This presentation discusses starting with "why" and how focusing on purpose or cause can inspire others. It argues that people are motivated by an organization or leader's "why" rather than external factors like rewards or punishments. The presentation outlines discovering an authentic why through reflection rather than invention. It also stresses the importance of clarity, discipline and consistency in communicating why to followers to build trust and loyalty over time. Success requires maintaining clarity of purpose even as strategies and goals evolve.

1. A PRESENTATION
ON
START WITH WHY
BY
SIMON SINEK

2. Hello!
2
I’m Scarlett Jabin.
Business Development Analyst
Available @:
▪ Scarlett.jabin@initialsecure.com

3. “
For those who want to inspire others
and for those who want to find
someone to inspire them.
3

4. Why start
with “WHY”
4
Inspire those
around you
Challenge
conventional
thinking
Know how to
inspire
Offer the cause
of action
Loyalty = Norm

5. 1.
A world that
doesn’t start
with WHY
• Assume you know
• Carrots and sticks
5

6. 6
ASSUME YOU
KNOW
Gathering data to make educated
decision
Right decisions, desired repeatable
actions
Sound decision at the beginning of
actions

7. 7
CARROTS
AND STICKS
Price Promotion Fear
Aspiration Peer pressure Novelty

8. “
Buckling or collapse is the only logical
conclusion when manipulation is the
only course of action
8

9. 2.
An alternative
perspective
• The golden circle
• This is not opinion,
this is biology
• Clarity, discipline
and consistency
9

10. 10
1. The golden
circle
2. This is not
opinion, this
is biology
3. Clarity,
discipline
and
consistency
A WHY is just a believe, HOW are the
actions we take to realize that belief and
WHAT’s are the results of those believes
Clarity of
why
Discipline
of how
Consistency
of what

11. 3.
Leaders need a
following
• The emergence of
trust
• How a tipping
point tips
11

12. Its hard to lead when those
whom you are supposed to
be leading are not inclined to
follow – LEADERS NEED A
FOLLOWING
12
▪ The only difference between you and
the cavemen is the car you drive.
▪ Give’em a cathedral .
▪ Real trust comes from the things you
can’t see

13. How a tipping
point tips
13

14. 4.
How to rally
those who
believe
• Start with WHY, but
know HOW
• Know WHY, know
HOW then WHAT?
• Communication is
not about speaking,
its about listening
14

15. Start with WHY, but
know HOW
15
1.Energy excites, charisma
inspires.
2.Those who know WHY need
those who know HOW

16. Know WHY,
know HOW
then WHAT?
16

17. Communication is not
about speaking, its
about listening
17
• 1.“It symbolizes who I am”
• 2.The celery test
• 3.The more celery you use, the
more trust you earn

18. 5.
The biggest
challenge is
SUCCESS
• When WHY goes
fuzzy.
• Split happens
18

19. 19
“Achievement is something you
reach or attain, like a goal.
Success comes when we wake up
every day in that never ending
pursuit WHY we do WHAT we
do.”
When WHY goes
fuzzy

20. Split happens
20
• 1.No longer cathedral to build
• 2.What gets measured, gets
done
• 3.Good succession keeps the
WHY alive

21. 6.
Discover
WHY
• The origins of a
WHY
• The new
competition
21

22. The origins
of a WHY
22
WHY comes from looking
• It’s a process of discovery not invention.
I am failure
• Adding fuel to fire
To inspire people to do things that inspire them
• So that together we make change

23. The new
competition
23
If you
follow
you
WHY,
others
will
follow
you
• Decisions will be
simpler
• Loyalties will be
greater
• Trust will be a
common currency

24. Favorite
quote!!
24