TM Forum #MWA12 Catalyst Presentation with cVidya

LTE/4G and Mobile Money
Risk or Reward?

Management World Americas – 2012
December Orlando
© 2011 TeleManagement Forum | 1 www.tmforum.org
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Objective

Developing a comprehensive
operational and business Risk Mapping
model for LTE/4G networks and Mobile
Money services, using TM Forum’s
Frameworx latest entities and best
practices

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Participants

 Project Champions :
 MTS Allstream
 Etisalat Egypt
 Digicel
 Rogers
Communications

 Participants :
 cVidya Networks
 Ericsson
 Microsoft
 WeDo Technologies

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Use Case Scenario 1:
LTE Rollout
1. An innovative CSP is planning to rollout a new LTE/4G
network
2. The CSP Risk Management Analyst is conducting a pre-
launch revenue assurance and fraud management risk
assessment
3. Based on the results, the analyst recommends the
suggested revenue assurance and fraud management
controls that are expected to provide the best ROI
4. The CSP is rolling the new LTE network, and the
suggested RA & Fraud controls are implemented
5. Following the rollout, the risk management analyst is
reevaluating the existing controls, and recommends fine-
tuning changes including implementing new controls

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Use Case Scenario 2
Mobile Money over LTE:
1. An innovative CSP already supplies 4G services over 4G, and wants to
broadcast a Global Motor Racing event where each Customer can
subscribe it over Mobile Money services.

2. Since this service depends on 3rd parties (e.g. financial sector provider),
CSP must guarantee that this service will be well controlled in order to
mitigate the Risks of Fraud and assure the correct revenue.

3. On its cockpit dashboards, CSP’s CFO has detected some alarming
Revenue Assurance indicators. At the same time, there were being
detected several Fraud events

4. After detecting both revenue leakages and fraud causes, CFO and its
Enterprise Risk Management team understands that happened several
Fraud incidents that generated the revenue losses.

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Overall Use Case Flow
CSP rolling a
new LTE/4G
Network

RA & Fraud RA & Fraud
Risk Analysis Analysis for
Mobile Money
For Network
Rollout Services

LTE/4G
Go Live

Fine-tune ERM,
RA and FM
tools

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Demo Scenario – cVidya
RA & Fraud Risk Management for LTE
 Jan 2011
 An innovative CSP is planning to launch new LTE/4G network
 RA and FM Risk Assessment is performed
 Focus on customer satisfaction during roll-out phase (satisfied customers
during rollout have more impact than under billing)
 Selecting a set of RA and FM controls to be implemented
 Jan 2012
 LTE/4G Rollout begins, and selected RA & Fraud controls are implemented
 April 2012
 Controls are evaluated and compared with initial risk assessment
 Risk strategy is fine-tuned, and new controls are added
 November 2012
 Rollout phase ended successfully
 Customer satisfaction rates are as planed
 Priorities changing to also include revenue leakage detection and
prevention controls

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Demo Scenario – Microsoft

1. Risk assessment results generated by the cVidya
solution are enhanced
2. Using MS interactive data exploration,
visualization, and presentation tool
3. Providing intuitive ad-hoc reporting for business
users
4. Enables users to present and share insights with
others in their organization through interactive
presentations

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Demo Scenario – WeDo Technologies

 Taking advantage of rolling out LTE and to get more traction from its
Customers, a CSP will broadcast for the 1st time a Global Motor Racing
where service’s subscription will be made through Mobile Payments.

 Since this service also depends on 3rd party companies (TV and
financial sector provider) CSP implemented a set of Fraud controls.

 Before the event CSP detects some misalignments between subscribed
services on the network and billed. Through this situation, was
implemented a new control at Fraud Management System to avoid this
situation.

 During the event broadcasting, FM system has detected some probable
new fraud events, mainly related with credit card payments

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GB969 - Fraud Management Implementation Guide
FM Business Metrics and Performance Indicators

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Presentation – Ericsson

 LTE networks enable higher bandwidth applications (like video) and
have the latency and jitter suitable for higher quality video and real-time
financial transactions
 With LTE speeds and capabilities, usage will increase
 CSPs are moving from unlimited usage to capped usage, which creates
the need for real-time rating and interest in subsidization by third parties
interested in getting content in front of users on limited plans
 New business models - made possible with service aware charging and
mobile money - require money transfers and more comprehensive
service and revenue assurance capabilities
 CSPs will have many new partners (content and financial partners) and
must ensure fraud and revenue leakage is identified quickly and
resolved
 CSPs need tools for capitalizing on revenues while minimizing risk

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Benefits

 Ability to conduct revenue assurance and fraud
management risk assessments for LTE/4G pre-launch, and
the required fine-tunes post-launch
 Ability to better asses, prioritize, and evaluate RA and
Fraud controls according to the business strategy and
service maturity
 Enhanced visualization that enables better information
sharing and decision making
 A model to tackle the several risks of rolling out new Mobile
Money services, since they are financial services who
depends on 3rd party companies
 Leveraging TM Forum standards and best practices

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Service Provider Quote

“LTE and Mobile Money are strategic growth areas
for CSPs. This innovative catalyst can help us
manage risk, in addition to meeting business and
financial goals for these services”

- Loreen Edkins, Director of Enterprise Architecture
– MTS Allstream

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“As moving to such strategic projects can be very
risky, this Catalyst would help assess our
preparedness for managing and reducing
underlying risks through innovation and
collaboration between industry experts"

- Hesham Salah, Internal Audit Manager –
Etisalat Egypt

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“The new challenges for CSPs as they move to LTE and
the provision of Mobile Money services will in the coming
years introduce a new raft of risks and threats to a CSP’s
business. Risk Managers need to consider these new
challenges before the services are launched and then
continually refresh their approach as these services
mature. This catalyst is a step in that direction”

- Joseph Simmonds, Group Head of Business Risk –
Digicel Group

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“Increased growth in the areas of LTE and Mobile
Money will also mean increased risk for CSP’s.
This catalyst allows us to explore potential areas
of risk to the business, and to consider mitigation
technique’s before the risks become reality”

- Krista Saarinen, Director Fraud Management –
Rogers Communications

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TM Forum Outputs

 Standards and Guidebooks :
 Revenue Assurance Guidebook
Business Process Framework (eTOM) – GB921
Fraud Classification Guide – GB945
Fraud Operations Management Guide - GB947
Revenue Assurance Guidebook – GB941
Business Metrics Automation (BMA)

 Frameworx Certification
 Abstraction and Presentment

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Thank You!

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TM Forum #MWA12 Catalyst Presentation with cVidya

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