TESLA MOTORS TESLA MOTORS 5 Abstract. This paper includes the formation and innovation of Tesla Motors which dominated the electric vehicle industry since its debut in 2008. The company follows an open Innovation strategy and cutting-edge technology partnering with major companies like Lotus(Design, plant and Lotus supply chain), Daimler (electric drive and battery systems), Toyota (production system and provide engineer support), Panasonic (Building of Batteries) and Sotira(carbon fiber body). Tesla motors succeeded in making the only electric car which supports long range, sportive performance and design. I’ll also talk about the history and the making of Tesla models (Roadster, Model S, Model X, Model 3, model Y and semi) and the solar energy products. Furthermore, this paper also includes the R&D strategy and the use of OEM products to build a cost-effective product. Also, this report considers the U.S government policies and the strategic partnerships with other companies. Introduction In the recent past, global warming has been named as one of the biggest global challenges. This is because of the high amount of green gas produced into the atmosphere. The motor vehicle industry has been rated by UNEP as the most environmental pollutant. This led to research on possible fuel alternatives in the automotive industry. Tesla cars are completely electric supersport cars that use strong and extremely powerful lithium-ion batteries. Tesla motors are these car manufacturer founded in the year 2003 by Americans entrepreneur known as the Silicon Valley engineers. The main aim of this company was to show that electrical energy could be used to power super powerful sports cars producing enough torque while contributing zero emissions to the atmosphere. It was named after the Ac induction motor inventor Nikola Tesla who invented the concept of electrical induction using an electromagnetic field to create rotational energy. Following the Global environmental summits held by UNEP and other stakeholders, the US aims to have a carbon-free automotive industry by the year 2040. Tesla vehicles are completely carbon-free using electrical energy to power their engines. From the year 2003 until know, Tesla gas produced 3 car models each with an acceleration of more than 94KM/hr and an acceleration time of fewer than 4 seconds (Karamitsios, 2013). The big sporty nature of this vehicles shows that electrical energy can be efficiently and sufficiently used as the sole car engine driver. Recently, the company has branched into the use of solar electrical energy to charge electric batteries used by these cars. Solar energy is a readily available renewable energy source that promotes non-fossil fuel energy. These, in turn, has increased the overall efficiency of these vehicles through the reduction of costs. Disadvantages of the existing solutions Currentl.

1. TESLA MOTORS
TESLA MOTORS
5
Abstract.
This paper includes the formation and innovation of Tesla
Motors which dominated the electric vehicle industry since its
debut in 2008. The company follows an open Innovation
strategy and cutting-edge technology partnering with major
companies like Lotus(Design, plant and Lotus supply chain),
Daimler (electric drive and battery systems), Toyota
(production system and provide engineer support), Panasonic
(Building of Batteries) and Sotira(carbon fiber body). Tesla
motors succeeded in making the only electric car which
supports long range, sportive performance and design. I’ll also
talk about the history and the making of Tesla models
(Roadster, Model S, Model X, Model 3, model Y and semi) and
the solar energy products. Furthermore, this paper also includes
the R&D strategy and the use of OEM products to build a cost-
effective product. Also, this report considers the U.S
government policies and the strategic partnerships with other
companies.
Introduction
In the recent past, global warming has been named as one of the
biggest global challenges. This is because of the high amount of
green gas produced into the atmosphere. The motor vehicle
industry has been rated by UNEP as the most environmental
pollutant. This led to research on possible fuel alternatives in
the automotive industry. Tesla cars are completely electric
supersport cars that use strong and extremely powerful lithium-
ion batteries. Tesla motors are these car manufacturer founded
in the year 2003 by Americans entrepreneur known as the
Silicon Valley engineers. The main aim of this company was to

