Majority report. disrupting attitude and behavior with technology
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This presentation explores how existing technology can be used to disrupt minds and markets and have profound effects on perceptions and actions. It shows how every category in the world now uses technology as a foundation or a glue to inspire their audiences. It is important that brand marketers who are keen to create disruptive ideas learn from categories and brands that are orthogonal to their industries
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How the fuck do you change the world
A story about how social media will change everything and how you can become a part of that change
Credits to: What the fuck is social media, 22squared and Sosymos
The Art Of Marketing Conference Notes
The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.
A new view
The document summarizes information about the advertising agency Leo Burnett. It discusses Leo Burnett's history of helping build some of the world's most valuable brands. It also outlines Leo Burnett's global presence with 88 offices worldwide and growth over the decades from $70 million in billings in 1955 to $6.8 billion in 1998. The document then focuses on preparing for changes in the new consumer age with empowered and risk-averse consumers demanding more choice, convenience, and trust from brands.
8 Rules for the Social Web by Wild Orange Media
This document provides 8 rules for social web marketing:
1. Don't try to blaze a new path and be a pioneer, as it is better to intelligently follow others.
2. Be human and understand human psychology, as marketing requires understanding people more than technology.
3. Build for the long term future rather than just short term gains, as it takes time to develop brand affinity.
4. Continually rebuild and adapt as customer power has increased and businesses have lost control of media agendas.
Issues of advertising in Pakistan
The document discusses various issues related to advertising in Pakistan. It notes that consumers have become smarter and more discerning with many choices. Advertising needs to respect consumers' intelligence and understand what they want. Agencies also need to change and be more creative to break through the clutter. Deceptive advertising practices are highlighted as an issue that needs addressing through ethics. The challenges of marketing to kids and using the right media are also summarized.
Social Media Training April 2010 Ed
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
The document discusses new approaches to market research using social media and observational techniques. It argues that traditional survey and focus group methods need to change to better understand contemporary consumers who are empowered, cosmopolitan, co-creators and emotional. New techniques discussed include online discussion groups, bulletin boards, research communities, and observational research using natural data sources rather than traditional interviews.
Manscaping, tattoos and identity theft
The document discusses how Gravity Thinking uses social intelligence to understand consumer conversations and develop marketing strategies for clients. It provides examples of how Gravity Thinking analyzed social media discussions regarding brands like Philips, Sailor Jerry rum, Maximuscle, Gaggia coffee machines and air fryers to develop targeted strategies addressing consumer interests and concerns.
Consumer Trends in 2011
This document discusses trends and challenges facing brands in 2020 and beyond, including increased connectivity, data sharing, transparency, and social/environmental responsibility. It emphasizes that brands must engage in dialogue rather than monologue, participate in conversations, be open and transparent, and focus on creating societal value in addition to profits. A new model of branding is introduced that evaluates brands based on their engagement, participation, advocacy and relationships with people.
Be Shareworthy: Microsharing and healthcare brands
The document discusses creating shareworthy content that people will want to pass on to their personal networks. It argues that aiming for viral videos is unrealistic, and instead brands should focus on creating content that adds value for both the brand and the people, in a balanced strategy. It provides examples of different types of shareworthy campaigns and how they position the sharer. It also includes a checklist for determining if a campaign is ready to be passed on by others.
Communication Strategies for Social Media
Social media is a powerful tool for businesses. It allows companies to build their brand, generate sales leads, manage their reputation, get real-time consumer feedback, and improve customer service. Dell, car companies, and local plumbers have all successfully used social media for business purposes. Monitoring social media conversations allows companies to understand what customers are thinking and discussing in real time. As social media becomes more integrated into people's lives, it will continue to transform marketing and force companies to communicate more honestly and transparently while breaking down internal silos. The role of brand managers may change to focus more on community engagement through social media.
