Early in 2016 I adapted the Microsoft Fast Track material for our Office 365 Adoption Journey. This is deck sets the scene for a sequence of 9 presentations.
This content was previously available from my Docs.com site
MSP® stands for Managing Successful Program is a method that accommodates a set of concepts and approaches to be used while supervising a program. The MSP education software is made from a exact set of initiatives identified by an employer that together will supply some defined objective or a fixed of objectives for the business enterprise.
Optimism Webinar 1: Improving your digital experiences - what's next in 2019?Optimizely
Many of world’s best digital-first brands use digital experimentation to optimize their digital experiences, power growth and own markets. As more and more organizations join them in 2019, our new webinar series gets you ready to share the same sense of optimism for the year ahead.
In our first episode, we’ll take you through the steps on your journey to implementing a high-performance program that unleashes the full power of experimentation. Understand where you are on your journey. Discover the benchmarks that measure your progress. And get hold of the insightful, actionable ideas that can take your program to the next level.
Join Jil Maassen and make 2019 your most optimistic year yet.
- Get started with a brief introduction to digital experimentation and the 5 levels on your journey
- Discover the 3 operational and 3 performance metrics that benchmark your progress
- Find out how to start implementing your own high-performance program
Webinar link: https://www.optimizely.com/resources/improving-your-digital-experiences-webinar/
Optimism Series webinar link: https://www.optimizely.com/optimism-webinar-series/
Under the Hood Webinar Series: B2B Experimentation & Personalization at Optim...Optimizely
How Optimizely's Marketing team drives sustainable business growth through experimentation
Driving quality leads, nurturing pipeline, and creating a great website experience are common challenges faced by marketing teams at B2B companies. At Optimizely, we take a data-driven approach, running over a hundred experiments and personalization campaigns a year to improve the web experience on Optimizely.com.
In this webinar from our ‘Under the Hood’ series, Director of Demand Gen, Michael O’Connell, and Experimentation Program Manager, Takeshi Young, will share strategic insights and tactical examples from Optimizely’s internal experimentation program.
Attend this webinar and learn:
- How Optimizely manages its experimentation program
- How to democratize the ideation process in your organization
- Specific examples of experiments Optimizely has run to drive business results
- How to combine experimentation with personalization to optimize your digital experiences
Early in 2016 I adapted the Microsoft Fast Track material for our Office 365 Adoption Journey. This is deck sets the scene for a sequence of 9 presentations.
This content was previously available from my Docs.com site
MSP® stands for Managing Successful Program is a method that accommodates a set of concepts and approaches to be used while supervising a program. The MSP education software is made from a exact set of initiatives identified by an employer that together will supply some defined objective or a fixed of objectives for the business enterprise.
Optimism Webinar 1: Improving your digital experiences - what's next in 2019?Optimizely
Many of world’s best digital-first brands use digital experimentation to optimize their digital experiences, power growth and own markets. As more and more organizations join them in 2019, our new webinar series gets you ready to share the same sense of optimism for the year ahead.
In our first episode, we’ll take you through the steps on your journey to implementing a high-performance program that unleashes the full power of experimentation. Understand where you are on your journey. Discover the benchmarks that measure your progress. And get hold of the insightful, actionable ideas that can take your program to the next level.
Join Jil Maassen and make 2019 your most optimistic year yet.
- Get started with a brief introduction to digital experimentation and the 5 levels on your journey
- Discover the 3 operational and 3 performance metrics that benchmark your progress
- Find out how to start implementing your own high-performance program
Webinar link: https://www.optimizely.com/resources/improving-your-digital-experiences-webinar/
Optimism Series webinar link: https://www.optimizely.com/optimism-webinar-series/
Under the Hood Webinar Series: B2B Experimentation & Personalization at Optim...Optimizely
How Optimizely's Marketing team drives sustainable business growth through experimentation
Driving quality leads, nurturing pipeline, and creating a great website experience are common challenges faced by marketing teams at B2B companies. At Optimizely, we take a data-driven approach, running over a hundred experiments and personalization campaigns a year to improve the web experience on Optimizely.com.
