I gave this presentation on February 29, 2012 for my fourth year eBranding seminar at Queen's University Film and Media Department. In this presentation I look at how celebrities are using social media to manage their personal brand and connect with fans. I broke my presentation up into three parts: celebrity branding, promoting social causes and a case study on President Barack Obama. Enjoy!
This document provides an agenda for the FailCon 2010 conference. It lists times and topics for sessions on handling failed investments, scaling startups, exit strategies, privacy and community building. It also includes information on choosing lunch groups, voting for the best demo, and providing feedback. Attendees are encouraged to join the conversation on Twitter with the hashtag #FailCon.
The document discusses the benefits of conversation for improving group performance, increasing innovation, and making individuals smarter. It provides evidence that brief, friendly conversations can improve executive function and that collective intelligence emerges from how well a team works together and communicates. The document advocates for using conversation to share and recombine ideas, engage people, and find missing pieces to complex problems. It provides tips for making conversations more innovative, such as having diverse viewpoints and ensuring all participants have equal turns.
This document discusses using conversation to increase innovation, improve group performance, and share knowledge. It provides tips for having more innovative conversations, including making individuals smarter through discussion, being open to new ideas, taking equal turns in discussions, and bringing together diverse groups of people. The document emphasizes that the whole is greater than the sum of its parts when it comes to group work, and that new ideas often emerge through casual conversations rather than solitary work. It also stresses the importance of online collaboration and using tools like microblogging and networking sites to connect people.
Updated version of "The Art of Conversation" for actKM Conference, Melbourne, 10 Oct 2011.
All of us are smarter than any of us - how conversations improve both group and individual performance - and why this is important to innovation.
See more background information and an article on this material here:
http://delarue.net/blog/2011/05/art-of-conversation-article-edition/
From SBMU in September ’08. One hour presentation on the basics of Social Media. What it is, how it works and the most popular social media outlets for companies to get involved in. Heavy emphasis on using social media for listening and conversation rather than for direct channel marketing.
This document analyzes the social media strategy for a chalk art flash mob event called "chalkaboutit". It discusses the various channels used including Facebook, Instagram, Twitter, Pinterest, YouTube, Google+, Slideshare, Doodly and Foursquare. It provides analytics on the use and engagement on each platform, and identifies opportunities to improve integration across channels as well as recommendations to strengthen pre-event planning and community involvement.
North Florida AMS/NWA Student Chapter Social Media Boot CampTim Brice
This document provides an overview of social media platforms like Google Plus, Facebook, and Twitter and how to effectively use them. It discusses what Google Plus is, how to use circles, and tips for using Facebook pages and profiles. It also reviews social media dashboards like Hootsuite and tips for using hashtags and filtering tweets. Finally, it discusses how to identify fake photos on social media and resources for verifying images.
I gave this presentation on February 29, 2012 for my fourth year eBranding seminar at Queen's University Film and Media Department. In this presentation I look at how celebrities are using social media to manage their personal brand and connect with fans. I broke my presentation up into three parts: celebrity branding, promoting social causes and a case study on President Barack Obama. Enjoy!
This document provides an agenda for the FailCon 2010 conference. It lists times and topics for sessions on handling failed investments, scaling startups, exit strategies, privacy and community building. It also includes information on choosing lunch groups, voting for the best demo, and providing feedback. Attendees are encouraged to join the conversation on Twitter with the hashtag #FailCon.
The document discusses the benefits of conversation for improving group performance, increasing innovation, and making individuals smarter. It provides evidence that brief, friendly conversations can improve executive function and that collective intelligence emerges from how well a team works together and communicates. The document advocates for using conversation to share and recombine ideas, engage people, and find missing pieces to complex problems. It provides tips for making conversations more innovative, such as having diverse viewpoints and ensuring all participants have equal turns.
This document discusses using conversation to increase innovation, improve group performance, and share knowledge. It provides tips for having more innovative conversations, including making individuals smarter through discussion, being open to new ideas, taking equal turns in discussions, and bringing together diverse groups of people. The document emphasizes that the whole is greater than the sum of its parts when it comes to group work, and that new ideas often emerge through casual conversations rather than solitary work. It also stresses the importance of online collaboration and using tools like microblogging and networking sites to connect people.
Updated version of "The Art of Conversation" for actKM Conference, Melbourne, 10 Oct 2011.
All of us are smarter than any of us - how conversations improve both group and individual performance - and why this is important to innovation.
See more background information and an article on this material here:
http://delarue.net/blog/2011/05/art-of-conversation-article-edition/
From SBMU in September ’08. One hour presentation on the basics of Social Media. What it is, how it works and the most popular social media outlets for companies to get involved in. Heavy emphasis on using social media for listening and conversation rather than for direct channel marketing.