Social Media Overview :TIE workshop
Social media is a powerful tool for businesses. It allows companies to build their brand, generate sales leads, manage their reputation, get real-time consumer feedback, and improve customer service. Dell, car companies, and local plumbers have all successfully used social media for business purposes. Monitoring social media conversations allows companies to understand what customers are thinking and discussing in real time. As social media becomes more integrated into people's lives, it will continue to transform marketing and business communications by making recommendations and conversations more public and transparent.
Social media overview
This slide deck was presented by Hareesh Tibrewala at the Social Media Master Class hosted by TiE Mumbai in May 2010
Similar to Majority report. disrupting attitude and behavior with technology (20)
11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer Merchant
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
Be Shareworthy: Microsharing and healthcare brands
Be Shareworthy: Microsharing and healthcare brands
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This presentation deals with with the power of TRANSPARENCY. How companies around the world, big and small ,are embracing total transparency with complete respect to privacy. to male the societies we live in fair and equitable The transparency is allowing them to build extraordinary trust and thrive in a world of increasing skepticism and extraordinary data where the ability to distinguish between truths and half truths or fact from fiction is becoming increasingly challenging and often impossible. The transparency is allowing corporations to delight customers and drive a level of personalisation that has never been seen before. Data lies at the heart of this transparency and combined with Machine learning and Artificial intelligence is breaking new grounds in customer obsession. Consumers are seeking this transparency and rewarding companies with their loyalty and more willing to pay premiums. This is cutting across progressive governments, companies, brands, shareholders, employees and is even driving richer peer to peer collaboration. The holy grail of total consumer transparency is when infotech meets Biotech revealing our every action and a wide range of emotions .Lastly the presentation makes an effort to characterise this phenomenon across industries from food, health & media to transportation, retail and fashion among others. Hope you enjoy the overview
Branding 360 Conference: Transparency in a customer obsessed world
This presentation deals with with the power of TRANSPARENCY. How companies around the world, big and small ,are embracing total transparency with complete respect to privacy. to male the societies we live in fair and equitable The transparency is allowing them to build extraordinary trust and thrive in a world of increasing skepticism and extraordinary data where the ability to distinguish between truths and half truths or fact from fiction is becoming increasingly challenging and often impossible. The transparency is allowing corporations to delight customers and drive a level of personalisation that has never been seen before. Data lies at the heart of this transparency and combined with Machine learning and Artificial intelligence is breaking new grounds in customer obsession. Consumers are seeking this transparency and rewarding companies with their loyalty and more willing to pay premiums. This is cutting across progressive governments, companies, brands, shareholders, employees and is even driving richer peer to peer collaboration. The holy grail of total consumer transparency is when infotech meets Biotech revealing our every action and a wide range of emotions .Lastly the presentation makes an effort to characterise this phenomenon across industries from food, health & media to transportation, retail and fashion among others. Hope you enjoy this overview
Technology Disruptions in a customer obsessed world ( Speaking to leaders at...
This presentation deals with the application of Data Science, AI, Machine Learning, Voice, Image recognition and other technologies applied across a wide range of industries from sports, fitness, banking and travel to food, fashion, arts and entertainment to build customer obsessed corporations. it is paramount that this is done with the the greatest adherence to privacy, significantly increasing their transparency & adding an element of generosity to win back the large scale erosion of trust across the world. By doing so companies can have a real purpose and profit from it
Technological Disruption of the Insurance industry
The insurance and allied industries including healthcare are often sitting on large amounts of data, a huge volume of both structured and unstructured data. The data is often on disconnected and distributed databases, often not digitised to be able to act on, rarely available at the right place at the right time on the device of choice. This is resulting in product innovation at Large Insurance companies that is often incremental, non-transparent, unfair, unprofitable and worst of all not customer centric. Hundreds of small companies that are being VC funded as part of the InsurTech ecosystem are challenging and disrupting the model and what they often lack is distribution or financial muscle. it is a great opportunity for the incumbent companies to partner or acquire the new innovators and dramatically change the customer experience and delight end users like never before.