In this webinar from our ‘Under the Hood’ series, Director of Demand Gen, Michael O’Connell, and Experimentation Program Manager, Takeshi Young, will share strategic insights and tactical examples from Optimizely’s internal experimentation program.
Attend this webinar and learn:
- How Optimizely manages its experimentation program
- How to democratize the ideation process in your organization
- Specific examples of experiments Optimizely has run to drive business results
- How to combine experimentation with personalization to optimize your digital experiences
Four step adoption plan for Office 365Simon Denton
I been playing with different approaches to support the adoption of Office 365. This is a four step model that I'm considering.
This content was previously available from my Docs.com site
Aeroméxico: Improving the Booking Experience with Data-First PersonalizationOptimizely
As the flag carrier airline of Mexico, Aeroméxico is constantly working to see how they can improve their customer experience. For the airliner it began with ensuring the wealth of data they had on customers was available and actionable for use in Optimizely.
Aeroméxico used their already strong A/B testing practice to jumpstart detailed and customer-focused personalization efforts through the booking process. They hypothesized that if they personalized the booking flow process based on prior customer behavior, they would streamline the process and enable customers to purchase flights more efficiently.
In this webinar, Aeroméxico's Angie Romero and Optimizely's Alek Toumert will discuss how Aeroméxico went about organizing their data to enable testing and personalization together by leveraging this data, ultimately focusing on building better customer experiences.
Join this webinar to learn:
- How to think about structuring your data for personalization
- How to create hypotheses about personalization campaigns from existing a/b tests
- How personalizing customer experience along your primary journeys enables higher lift
Eventuosity for Exhibit Houses, I&D Vendors, and Service ProvidersJustin Panzer
Exhibit Houses, I&D vendors, General and Sub-Contractors, and other service providers are critical to the success of tradeshows and exhibitions. And while show organizers and exhibitors rely heavily on them to create impactful events, the ability to connect and collaborate is often limited.
In the following few slides we’ll look at how eventuosity® can be utilized as a value-added offering by service providers to improve the events workflow for themselves, their clients and the third parties with whom they must both interact.
How Product Managers and Agile Development Teams Can See Eye to EyeProductPlan
Agile has transformed the way companies build and release products. But it is not without its own set of challenges. With frequent shifts in priorities, it can be difficult for product managers to set expectations. In this webinar, product management veterans from ProductPlan, Pivotal Tracker and Notion share their tips for effectively working with agile teams.
Tying Roadmap Strategy to Agile PlanningProductPlan
This webinar from ProductPlan will help you learn how to connect your long term strategic plan with your agile backlog. Too many product managers focus on their backlog and miss the big picture. In our upcoming webinar, we'll show you:
- Three ways to develop your strategic roadmap
- The relation between roadmap prioritization and backlog ordering
- Different techniques on how to best order your backlog
Featured Speaker: Jim Semick, ProductPlan Founder
3 Ways to Standardize Projects Using SharePointBrightWork
Consistency is key to project success. Using defined templates and processes in SharePoint makes it easy for team members to contribute to the project, even if they lack formal project management training.
Four step adoption plan for Office 365Simon Denton
I been playing with different approaches to support the adoption of Office 365. This is a four step model that I'm considering.
This content was previously available from my Docs.com site
Aeroméxico: Improving the Booking Experience with Data-First PersonalizationOptimizely
As the flag carrier airline of Mexico, Aeroméxico is constantly working to see how they can improve their customer experience. For the airliner it began with ensuring the wealth of data they had on customers was available and actionable for use in Optimizely.
Aeroméxico used their already strong A/B testing practice to jumpstart detailed and customer-focused personalization efforts through the booking process. They hypothesized that if they personalized the booking flow process based on prior customer behavior, they would streamline the process and enable customers to purchase flights more efficiently.