This document analyzes the social media strategy for a chalk art flash mob event called "chalkaboutit". It discusses the various channels used including Facebook, Instagram, Twitter, Pinterest, YouTube, Google+, Slideshare, Doodly and Foursquare. It provides analytics on the use and engagement on each platform, and identifies opportunities to improve integration across channels as well as recommendations to strengthen pre-event planning and community involvement.
North Florida AMS/NWA Student Chapter Social Media Boot CampTim Brice
This document provides an overview of social media platforms like Google Plus, Facebook, and Twitter and how to effectively use them. It discusses what Google Plus is, how to use circles, and tips for using Facebook pages and profiles. It also reviews social media dashboards like Hootsuite and tips for using hashtags and filtering tweets. Finally, it discusses how to identify fake photos on social media and resources for verifying images.
Sharing Your Destination with the World: Lessons Learned Using FlickrSarah Page
This document discusses how to use Flickr to promote tourism destinations through photography by providing content for other marketing channels at little to no cost. Key points include using Flickr to promote scenic beauty and activities, agree to terms allowing photos to be used by the destination's publications with credit, create awareness of the destination through a photo contest that saw increased engagement across social media. It provides examples of using Flickr photos on websites, maps, publications and more from Austin CVB and Colorado River Trail.
This document discusses ways for journalists to engage audiences through liveblogging and curation on social media. It recommends liveblogging breaking news, events, meetings and sporting events to provide immediacy. Preparation includes getting names and titles in advance. When liveblogging, use short, frequent updates and consider links, photos, polls and video. The document also discusses curating content from social media, blogs and staff to provide context on topics. Journalists are encouraged to converse on social media, crowdsource information and carefully curate photos and videos, especially during breaking news.
Social media can be an effective marketing tool for businesses. It allows customers to engage with companies through platforms like Facebook, Twitter, and Pinterest. This engagement can start conversations that turn customers into leads and potentially new clients. The document provides statistics on social media usage in the US and examples of services a company can obtain, such as social media management, SEO, email marketing, and analytics to measure returns.
Running Geek Events provides tips for organizing technology conferences and events. It recommends getting help from at least one partner, brainstorming three awesome event topics or speakers focused on a core theme, and using social media like Twitter and slides to promote events. The summary also notes that events require volunteers, VIPs, sponsors and vendors in addition to the organizers.
How journalists can use Facebook and TwitterSteve Buttry
This document provides tips for how journalists can use social media platforms like Facebook and Twitter in their work. It discusses how journalists can search for sources and story ideas, engage with communities, crowdsource information, verify facts, live tweet events, and curate social media discussions. The document also addresses personal versus professional social media use and time management strategies for integrating social media into reporting processes.
Webinars are an awesome lead gen tool for companies of all sizes. But, you’re missing out on a huge opportunity if you aren’t adding social media to the mix.
Webinars combined with social media equal something even more magical. This Social Fresh WEST 2012 session attempts to showcase the ins and outs of running a successful webinar that uses social at every step.
The document provides details of the promotional campaign for the video game Star Trek. It lists numerous steps taken from 2011 to 2013 that involved pre-existing events, financial investments in new media content, and use of social media. The major aspects promoted were the game itself and the Gorn character, targeting Star Trek film and game fans. Players are asked to analyze a promotional campaign for an upcoming game by creating a timeline of events similar to the one provided for Star Trek.
The document provides tips and techniques for using social media for recruitment. It discusses that visitors from social media were more likely to apply for jobs and included their social media profiles. Recent hires were made within 7 days of applicants seeing social media posts. The document recommends using hashtags and coordinating retweets on Twitter and sharing on Facebook pages and groups. It also suggests using employee profiles on networks like LinkedIn and Quora to find candidates in relevant fields. The overall message is that social media makes finding and recruiting top talent easier than ever.
Using twitter for marketing and outreachALATechSource
This document provides guidance on using Twitter for libraries. It discusses setting goals for a Twitter account, measuring success, using social media dashboards to manage multiple accounts, when and how to post tweets, engaging users by asking and answering questions and sharing content, and telling stories through Storify. The workshop covers best practices for using Twitter to promote the library and build awareness of its resources and services.
How to Empower Your Nonprofit Using Social MediaTracy Gold
This is the backdrop to a talk I gave at Baltimore's GiveCamp. It covers the basics of social media--what's what, and what does it all mean for a small nonprofit. While these slides are mostly images, a detailed outline with links to other resources can be found here: http://bit.ly/pGKqSW.
This document discusses how a film addressed its audience through its online presence. It provides links to the film's trailer on YouTube, its official website, and social media pages on Twitter and Facebook. It also notes that the film's website offered a trailer, production information and photos from the movie. Additionally, it highlights a game on the site that helped generate interest in the film for audiences who had not yet seen it. This helped raise early awareness of the film using the internet to advertise to potential viewers.
