How Consumer use Technology and its Impact on their Lives

1. THE EVOLUTION OF THE
INTERNET
How Consumers use Technology and its Impact on their Lives.
(Ingham, 2014)

2. INTRODUCTION
“The Internet has been the most fundamental change during my
lifetime and for hundreds of years”- Rupert Murdoch
Since the internet was officially born in 1983 it has become a key part of our society
and our day-to-day lives. The internet has impacted people lives significantly,
especially this year (2020) due to Covid-19 restricting retail and other businesses to
close their shop doors worldwide. As a result, people turned to buying and selling
online a lot more.
Throughout this presentation I will present several different graphs/diagram/pictures
which should overall inform my readers as to why consumers use the internet, for
what purposes and how it affects them positively.

3. ACCESS TO THE INTERNET
• As you can see the number of
internet users has increased at a
large rate between 1995 and
2018.
• As of 2020, there are over 4.6
billion internet users worldwide.
(Clement, 2020)
• An increase of approx. 1.3 billions
users since 2015.
(BroadbandSearch, 2020)

4. • In 2019, the
average amount of
time a person spent
on the internet
daily was 6 hours
30 minutes.
(Lin, 2019)

5. DIGITAL DEVICES USED BY
AUDIENCES
(ARRP, 2017)

6. • The main device used to
access the internet is the
smartphone.
• iOS and Android have made
accessing the internet easier
than previous phone
operating systems.
• PC’s/Laptops and Tablets are
also extremely popular for
surfing the web from
anywhere.
(Kemp, 2020)

7. HOW CUSTOMERS SEARCH FOR
INFORMATION
• Customers use the internet to
find out a vast amount of
information.
• They do this by using messaging
apps and social media site as
well as reading reviews and
watching informational videos.
(Kemp, 2020)

8. WHAT AND WHY PEOPLE
BUY ONLINE
• The top 2 things which both women
and men shop for are:
• clothes/sports goods
• travel/holiday accommodation.
• 72% of women say they shop online
and 68% of men say they shop online
according to this survey.
(D.M, 2019)

9. (Bhargava, 2016)

10. ONLINE VIDEO CONSUMPTION
• In 2018 54% of online consumers
reviewed said they wished to see more
video content from their favourite
brands/businesses
• From 2019-2020 there has been a 18%
increase in the number of videos
uploaded to the internet. It rose from
63% to 81% of businesses who now use
video content to market their
products/services. (Biteable,2020)
(Mohsin, 2020)

11. CONSUMER TRENDS
• Key Things to Note in 2020:
• $1.1 million spent online every minute.
• The number of social media websites
visited [FB, Snapchat, Instagram, Tik
Tok].
• The access of video-based websites
such as YouTube and Netflix.
(Lewis , 2020)

12. • Comparison to 2017:
• $751,522 spent online
every minute (Increase of
approx. $350,000 in 3
years)
• Less people logging into
Social Networks like
Instagram and Tik Tok
didn’t even exist.
• Less people using video-
based apps like Netflix.
(Goldberg, 2017)

13. THE FUTURE OF THE INTERNET
• Already the internet is changing due
to the Covid-19 impact in 2020
(more online shoppers and retailers)
• Artificial Intelligence
• Virtual World
• New Forms of Communication
• Privacy
• Health
(De Vino, 2014)

14. SUMMARY
Overall, the internet evolves significantly every year as we can see from the data I have
included in this presentation. Consumers use the internet for their advantage, it
makes their lives easier, cheaper, saves time and allows them to compare competing
products.
The future of the internet is unknown however after Covid-19 (in 2020) a lot of
businesses and brands that were not online before now are. This is leading to a surge
in online shopping and using the internet for the means of entertainment.
“If you think the internet has changed your life, think again. The
Internet of Things is about to change it all over again” -Brendan
O’Brien

15. IMAGE REFERENCES
• Image 1: Ingham, L. (2014). The Internet in 2025: Experts Share Their Thoughts. [Online] Available at https://www.factor-tech.com/connected-world/1217-
the-internet-in-2025-experts-share-their-thoughts/ [Accessed 30 November 2020].
• Image 2: BroadbandSearch. (2020). How People Use the Internet in 2019. [Online] Available at https://www.broadbandsearch.net/blog/most-common-
uses-internet-daily-life [Accessed 30 November 2020].
• Image 3: Lin, Y. (2019). 10 Internet Statistics Every Marketer Should Know In 2020 [Infographic]. [Online] Available at https://www.oberlo.com/blog/internet-
statistics [Accessed 3 December 2020}.
• Image 4: ARRP. (2017). 8 tech terms you should know. [Online] Available at https://www.arrc.com/8-tech-terms-know/ [Accessed 3 December 2020]
• Image 5 & 6: Kemp, S. (2020). Digital 2020: 3.8 Billion People Use Social Media. [Online] Available at http://wearesocial.com/blog/2020/01/digital-2020-3-
8-billion-people-use-social-media [Accessed 30 November 2020].
• Image 7: D, M. (2019). Men vs. Women. Who Runs the Online Shopping World?. [Online] Available at https://belvg.com/blog/men-vs-women-who-runs-
the-online-shopping-world.html [Accessed 30 November 2020].
• Image 8: Bhargava, V. (2016). 5 Reasons Why People Love Shopping Online (And How You Can Make The Most Of It). [Online] Available at
https://blog.exitbee.com/5-reasons-why-people-love-shopping-online-and-how-you-can-make-the-most-of-it/ [Accessed 3 December 2020].
• Image 9: Mohsin, M. (2020). 10 Video Marketing Statistics That You Need To Know In 2020 [Infographic]. [Online] Available at
https://www.oberlo.com/blog/video-marketing-statistics [Accessed 3 December 2020.]
• Image 10: Lewis, L. (2020). Infographic: What Happens In An Internet Minute 2020. [Online] Available at
https://www.allaccess.com/merge/archive/31294/infographic-what-happens-in-an-internet-minute [Accessed 30 November 2020].
• Image 11: Goldberg, D. (2017). 60 Seconds Online- What It Means to Your Marketing Mix. [Online] Available at https://www.bluetext.com/60-seconds-
online/ [Accessed 3 December 2020].
• Image 12: De Vino, M. (2014). What Will The Internet Look Like in 15 Years? [Online] Available at https://www.techwyse.com/blog/internet-marketing/what-
will-the-internet-look-like-in-15-years/ [Accessed 3 December 2020].

16. WRITTEN REFERENCES
• Biteable. (2020). 55 video marketing statistics for 2020. [Online] Available at
https://biteable.com/blog/video-marketing-statistics/ [Accessed 30 November 2020].
• Clement, J. (2020). Internet Users in the World 2020. [Online] Available at
https://www.statista.com/statistics/617136/digital-population-worldwide/ [Accessed 30
November 2020].
• Desjardins, J. (2017). What Happens in an Internet Minute in 2017. [Online] Available at
https://www.visualcapitalist.com/happens-internet-minute-2017/ [Accessed 1 December 2020].
• Mohsin, M. (2020). 10 Video Marketing Statistics That You Need To Know In 2020 [Infographic].
[Online] Available at https://www.oberlo.com/blog/video-marketing-statistics [Accessed 30
November 2020].