In this webinar, Aeroméxico's Angie Romero and Optimizely's Alek Toumert will discuss how Aeroméxico went about organizing their data to enable testing and personalization together by leveraging this data, ultimately focusing on building better customer experiences.
Join this webinar to learn:
- How to think about structuring your data for personalization
- How to create hypotheses about personalization campaigns from existing a/b tests
- How personalizing customer experience along your primary journeys enables higher lift
Eventuosity for Exhibit Houses, I&D Vendors, and Service ProvidersJustin Panzer
Exhibit Houses, I&D vendors, General and Sub-Contractors, and other service providers are critical to the success of tradeshows and exhibitions. And while show organizers and exhibitors rely heavily on them to create impactful events, the ability to connect and collaborate is often limited.
In the following few slides we’ll look at how eventuosity® can be utilized as a value-added offering by service providers to improve the events workflow for themselves, their clients and the third parties with whom they must both interact.
How Product Managers and Agile Development Teams Can See Eye to EyeProductPlan
Agile has transformed the way companies build and release products. But it is not without its own set of challenges. With frequent shifts in priorities, it can be difficult for product managers to set expectations. In this webinar, product management veterans from ProductPlan, Pivotal Tracker and Notion share their tips for effectively working with agile teams.
Tying Roadmap Strategy to Agile PlanningProductPlan
This webinar from ProductPlan will help you learn how to connect your long term strategic plan with your agile backlog. Too many product managers focus on their backlog and miss the big picture. In our upcoming webinar, we'll show you:
- Three ways to develop your strategic roadmap
- The relation between roadmap prioritization and backlog ordering
- Different techniques on how to best order your backlog
Featured Speaker: Jim Semick, ProductPlan Founder
3 Ways to Standardize Projects Using SharePointBrightWork
Consistency is key to project success. Using defined templates and processes in SharePoint makes it easy for team members to contribute to the project, even if they lack formal project management training.
We rely on digital reputation to do every activity online - buying groceries, electronics, books, etc., going to a restaurant, finding a good doctor, etc. Many parties make a living based on this very principle of reputation - uber, airbnb, etc. While reputation systems empowers us there are many downsides to it - gaming the reputation systems, discriminatory behaviors, personal biases towards our reviews and feedbacks are some of them.
Microsoft GP Year-End Close - What You Need to Know for 2015Emtec Inc.
What happens to inactive accounts during year-end close on 2010?
Can you close the general ledger if you do not close all the other modules?
Our web event will focus on year-end processing, best practices as you close out your year, and discuss important details regarding ACA changes and requirements.
In it for long term - evolving your community of practice over time: lessons ...Kandy Woodfield
Our deck to support a workshop on sustaining and growing a community of practice over time for the Social Media for Learning in Higher Education conference on 18th Dec. 2015 at Sheffield Hallam University.
Mainframe Software Management: Get the Scoop on New Architecture and Modern UI CA Technologies
See the latest and greatest advancements to further simplify and unify the acquisition, installation and maintenance of your mainframe software. Get a closer look at the new lightweight architecture and modern user interface that will help you accelerate mainframe software management and reduce chance of errors. Learn more about the vision and strategy for new software asset management capabilities and risk assessment.
For more information, please visit http://cainc.to/Nv2VOe
The Turkana area of Kenya, one of the poorest in Africa, is undergoing major changes, primarily linked to the discovery of oil in the region. These maps start to uncover some of the potential impacts of these changes on people and the environment.
Report di Mandato #02 - Edi Kraus - Assessore allo Sviluppo ed Attività Econo...comuneditrieste
L'intervento di Edi Kraus nell'incontro dedicato al Report di Mandato #02 il 13 settembre 2013.
Edi Kraus è Assessore allo Sviluppo ed Attività Economiche, Fondi Comunitari del Comune di Trieste.
