The Internet has transformed the way people learn about and shop for products. In order to remain competitive, your business needs to leverage the Internet and transform your website into a magnet that attracts prospects and leads. View this presentation to learn how marketing needs to change to make it in this new media world.

1. R Thi ki M k ti
Re‐Thinking Marketing
June 4, 2008
2PM Eastern
Brian Halligan
CEO
HubSpot

2. Re‐Thinking Marketing
Inbound v Outbound Marketing
Inbound v Outbound Marketing
Rethinking Your Website
The Snowball Effect
Internet Industrial Strategy
Internet Industrial Strategy

3. Inbound v Outbound Marketing
Inbound v Outbound Marketing

4. marketing hasn’t changed much

5. Shopping has changed a lot…
Slide 13