Culture can't be designed, but it can be measured and influenced. This means we can't define an “ideal culture” and deploy it, but we can visualize the current culture across various dimensions and then use complexity management techniques to influence it. In this talk, at HR Dagen conference 2022 in Stockholm we discussed the importance of visualizing your culture and making it more coherent. We talked about which cultural elements can become catalysts for organizational change and how leadership influences the culture.