2. show that electrical energy could be used to power super
powerful sports cars producing enough torque while
contributing zero emissions to the atmosphere. It was named
after the Ac induction motor inventor Nikola Tesla who
invented the concept of electrical induction using an
electromagnetic field to create rotational energy.
Following the Global environmental summits held by UNEP and
other stakeholders, the US aims to have a carbon-free
automotive industry by the year 2040. Tesla vehicles are
completely carbon-free using electrical energy to power their
engines. From the year 2003 until know, Tesla gas produced 3
car models each with an acceleration of more than 94KM/hr and
an acceleration time of fewer than 4 seconds (Karamitsios,
2013). The big sporty nature of this vehicles shows that
electrical energy can be efficiently and sufficiently used as the
sole car engine driver. Recently, the company has branched into
the use of solar electrical energy to charge electric batteries
used by these cars. Solar energy is a readily available renewable
energy source that promotes non-fossil fuel energy. These, in
turn, has increased the overall efficiency of these vehicles
through the reduction of costs.
Disadvantages of the existing solutions
Currently, more than 90% of the vehicles on our roads are fossil
fuel-powered. This has been the cause of immense challenges
for sustainable growth. This is due to the ecological damage
they pose and being uneconomical. The efficiency of these
vehicles is very low considering fuel is nonrenewable hence
expensive. Below are the major disadvantages fuel energy cars
may suffer compared to tesla motors.
1. Fuel is irreversible and nonrenewable – The primary goals of
sustainable development is the use of renewable and readily
available energy sources. However, fuel energy is a non-
renewable natural resource hence may suffer exhaustion.

3. 2. Fuel energy is expensive- Tesla vehicles use rechargeable
lithium batteries. These batteries can be easily and cheaply be
recharged using electrical or solar energy and hence increasing
the overall efficiency. On the other hand, fuel energy cars
require a refill of fuel n exhaustion which is very expensive
considering the government regulations and taxation on
petroleum products. It also possesses cheap running and
maintenance costs.
3. Tesla vehicles possess splendid acceleration, long-range and
sporty features that cannot be supported by normal fuel-powered
vehicles. Tesla Model 3, for instance, accelerates from zero to
60Mph in less than 4 seconds (Karamitsios, 2013). This quality
is nearly unbeatable with only high-end Porsche and Bugatti
nearing matching its acceleration.
4. The main disadvantage of fuel-powered vehicles over tesla
cars is their severe effects on the environment. Considering that
Global warming has become a global nightmare with ozone
layer depletion worsening day in the day out. It is very
fundamental to care for the environment by not emitting
harmful greenhouse gases.
Contribution of Tesla in the current fuel system
In the Butland report on sustainable development and the UNEP
recent programs, all countries are to aim at achieving a carbon-
free environment. This means running entirely on renewable
sources of energy including solar, wind or hydropower
(Mangram, 2012). In line with these objectives, the government
has an intent to ban all fossil fuel vehicles and replace them
with electrical vehicles. Tesla Motors provides a fundamental
milestone in line with these objectives by already
manufacturing and marketing environmental-friendly vehicles.
The company has invested in marketing the three models
produced which have helped people gain knowledge of the
importance of abolishing environmental pollutant vehicles and
embrace electrical vehicles.
Noise pollution is another factor that environmental agencies

