Tony Parisi discusses the emergence of the immersive web, predicting that virtual and augmented reality will significantly impact how people interact with digital content by 2020. He emphasizes the need for a frictionless, collaborative platform that allows for instant sharing and access to immersive experiences, comparing the web to the metaverse but with a 2D interface. The document also highlights the development of new web standards and applications that enable 3D graphics and VR content across various devices.

1. The Immersive Web
Tony Parisi
April 12, 2016

2. About me
get GLAM
http://www.glamjs.org/
meetups
http://www.meetup.com/WebGL-Developers-Meetup/
http://www.meetup.com/Web-VR/
creds
Co-creator, VRML and X3D
Designer and Spec Editor, glTF
get the books!
Learning Virtual Reality
Programming 3D Applications with HTML and WebGL
WebGL: Up and Running
http://www.amazon.com/-/e/B008UZ888I
Tony Parisi
is VP of Web and Open Technologies
at Wevr
tony@wevr.com
+1 (415) 902 8002
@auradeluxe
http://www.tonyparisi.com/
advice
http://www.rothenbergventures.com
http://www.uploadvr.com
http://www.highfidelity.io

3. The First Wave

4. Total Immersion
VR and AR will become
the predominant way that we
work, play, transact and
communicate using digital
technologies.
Billions invested
2020 market projections range
from $14B to $120B

5. $5B
$8B
$11B
$14B
$17B
$20B
$23B
1999 2001 2003 2005 2007 2009
Music Cinema
Games +
Srsly? Yes. Here’s Why.
Entertainment Media One Generation After Atari
Cheap electronics
Large, experienced developer base
A culture addicted to our digital toys
and information
The “Interactive Generation”
“Conversion on Contact”
Chart: Ari Hollander, DeepStream VR

6. Q: How do VR and AR reach 5B users by 2020?
A: Not one app at a time.

7. Friction
Downloads/Installs
Controlled distribution
Limited business models
Silo experiences
Proprietary development
Closed culture
Experts only

8. The Metaverse is too big
for an app store.

9. http://commonspace.wordpress.com/2014/03/12/happybirthday/
The World Wide Web
No downloads - no friction
Instant sharing - post a link
Freedom of choice - no gatekeepers
Culture of collaboration
Instant publishing
Runs everywhere

10. Q: But didn’t mobile kill the web?
“Superapplications”
your everyday mobile apps are
based on web tech and
standard formats
A: Nope; just merged with it and made it bigger.
HTML
mobile browsers are now
fast, fun and feature-rich

11. The Web Eats Everything in Its Path
√ Graphics
√ Animation
√ Location
√ Motion Input
√ Real-Time 3D
√ Camera
√ Messaging
√ Real-Time Messaging
√ IOT/Wearables
√ Robotics

12. There are 3 million mobile apps.
There are 1 BILLION web sites.

13. The Immersive Web

14. “The web is the Metaverse… just with a 2D interface”
-- Vladimir Vukićević, creator of WebGL and Mozilla VR Lead

15. No Friction
See link, clink link, go
Shareable, searchable,
discoverable

16. Immersive Interface
Image: http://cordonmedia.com/
A new way of browsing and
interacting
Organized the way we think
The ultimate dope for a
dopamine culture

17. Scalable Models
Advertising
Digital marketing
E-commerce
Social media
Long tail content and apps

18. Built on Standards
Universal playback engine aka “VR browser”
Standard formats and APIs for 3D graphics
and 360 VR video
Free, open source tools
Collaborative effort

19. A First Look

20. The 3D Rendering Standard
Runs on all desktop and mobile
browsers
3B seats!

21. Cardboard VR
and Mobile Browsers
Works today.
Just render side-by-side
using WebGL and pop it
into a Carboard viewer.

22. WebVR
Quake 3 WebVR demo, developed by Brandon
Jones of Google
http://media.tojicode.com/q3bsp/
Multi-vendor effort to define new
browser API and features
Head tracking and fullscreen
stereo VR mode
Desktop and mobile

23. WebVR Development Status
Developer builds of Chrome, Firefox (desktop and mobile)
Beta of Samsung Internet browser for Gear VR!
WebVR 1.0 API - preliminary spec
http://mozvr.github.io/webvr-spec/
W3C Community Group
https://www.w3.org/community/webvr/

24. The Ecosystem
Frameworks
JavaScript libraries
Markup systems
Polyfills
Formats
The “JPEG of 3D”
Tools
Unity, Unreal export
Browser-based VR creation
<glam>
<scene>
<cube id="photocube”></cube>
</scene>
</glam>
#photocube {
image:url(../images/photo.png);
}

25. VR
Superapplications
Native apps use
embedded browser tech,
standard VR formats and APIs
AltSpaceVR
Social VR application uses WebGL
for content creation
Wevr Transport
Distribution network - access
videos, apps, web content

26. From here to the Metaverse
Current WebVR-enabled browsers are just a first step
Browser UI was designed for old paradigms; time to reinvent
WebGL not optimized for VR; might need additional high-level
graphics APIs
Will need standardized 6DOF, motion, voice inputs
VR/AR use cases will likely drive new network protocols

27. One Platform.
Billions of Seats.

28. It’s Coming.

29. The Immersive Web
Tony Parisi
April 12, 2016