Design thinking Keynote at the Annual Innovation Summit Shanghai
Design thinking is perhaps the most critical discipline to enbrace for companies of all sizes, and individuals in every endeavor. It doesn't you to just innovate but thrive in many different ways. It starts with a deep empathy for users accompanied by a relentless discipline of fast prototyping married with a culture that builds a tolerance for failure. Design thinking has to be used to solve the big monumental problems that face humanity from hunger, poverty and global warming to healthcare, identity and transportation . Equally there is no problem too small that does not allow for the use of this method. I have tried to, through examples across industries bring this to life.
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Data is the new creative soil spikes lions asia
President's Address: Data is the New Creative Soil
Think about it (and give or take a few million) - there are over a billion people on social networks, 8 billion hours of video watched on the web each month - that's almost an hour of viewing for every single person on earth. There are around 180 million websites, on about 100 million servers and about 5 million terabytes of data on the internet. The search engines have about .004% of that information indexed. Only a tiny fraction of the digital universe has been explored for analytic value so far. There is hope that in the next 5 years 1/3rd of the information on the internet will be valuable if analysed. This is the most fertile ground for the best creative minds because you will find connections that defy logic and answers that are beyond reason. Stories will arise from patterns and and it will expose human irrationality like never before. This will be the foundation for the next generation of insights and what we do with them will be up to each one of us.
This presentation deals with understanding the philosophy of disruptive conte...
This document discusses the potential for harvesting cognitive surplus from leisure activities like watching TV and contributing to Wikipedia. It also discusses how brands are competing for attention from millennials who are creating their own content on platforms like Instagram rather than watching traditional media or Hollywood. The document promotes The Creators Project which celebrates artists using technology innovatively and aims to inspire new artists by showcasing what is possible with modern advances.
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Branding unplugged. trends shaping brand behavior
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Advertsing association of india annual leadership conference, goa 2012
This talk was delivered to heads of agencies and other senior agency professionals at Goa,India in 2012 at the Annual conclave. It takes a fresh look at the meaning of 360 degree branding and attempts to inform the process of making smart choices , thereby surrounding the consumer with coherent signals instead of a whole lot of noise. Brands should work to solve large problems that face humanity in an open and collaborative way. Good brands leave wide open spaces for the world to participate.Human generosity when combined with technology unleashes amazing and irreversible change
Connecting with a changing shopper and the future of retail
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New york times confrence on where advertising meets editorial
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Talk at Festival of media , Singapore 2011. Asia Inside Out
I gave this talk in 2011
Building successful brands in Asia is not just about gigantic media budgets or smarter distribution of content but about giving you brand more purpose, solving problems of human scale, being generous & transparent and working on breakthrough partnerships in an open-source world
The genesif of ideas and the future of imagination
1. The document discusses a presentation by Gabor Forgacs about cultured meat, which is real meat grown from animal cells without slaughtering animals. Gabor ate a sample of cultured meat and believes this method has the potential to help address various economic and environmental issues.
2. The document then discusses the origins and development of ideas through history. It explores how diversity, physical spaces, communities, and timing can play a role in the genesis of ideas. It also notes that ideas do not always lead to commercial success.
