08 – 10 countries surveyed : France, UK, US, Brazil, Spain, Australia,
Germany, Japan, Italy, Switzerland

7. FRANCE24.com is the MOST INTERNATIONAL website
as for its total audience
Audience reach
out of national markets 83% 46% 19% 18% 9% 6% 4%
Audience reach
in the country of origin 17% 54% 81% 82% 91% 94% 96%
(000) of Unique Visitors – source : NielsenNetRatings panel – 10 countries surveyed – January 2008

8. THE REASONS BEHIND
THE SUCCESS

9. A MULTIMEDIA AND MULTILINGUAL PLATFORM
3 TV CHANNELS
3 WEBSITES
FRENCH ENGLISH ARABIC

10. WHY IS THE WEBSITE SO SUCCESSFUL?
-FRANCE24.com offers free 24/7 news in three
languages and in an easy-to-read design
- FRANCE24.com relies on video, interactivity
and the participation of Internet users
p p
- A unique newsroom produces the contents that
are given maximum exposure on the Internet with
search engines optimisation
- FRANCE24 com also proposes special reports,
FRANCE24.com reports
online tools and services

11. OUR YOUTUBE SPACE
- Th
Three dedicated news channels i F
d di t d h l in French, E li h and A bi
h English d Arabic
- Selected starring videos uploaded everyday
- Customized welcoming message, playlists and subscription options

12. OUR OBJECTIVES ARE
- To increase brand awareness and visibility on the Internet
- T dispense our videos t a l
To di id to larger community and i t th bl
it d into the blogosphere
h
- To use Web users/viewers’ feedbacks to drive traffic back to our site
- To get syndicated contents monetized
- To create buzz and build a modern image for France24 com
France24.com