This document discusses how to use Flickr to promote tourism destinations through photography by providing content for other marketing channels at little to no cost. Key points include using Flickr to promote scenic beauty and activities, agree to terms allowing photos to be used by the destination's publications with credit, create awareness of the destination through a photo contest that saw increased engagement across social media. It provides examples of using Flickr photos on websites, maps, publications and more from Austin CVB and Colorado River Trail.
Content Curation for Smarties: Know Everything All the TimeWade Kwon
Presentation by Wade Kwon for the Public Relations Council of Alabama - North Alabama chapter.
Good marketers share their expertise. Great marketers share everyone else's. Consultant Wade Kwon shows the most efficient methods of content curation. The award-winning writer and editor has made a career of gathering news from communities and sharing it with print and online audiences.
Learn how expert curation actually puts you and your brand at the center of attention. Discover how to turn simple streams of information into powerful tools to dominate SEO, social and viral.
For more, visit http://itswa.de/naprca
Content Curation for Smarties: Know Everything All the TimeWade Kwon
Presentation by Wade Kwon for Southern Public Relations Federation 2016 Conference, September 18, 2016.
Good marketers share their expertise. Great marketers share everyone else's. Consultant Wade Kwon shows the most efficient methods of content curation. The award-winning writer and editor has made a career of gathering news from communities and sharing it with print and online audiences.
Learn how expert curation actually puts you and your brand at the center of attention. Discover how to turn simple streams of information into powerful tools to dominate SEO, social and viral.
For more, visit http://birminghamblogging.com
Nederland telt meer dan 15000 ‚thuiszitters’, kinderen en jongeren die niet naar school kunnen vanwege beperkingen zoals autisme en adhd of gedragsproblemen. Wij van de systeembrug bouwen aan bruggen zodat deze kinderen en hun systemen de over hun problemen heen kunnen stappen op weg naar een betere toekomst
Content Curation for Smarties: Know Everything All the TimeWade Kwon
Presentation by Wade Kwon for the Public Relations Council of Alabama - North Alabama chapter.
Good marketers share their expertise. Great marketers share everyone else's. Consultant Wade Kwon shows the most efficient methods of content curation. The award-winning writer and editor has made a career of gathering news from communities and sharing it with print and online audiences.
Learn how expert curation actually puts you and your brand at the center of attention. Discover how to turn simple streams of information into powerful tools to dominate SEO, social and viral.
For more, visit http://itswa.de/naprca
Content Curation for Smarties: Know Everything All the TimeWade Kwon
Presentation by Wade Kwon for Southern Public Relations Federation 2016 Conference, September 18, 2016.
Good marketers share their expertise. Great marketers share everyone else's. Consultant Wade Kwon shows the most efficient methods of content curation. The award-winning writer and editor has made a career of gathering news from communities and sharing it with print and online audiences.
Learn how expert curation actually puts you and your brand at the center of attention. Discover how to turn simple streams of information into powerful tools to dominate SEO, social and viral.
For more, visit http://birminghamblogging.com
Nederland telt meer dan 15000 ‚thuiszitters’, kinderen en jongeren die niet naar school kunnen vanwege beperkingen zoals autisme en adhd of gedragsproblemen. Wij van de systeembrug bouwen aan bruggen zodat deze kinderen en hun systemen de over hun problemen heen kunnen stappen op weg naar een betere toekomst
In April 2011, I presented on practical solutions to social media measurement at the Oregon Governor's Conference on Tourism. The most important takeaway? There's no one-size-fits-all solution.
Smart PR Measurement in the Digital AgeShonali Burke
While some principles of public relations haven't changed, the digital age has given us new tools and technologies with which to measure our work. This is a presentation on smart public relations measurement for the digital age that I made to PRSA Orlando on March 15, 2012.
When it comes to data and documents, the universe of information has exploded, becoming much bigger and far faster than many realize. How does it impact you and your business and to to manage it are the "big" question.
This probably won't make much sense without hearing the telling of it, but I was asked to share this by someone attending the Search Insider Summit where I gave this short presentation this morning, so here it is...
The slides I used during a session at the Health & Wellbeing At Work conference (at the NEC in Birmingham on 3 March 2015) on using social media to engage your workforce.
Even though people are changing how they view the internet daily, web sites are remaining the same. Learn why it's critical for websites to adjust to their audience using a responsive design.
This presentation is an overview of Flickr and how it can be used to distribute your photos across the web. It dovetails nicely with the Picasa presentation. This was originally presented at the UKAg 2011 Communications Conference.
There is no magic wand for the perfect solution to public relations measurement. But with some smart thinking and creative solutions, we can weave magic with smart measurement that shows how public relations is helping to achieve business objectives.
Data driven decision-making - Students' Unions 2013Jo Walters
A session I delivered at Students' Unions 2013 - a national conference for students' union staff and officers. There isn't masses of information on each slide - I'm not a '27 bullet points in a small font on each slide' sort of person - but hopefully you can follow my points.
In April 2011, I presented on practical solutions to social media measurement at the Oregon Governor's Conference on Tourism. The most important takeaway? There's no one-size-fits-all solution.
Smart PR Measurement in the Digital AgeShonali Burke
While some principles of public relations haven't changed, the digital age has given us new tools and technologies with which to measure our work. This is a presentation on smart public relations measurement for the digital age that I made to PRSA Orlando on March 15, 2012.
When it comes to data and documents, the universe of information has exploded, becoming much bigger and far faster than many realize. How does it impact you and your business and to to manage it are the "big" question.
This probably won't make much sense without hearing the telling of it, but I was asked to share this by someone attending the Search Insider Summit where I gave this short presentation this morning, so here it is...
The slides I used during a session at the Health & Wellbeing At Work conference (at the NEC in Birmingham on 3 March 2015) on using social media to engage your workforce.
Even though people are changing how they view the internet daily, web sites are remaining the same. Learn why it's critical for websites to adjust to their audience using a responsive design.
This presentation is an overview of Flickr and how it can be used to distribute your photos across the web. It dovetails nicely with the Picasa presentation. This was originally presented at the UKAg 2011 Communications Conference.
There is no magic wand for the perfect solution to public relations measurement. But with some smart thinking and creative solutions, we can weave magic with smart measurement that shows how public relations is helping to achieve business objectives.
Data driven decision-making - Students' Unions 2013Jo Walters
A session I delivered at Students' Unions 2013 - a national conference for students' union staff and officers. There isn't masses of information on each slide - I'm not a '27 bullet points in a small font on each slide' sort of person - but hopefully you can follow my points.
This presentation is a snapshot-in-time of how we integrate Flickr as part of our communication and collaboration strategies, particularly for those working in conservation and tourism. We love photography and invite you to upload your own photos and join some of our favorite Flickr groups. Be generous and add a star to Flickr photos. Comments are welcome and so are embeds, likes, clips and shares.
More info
http://planeta.com/flickr
Wiki
http://planeta.wikispaces.com/flickr
Nedra Kline Weinreich
Weinreich Communications
Pre-conference Workshop at the National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 7, 2012
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
University of sheffield social media and sports workshop 9 august 2010John Duffy
Slideset used to support a social media workshop for University Sports Departments. Joint presentation with Sue Anstiss of Promote PR - search for sueanstiss for Sue's slide set too
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
At the Engaging Networks Community Conference Glyn Thomas spoke about how to convert likers into supporters.
Want to find out more about us?
We would love to answer any questions you might have!
Contact us: https://www.more-onion.com/en/get-touch-us
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
10. Agree to terms …
If you agree to these rules, you can join the group
Only post pictures to this group for which you own
the original copyright or are in the public domain.
All pictures posted to this group may be used by
the Colorado River Trail in its various publications,
both print or online (including social media). We
will credit you as the photographer on any photo
that we use.
Only photos depicting the Colorado River Trail
region will be accepted. We reserve the right to
reject submissions to our Flickr group displaying
content we deem to be inappropriate or offensive
without prior warning. The Colorado River Trail
reserves the right to update the Group Rules.
27. Results:
• 107 contest entries (84.5% increase over 2010 contest)
• 15.85% avg. increase in Fans/followers on Facebook, Twitter, and Flickr
• 12.3% avg. increase in Facebook and Twitter activity (likes and comments)
• > 11,000 % increase in inbound traffic to the photo contest web page
• Time on site ranged from :58 seconds pre-contest to 4:21 during peak voting
Photo: watsoninelgin
54. What’s next for Austin
• Photo Contest possibly partnering with Instagram
• Flickr widget on key pages of new site, including homepage
• PhotoWalk!
The Colorado River Trail is an 11-county region of LCRA’s service territory that starts up in the pecan orchards of San Saba County and follows the river down to Matagorda County and the Gulf of Mexico. It started about 15 years ago as a way to connect LCRA and local/county parks along the river, and has evolved into more of a tourism region where we highlight all the fun things to see and do.
We do a lot with our Flickr photos on Facebook. We just started this feature where we put up two photos and get people to vote on the one they like best. It will revolve around a theme – like this one was about which sunset photo people liked best. I’ll do one every week from now on.
We do a weekly photo trivia contest on Wednesdays called “Tripod Trivia”. Fans have to correctly guess the location where the photo was taken. I don’t offer any prizes – just braggin’ rights. This one almost always gets great interaction.