4. and policymakers are keen on. Many cities have suffered
immense effects caused by vehicles. The combustion of fuel
energy in these car engines produces loud noises distracting the
peace of the city inhabitants. Tesla motors have offered
completely quite vehicles significantly reducing the effects of
noise pollution. EV vehicles technology is now gaining grounds
following strict governmental and non-governmental policies on
the future. Automobile companies are now adopting these new
technologies. In the US, the zero-emissions vehicle act is to
eliminate the sale of all the gas-powered passenger cars before
the year 2040. Tesla is a big contributor to the electrification of
the US and projects to electrify 25% of the U.S by 2023 (Van
den Steen, 2014).
Discussions
Tesla motors specialize in electric propagated vehicles. It has
also incorporated a solar energy subsidiary. It first launched its
first completely electric car model in the year 2008. The
"Roadster" was the first car model. It was lightweight and
comparable to other sporty cars in terms of its acceleration. It
produced no emissions since it didn't incorporate the use of any
combustion engine. The car's electric motor used as the
automobile tool was powered by rechargeable lithium-ion cells.
The second model was further improved with Model S comes
with a variety of battery options and better stability. Tesla
Motors, in turn, built tesla stations whose aim was to recharge
tesla cars at no extra costs situated at designated locations.
Tesla motors project a constant improvement both in production
and sales. The company is aiming at averaging an average
production of one million cars in the year 2019 (Hardman, et
al., 2015). Investments in production machinery to help in
production is also a priority for the company. With the growing
demand for tesla vehicles due to government regulations, Tesla
as the leading manufacturer of electric cars should ensure it has
enough machinery to satisfy the ever-growing demand. Tesla
has also diversified its production to increase the variety it

5. manufactures by recently revealing its first semi-truck which is
fully electric. The inclusion of renewable solar energy to help in
its manufacturing processes will also efficiently and
economically speed up manufacturing. It also has plans to
launch a Robo taxi known as the Tesla Network before the year
2020.
Conclusion
Generally, Tesla motors are the future. The large investment
made will increase its manufacturing capacity. It also benefits
from a competent executive with both administrative and
entrepreneurial qualities to ensure the smooth running of the
processes. Both the government and its people yearned for this
technology which would simultaneously increase efficiency
while reducing cost and protecting the environment. In my
opinion, Tesla motors is a very innovative company that will
lead the world to the goal of a carbon-free environment and the
use of renewable sources only.
References
https://en.wikipedia.org/wiki/Tesla,_Inc.- Wikepedia
Open Innovation in EVs: A Case Study of Tesla Motors by
ACHILLEAS KARAMITSIOS
Hardman, S., Shiu, E., & Steinberger-Wilckens, R. (2015).
Changing the fate of Fuel Cell Vehicles: Can lessons be learned

6. from Tesla Motors?. international journal of hydrogen energy,
40(4), 1625-1638.
Karamitsios, A. (2013). Open innovation in EVs: A case study
of Tesla Motors.
Mangram, M. E. (2012). The globalization of Tesla Motors: a
strategic marketing plan analysis. Journal of Strategic
Marketing, 20(4), 289-312.
Van den Steen, E. (2014). Tesla Motors. Harvard Business
School Case, 9-714, 413.
Fnu Mohammad
(L20495160)
Lamar University
OVERVIEW OF THE RESEARCH
Introduction
Existing research and current research
Challenges face by the existing research

7. Contribution of the current system
Scope of the research
Discussion of the research
Evaluation and conclusion
Introduction
Silicon valley engineers were the founder of Tesla company in
the year 2003.
The three engineers wanted to show the world that electric cars
could have power and torque having zero emissions to the
environment.
The acceleration of Tesla’s first car was zero to sixty miles per
hour.
Today, this company produces and sold approximately around
532000 globally.
Elon Musk being the CEO and the top shareholder of Tesla
company holds shares of 38.6 million shares.
This Photo by Unknown Author is licensed under CC BY-NC-
ND

8. Introduction
Tesla company is among the companies which utilize the use of
the technology and more innovation as by this era.
The company operates more on the design by use of energy.
Tesla company has designed different models since 2008 until
2017 where model three was launched.
For a to operate its require to be powered up may be through
DC currents like the motor vehicles, batteries or any AC
currents. Through this its enable the vehicles to move.in tesla
company it maximise the performance of the motor on vehicles
by use of it to enable the vehicles to use electric to move
without use of the fuel.
Railway line have use electric motor and the electric motor
vehicle have not been implemented.
CND
Innovation of the electric vehicles in market is boom to the
company since it is efficient and satisfactory to the consumers

