There are countless items items your business needs to grow and prosper. Let's take a second together to discuss two things in particular.

1. Things your
Business Must
Have to Grow

2. So they decide to start
their own business!
When people graduate from college many decide that
they don’t want to just get a job and “work for the man”
Flickr CC: hills_alive

3. A business plan can be the toughest part of
starting a business
Starting from
scratch means
no money,
no connections,
and no clients
Flickr CC: Jex Nicholson

4. Most businesses don’t fail because
of what they DON‘T have
Ultimately the inability to build
repeatable and scalable systems
leads to downfall
Flickr CC: cyanocorax

5. This is a lesson to take to heart
It is the reason to
use marketing
automation
platforms as the
foundation for a
marketing
organization

6. If systems are a key component to building a
successful business, then the parts that make up
that business should be no different
Flickr CC: opensourceway

7. Marketing is essential to every business, and
for too long marketing departments have
operated without systems!
Flickr CC: hikingartist

8. Enter Marketing Automation
and the Ability for Marketing
to Operate like a Business
Of all the features that make these tools
so great, the single most important is the
ability to create trackable, measurable,
and repeatable systems

9. “Marketing automation
is the window into your
business and future!”
People have heard as bold a
statement from marketing
automation proponents that say,
But, how you ask?

10. Scalability and Systems
Marketing automation is nothing
without processes and metrics
Flickr CC: larimdame

11. Traditional marketing is made up of campaigns
and the tactics that support them
Marketing automation allows marketers to build a
process around measuring the success of campaigns,
the tactics that live within them and create
actionable insights and repeatable processes
Flickr CC: s2photo

12. The result is a systematic approach to marketing that provides
insight into what is working, what isn’t and where your
marketing dollars should be invested
Flickr CC: OTA Photos

13. Marketing automation is more than just email,
buyer personas and whitepapers
It is the window into the soul of your buyers!
Flickr CC: Grufnik

14. Don’t be like a fresh college grad
Build scalable systems to drive your
marketing organization
Flickr CC: wwarby

15. Ready to see how you measure up?
Visit leadmd.com/benchmark