One of my favorite things to do is to post a photo of some yummy food I’m about to eat or a scenic place I’ve just visited. Kind of a “don’t you wish you were me” type thing.
I’ recently did a little test of Facebook advertising. I used a photo (with permission) from our Flickr group as the image in the ad. It seems to be working very well so far. I saw an almost 16% increase in the number of fans on my page.
I always announce our Facebook Tripod Trivia feature on Twitter to try to cross pollinate our audiences. I’ll also post the actual photo once the correct location is guessed.
And this is an example of how we’re using my Flickr group in some of the other work we do in our department. This is a slide from a draft presentation we’re working on that will provide economic data for specific regions in the LCRA service area.
We used our dedicated page on our website as the home base for the contest. We did this to avoid paying for 3rd party apps to host the contest on Facebook. We used Facebook and Twitter to promote the contest, but always pointed people to our website and/or the Flickr group for more information. If you have the proper website analytics in place, you’ll be able to track the referring sources to your contest page. More about that in a minute …Contest began April 4th, and the winner was announced May 17thAsked for photo entries in 5 categoriesOutdoor activitiesRiver and lake activitiesFestivals and eventsEntertainmentHistory, heritage, and cultureOffered prizes for each category winner, and the grand prize was offered by the Hyatt Regency Lost Pines Resort and SpaPrizes: Day on the Bay kayaking trip from Matagorda Bay Nature ParkLight ‘O the Moon float trip from McKinney Roughs Nature Parkannual pass to LCRA parks, stay in a mini cabin at Black Rock Park, RV site at Matagorda Bay Nature Park Grand Prize:a round of golf for two at Wolfdancer Golf Resort as the grand prize
We used Polldaddy.com to handle our voting. They provide you with a simple HTML embed code that can easily be added to your site.It’s free to use for 200 survey responses/month and up to 10 questions per survey/poll. We pay the $200 annual membership to get 5000 survey responses/month and unlimited survey questions. We primarily use it for the contest, but also have the flexibility to use it for other internal projects if needed.
Once people vote, they get to see right away how their choice compares to the others.
PollDaddy gives you a nice little heads up dashboard of your results.
Once the contest was over, we highlighted the winner on our website, took the opportunity to congratulate the other finalists, and all the while still trying to drive them to our Flickr group.
Flickr has a cool feature that allows you to create slideshows based on a photo’s tag. We used the contest tag (CRTContest11) and created a slideshow that we embedded on our website as well as on our blog.
Lessons learned:The 5 categories were too confusing. Make it simple for people to enter. We wanted to get more photos that matched specific holes in our group. We had lots of great scenery, but very few entertainment, festivals, and history/heritage.The contest lasted far too long. If social media is going to be a component of your contest promotion, people will lose interest after a while. Our contest lasted for a month and a half – that was too long. The public voting period was too long as well.A contest on Flickr has to be nurtured. We chose not to host the contest on Facebook because 1) we wanted high quality photos, and 2) we didn’t want to pay for a 3rd party app to make the contest legal. But Flickr people are active ON Flickr. It’s difficult (but not impossible) to get non-Flickr users to create an account, join your group, and upload photos. Flickr is just not that widely accepted yet. But for us, it’s worth it because this is a channel we are invested in and want to continue to grow. It provides us with an almost unlimited source of content.Because of the inherent difficulties I just described, you have to promote the heck out of it on your social media channels. Encourage contest entrants to share with their friends by adding Facebook share and like buttons and “tweet this” buttons on your website.Talk your goals through with your IT people BEFORE launching your contest. I assumed that the website analytics I needed were already in place. Everyone uses Google Analytics, right? Wrong. Some key data I needed to show whether or not my social media channels drove people to the website just wasn’t there. No one had every asked our IT people for referring sites to a page before, so they weren’t set up to do that (and it can’t be done after the fact). I’ll know better next time.
Created account in March 2010Primary goal for us was to have another spot for visitors to see more photos of Austin in one placeWe have some Austin stock photography in our profile, but most actively source images for our Visit Austin, Texas Group Pool
How we get the word out to visitors
Share photos with FB fans. Food photography and UT Austin content get the most engagement.
Visit Austin Group Pool more than 1,000 photos and close to 120 members.
Learned to state photo size (mgs, high res, etc.) requirements in order to winWill do PR push for next contest
Contest (maybe partnering with Instagram)
18.3 million photos in Creative Commons
55,000 with Austin tag (Attribution)1,800 with Baton Rogue tag1,900 with Fargo Tag371 with Tunica (Tunicas is Robe in spanish)
Trey Ratcliff #1 Travel Photography Blog with 175,000 views per dayLives in Austin
Visit Austin Group Pool more than 1,000 photos and close to 120 members.