9. Motor is a machine which converts the electrical energy to
mechanical energy.
In order for a motor to operate it combine the magnetic field
and the electric current in a wire winding so that it will generate
force through rotation of a shaft.
The company’s cars are produced at Fremont, Calif., factory.
The company is taking reservations afterwards because of the
model Y offering which was launched in 2019.
Existing research and current research
The motor vehicle which have been available in the market use
fuel which from the proposed project the electric motor vehicle
enable the use of the electric without using the fuel.so from the
innovation of the electric motor their will be no inclusion of the
fuel pump, fuel tank and fuel line.
The collection of the components of the electric vehicle are
fewer than the fuel motor vehicles.

10. The noise which the fuel will not be heard on the electrical
motor
The electrical motor vehicles are cheap because the electric is
rechargeable while the fuel vehicle use irreversible fuel
product.
A sample of Tesla self driving car been Assembled
Challenges faces by the existing research
Fuel are not irreversible
Its expensive to maintain since after the completion of the fuel
the users visited the motor fuel station to be refilled
It time consuming when moving since its being control be the
human being
Its does not supports long range, sportive performance and
design which can be revealed from the tesla motor
The quality of the product are fantastic and reliable by the

11. customers
Tesla vs Gas Vehicles
The current EV market makes upto only 1% of all road vehicles.
It is estimated that around 2030, 125 millions EV cars will be
on the road.
Tesla is estimated to be 1 trillion dollar worth company in 2030.
Some countries will ban use of gasoline vehicles by 2030. Ex-
Dublin are required to only purchase electric buses after 2019.
It is estimated that by 2050 all fuel vehicles will be banned.
Contribution of current system Globally
About a dozen countries and 30 cities around the world have
proposed banning the future sale of gasoline vehicles.
The intent to ban these fossil fuel vehicles is the impact they
have on climate change.
Most major Auto-mobile companies are looking for a new
technology to replace fossil fuel and EV vehicles are the best
option most are opting for.
At present Tesla faces no competition and when it does it will
be able to hold its own.
Contribution In the United States

12. The Zero-Emission Vehicles Act would eliminate the sale of gas
powered passengers cars by 2040.
Fifty Percent of all vehicles sold in the U.S would be Zero
emission by 2030.
Electrifying 25% of U.S transportation could happen within the
next five years thanks to TESLA.
Scope of My Research
My research is mostly focused on Tesla motors and their
Technology but I’m also trying to cover the aspects where
they've made an impact to the Environment as well.
I think the transition to renewable source of energy is slow
since the amount of energy infrastructure out there to power the
world is immense.
Evaluation & Discussion
Tesla wants to build 500,000 cars per year in 2018 and 1 million
cars per year by the end of 2019.

13. Tesla wants to ramp up the production of its new sedan Model 3
from 1,500 cars per month to 20,000 cars per month by 2019.
Tesla is planning to invest in more machines which will help
them speed up the production process.
Tesla has already revealed its first semi-truck and a pick-up
truck which is fully electric and supports Self-Driving.
Evaluation & Discussion
Tesla has also installed new solar roof product since 2017 and
expected to increase its production by end of 2019.
Tesla is currently building pilot solar roof at its factory in
Fremont, California but Buffalo, New York will handle mass
productions.
Tesla’s New compact SUV has already started taking orders and
will be delivered to the customers in the beginning of 2020.
Tesla has plans to launch a RoboTaxi called Tesla Network by
2020.
Conclusion
Tesla Motors is a great company. It shares with its rival the
strategy.
In the 3 hands of customers and rivals, sharing the strategy
profoundly with others is an amazing practice.
It could change the vehicle market, and the electric car is
evaluated by people.
Tesla Motor Inc. is a big business, renewing the electric
vehicle industry. To build more electric charging stations, the

14. company shares its experience.
We really needed a technology which helped the environment
without compromising on the quality of the machine.
In my opinion, Tesla is by far the best Innovative company of
the decade.
Any Questions ?
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