2. INTRODUCTION
The internet has come a long way since
its birth in 1983, transforming how we
access information, connect with each
other, and shop for products and
services. In this presentation, we will
explore key technological
advancements, statistics, and trends
that have shaped the digital landscape
and changed the way consumers live
their lives.
3. ACCESS TO THE INTERNET
The internet has witnessed an explosive growth in the number of users worldwide over the years. According
to ourworldindata.org, the number of internet users has skyrocketed from a mere 2.62 billion users in 1990
to a staggering 4.70 billion in 2022. This surge in internet adoption has revolutionised communication,
information-sharing and access to global resources.
4. DIGITAL DEVICES USED BY AUDIENCES
Modern consumers rely heavily on digital devices to stay connected and access the internet.
From traditional computers to smartphones, tablets, and even smart IoT devices, technology has
become an integral part of our daily lives. These devices provide consumers with the flexibility to
access the internet anytime, anywhere, and have fundamentally changed the way we interact
with the digital world.
5. HOW CUSTOMERS SEARCH FOR INFORMATION
The internet has democratized information, empowering consumers to seek answers with a few clicks.
Search engines, social media platforms, and online forums have become popular channels for
seeking information and recommendations. According to recent studies, search engines like Google
dominate information search, while social media plays a significant role in shaping consumer
decisions (Gawer 2022,
page. 110).
6. According to reliablesoft.net, the top six popular search engines used in the world 2023 are google, Microsoft Bin
yahoo, Yandex, Baidu and DuckDuckGo.Google takes the lead in search popularity in all countries on any device t
smartphone, desktop or tablet.The utilisation of google by users is advantageous due to its provision of dependa
pertinent search results. Additionally, bloggers and website owners prefer google since it facilitates the establish
essential links.
8. Fashion
Electronics
The fashion industry encompasses a significant presence in both the online and physical realms. The
convenience of shopping online is attributed to streamlined return processes that mitigate the risk of
purchasing ill-fitting items. The fashion industry is a highly competitive global market that experiences
significant sales volumes. The market experiences rapid fluctuations due to the frequent introduction of new
trends and items daily. For instance, an online warehouse in the Netherlands called Zalando.nl is known for
selling apparel for numerous brands. It is popular because
it offers free delivery and returns on various orders.
Consumers consistently seek optimal value when acquiring electronic devices due to the potentially
high cost associated with technology. One advantage associated with the online purchase of electronics
is the opportunity to compare prices. Customers must be informed about the return policy, insurance,
and exchange of products like cameras, cellphones, and laptops in case of a defect or malfunction. E-
commerce websites like Amazon, eBay, and Ali-express offer competitive prices enabling consumers to
compare prices.
more products
To mention but a few, pet products, beauty products, books, movies, and music can all be
purchased online on e-commerce websites like Bol.com, Amazon, eBay, etc.
Airline tickets, hotels, can also be purchased on platforms like booking.com
9. ONLINE VIDEO CONSUMPTION
Online video consumption has
experienced remarkable growth in
recent years. Platforms like YouTube
have become the go-to destination
for entertainment, education, and
product reviews (Firat2019). The
popularity of online video content
has shaped consumer preferences
and influenced marketing strategies
for businesses.
10. C O N S U M E RT R E N D S
How Consumers' Use of Technology Has Changed Over the Past 3-5 Years.
Over the past 3-5 years, consumer trends in technology usage has shifted significantly, with mobile
devices gaining dominance over the desktops,E-commerce becoming popular, and social media
influencing purchase decisions. Voice control and AI integration are emerging and visual content is
crucial for engaging consumers. Data creation and sharing have exploded, pointing to a data-driven
future (Piarna et al 2020 ). personalised experiences and convenience are expected by consumer
while businesses face challenges in privacy, sustainability , and Iot integration. Adapting marketing
marketing strategies to embrace these trends is vital for successful customer engagement
11. S U M MA R Y
The impact of technology on consumers' lives is profoun
and ever-evolving. Access to the Internet has surged
globally, with increasing Internet speeds enabling
seamless connectivity. Digital devices, especially
smartphones, have become indispensable tools for inter
access. Consumers now rely on various online channels
for information and product recommendations, leading t
a surge in e-commerce. Online video consumption has
risen significantly, reshaping entertainment and
marketing landscapes. Over the past 3-5 years, consum
trends have shifted towards mobile-first experiences,
personalized content, and voice-controlled interactions.