The document summarizes key details from Super Bowl XLVI, including:
1) The longest commercial was a Chrysler ad at 2 minutes. Coke had more commercials than Pepsi. Budweiser was the first commercial after kickoff.
2) The commercial with the most YouTube views was either an Audi or Chrysler ad. Audi's "#solongvampires" ad received the most Twitter buzz.
3) The top social media mentions during the game were the Giants' final drive, Madonna's halftime show, and the top ads were H&M, Chrysler, The Voice, Doritos, and Pepsi.
This document discusses how businesses can leverage social media. It begins by defining key terms like social networking, social media, and Web 2.0. It then outlines some pros and cons of social networking for businesses. The largest social media platforms like Facebook, Twitter, YouTube and LinkedIn are examined in terms of their best uses and pitfalls for businesses. The document stresses that social media is changing customer expectations and how businesses communicate. It provides tips for social media success and emphasizes having a clear strategy and goals for measurement.
This document discusses different metrics for measuring social media success and analytics tools. It suggests that the most important social media metric depends on your goals and can include numbers of followers, their influence, engagement through likes, comments, shares, and replies. The document recommends using analytics tools from Google, WordPress, and social media platforms to listen, experiment, observe, and measure results to learn from them.
Mastering Multimedia Communications Workshop 4: Building a Cross-Platform Str...Jillmz
This document summarizes a workshop on building a cross-platform engagement strategy for journalism. It covers topics from previous sessions such as cameras, video, audio, and editing tools. It lists top social media sites like Facebook, Twitter, LinkedIn, and tools like Evernote and Storify. The document encourages developing a strategy for engagement and promotion across platforms and discusses examples of engagement in journalism. It concludes by asking attendees to consider their own engagement strategy and provides contact information for following up.
Social Media Marketing -- Join and Lead the ConversationDoug McIsaac
Social Media Marketing -- Join and Lead the Conversation explains some of the methods and tools you can use to join and lead the conversation going on around your brand. This was one module of an all day class that I taught on May 20th
Influencer Marketing - from an ACTUAL influencerJayde Lovell
You're interested in using Influencers to help promote your brand. But who are influencers? What are they REALLY like? How can you best use these influencers? How do you find influencers who are a best fit for your brand? What are some case studies of good and bad partnerships?
These questions and more - answered here.
This document contains no text body, only citations and credits for photos used under a Creative Commons license from Flickr.com. The sources listed are a collection of news articles from the New York Times, USA Today, Wall Street Journal, Mashable and Hindustan Times discussing topics around the decline of face-to-face conversation and an increased obsession with social media like Facebook.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Sharing Your Destination with the World: Lessons Learned Using FlickrSarah Page
This document discusses how to use Flickr to promote tourism destinations through photography by providing content for other marketing channels at little to no cost. Key points include using Flickr to promote scenic beauty and activities, agree to terms allowing photos to be used by the destination's publications with credit, create awareness of the destination through a photo contest that saw increased engagement across social media. It provides examples of using Flickr photos on websites, maps, publications and more from Austin CVB and Colorado River Trail.
This document discusses ways for journalists to engage audiences through liveblogging and curation on social media. It recommends liveblogging breaking news, events, meetings and sporting events to provide immediacy. Preparation includes getting names and titles in advance. When liveblogging, use short, frequent updates and consider links, photos, polls and video. The document also discusses curating content from social media, blogs and staff to provide context on topics. Journalists are encouraged to converse on social media, crowdsource information and carefully curate photos and videos, especially during breaking news.
Social media can be an effective marketing tool for businesses. It allows customers to engage with companies through platforms like Facebook, Twitter, and Pinterest. This engagement can start conversations that turn customers into leads and potentially new clients. The document provides statistics on social media usage in the US and examples of services a company can obtain, such as social media management, SEO, email marketing, and analytics to measure returns.
Running Geek Events provides tips for organizing technology conferences and events. It recommends getting help from at least one partner, brainstorming three awesome event topics or speakers focused on a core theme, and using social media like Twitter and slides to promote events. The summary also notes that events require volunteers, VIPs, sponsors and vendors in addition to the organizers.
How journalists can use Facebook and TwitterSteve Buttry
This document provides tips for how journalists can use social media platforms like Facebook and Twitter in their work. It discusses how journalists can search for sources and story ideas, engage with communities, crowdsource information, verify facts, live tweet events, and curate social media discussions. The document also addresses personal versus professional social media use and time management strategies for integrating social media into reporting processes.