The anatomy of the perfect collaboration use caseLetsConnect
Build it and they will come? By now, we should all be aware this is not the case…
Social and collaboration platforms need to provide demonstrable value, whether in productivity terms for the individual users, or in business value to the organisations involved. Therefore it is imperative that users know why they and how they should come together to use the platform in a strategic manner, to achieve a defined goal.
Join this session to hear why this means that platform owners and community managers must develop a roadmap of clearly defined and understood ‘use cases’, the factors and challenges that you need to consider, and how best to support the use cases within your deployment and launch strategy.
This digital transformation programme aims to equip you with the latest skills to assess how your company should evolve and transform in Digital Revolution 4.0. It aims to equip you with a digital strategy roadmap.
This digital transformation programme aims to equip you with the latest skills to assess how your company should evolve and transform in Digital Revolution 4.0. It aims to equip you with a digital strategy roadmap.
47م
مبادرة
#تواصل_تطوير
المحاضرة السابعة والأربعون من المبادرة مع
المهندس / محمد العربي
خبير واستشاري إدارة مشروعات وهندسة النظم
بعنوان
استخدام مفاهيم الرشاقة «AGILE CONCEPTS »
للتحول الاستراتيجي للمنظمات في العصر الرقمي
التاسعة مساء توقيت مكة المكرمةالإثنين24أغسطس2020
وذلك عبر تطبيق زووم من خلال الرابط
https://us02web.zoom.us/meeting/register/tZ0kcO2rqjwtGtJDycPpmoewbrvd9grYJgMd
علما ان هناك بث مباشر للمحاضرة على وقناة يوتيوب
https://www.youtube.com/user/EEAchannal
للتواصل مع إدارة المبادرة عبر قناة تيليجرام
الرابط
https://t.me/EEAKSA
رابط اللينكدان والمكتبة الالكترونية
www.linkedin.com/company/eeaksa-egyptian-engineers-association/
رابط التسجيل العام للمحاضرات
https://forms.gle/vVmw7L187tiATRPw9
Building digital product masters to prevail in the age of accelerations parts...Jeffrey Stewart
Straight talk on an essential element in your risk mitigation and your organizations success
This three part story will show how building a Digital Product Master (DPM) mitigates unfunded liability risks and enables organizations to move fast, adapt quickly, and improve the top line revenue.
It will answer a number of questions...
Why should we begin building a DPM?
Why is it important for B2B SaaS firms and connected IoT product owners?
What is a Digital Product Master / what is it NOT?
Who is accountable for defining their firm’s DPM strategy?
What are unfunded liabilities and risks in the current age?
Where are we headed that make DPMs to crucial?
Each of the three parts are inspired by real life stories. The stories help frame the lessons learned that are the rationale for Building a Digital Product Master for your organization.
Part 1 of 3: Prevailing in the Age of Acceleration
Unfunded Liabilities - Technical Debt, Change Shocks,Capital Efficiency
Part 2 of 3: Meet a Digital Product Master
Business Enterprise Architecture Right-Sized for your Protection
Part 3 of 3: A Case to Study
Digital Roadmap for Teams, Tools, and Flows with four framework models
Forward Progress - How to Use Webinars to Promote Your BusinessSocial Jack
Learn how business coaches are retaining clients, filling events and locking in qualified appointments using Online Webinars!
In this in-depth FREE Training Overview, Dean DeLisle, Founder and CEO of Forward Progress – a Chicago based Coaching and Training Organization and a long-standing member with Worldwide Association of Business Coaches, will lead this webinar, guiding you through all the techniques YOU can use with online webinar conferences to build a better business coaching practice and maintain relationships and connections with your current clients!
Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.
Learn how thousands of Business Coaching companies are leveraging these online webinars to help train their clients and attract new ones.
If you currently provide value and expertise in a specific field of Business Coaching and you already have content related to that expertise, then you absolutely need to watch this online review of how to leverage webinars.
Think about content you may already have:
● Power Points
● Articles
● Blogs
● Website Content
● Training Materials
● White Papers
All of these can be used within the scope of providing webinars – which are simply an online delivery mechanism for you to share your expertise with the world.
