Gadi Solotorevsky, cVidya's CTO, presented the following on the impact of data and LTE technology on telecom revenue assurance.

1. The Impact Data Traffic
Explosion and LTE on Revenue
Assurance
Dr. Gadi Solotorevsky
CTO – cVidya Networks
Ambassador, RA Team Leader – TM Forum

2. Traffic is Growing
Sources: newsroom.cisco.com
www.sandvine.com
2

3. Global Mobile Data Traffic Drivers
More Mobile Connections By 2016…. Faster Mobile Speeds
More Mobile Users More Mobile Video
Mobile
Momentum Metrics
3

4. Traffic Explosion Drivers
 More content
More
Content
 Higher resolution content
 Stronger devices with Better
Network
Higher
Resolution
infrastructure content
– higher resolution screens
 Cheaper data plans
 Better network infrastructure
Higher
Cheaper
Resolution
Data plans
devices
4

5. Revenues Perspective
Third party
OTT Revenues
CSP Content
and Services
Revenues
CSP
Transportation
Revenues
More
content
Better
Higher
network
resolution
infrastruct
content
ure
Higher
Cheaper
resolution
data plans
devices
5

6. World YouTube and Streaming Data Share
Source: www.techspot.com, www.sandvine.com
6

7. 7

8. Mobile Data Consumption in North America
Source: www.techspot.com, www.sandvine.com
8

9. Mobile Data Consumption in LATAM
Source: www.techspot.com, www.sandvine.com
9

10. HOW much money
(excluding transport)
makes a typical CSP from
its subscribers for the 10
applications that generates
82% of its traffic
10

11. Mobile Connection Speeds Forecast
11

12. U.S. Wireless Operators Price Per Unit
Source: fierce wireless," Entner: What is the price of a megabyte of wireless data?
http://www.fiercewireless.com/story/entner-what-price-megabyte-wireless-data/2011-04-13
12

13. The Hunger Games
 The ever hungry bandwidth
consumer leads to
− New technologies - LTE
− New business Models – policy
based charging, data shared
family plans
13

14. LTE
 New Transportation Layer
 New Network Elements
Evolved Packet Core
HSS
– HLR -> HSS SGSN
P-GW PCRF
MME P-GW
– PCRF IRAT GSM Network UMTS Network
 More bandwidth eNodeB eNodeB
 Requires big rollout / eNodeB
transformation projects
14

15. LTE Network
Evolved Packet Core
HSS
P-GW PCRF
SGSN
MME P-GW
IRAT GSM Network UMTS Network
eNodeB eNodeB
eNodeB
15

16. LTE RA Rollout Challenges
 Integrity of Porting and mirroring data to new network
elements
 Understanding and collecting
data from new elements
 Implications of connectivity
problems
16

17. Example Sprint LTE Coverage 2012
Source: http://coverage.sprint.com/IMPACT.jsp?
17

18. Sprint Coverage 2012 - Example
Source: http://coverage.sprint.com/IMPACT.jsp?
18

19. LTE “business as usual” Challenges
 Mobile networks will be a mix of 2G, 3G and 4G technologies for
years to come
– Subscriber data is stored in many different locations, typically
defined by different access technologies
– Non uniform network technology coverage
– Device need to select the right technology
– Devices need to “jump” between technologies in the middle of a session
– Multiple Policy charging and rules function (PCRF) elements might be involved
in the same session
– Policy change charging implications
19

20. New Business Models Drivers
 The need to control the
volume of traffic
– LTE will not solve all network
congestions issues forever
– LTE deployment takes time
 The need to monetize traffic
 The need to differentiate
from competition
20

21. The Limit of Unlimited
 “Like other wireless companies, we're
taking steps to manage exploding demand
for mobile data. Many experts agree the
country is facing a serious wireless
spectrum crunch…
 Starting October 1, smartphone customers
with unlimited data plans may experience
reduced speeds once their usage in a
billing cycle reaches the level that puts
them among the top 5 percent of heaviest
data users. These customers can still use
unlimited data and their speeds will be
restored with the start of the next billing
cycle. Before you are affected, we will
provide multiple notices, including a grace
period….”
Source: AT&T http://www.att.com/gen/press-
room?pid=20535&cdvn=news&newsarticleid=32318
21

22. Verizon Share Everything Data Plan 7/2012
Source: http://www.verizonwireless.com/b2c/plan-information/?page=share-everything
22

23. New Business Models Creating New RA
Challenges
 Do we measure usage correctly?
 Are we applying the appropriate
policy, and charging according to it?
 Is this transparent and auditable?
 Do we continue to “look for the
keys under the light” or “who
moved my cheese” – the need to
update RA priorities according to
the changing business models
23

24. THANK YOU !
Dr. Gadi Solotorevsky
gadi@cvidya.com