1. The document discusses a presentation by Gabor Forgacs about cultured meat, which is real meat grown from animal cells without slaughtering animals. Gabor ate a sample of cultured meat and believes this method has the potential to help address various economic and environmental issues. 2. The document then discusses the origins and development of ideas through history. It explores how diversity, physical spaces, communities, and timing can play a role in the genesis of ideas. It also notes that ideas do not always lead to commercial success. 3. Finally, the document outlines some ideas that may change the human future, such as autonomous transportation, robotics, machine learning, healthcare advances, 3D printing, and renewable resources. It encourages

1. The genesis of
IDEAS
and
the future of
IMAGINATION
Jayant Murty
Hong Kong

4. Gabor Forgacs

5. .
“This is not synthetic meat,” Gabor said in the
presentation. “This is real meat because it is
made of the same cells that meat is composed
of. I think that the best world is in vitro meat.”
Regardless of its classification, what Gabor ate
that day has the potential to help solve several
of the world’s most pressing economic and
environmental challenges; deforestation, world
hunger, fossil fuel dependency, animal cruelty,
and climate change all stand to benefit from
“cultured meat” production

6. 10 X is easier than 10%

11. Ideas : How it all began?

13. Spotting a great idea is almost as
hard a creating one
Fast Forward 2000 years

14. Josh Bell
$ 3.5 M
Scored
background for
the ‘Red Violin’
$ 1000 / minute
BEST IN THE
WORLD

20. Re-examining History does not
point to “EUREKA”

25. Diversity . Physical spaces and the
meeting of minds have a defining role
in ideas

28. Ideas have little to do with
commercial success

32. The rules of Chindogu
1 It cannot be for real use
2 It must exist
3 It should embrace the spirit of anarchy
4 Should be tools for everyday life
5 Chindogus are not for sale
6 Humor must not be the sole reason for creating a Chindogu
7 It is not propaganda
8 Chindogus are never taboo
9 It cannot be patented
10 They are without prejudice

33. Start by never losing sight of purpose
and the Long Term

38. And driving demand for products
services AND opinions in new and
imaginative ways
First time or Refresh !
From short term to super short term

46. By winning Loyalty
&
By winning Market Share !

49. Often celebrating personalization
or getting more personal

53. In a new world of engagement
1.
2.
Product centric experiences are where
physical and Digital are almost one
Blurring and merging of offline and Online to
deliver a new range of store experiences
3.
Taking Demos to a new level , where
consumers “ Buy” before you “Sell”

63. Capabilities and features reimagined

64. And changing some of the
hardest to change things
…Behavior

68. Sometimes it is finding wide open
spaces that is unexplored

73. Knowledge and intuition is important
but timing and serendipity is critical

77. 1980s : The rise of the
professional Amateur
Naturally risk averse, profit seeking
corporations left wide gaps for new ideas

78. WHO
INVENTED
THE
MOUNTAIN
BIKE?

82. Early indication of the formation
of communities

85. And these communities were at
the heart of being the “ brand”

90. From the freedom to consume to the
power to collaborate
and create masterpieces

103. And Corporations realized their
future and survival depended on it

109. Consumer realized that they were
unstoppable. Not even by the lack of
resources

111. And they would solve problems that
the largest and most profitable
companies had failed to

116. Tweak. Freeze. Wiggle. Shake

120. +
DIGITAL
SUPPLY
CHAINS

121. And sometime solve the world’s
biggest challenges without even
trying to

127. And at time spend their own money
for the pride of doing the
un -imagineable

128. 0

129. 11 x $ 3 M

130. Great ideas come from disrupting
fundamentals of human behavior

140. Great ideas come from understanding
the human condition
and bettering it

147. ++S2YpB

150. The next generation of ideas and
creativity
will come from Big Data
When “ I know trumps I think”

163. The data scientists once again are
proving to be individuals
and not always companies

166. And Finally ….
Some fundamental ideas which will
change the human future
and the role of
“People” “Space” and “Time”

167. Autonomous transportation
Robotics
Machine and Deep Learning
Moore’s Law in Healthcare and genomics
3d Printing and Additive manufacturing
One World . One Earth. Solar and Water

192. September 15, 1961

198. Human Genome Project : 3 yr : $ 3B

199. Personal Genome Project : 3 days : $ 2k

201. 2014
2016
2020

213. In Conclusion
1. Think 10x/ Solve for X
2. Embrace open Source everything
3. Data is the biggest creative opportunity
4. Bring Joy to computing through Partnerships
5. Personal and Personalize
6. Don’t do it alone. Trust Crowds
7. User interface is the computer
8. Use tech to sell Tech …all the time!
9. Loose the Distinction of physical and Digital
10. Expect More of Moore!

214. Thank You