The document summarizes examples of companies that demonstrate good, bad, and ugly approaches to sustainability. Tesla Motors is provided as an example of a good company by having sustainable business models and products like electric vehicles. Puma and Carrefour are examples of companies that have made some efforts towards sustainability but still have room for improvement. Peabody Energy is portrayed as an ugly example being a large coal company that actively works against environmental regulations and ranks very poorly in sustainability ratings.
The mythology of world-changing startups is strong in Silicon Valley, the eye of the computing and internet cyclone. While its founding fathers have indeed revolutionized our economy, giving birth to GAFAnomics, their supremacy is increasingly challenged by Chinese behemoths, their karma is scrutinized by locked-in citizens, and their ability to tackle the crucial issues of our time - among which global warming - is cynically questioned. But wasn’t technology supposed to solve all our problems?
Elon Musk, a Silicon Valley entrepreneur, who is perfectly fit for an epic tale and a Marvel blockbuster, yet still believes so. Some of his companies - PayPal, SpaceX, Hyperloop and Tesla - are aiming at rebuilding structural industries for the better: Banking, Space, Transportation and Energy.
This is our take on one of them: Tesla, a company that intends to accelerate the world's transition to sustainable energy by laying out a clear vision for the future, by building a 21st century industrial from scratch, and by reinventing transportation and energy through software- enabled networks.
Text for Tesla Motors: At the Intersection of Innovation and IntegrationGreg Papay
This is the text for the slide deck Tesla Motors: At the Intersection of Innovation and Integration. It looks at Tesla's business model and analyzes how we can apply their thoughts across our practices.
The mythology of world-changing startups is strong in Silicon Valley, the eye of the computing and internet cyclone. While its founding fathers have indeed revolutionized our economy, giving birth to GAFAnomics, their supremacy is increasingly challenged by Chinese behemoths, their karma is scrutinized by locked-in citizens, and their ability to tackle the crucial issues of our time - among which global warming - is cynically questioned. But wasn’t technology supposed to solve all our problems?
Elon Musk, a Silicon Valley entrepreneur, who is perfectly fit for an epic tale and a Marvel blockbuster, yet still believes so. Some of his companies - PayPal, SpaceX, Hyperloop and Tesla - are aiming at rebuilding structural industries for the better: Banking, Space, Transportation and Energy.
This is our take on one of them: Tesla, a company that intends to accelerate the world's transition to sustainable energy by laying out a clear vision for the future, by building a 21st century industrial from scratch, and by reinventing transportation and energy through software- enabled networks.
Text for Tesla Motors: At the Intersection of Innovation and IntegrationGreg Papay
This is the text for the slide deck Tesla Motors: At the Intersection of Innovation and Integration. It looks at Tesla's business model and analyzes how we can apply their thoughts across our practices.
Student Paper of Higher School of Economics, Russia
- Positioning statement
- Competitive Analysis in International Marketing: Tesla competitors in Russia, Brand Map.
- Understanding the consumer: market segmentation; Consumer Value Equation, Buyer Persona.
- PEST-analysis
- SWOT-analysis
- Porter five forces analysis
- Targeting
Elon Musk & Tesla (7 p's, Gale of creative destruction, Big idea)RGupta16
About Elon Musk, His Companies, About Tesla 7 P's , Big Idea, Gale of Creative Destruction, Tesla Stock Growth, Tesla Ranking in USA, Elon musk Companies & Ideas, Tesla Mission and Vision
This is the presentation about Tesla company.I discuss about Tesla motors in this slide.It can help you to know about this company.I'm tried my best to fixed the data together about this company.
Tesla Motors: At the Intersection of Innovation and IntegrationGreg Papay
This deck highlights the extraordinary, ever-evolving success story of Tesla Motors and distills it as a story of innovation and integration, as a way for us all to look at our professions and ask what we can learn from Tesla’s approach.
I think Tesla’s story is an ideal one to examine for anyone who is in business today. Their highly integrated and innovative approach is essentially unique among auto manufacturers, who are shackled by a tradition-bound industry.
So I’d like each of you to think of your business or practice’s approach to projects and look with us at a model from outside your industry so we can start to challenge ourselves and start to change our approach.
A Marketing analysis for TESLA company in DBA program by Cairo University. It discussing how TESLA is competing Electric Vehicle Market and advancing the development of such Sector. In addition, Tesla is taking further steps toward future by inventing futuristic cars and innovative technology.