Webinars are an awesome lead gen tool for companies of all sizes. But, you’re missing out on a huge opportunity if you aren’t adding social media to the mix.
Webinars combined with social media equal something even more magical. This Social Fresh WEST 2012 session attempts to showcase the ins and outs of running a successful webinar that uses social at every step.
The document provides details of the promotional campaign for the video game Star Trek. It lists numerous steps taken from 2011 to 2013 that involved pre-existing events, financial investments in new media content, and use of social media. The major aspects promoted were the game itself and the Gorn character, targeting Star Trek film and game fans. Players are asked to analyze a promotional campaign for an upcoming game by creating a timeline of events similar to the one provided for Star Trek.
The document provides tips and techniques for using social media for recruitment. It discusses that visitors from social media were more likely to apply for jobs and included their social media profiles. Recent hires were made within 7 days of applicants seeing social media posts. The document recommends using hashtags and coordinating retweets on Twitter and sharing on Facebook pages and groups. It also suggests using employee profiles on networks like LinkedIn and Quora to find candidates in relevant fields. The overall message is that social media makes finding and recruiting top talent easier than ever.
Using twitter for marketing and outreachALATechSource
This document provides guidance on using Twitter for libraries. It discusses setting goals for a Twitter account, measuring success, using social media dashboards to manage multiple accounts, when and how to post tweets, engaging users by asking and answering questions and sharing content, and telling stories through Storify. The workshop covers best practices for using Twitter to promote the library and build awareness of its resources and services.
How to Empower Your Nonprofit Using Social MediaTracy Gold
This is the backdrop to a talk I gave at Baltimore's GiveCamp. It covers the basics of social media--what's what, and what does it all mean for a small nonprofit. While these slides are mostly images, a detailed outline with links to other resources can be found here: http://bit.ly/pGKqSW.
This document discusses how a film addressed its audience through its online presence. It provides links to the film's trailer on YouTube, its official website, and social media pages on Twitter and Facebook. It also notes that the film's website offered a trailer, production information and photos from the movie. Additionally, it highlights a game on the site that helped generate interest in the film for audiences who had not yet seen it. This helped raise early awareness of the film using the internet to advertise to potential viewers.
The document summarizes key details from Super Bowl XLVI, including:
1) The longest commercial was a Chrysler ad at 2 minutes. Coke had more commercials than Pepsi. Budweiser was the first commercial after kickoff.
2) The commercial with the most YouTube views was either an Audi or Chrysler ad. Audi's "#solongvampires" ad received the most Twitter buzz.
3) The top social media mentions during the game were the Giants' final drive, Madonna's halftime show, and the top ads were H&M, Chrysler, The Voice, Doritos, and Pepsi.
This document discusses how businesses can leverage social media. It begins by defining key terms like social networking, social media, and Web 2.0. It then outlines some pros and cons of social networking for businesses. The largest social media platforms like Facebook, Twitter, YouTube and LinkedIn are examined in terms of their best uses and pitfalls for businesses. The document stresses that social media is changing customer expectations and how businesses communicate. It provides tips for social media success and emphasizes having a clear strategy and goals for measurement.
This document discusses different metrics for measuring social media success and analytics tools. It suggests that the most important social media metric depends on your goals and can include numbers of followers, their influence, engagement through likes, comments, shares, and replies. The document recommends using analytics tools from Google, WordPress, and social media platforms to listen, experiment, observe, and measure results to learn from them.
Mastering Multimedia Communications Workshop 4: Building a Cross-Platform Str...Jillmz
This document summarizes a workshop on building a cross-platform engagement strategy for journalism. It covers topics from previous sessions such as cameras, video, audio, and editing tools. It lists top social media sites like Facebook, Twitter, LinkedIn, and tools like Evernote and Storify. The document encourages developing a strategy for engagement and promotion across platforms and discusses examples of engagement in journalism. It concludes by asking attendees to consider their own engagement strategy and provides contact information for following up.
Social Media Marketing -- Join and Lead the ConversationDoug McIsaac
Social Media Marketing -- Join and Lead the Conversation explains some of the methods and tools you can use to join and lead the conversation going on around your brand. This was one module of an all day class that I taught on May 20th
Influencer Marketing - from an ACTUAL influencerJayde Lovell
You're interested in using Influencers to help promote your brand. But who are influencers? What are they REALLY like? How can you best use these influencers? How do you find influencers who are a best fit for your brand? What are some case studies of good and bad partnerships?
These questions and more - answered here.
This document contains no text body, only citations and credits for photos used under a Creative Commons license from Flickr.com. The sources listed are a collection of news articles from the New York Times, USA Today, Wall Street Journal, Mashable and Hindustan Times discussing topics around the decline of face-to-face conversation and an increased obsession with social media like Facebook.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART