Taking a Master Planning Approach to YOUR Customer Advocate ProgramKatie Lockett
Reference Managers can be the hub of activity associated to reference requests, marketing, content, and much more. A multitude of roles and projects can leave your program with little vision and lack of executive support that it can stand on its own. Learn how to evaluate your program using a model that will not only help in prioritizing goals but will create a program framework for success. Using this model will ultimately support conversations with leadership, invoke execute support, and help the RM position be seen as a viable asset to the business.
Taking a Master Planning Approach to YOUR Customer Advocate ProgramKatie Lockett
Reference Managers can be the hub of activity associated to reference requests, marketing, content, and much more. A multitude of roles and projects can leave your program with little vision and lack of executive support that it can stand on its own. Learn how to evaluate your program using a model that will not only help in prioritizing goals but will create a program framework for success. Using this model will ultimately support conversations with leadership, invoke execute support, and help the RM position be seen as a viable asset to the business.
Hardik Dave Executive MBA marketing profileHardik Dave
This is to introduce myself as a passionate marketer with diverse experience in consumer and business research, analytics, segmentation, integrated marketing communication, developing and executing sales campaigns, devising strategic marketing plan for product launch, CRM. I'm an executive MBA from International Management Institute, New Delhi and also a Post-Graduate certificate degree in Business Marketing Analysis from George Brown College, Toronto, Canada.
Course Overview - Social Media Skills for Business Marketing and Networking. This is an introductory description of the TrainingAid course (Course # TA-C501) focusing on social media skills for businesses and professionals.
Learn more: http://www.trainingaid.org
Presented on Monthly Lecture PPI Ibaraki, 30 November 2015.
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“The more you know about your topic, the more effectively you can tackle your own research problem. It all starts with the literature review”
Belajar dari pengalaman sebelumnya, saya merasa kesulitan dalam mengorganisir sumber data dalam penulisan esai, tugas akhir, skripsi, tesis, hingga penulisan jurnal. Urgensi para mahasiswa nampaknya juga berpusat pada literasi untuk mengulas dan menemukan kembali informasi yang dibutuhkan dalam membangun suatu literature review.
Saya mencoba berbagi kepada warga dan civitas academica di PPI Ibaraki bagaimana mereview sebuah literature, menemukan bidang peminatan, pencarian sistematis, dan menggunakan reference managers.
Watch video on https://www.youtube.com/watch?v=hbUzaaeVRdc
Hardik Dave Executive MBA marketing profileHardik Dave
This is to introduce myself as a passionate marketer with diverse experience in consumer and business research, analytics, segmentation, integrated marketing communication, developing and executing sales campaigns, devising strategic marketing plan for product launch, CRM. I'm an executive MBA from International Management Institute, New Delhi and also a Post-Graduate certificate degree in Business Marketing Analysis from George Brown College, Toronto, Canada.
Course Overview - Social Media Skills for Business Marketing and Networking. This is an introductory description of the TrainingAid course (Course # TA-C501) focusing on social media skills for businesses and professionals.
Learn more: http://www.trainingaid.org
Presented on Monthly Lecture PPI Ibaraki, 30 November 2015.
---
“The more you know about your topic, the more effectively you can tackle your own research problem. It all starts with the literature review”
Belajar dari pengalaman sebelumnya, saya merasa kesulitan dalam mengorganisir sumber data dalam penulisan esai, tugas akhir, skripsi, tesis, hingga penulisan jurnal. Urgensi para mahasiswa nampaknya juga berpusat pada literasi untuk mengulas dan menemukan kembali informasi yang dibutuhkan dalam membangun suatu literature review.
Saya mencoba berbagi kepada warga dan civitas academica di PPI Ibaraki bagaimana mereview sebuah literature, menemukan bidang peminatan, pencarian sistematis, dan menggunakan reference managers.
Watch video on https://www.youtube.com/watch?v=hbUzaaeVRdc
WIAD2016 - Search User Interface (Depok, Indonesia)Rahmi Simamora
Dipresentasikan pada acara:
World Information Architecture Day 2016 (tanggal 20 February 2016)
Dalam Sesi II "Information Architecture in a Digital Landscape and User Experience", tentang "Search User Interface"
Link website:
http://2016.worldiaday.org/location/depok-indonesia
Link video:
https://www.youtube.com/channel/UCkorm6JWnsbBZ31ajTbTYrQ
Our body speaks in so many ways. In fact, your nonverbal language may be impacting your career opportunities, client connections and even your business alliances. Let me demonstrate how your body speaks!
Publishing: Establishing & Managing Partnerships and RelationshipsMichael Cairns
An overview of an approach to establishing strategic partnerships and business relationships to drive value, extend market reach and build stronger organizations.
Social Media Skills: Community Roundtable discussion Richard Binhammer
a look at organizations, change, concerns about skills for effective social and community programs and how to approach a business-wide assessment to move forward.
Moving from Collaboration Pilot to Successful ImplementationChristian Buckley
One of the most common SharePoint and Office 365 failures is deploying the platform without a pilot. The collaboration pilot is an essential step for any enterprise deployment – and there are most definitely “best practices” you should consider.
Presentation given by Beezy Chief Evangelist and 6-time Microsoft MVP Christian Buckley walking through a repeatable process for running successful collaboration pilots, from management buy-in through to customer adoption planning.
Automate and Differentiate: How to Create and Launch Experience and Proposal ...Hubbard One
How are leading law firms creating, launching, and managing databases to collect, store, and report on the experience and skills of their lawyers? This program addressed the question by discussing best practices on how to plan, implement, and maximize value with an experience management and proposal automation systems. Through real world examples attendees learned how to gain internal buy-in, define requirements and avoiding project delivery mistakes.
Paul Odette, Product Manager, and Amy Fielek, Director of Services for the Business Development Practice, lead a discussion with law firm panelists to provide project overviews, lessons learned, and tips for how to ensure success with your experience management and proposal automation programs.
Trends in Recruiting & HR: Employer Branding Maturity Model: Where Do You Stand?Aggregage
Now that employer brand is a core element in every company's talent strategy, you might ask yourself: is that all? Looking around, you might see that every company sees, understands and executes its employer brand differently, to the point where it is hard to understand what the appropriate best practices really are. The trick is to understand where your organization is in the Employer Brand Maturity Model first, so you can properly select the next initiative to elevate your own employer brand. Join James Ellis, noted employer brand podcaster, thought leader and consultant, on what the maturity model looks like and how to use it to plan your talent strategy more effectively.
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
What's Your LMSs Status? Online Learning Conference 2014Brandon Williams
Has your LMS become irrelevant in your greater learning strategy? Are you employees finding it difficult to use? Do administrators find it old and stodgy or want to get rid of it altogether? Take a look at this presentation (originally prepared for Training Magazine's Online Learning Conference in Chicago on September 23, 2014) for some insight into why you may want to keep your LMS around and how you might be able to transform it into a more useful and usable piece of technology in your portfolio.
Please contact me if you have any questions.
Digital transformation: A seminar for senior managementMichael Cairns
This presentation represents a full day workshop for senior executives designed to help define and execute digital transformation programs within their businesses.
Email if you want a downloaded copy. michael.cairns @ outlook.com
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
2. Agenda
Author - Introduction
Key Success Factors – Enterprise Collaboration Platform Adoptions
Step 2 – Plan and Deliver
Social Media Maturity Matrix
Step 1 – Develop Strategy
Social media strategy framework
Social Media Tactics – Enterprise Collaboration
1
2
3
4
5
6
7
8
9
Social Media Tactics – Enterprise 2.0
Social Media Engagement – Critical Success Factors
3. Author
17+ years of consultancy & senior
management experience
Experienced in owning global
customer relationship
Academic credentials include masters
in business management, PMP, ITIL &
Professional level certifications in SAP
LinkedIn contact:
de.linkedin.com/pub/pon-karthikeyan-
m-b-a-pmp/14/186/998
3
The views expressed in this presentation are strictly the author ´s personal opinion/point of view and should not
be interpreted in any way as those of his employer
Pon Karthikeyan
4. Step 1 - Develop Strategy
4
Define Objectives &
determine readiness
Determine initiatives
& prioritize
People
Organization Structure
Change & learning
Support structure
Key factors for sustainable social media strategy
Processes
Technology
Governance
Risks
5. Step 2 – Plan and Deliver
5
•Connection & interactivity
•Innovation management
•Content sharing & management
•Enterprise & talent management
•Productivity & effectiveness
Internal
•Brand awareness
•Relationship management
•Innovation & creativity
•Efficiency & effectiveness
External
Plan
Innovate
SetupLaunch
Operate
Plan
implementation
Build & Launch
Continuous
management
CORE AREAS
CORE AREAS
7. Social Media Maturity Matrix
7
AWARE
LISTEN
COMMUNICATE
SUPPORT
ENGAGE
VALUECREATION
STAGES OF MATURITY
8. Social Media Tactics – Enterprise
collaboration
8
Business Goals Business Drivers
Social media
opportunities
Opportunity
type
Social media tactics
Improve productivity and
effectiveness
Facilitate exchange of
information in workplace
eco-system
Capture and record the
intellectual capital of the
organization
Support the stakeholders in
the enterprise eco-system to
work together effectively
Implement
document &
content sharing
platform
Facilitate real-time
conversation &
status updates
Search for know-
how & expertise
within the
company
Capture tacit
knowledge of
employees &
business partners
Tag content,
documents &
information
Set up
collaboration
platform with
video-conferencing
Enterprise
collaboration
Implement internal
collaboration
platform
Funtionalities/featur
es include;
Document & content
management
Instant messaging
Search engine
Employee & business
partner profiles
Tagging & book-
marking
Video-conferencing
9. Key Success Factors - Enterprise
Collaboration Platform Adoptions
9
Think big, start small (Phased approach)
Ensure high-level sponsorship & management lead
Develop solutions fit for current operations (build strong use cases)
Well integrated change managment programme
User friendly interface (eg., single sign on, self service capabilities)
Nurture “ambassadors“ in the organization who can evangelise the benefits
10. Social Media Tactics – Enterprise 2.0
10
Business Goals Business Drivers
Social media
opportunities
Opportunity
type
Social media tactics
Increase marketshare Create brand awareness
Develop positive customer
experience
Access new customer
segments
Increase brand
awareness
through social
network channels
creating a unique
user experience
Improve search
engine ranking by
developing brand
presence on social
media channels
Engage with
existing customers
on social media
channels
Monitor social
media
conversations
relating to brands,
products/services
Enterprise 2.0 Increase number of
comments, likes and
bookmarks
Number of mentions
compared to peer
brands
Number of
advocates
Number of mentions
by advocates
Reach
Engagement
Ratio of positive
mentions against
negative mentions
11. Social Media Engagement – Critical Success
Factors
11
Creative & compelling content to trigger “inbound marketing“
Gamification approach to generate excitment and to provide an addictive
element to gain engagement
Engage emotionally with the audience
Enable customers to actively participate in the development of new products,
ideas thereby creating a sense of brand/product ownership for the customer