Marketing Campaign Tax Freedom Day (Institución Futuro), European Resources Bank Meeting, Marseille (France) 2009
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The document discusses Tax Freedom Day, which aims to raise public awareness about the tax burden through various marketing and communication initiatives. It describes calculating an individual's Tax Freedom Day, strategies for engagement on social media and through public events, and results from prior years' campaigns in Spain including increased media coverage, higher web traffic, greater event attendance, and fundraising success despite a lower budget.
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![ABOUT US 1. INSTITUCION FUTURO – A LIBERAL THINK TANK ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- Expand into new geographic markets within South Africa
- Introduce new menu items to attract new customers
- Leverage brand reputation to enter new fast food segments
Threats:
- Increased competition from other fast food chains
- Rising costs of ingredients and
Multicultural marketing in the digital age: Integrating Multicultural Capabil...
Most advertising professionals and marketers understand the historic cultural and economic shift represented by the burgeoning U.S. multicultural population. What most ad pros don't realize is how quickly this market is adopting digital technology, specifically social and mobile, and how this represents the biggest shift in the multicultural marketing landscape since the launch of Spanish-language TV. With more and more big general market ad shops quickly redefining "full service" to also include the Hispanic, African American, Asian and GLBTQ markets, find out how the multicultural digital media shift is creating a unique opportunity for all agencies to get into the multicultural game.
Brands and engaging in the art of conversation final
The document discusses the evolution of social media and its impact on marketing. It notes that with the rise of Web 2.0, consumers now have more control over media consumption and are participating in conversations rather than just passively receiving information. This has required brands to adapt their marketing strategies to focus more on engagement over interruption and to join conversations rather than just push messages. The document provides statistics on social media usage and outlines how Isobar can help brands navigate the complex social media landscape.
Social Media Marketing Basics
This document provides a history of the development of the internet and key technologies that enabled it such as the telegraph, radio, telephone, and television. It discusses how each technology changed communication and the world. It then covers the development of the internet itself from the 1960s onward and the creation of the World Wide Web in 1990. Finally, it discusses the rise of social media marketing and how marketers can leverage social media platforms like Facebook, Twitter, YouTube and more to engage with customers and promote their business.
Lecture 8 Media and Society
1. Media refers to various channels of communication like television, radio, newspapers, and the internet. It performs important functions in society such as providing information, education, entertainment, and connecting different parts of society.
2. During the 20th century, new media channels like radio and television were developed and became mass media capable of reaching millions of people. More recently, the internet was developed in the 1950s and is now accessible to about half the world's population.
3. The key functions of media include providing information, education, entertainment, highlighting important issues, promoting accountability and good governance, and enabling advertisement. Media plays an important role in society.
The Impact Of Digital Media On The Cinema Industry
Social media has significantly impacted the news industry by allowing news to spread much more quickly as major events unfold, shortening the time it takes for stories to enter the market. However, this speed of information sharing has also introduced inaccuracies as opinions on social media can spread before facts are verified. Citizen journalism has also changed the role of audiences, who now act as constant content producers in addition to consumers of news.
Mass media advertisement ppt
The document discusses the history and development of advertising. It notes that advertising began as wall paintings and messages on papyrus in ancient Egypt, Greece and Rome to promote commercial goods. In the 18th century, advertisements began appearing in weekly newspapers in England. Thomas J. Barratt is described as the "father of modern advertising" for creating effective campaigns for Pears Soap in the late 19th century. The document also outlines different types of advertising such as product, public service, and industrial advertising. It traces the development of advertising through domestic, export, international, multinational, and global stages.
Advertising pr lecture_notes_com130
The document discusses several challenges facing the online advertising industry, including rapid growth of digital platforms, increased use of ad blockers, reduced exposure on social media due to audience behavior changes, rising costs, and the difficulty of reaching target audiences as Google and Facebook dominate. It also covers topics like the history and types of advertising agencies, how advertising has evolved over time, and key concepts in the industry like reach, frequency, selectivity and efficiency.
Marketing Agencies
The document summarizes the evolution of marketing agencies from the pre-internet to post-internet era. It discusses key events in the development of early advertising agencies from 1786 to 1869. It then contrasts the pre-internet era, where agencies primarily placed advertisements in newspapers and magazines, with the post-internet era, where agencies offer expanded digital marketing services. The document also provides overviews of the four largest marketing agency holding companies - WPP, Omnicom, Publicis, and Interpublic - including their histories, structures, approaches and examples of campaigns.
Text for presentation about advertisement
The document discusses the history and evolution of advertising from ancient times to present. It defines advertising and outlines key developments such as the introduction of advertising agencies in the 19th century and new mediums like radio and television. The document also covers different types of advertising like TV, radio, print, online and product placement. Emerging trends discussed include the rise of internet advertising and user-generated ads, as well as challenges of legal restrictions and customer indifference.
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Social media is influencing many aspects of journalism, such as newsrooms and advertising. Content management systems make it easier to share news across traditional and social media platforms. Journalists now use social networking sites like Twitter and Facebook to share and comment on news stories. Social media influencers are important for news media because they can trigger additional interest by sharing and discussing content. As experience with social media grows, best practices for journalism are emerging, but social media also challenges the definition and objectivity of traditional journalism.
Global Communication 3 UNAV
The document summarizes the 2010 Weekend Media Festival held in Rovinj, Croatia from January 11-15. It discusses several international speakers at the festival on topics like internet culture, reality television production, and digital media/Google. Panel discussions focused on the cost of websites, the future of business media, the relationship between media and PR, and the impact of the global economic crisis on media. The festival hosted over 200 student attendees and 275 accredited journalists from Croatia and the region.
Think Beyond The Label & Wirestone Keynote at USBLN
Keynote given at the 2010 USBLN conference sharing the Think Beyond The Label advertising and marketing campaign. Focus is on helping businesses understand the value of hiring workers with disabilities.
Similar to Marketing Campaign Tax Freedom Day (Institución Futuro), European Resources Bank Meeting, Marseille (France) 2009 (20)
Social Media And Its Impact On Mainstream Journalism
Social Media And Its Impact On Mainstream Journalism
Multicultural marketing in the digital age: Integrating Multicultural Capabil...
Multicultural marketing in the digital age: Integrating Multicultural Capabil...
Brands and engaging in the art of conversation final
Brands and engaging in the art of conversation final
The Impact Of Digital Media On The Cinema Industry
The Impact Of Digital Media On The Cinema Industry
Think Beyond The Label & Wirestone Keynote at USBLN
Think Beyond The Label & Wirestone Keynote at USBLN
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