Part I: introduction 3
1.1 Objective of the project 3
1.2 Importance of increasing China market share 4
1.3 Outline of project 5
2 Company History And Philosophy 5
2.1 Brief history of the company 5
2.2 Philosophy and marketing strategy 7
Part III. Environment Analysis 8
3.1 Demographics 8
3.2 Environmental 10
3.3 Competition 12
PART IV: DESCRIPTION OF TARGET MARKET 14
4.1 THE MARKETING REASERCH OF NEW ENERGY AUTOMOBILE IN CHINA 14
4.2 THE MARKETING REASERCH OF TESLA IN CHINA 15
4.3 CITIZENS’ ATTITUDE TO PEV 16
4.4 THE LIFESTYLE OF TARGET CONSUMERS IN CHINA 18
4.3 CITIZENS’ ATTITUDE TO PEV 21
4.4 THE LIFESTYLE OF TARGET CONSUMERS IN CHINA 23
Part V: Analysis of Marketing Mix 26
5.1 PRODUCT 26
5.2 Price Points 28
5.3 Place 33
5.4 Promotion 35
PART VI: STRENGTHS, WEAKNESSES AND RECOMMENDATIONS 41
6.1 Strengths 41
6.2 Weaknesses 42
6.3 Recommendations 43
Part VII. References 45
One of our presentation during Strategic Management class in KDI School of Public Policy and Management, South Korea. All graphics and information used in this slide belong to the original producer and owner. This slide is for educational purpose only.
Marketing Strategies of Tesla Inc.
Includes-
1. About Tesla and Elon Musk
2. Marketing MIx
3. SWOT Analysis
4. Porter's Five Force Analysis
5. BCG Matrix
Provides an overview of Tesla Motors from the Vision to the Roadster, Tesla S, SUV (the X), and Model 3 to the Li Ion Gigafactory which will be located in NV and produce 500,000 EV batteries/year.
Tesla Motors’ Strategy to Revolutionize the Global Automotive IndustryTran Thang
the Case indicate the strategy of Tesla and give the information for answer questions:
What are the key elements of Tesla Motors' strategy?
which one of the five generic competitive strategies Tesla is employs?
Student Paper of Higher School of Economics, Russia
- Positioning statement
- Competitive Analysis in International Marketing: Tesla competitors in Russia, Brand Map.
- Understanding the consumer: market segmentation; Consumer Value Equation, Buyer Persona.
- PEST-analysis
- SWOT-analysis
- Porter five forces analysis
- Targeting
Elon Musk & Tesla (7 p's, Gale of creative destruction, Big idea)RGupta16
About Elon Musk, His Companies, About Tesla 7 P's , Big Idea, Gale of Creative Destruction, Tesla Stock Growth, Tesla Ranking in USA, Elon musk Companies & Ideas, Tesla Mission and Vision
This is the presentation about Tesla company.I discuss about Tesla motors in this slide.It can help you to know about this company.I'm tried my best to fixed the data together about this company.
Tesla Motors: At the Intersection of Innovation and IntegrationGreg Papay
This deck highlights the extraordinary, ever-evolving success story of Tesla Motors and distills it as a story of innovation and integration, as a way for us all to look at our professions and ask what we can learn from Tesla’s approach.
I think Tesla’s story is an ideal one to examine for anyone who is in business today. Their highly integrated and innovative approach is essentially unique among auto manufacturers, who are shackled by a tradition-bound industry.
So I’d like each of you to think of your business or practice’s approach to projects and look with us at a model from outside your industry so we can start to challenge ourselves and start to change our approach.
A Marketing analysis for TESLA company in DBA program by Cairo University. It discussing how TESLA is competing Electric Vehicle Market and advancing the development of such Sector. In addition, Tesla is taking further steps toward future by inventing futuristic cars and innovative technology.
Part I: introduction 3
1.1 Objective of the project 3
1.2 Importance of increasing China market share 4
1.3 Outline of project 5
2 Company History And Philosophy 5
2.1 Brief history of the company 5
2.2 Philosophy and marketing strategy 7
Part III. Environment Analysis 8
3.1 Demographics 8
3.2 Environmental 10
3.3 Competition 12
PART IV: DESCRIPTION OF TARGET MARKET 14
4.1 THE MARKETING REASERCH OF NEW ENERGY AUTOMOBILE IN CHINA 14
4.2 THE MARKETING REASERCH OF TESLA IN CHINA 15
4.3 CITIZENS’ ATTITUDE TO PEV 16
4.4 THE LIFESTYLE OF TARGET CONSUMERS IN CHINA 18
4.3 CITIZENS’ ATTITUDE TO PEV 21
4.4 THE LIFESTYLE OF TARGET CONSUMERS IN CHINA 23
Part V: Analysis of Marketing Mix 26
5.1 PRODUCT 26
5.2 Price Points 28
5.3 Place 33
5.4 Promotion 35
PART VI: STRENGTHS, WEAKNESSES AND RECOMMENDATIONS 41
6.1 Strengths 41
6.2 Weaknesses 42
6.3 Recommendations 43
Part VII. References 45
One of our presentation during Strategic Management class in KDI School of Public Policy and Management, South Korea. All graphics and information used in this slide belong to the original producer and owner. This slide is for educational purpose only.
Marketing Strategies of Tesla Inc.
Includes-
1. About Tesla and Elon Musk
2. Marketing MIx
3. SWOT Analysis
4. Porter's Five Force Analysis
5. BCG Matrix
Provides an overview of Tesla Motors from the Vision to the Roadster, Tesla S, SUV (the X), and Model 3 to the Li Ion Gigafactory which will be located in NV and produce 500,000 EV batteries/year.
Tesla Motors’ Strategy to Revolutionize the Global Automotive IndustryTran Thang
the Case indicate the strategy of Tesla and give the information for answer questions:
What are the key elements of Tesla Motors' strategy?
which one of the five generic competitive strategies Tesla is employs?
Tesla, Inc. is an American electric vehicle and clean energy company based in Palo Alto, California. Tesla's current products include electric cars, battery energy storage from home to grid scale, solar panels and solar roof tiles, as well as other related products and services.
Timeline of Tesla
2003 - Tesla Motors founded by Martin Eberhard and Marc Trepanning in San Carlos, California. They serve as its CEO and CFO, respectively.
2004 - Elon Musk invests $30 million and joins Tesla as the Chairman of its Board of Directors.
2006 - Tesla showcases the prototype for its first car, the all-electric Roadster.
2007 - Eberhard resigns as CEO of Tesla. He is replaced by interim CEO Michael Marks.
2007 - Ze'ev Drori takes over as Tesla's permanent CEO.
2008 - The Roadster enters production. Elon Musk receives the first vehicle produced.
2008 - Ze'ev Drori resigns as Tesla's CEO. He is replaced by Elon Musk who remains CEO to this day.
2008 - Tesla announces its plans for the Model S sedan.
2009 - Eberhard files a lawsuit against Tesla and Musk alleging that he was forced out of the company, and that Musk has taken credit for creating a company that Eberhard and Tarpenning built. He drops the suit later that year.
2009 - Facing financial troubles, Tesla seeks investment from Daimler AG and a loan from the Department of Energy.
2009 - Tesla relocates its headquarters to Palo Alto, where it remains to this day.
2010 - Tesla goes public, raising $226 million in its IPO.
2011 - Tesla showcases the prototype for its Model S, the company's first sedan.
2012 - The Model S sedan goes into full-time production.
2012 - Tesla discontinues production of the Roadster.
2012 - Tesla launches its first Supercharger charging stations with six locations in California.
2013 - Tesla posts its first quarterly profit.
2014 - Tesla announces its Nevada Gigafactory, where the company will manufacture the batteries for all of its products.
2015 - The company enters the solar power market, announcing a line of products to power homes and businesses based on a combination of solar panels and batteries.
2016 - Tesla announces plans for the Model 3 sedan, its first car aimed at a mass market.
2017 - Tesla Motors changes its name to Tesla, Inc. This remains the company's name to this day.
Todays-02.03.2021
Stock data of Tesla
Price-$718.43
Market Cap-$689.59B
TESLA MOTORS
TESLA MOTORS 5
Abstract.
This paper includes the formation and innovation of Tesla Motors which dominated the electric vehicle industry since its debut in 2008. The company follows an open Innovation strategy and cutting-edge technology partnering with major companies like Lotus(Design, plant and Lotus supply chain), Daimler (electric drive and battery systems), Toyota (production system and provide engineer support), Panasonic (Building of Batteries) and Sotira(carbon fiber body). Tesla motors succeeded in making the only electric car which supports long range, sportive performance and design. I’ll also talk about the history and the making of Tesla models (Roadster, Model S, Model X, Model 3, model Y and semi) and the solar energy products. Furthermore, this paper also includes the R&D strategy and the use of OEM products to build a cost-effective product. Also, this report considers the U.S government policies and the strategic partnerships with other companies.
Introduction
In the recent past, global warming has been named as one of the biggest global challenges. This is because of the high amount of green gas produced into the atmosphere. The motor vehicle industry has been rated by UNEP as the most environmental pollutant. This led to research on possible fuel alternatives in the automotive industry. Tesla cars are completely electric supersport cars that use strong and extremely powerful lithium-ion batteries. Tesla motors are these car manufacturer founded in the year 2003 by Americans entrepreneur known as the Silicon Valley engineers. The main aim of this company was to show that electrical energy could be used to power super powerful sports cars producing enough torque while contributing zero emissions to the atmosphere. It was named after the Ac induction motor inventor Nikola Tesla who invented the concept of electrical induction using an electromagnetic field to create rotational energy.
Following the Global environmental summits held by UNEP and other stakeholders, the US aims to have a carbon-free automotive industry by the year 2040. Tesla vehicles are completely carbon-free using electrical energy to power their engines. From the year 2003 until know, Tesla gas produced 3 car models each with an acceleration of more than 94KM/hr and an acceleration time of fewer than 4 seconds (Karamitsios, 2013). The big sporty nature of this vehicles shows that electrical energy can be efficiently and sufficiently used as the sole car engine driver. Recently, the company has branched into the use of solar electrical energy to charge electric batteries used by these cars. Solar energy is a readily available renewable energy source that promotes non-fossil fuel energy. These, in turn, has increased the overall efficiency of these vehicles through the reduction of costs.
Disadvantages of the existing solutions
Currentl.
Running head TESLA MOTORS 1TESLA MOTORS3Tesla Motors.docxtoltonkendal
Running head: TESLA MOTORS 1
TESLA MOTORS 3
Tesla Motors
1. Current Situation
Tesla Motors is a company that was founded in 2003 and is headquartered at Palo Alo in California. The company came up with an idea of creating an electric car with an attempt to outdo the performance of gasoline vehicles (Mangram, 2012). The owners of the company, Marc Tarpenning and Martin Eberhand, were inspired to come up with their company by a genius electric engineer, Nikola Tesla, came up with the current alternating current. Nicola Tesla also came up with a sports car that was run in an AC induction motor. Elon Musk, the major investor of Tesla Motors was a risk taker, interested in coming up with a vehicle that was a hundred percent electric, without having to compromise in any aspects of the car.
The first electric sedan launched by Tesla Motors referred to as the Model S was released in 2012. This car attained a safety rating of 5-stars because it was the car of the year in 2013. In a bid to increase performance, Tesla released another version of Model S, which has a dual motor. Additionally, the company also released Model X, which has better aspects than the two versions of Model S. Over time, the company has expanded its operation, and currently manufactures the electric cars in California, and Fremont, with expansion efforts in Lathrop and California.
As of the year 2016, the company has had a net revenue amounting $1,147,048. This amount was an increase in the company’s revenues from the previous year, which was at $939,880. The continuous increase in the company’s revenue has come about because of the reduction in costs by an average of $100,000. Tesla’s shares range at $220 per share, which is an increase from the previous levels whereby the shares had decreased to around $147. The improvement in the company’s revenue and shares is a result of the efforts in product development strategies. From the start of the company, the company has put over $900 million in the research and development activities aimed at improving the performance of its cars.
Strategy
The strategic alignment of Tesla Motors includes manufacturing a high-end vehicle, whose target consumers includes the wealthy individuals in the society. Moreover, the company has concentrated on providing its consumers with a highly priced vehicle, which has made it possible for the enlargement of its customer base. Due to this aspect, the company has managed to expand its operations, taking into consideration the development of a cheaper car that could be sold to the people of the lower social classes.
The company is building a network of up to 120kw fast supercharger equipment. It can replenish 170 miles of range in the battery pack in 30 mins.
2. Challenges and Major Problems
Tesla Motors has been faced by several issues over the years. One of the challenges that the company has experienced has been issues in the battery charging and pack fires. In 2013, three fire accidents were ...
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...MMariSelvam4
The carbon cycle is a critical component of Earth's environmental system, governing the movement and transformation of carbon through various reservoirs, including the atmosphere, oceans, soil, and living organisms. This complex cycle involves several key processes such as photosynthesis, respiration, decomposition, and carbon sequestration, each contributing to the regulation of carbon levels on the planet.
Human activities, particularly fossil fuel combustion and deforestation, have significantly altered the natural carbon cycle, leading to increased atmospheric carbon dioxide concentrations and driving climate change. Understanding the intricacies of the carbon cycle is essential for assessing the impacts of these changes and developing effective mitigation strategies.
By studying the carbon cycle, scientists can identify carbon sources and sinks, measure carbon fluxes, and predict future trends. This knowledge is crucial for crafting policies aimed at reducing carbon emissions, enhancing carbon storage, and promoting sustainable practices. The carbon cycle's interplay with climate systems, ecosystems, and human activities underscores its importance in maintaining a stable and healthy planet.
In-depth exploration of the carbon cycle reveals the delicate balance required to sustain life and the urgent need to address anthropogenic influences. Through research, education, and policy, we can work towards restoring equilibrium in the carbon cycle and ensuring a sustainable future for generations to come.
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business Venturesgreendigital
Willie Nelson is a name that resonates within the world of music and entertainment. Known for his unique voice, and masterful guitar skills. and an extraordinary career spanning several decades. Nelson has become a legend in the country music scene. But, his influence extends far beyond the realm of music. with ventures in acting, writing, activism, and business. This comprehensive article delves into Willie Nelson net worth. exploring the various facets of his career that have contributed to his large fortune.
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Introduction
Willie Nelson net worth is a testament to his enduring influence and success in many fields. Born on April 29, 1933, in Abbott, Texas. Nelson's journey from a humble beginning to becoming one of the most iconic figures in American music is nothing short of inspirational. His net worth, which estimated to be around $25 million as of 2024. reflects a career that is as diverse as it is prolific.
Early Life and Musical Beginnings
Humble Origins
Willie Hugh Nelson was born during the Great Depression. a time of significant economic hardship in the United States. Raised by his grandparents. Nelson found solace and inspiration in music from an early age. His grandmother taught him to play the guitar. setting the stage for what would become an illustrious career.
First Steps in Music
Nelson's initial foray into the music industry was fraught with challenges. He moved to Nashville, Tennessee, to pursue his dreams, but success did not come . Working as a songwriter, Nelson penned hits for other artists. which helped him gain a foothold in the competitive music scene. His songwriting skills contributed to his early earnings. laying the foundation for his net worth.
Rise to Stardom
Breakthrough Albums
The 1970s marked a turning point in Willie Nelson's career. His albums "Shotgun Willie" (1973), "Red Headed Stranger" (1975). and "Stardust" (1978) received critical acclaim and commercial success. These albums not only solidified his position in the country music genre. but also introduced his music to a broader audience. The success of these albums played a crucial role in boosting Willie Nelson net worth.
Iconic Songs
Willie Nelson net worth is also attributed to his extensive catalog of hit songs. Tracks like "Blue Eyes Crying in the Rain," "On the Road Again," and "Always on My Mind" have become timeless classics. These songs have not only earned Nelson large royalties but have also ensured his continued relevance in the music industry.
Acting and Film Career
Hollywood Ventures
In addition to his music career, Willie Nelson has also made a mark in Hollywood. His distinctive personality and on-screen presence have landed him roles in several films and television shows. Notable appearances include roles in "The Electric Horseman" (1979), "Honeysuckle Rose" (1980), and "Barbarosa" (1982). These acting gigs have added a significant amount to Willie Nelson net worth.
Television Appearances
Nelson's char
Artificial Reefs by Kuddle Life Foundation - May 2024punit537210
Situated in Pondicherry, India, Kuddle Life Foundation is a charitable, non-profit and non-governmental organization (NGO) dedicated to improving the living standards of coastal communities and simultaneously placing a strong emphasis on the protection of marine ecosystems.
One of the key areas we work in is Artificial Reefs. This presentation captures our journey so far and our learnings. We hope you get as excited about marine conservation and artificial reefs as we are.
Please visit our website: https://kuddlelife.org
Our Instagram channel:
@kuddlelifefoundation
Our Linkedin Page:
https://www.linkedin.com/company/kuddlelifefoundation/
and write to us if you have any questions:
info@kuddlelife.org
WRI’s brand new “Food Service Playbook for Promoting Sustainable Food Choices” gives food service operators the very latest strategies for creating dining environments that empower consumers to choose sustainable, plant-rich dishes. This research builds off our first guide for food service, now with industry experience and insights from nearly 350 academic trials.
UNDERSTANDING WHAT GREEN WASHING IS!.pdfJulietMogola
Many companies today use green washing to lure the public into thinking they are conserving the environment but in real sense they are doing more harm. There have been such several cases from very big companies here in Kenya and also globally. This ranges from various sectors from manufacturing and goes to consumer products. Educating people on greenwashing will enable people to make better choices based on their analysis and not on what they see on marketing sites.
Characterization and the Kinetics of drying at the drying oven and with micro...Open Access Research Paper
The objective of this work is to contribute to valorization de Nephelium lappaceum by the characterization of kinetics of drying of seeds of Nephelium lappaceum. The seeds were dehydrated until a constant mass respectively in a drying oven and a microwawe oven. The temperatures and the powers of drying are respectively: 50, 60 and 70°C and 140, 280 and 420 W. The results show that the curves of drying of seeds of Nephelium lappaceum do not present a phase of constant kinetics. The coefficients of diffusion vary between 2.09.10-8 to 2.98. 10-8m-2/s in the interval of 50°C at 70°C and between 4.83×10-07 at 9.04×10-07 m-8/s for the powers going of 140 W with 420 W the relation between Arrhenius and a value of energy of activation of 16.49 kJ. mol-1 expressed the effect of the temperature on effective diffusivity.
Alert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
The good, the bad and the ugly : The road to sustainable entreprise
1. The Good, the Bad and the Ugly:
The Road to Sustainable
Enterprise
Mireille – Marie – Brannon – Lu
2. Agenda
1. What is meant by “The Good, the Bad and the Ugly?
2. Example of a Good company
3. 2 examples of Bad companies
4. Example of Ugly Company
5. Conclusion and Questions
4. The Good – TESLA MOTORS
Contributing to Sustainability in 2 ways
Sustainable business model
Sustainable products – zero emission vehicles
First designer, manufacturer and distributor of fully electric vehicles
Performance, Style and Range
Tesla Roadster (2006) – luxury sports car ($110,000+ USD)
Tesla Model S (2012) – luxury sedan ($69,000 to $89,000 USD)
Tesla Model X (2015) – luxury crossover SUV ($80,000 USD)
Tesla Gen III aka BlueStar (2017-2018) – “Affordably priced family
cars” ($40,000 USD)
5. To increase the number and variety of Electric Vehicles
(EVs) available
The Tesla Difference
Tesla’s Goal
Direct / online sales
Solar powered Supercharger Stations
Open Source Patents
6. The Bad - Puma
PUMAVision
PUMA.Safe,
PUMA.Creative
PUMA.Peace
11. The Bad - Carrefour
The brand « Nectar of Nature » (June 2012)
650 references
A very organic name, really commited
12.
13. The Ugly – Peabody Energy
Headquartered in St. Louis, Missouri.
$7.1b in revenues, $512mm in net income (FY2013)
Largest private-sector coal company in the world, #315 in the Fortune
500.
Fuels approximately 10% of electricity generated in the US, 2% of the
world.
14. PEABODY
ENERGY
Ranked #493
of 500 in
Newsweek’s
2012 “Green
Ranking”
Against
Obama’s
Carbon
Emission
Plan
Ranked #1 in
BusinessInsider’
s “15 Worst
Companies for
the Planet”
Globalizatio
n of coal
mining
Along with their 4KEYs – Fair, Honest, Positive and Creative –guides them on
their way to put this vision
of a better world
into practice.
Then look closer the brand « Nectar of Nature » launched 2 years ago by Carrefour. 650 references, from shampoo to the gel wash for hands including the deo.
A very organic name. Difficult to make more committed than "Natural nectar"! An argument which puts in trust:
An indisputable scientific reference: " the extracts of plants, essential oil, chosen with Royal Botanic Garden of London are on the base of precious, unique recipes”
Pictures necessarily very flowery and nature. In brief, everything is made to answer this need to buy more respectful products. Well, small detail, almost all of these products are not organic! No proof on the "ethical" manufacturing or of precision on the "purity" of ingredients... We are thus in front of a blatant case of greenwashing.
Other big distributors are doing greenwashing: Leclerc for example have launched its own label “Conso Responsible”, but it doesn’t mean anything