Getting new business is critical in today’s business world where every targeted lead counts! Join the thousands of people who have generated new business in the last few months just by simply attending these webinars!
PLEASE NOTE***If you cannot make the scheduled time, upon registering, you will automatically get access to the recording and materials.
We look forward to seeing you there!
Bizagi and Stone Coast Fund Services: How Centers of Excellence Speed Up Digi...Bizagi
The Stone Coast Story – Digital Transformation Webinar Series
Right now digital leaders are using Centers of Excellence (CoEs) to speed up digital change in the enterprise. According to Gartner, “Centers of excellence accelerate the uptake of new technologies and optimize core capabilities with higher efficiency and lower costs.”
In this interactive session you’ll hear the story of hedge fund administration and consulting firm Stone Coast, currently building their CoE team to provide digital leadership, best practices and training in order to embed a culture of process digitization.
View this presentation to explore:
•When a CoE is the right strategy for accelerating progress
•Four practical steps in building your Center of Excellence
•Why Stone Coast Fund Services chose to build its CoE
•Your questions about how to create your own CoE
Louisiana-Pacific’s HCM Transformation with SAP SuccessFactors SolutionsCapgemini
Implementing SAP SuccessFactors solutions aligns with Louisiana Pacific's overall HR strategy and positions the company well as it strides toward world-class HR processes and systems. The HCM transformation has resulted in increased effectiveness and efficiency by putting the right information into the right hands.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Overview
Continuous improvement is everybody’s job.
The team at TOPP Tactical Intelligence is pleased to bring to you PRESTO, the easy-to-use business performance solution ensuring that innovation and the changes which come with it are given top priority on your digital transformation agenda.
The Oracle Sales Cloud Fixed Scope Offering (FSO) from Delivery Centric is specifically designed by incorporating leading practices to provide a fast track implementation and get clients up & running on Oracle Sales Cloud quickly, reliably with minimum-risk and maximum-ROI
Similar to The House That LeadMD Built: Marketo Launchpacks (20)
2018 Marketo's Marketing National Summit - "From Zero to ABM in 7 Dyas" presented by Justin Gray, CEO, LeadMD
Account-Based Marketing is all about refocusing efforts to build stronger, more strategic business relationships, but this shift can feel overwhelming! Justin Gray, CEO of LeadMD removes the mystery and intimidation from ABM by breaking this critical shift down into easy to digest, easy to implement pillars and walks you through the design of your own best-in-class ABM Pilot program… in less than a week.
Account Based Marketing - A Primer for Operational SuccessLeadMD
Account Based Marketing (ABM) is a hyper-personalized and hyper-effective go-to-market strategy. But, like all things marketing, the devil is in the details. LeadMD shares their operational approach to ABM success in this primer.
The Best Marketers Trust LeadMD. We’ve helped more than 3,000 high growth companies succeed through sales & marketing best practices.
We choose only the best technology and then we quite literally write the book on strategy and tactics to ensure you succeed with these platforms. Marketo. Engagio. Salesforce.com. If you use, or are considering, one of these leading platforms we can help you achieve uncommon success.
These days, there are so many awesome marketing events to attend. So many people to meet. After a while, you start to notice certain types. At least the LeadMD team did. A good marketer knows the power of the pattern, after all.
Account Based Marketing: What's Next for B2BLeadMD
This Panel discussion ft. Sangram Vajre from @terminus, Brandon Redlinger from @engagio and Justin Gray from @myleadmd was presented by The BMA Phx and moderated by Matt Hensler. It discusses the tectonic shift in B2B from demand generation to Account Based strategies. The panel weighs in on who should use ABM and what are the keys to success with this much hyped buzzword.
LeadMD's How to Navigate the Nurture Apocalypse [Infographic]LeadMD
Are you going after the wrong brains? In a world where more than 79% of "qualified" leads don't convert to sales, it's important now than ever to make sure you have the right path in place to navigate through the trenches of the zombie nurture apocalypse. Here's your guide for the conversion outbreak!