3. Finally, the document outlines some ideas that may change the human future, such as autonomous transportation, robotics, machine learning, healthcare advances, 3D printing, and renewable resources. It encourages
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
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3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Majority report. disrupting attitude and behavior with technology
- 1. MAJORITY REPORT When the Technology of our dreams go mainstream @Jayant Murty. Hong Kong ,July 2011
- 4. Trend Recap from my last talk Generosity Off = On Extreme Utility Now-ism Experience is the new product Promotions with a twist Transparency Triumph Curated consumption Re-definition of status Playsumers Customer driven/Made/ Co-created Wisdom of crowds Eco Strategy Going Custom Co-Branding on steroids Mesh and Peer to Peer
- 5. Brands are a network of the unaquainted Grant McCracken Anthropologist and author of the book Chief Cultural Officer
- 6. ROI is not PURPOSE. Best brands don’t start of wanting to be profitable but to make life better
- 7. Culture = Creativity + Collectivity
- 10. What makes them different
- 11. 102 M views in 60 days Lots of similarities but one big difference
- 12. 10 M Twitter followers (>> than Obama) First Artist to reach 1B views on You Tube 38 Million Facebook fans
- 14. TAP IN TO MY EMOTIONS HELP ME RELAX Best Practices DONT MAKE ME WORK TOO HARD ENTERTAIN ME
- 15. GIVE ME A CHALLENGE TEACH ME SOMETHING GIVE ME SOMETHING THAT MAKES ME LOOK GOOD Best Practices HELP ME BECOME WHAT I CAN BE LET ME SHOW YOU WHAT I HAVE LEARNT GIVE ME SOME COMP’N
- 16. MAKE ME FEEL LIKE I BELONG HELP ME FIT IN KEEP ME ON TOP OF MY LIFE Best Practices MUST KNOW ME PERFECTLY HELP ME MAKE THE MOST OF MYSELF SURPRISE ME
- 18. Building content for screens What you can learn from Renault?
- 20. Finding new users What can you learn from Dortmund Concert Hall?
- 22. Bringing Apps in the app store to life What can you learn from Swedish Post?
- 24. Energizing fans What you can learn from a dying Toy company?
- 26. Simplifying the Shopping Journey What you can learn from a brilliant Korean Idea!
- 28. Building great brands without TV What you can learn from a candy company?
- 31. Turning print in to powerful interactive mediums What you can learn from Reporters without Borders
- 33. Solving National problems with Citizen passion What you can learn from Missing children in Germany
- 35. Challenging Market share status quo What you can learn from the genius of a Romanian Company
- 37. Spreading ideas What you can learn about WOM from Taxi drivers in Buenos Aires
- 39. Disrupting Attitudes What you can learn about from a Valet Parking attendant
- 41. Disrupting Behavior What you can learn from Water
- 43. Disrupting Behavior How a stuntman can make you think about your future
- 45. Beating competetion How one beer brand beat competetion by embracing it
- 47. Inspired by Open Source What Sneakers learnt from Wikipedia
- 49. Inspired by open source How red bull was inspired by Google
- 51. T shirts of Tomorrow How one brand is getting “Social” in “Fashion”
- 53. Demo rooms of tomorrow What’s fashion got to do with Music
- 55. Driving Virality through the most unlikley mediums What you can learn from a zoo in Amsterdam
- 57. When you can’t distinguish the medium from the message What you can learn from Orange Juice
- 60. Leaving an impression Making Whisky even more social
- 63. Turning Mass Market to deeply personal What you can learn from Oxfam
- 65. Turning commodities to brands What you can learn from a humble correction fluid!
- 67. When it is not Promotions OR Brand But Promotions AND Brand
- 69. Thinking of integration differently What you can learn from Tortilla chips
- 71. Recycling with Twitter What you can learn from an Icecream company
- 73. Selling insurance How Allianz embraced gaming to do it
- 75. Fighting Obsolscence How large and small companies respond super creatively
- 78. SO LO MO PE GA TR AU US GE TI ET CL RT FL CO ? IN Social . Local . Mobile. Personal. Game. Transparent. Authentic Useful. Generous. Time. Entertaining . Collaborative Real Time. Fallible. Commitment
- 79. ThankYou
Editor's Notes
- Gaga enlisted monsters to design record jacketShe rewards them for their loyalty250,000 fans RSVPd for album launch – most RSVPd event in facebook historyBorn this way – fastest selling singel in the history of itunes- seling 1 M in the fist 5 daysShe works with some of her fans on instrumental and lyrics
- Social Local MobilePersonalGamificationTransparentAuthenticUsefulGenerousTIMEEntertainingCollaborativeReal TimeFallibleCommitment (not campaigns)
- Social Local MobilePersonalGamificationTransparentAuthenticUsefulGenerousTIMEEntertainingCollaborativeReal TimeFallibleCommitment (not campaigns)