These changes present challenges and opportunities for
businesses to adapt their marketing strategies and cater
tech-savvy consumers' evolving needs and preferences.
12. Bibliography
https://www.reliablesoft.net/top-10-search-engines-in-the-world/
https://ourworldindata.org/internet
Chen, Y., 2017. Civic Engagement within China: Exploring the Influence of Social
Network Sites Use, Media Exposure, Internet Censorship, Political Attitudes and
Social Capital. Arizona State University.
Gawer, A., 2022. Digital platforms and ecosystems: remarks on the dominant
organisational forms of the digital age. Innovation, 24(1), pp.110-124.
Piarna, Rian, Ferdi Fathurohman and Nunnu Nugraha Purnawan. Understanding online shopping
adaptation: The unified theory of acceptance and the use of technology with perceived risk in
millennial consumers context. JEMA: Jurnal ILMIAH Bidang Akuntansi Dan Manajemen, 17(1), 51.
Firat, D. (2019). YouTube advertising value and its effects on purchase intetion. Journal of
Global Business Insights 4, no. 2 (2019): 141-155.
https://www.slideshare.net/mercyacheng/assignment2-technologypdf-
3pdf
13. V I D E O P I T C H S C R I P T
Hello everyone, my name is Mercy Acheng and today i am delighted to present a summary on my research about
how consumers use technology and it's impact on their lives. The internet has come a long way since it's birth in
1983. Ask yourself, can we live without the internet in this generation where Consumers depend on the internet for
business, communication, education and entertainment? without the internet the world would stop functioning.
Access to the internet
The internet has witnessed a rapid growth in the number of users globally. In 1990, there were 2.62 billion
consumers using the internet which skyrocketed to 4.70 billion consumers in 2022. Currently, in 2023, according
to statistic, there are 5.16 billion consumers using the internet. Interestingly, in the Netherlands, 87.81 percent of
the population uses the internet daily.
Digital devices used by consumers
Consumers can now access the internet through various devices . Mobile phones in particular have transformed the
way we stay connected. Their portability and convenience have made them essential for internet access. Recent
statistic show that mobile phones are used more than traditional desktops and laptops. The number of mobile users
steadily rose from 2.65 billion users in 2016 to 5.25 billion users in 2023. This has made work life achievable for
consumers.
14. How consumers search for information
The way consumers search for information has undergone a drastic change with the rise of the internet. Gone are the
days of relying exclusively on traditional media like Newspapers for News, entertainment and recommendations.
Today, consumers turn to various online channels to find information they need. Google comes in as the most popular
search engine with 4.3 billion users in 2023 with 60% of searches coming from mobile devices.
what consumers buy Online
Consumers now have the convenience of shopping a wide range of products and services online. It is estimated that
2.14 billion consumers globally purchase good and services online according to statistics. The availability of online
market places like Ebay, Amazon, and Ali-express etc have given consumers more choices and convenience like
speedy delivery, secure returns and after-pay services. However, this has put massive competitive pressure on
businesses to offer compelling products and services at competitive prices .
Online video consumption
The consumption of online video content has experienced a dazzling rise. Streaming platforms like Youtube,
Netflix and social media platforms like Tiktok have become the primary source of entertainment and
information. it is important to note that Youtube is a popular platform with over 2 billion active users.
Consumers prefer watching videos for education ,entertainment and product reviews. The rise of online video
has also transformed content marketing strategies for businesses. Companies are increasingly using video
content to engage with their audiences
15. Consumer Trends
Over the past 3-5 years, mobile devices are gaining dominance over traditional desktops,E-commerce becoming
popular trend , social media influencing purchase decisions. Additionally, voice controlled interactions are gaining
momentum, voice search and visual assistants like siri and google have become part of our lives.
That was my presentation today, i wish you a nice day. Thank you
https://www.youtube.com/watch?v=TH68lRv8tZw
https://mercymarkets.blogspot.com/