How to Manage Marketing Projects and People (Without Going Insane)LeadMD
Marketing departments face the perfect storm of issues: too-small budgets leading to too-few people with huge financial return expectations. To keep shifting priorities in check, marketers need to adopt an agile framework, like Scrum, to bring visibility -- and productivity -- to the forefront.
How to Get the Most Out of Marketo Summit 2016LeadMD
Let’s get one thing straight: This isn’t just any Marketo Summit. This is Vegas, baby! And you don’t have to be a member of the Rat Pack to make the scene. What’s the next best thing, then? Hanging out with us! But first, check out the hot tips in our guide, so you'll know the best way to Marketo and chill.
When Marketo Programs meet Salesforce Campaigns [Infographic from LeadMD]LeadMD
Ever wonder how Marketo and Salesforce.com sync up?
Well, wonder no more!
In this infographic LeadMD shares how areas like channels and types work together and even what doesn't sync between the two platforms.
Get ready for the full scoop on how data from any Marketo Program syncs directly to its SFDC Campaign counterpart in this best practice infographic.
Find more content at www.leadmd.com/marketplace
How to Build Sales & Marketing Alignment with Account-Based MarketingLeadMD
Sales & marketing misalignment: it's a battle as old as time itself. But with the rise of account-based marketing, it's more important than ever to get your teams on the same page.
The good thing about account-based marketing is that it forces marketing and sales to be in sync by virtue of the targeted approach it requires. In this deck, you'll learn how account-based marketing solves for many variables that commonly cause misalignment between sales and marketing teams.
How LeadMD Doubled Qualified Leads & Opportunities Using Predictive MarketingLeadMD
The idea of too many leads is a dream for most sales and marketing teams. But if your team can’t laser-focus on your optimal audience to drive conversion in your pipeline, that dream quickly turns to a nightmare.
In this deck, you'll learn:
1. What are Predictive Analytics?
2. How can you benefit from Predictive Marketing?
• Define the buyer
• Understand the actions that lead to purchase/win
• Replicate: Rinse, repeat
3. What are the simple next steps to get started?
Learn how data can help you better target and engage buyers
Justin Gray, Founder and CEO of LeadMD, gives you a set of tools that will help you design, implement and succeed with applying buyer intelligence and predictive data modeling to build intelligent buyer personas
For open positions, visit: https://careers.smartrecruiters.com/LeadMD
Check out this resource for a breakdown of everything awesome about working for LeadMD.
Finding just one person to run your Marketo instance in-house isn’t easy or cheap. With LeadMD, you can have a dedicated team work on all your digital marketing initiatives & strategies, create killer content and even more. Get the scoop here and to learn more visit leadmd.com or email us at GO@leadmd.com
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
The House That LeadMD Built: Marketo Launchpacks
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NEW NVESTMENTNEW NVESTMENT
Get The Most Out Of Your
The fastest and most cost effective path to ROI
The House that LeadMD Built…
includes all items listed below
Blue Print
Professional Consulting Services
Develop a Nurture Flow
with Engagement Program
Sales & Marketing Alignment
Advice on Other
Complex Integrations
5 Hours of Strategy
Consulting
Complete Marketo
configuration
Integration with
Salesforce.com
Best Practice
Scoring Program
Best Practice Lead
Lifecycle Program
Best Practice
Channel Creation
Program Reporting
Foundation
Technical Set-up & Pre-Launch
Training Session for Program
Usage Best Practices
Create & Work with Lists
Create and Clone Forms
Manipulating
Scoring Campaigns
Basic Report Pulls
and Interpretation
Framework
Training
1 Responsive email
(from Template)
Landing Page (Created
from Existing page design)
Behavioral &
Demographic Lead Scoring
Lead Lifecycle Program
1 Form
Launch initial
tagging campaign
Structure
New Digital Assets
Up and
running in
45 DAYS
Standard Plus Package: $7,500