This talk delivered at the Intetnational GMAC Conference to Deans and heads of admission of MBA schools around the world seeks to examine what they can learn from brands across other industries. With MBA schools coping with declining admissions, strong overseas competition, disruption from MOOCs ( Massive Open Online Courses) and image parity across schools , there seems a dire need to disrupt and current model and embrace change with agility
60+ Inspirational Quotes From Cannes Lions 2015Michael Boamah
The document contains 60 inspirational quotes from the Cannes Lions 2015 advertising festival. The quotes are from marketing, advertising, and media executives on a variety of topics such as the changing marketing landscape, the importance of data and technology, challenges around talent retention, and the power of radio.
Lessons in leadership from an accidental CEO.David Murphy
This document discusses lessons in leadership from David Murphy's experience as an accidental CEO. It covers topics like defining a vision and true north, being a chief talent officer, creating clarity and alignment, leading change through communication, being credible and authentic, showing humility and empathy. Murphy emphasizes developing others as leaders and putting the team's success over your own with the mantra "we > me". The document provides advice, examples and perspectives on effective leadership.
Brands must do better when marketing to women. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say advertisers “don’t understand” them). BEYOND PINK suggests ways brands can do better—at understanding women and going “beyond pink” to create the right kinds of experiences to engage them. We drew on latest research as well as the insights of over 60 marketers we gathered on June 6th for a panel with Michelle Cordial of SUBWAY®, Celine del Genes of Reebok, Nancy Go of Wayfair.com and Bernadette King of Procter & Gamble.
This document discusses how to effectively market a dental practice to women. It notes that women account for the majority of consumer purchases and healthcare decisions. The five key topics covered are: the importance of women as consumers, what women want in dental care, how to market to women, online marketing to women, and online review websites. It provides tips on making the office appealing to women, creating effective advertisements that target women, using social media and coupons to reach women online, and handling positive and negative online reviews. The overall message is that marketing directly to women can significantly boost a dental practice's profits and patient loyalty.
Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness
With the rise of female-empowerment campaigns, marketing to women has shifted from painting an idyllic portrait of how life should be, to a refreshing and realistic reflection of how life is for millions of women. The challenge for brands in this new environment becomes how to surface the powerful stories of real women – and do so effectively and at-scale.
Learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
Speakers:
Mindy Davis, SVP, Professional Services, Crowdtap
Mariana Rodriguez, Senior Account Director, Beeby Clark + Meyler
Brand Storytelling: Theres More to the StoryLamark Media
Every brand has a story. Most don’t know how to tell it. Learn how you can uncover the unique elements that differentiate your brand and tell a story that will captivate your
audience.
This presentation was originally given at interact15, a regional interactive + digital marketing conference in the Central Ohio area. More detailed and in-depth material is available upon request, including the option of holding a hands-on & customized storytelling workshop for your organization.
Why Marketing to Women Is a Waste of MoneyWomenkind
How to optimize a woman’s view of your brand.
What kind of relationship does your brand have with women? If, as studies have shown, 91% of women say that advertisers don’t understand them, then it’s likely that your brand is overlooking a critical aspect that could solidify the connection and motivate women to buy more. Do you know what your Blind Spots are? We set out to identify, define and measure the attributes women value most in healthy brand relationships. We interviewed 450 women, spanning the ages of 27-48, and contrasted their responses with men to distinguish how women’s needs and expectations are unique. Based on our marketing expertise, we developed a hypothesis and then put a category of brands to the test to find their Blind Spots. What are they not seeing that she does?
60+ Inspirational Quotes From Cannes Lions 2015Michael Boamah
The document contains 60 inspirational quotes from the Cannes Lions 2015 advertising festival. The quotes are from marketing, advertising, and media executives on a variety of topics such as the changing marketing landscape, the importance of data and technology, challenges around talent retention, and the power of radio.
Lessons in leadership from an accidental CEO.David Murphy
This document discusses lessons in leadership from David Murphy's experience as an accidental CEO. It covers topics like defining a vision and true north, being a chief talent officer, creating clarity and alignment, leading change through communication, being credible and authentic, showing humility and empathy. Murphy emphasizes developing others as leaders and putting the team's success over your own with the mantra "we > me". The document provides advice, examples and perspectives on effective leadership.
Brands must do better when marketing to women. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say advertisers “don’t understand” them). BEYOND PINK suggests ways brands can do better—at understanding women and going “beyond pink” to create the right kinds of experiences to engage them. We drew on latest research as well as the insights of over 60 marketers we gathered on June 6th for a panel with Michelle Cordial of SUBWAY®, Celine del Genes of Reebok, Nancy Go of Wayfair.com and Bernadette King of Procter & Gamble.
This document discusses how to effectively market a dental practice to women. It notes that women account for the majority of consumer purchases and healthcare decisions. The five key topics covered are: the importance of women as consumers, what women want in dental care, how to market to women, online marketing to women, and online review websites. It provides tips on making the office appealing to women, creating effective advertisements that target women, using social media and coupons to reach women online, and handling positive and negative online reviews. The overall message is that marketing directly to women can significantly boost a dental practice's profits and patient loyalty.
Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness
With the rise of female-empowerment campaigns, marketing to women has shifted from painting an idyllic portrait of how life should be, to a refreshing and realistic reflection of how life is for millions of women. The challenge for brands in this new environment becomes how to surface the powerful stories of real women – and do so effectively and at-scale.
Learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
Speakers:
Mindy Davis, SVP, Professional Services, Crowdtap
Mariana Rodriguez, Senior Account Director, Beeby Clark + Meyler
Brand Storytelling: Theres More to the StoryLamark Media
Every brand has a story. Most don’t know how to tell it. Learn how you can uncover the unique elements that differentiate your brand and tell a story that will captivate your
audience.
This presentation was originally given at interact15, a regional interactive + digital marketing conference in the Central Ohio area. More detailed and in-depth material is available upon request, including the option of holding a hands-on & customized storytelling workshop for your organization.
Why Marketing to Women Is a Waste of MoneyWomenkind
How to optimize a woman’s view of your brand.
What kind of relationship does your brand have with women? If, as studies have shown, 91% of women say that advertisers don’t understand them, then it’s likely that your brand is overlooking a critical aspect that could solidify the connection and motivate women to buy more. Do you know what your Blind Spots are? We set out to identify, define and measure the attributes women value most in healthy brand relationships. We interviewed 450 women, spanning the ages of 27-48, and contrasted their responses with men to distinguish how women’s needs and expectations are unique. Based on our marketing expertise, we developed a hypothesis and then put a category of brands to the test to find their Blind Spots. What are they not seeing that she does?
If She had a Choice, Would She Buy from You?
This session will reveal how Dealerships can maneuver a complex market segment by providing the tools to customize the dealership experience to women, and then to everybody else.
Speaker Susan Grandfield
Ask yourself - what are my values? what is most important to me? do I live my values every day?
Susan will explain that being clear on your answer to these 3 questions not only enables you to define your (personal and business) brand but it also;
helps you make the right decisions
attracts the right people into your world
is good for your health.
The nonprofit sector is seeing a number of emerging resources on the transfer of wealth happening among generations that will impact philanthropy and how to fundraise from next generation givers. Is your organization ready to work side-by-side with multi-generational staff, board members, and other volunteers to leverage these gifts? This session will focus on how to better work with multiple generations within your organization to raise dollars from donors and funders of all kinds. Join Emily Davis, next generation philanthropy’s thought leader and author of Fundraising and the Next Generation to:
• Identify challenges and benefits of having four generations in philanthropy.
• Learn about similarities and differences in multi-generational fundraising communications.
• Gain specific strategies to fundraise from and with the next generation of donors.
Women are the most underestimated, ingnored and unexplored target market of all time.
This document will help you go from Female Marketing 1.0 (make it pink) to Female Marketing 2.0 (real empathy driven)
This document discusses the differences between marketing insights and communication insights. Marketing insights, which define problems, can be precisely determined through research studies. However, communication insights, which provide solutions, are not always easily captured by research and rely more on observation and intuition. While research is important, advertising still requires intuition from strategists to develop creative solutions. Some examples are provided of famous ad campaigns where the communication insights were more intuitive than research-based.
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
Converge 2014: Strike the Right Chord with Prospects: Lessons from Country Mu...Converge Consulting
Strike the Right Chord with Prospects: Lessons from Country Music
BARBARA COWARD AND KATHY HAGENS
Did you know that country music is a $2 billion-dollar industry? It all goes to show that tugging at the heartstrings of ordinary people about ordinary life is big business. While we're not suggesting that you incorporate messaging about heartache, pickup trucks, and on-stoplight towns in your marketing materials, there are a number of takeaways that can help you grow enrollments. For example, it's all about being authentic, a good storyteller, and developing an emotional connection with your candidates. We'll walk you through ways - and examples - to take your prospect messaging from gold to platinum!
If increasing enrollment is a mandate at your institution—step one is marketing, step two is recruitment. There is little point in doing one without the other. We hope you will join us for this workshop that focuses on putting the steps together!
KEY TAKEAWAYS:
Draw prospects closer to a Call to Action through messaging that shows that you understand their dreams and challenges.
Differentiate your program through personalized and targeted email campaigns.
Use analytics to measure the ROI of your marketing dollars.
This document summarizes the key points from a RED Call meeting on January 15, 2013. It includes:
- Reports from the VP of Finance, Director of Member Services, and Franchise Administrator
- Trends in sales focusing on creating a unified marketing message and understanding the buyer's journey
- Results of a voting activity for a six word personal mission statement
- Announcements about voting for the favorite mission statement on social media pages
- A discussion on the "Zero Moment of Truth" where consumers do online research from multiple devices
- Thoughts from Frank Cluck on rediscovering one's real estate potential through Nextage
- A closing quote about only needing to succeed the last time from Brian Tracy.
The document is a presentation about encouraging divergent thinking given to the Pennsylvania Credit Union Association. It discusses how people are often not encouraged to think divergently due to fear of failure or conditioning for sameness. It provides tips for cultivating a culture of divergent thinking such as embracing new ideas, finding innovators within the organization, using both logical and creative thinking, and continuing personal and professional learning and development.
This document discusses the importance and best practices of storytelling for brands. It emphasizes that stories can move people, inspire others, and change lives. Effective storytelling involves understanding your audience's emotional journey, finding relevant stories to tell, and telling those stories consistently across channels in a compelling way. It also stresses the importance of planning through developing content strategies and calendars to ensure stories are coordinated and meet objectives. The key is intentionally seeking stories that speak to what audiences care about and will motivate them.
From Content to Cash: Engaging Alumni on Social Media discusses how social media can be used to engage alumni and raise funds for universities. It outlines goals like brand exposure, donations, and event attendance that social media can aid. It emphasizes crafting authentic, humorous content and knowing your audience. The document also highlights how social media can identify prospects through virtual volunteers and new connections on professional networks. Collaborating with fundraisers by sharing prospect information from social networks helped identify over 400 potential donors worth $1.4 million total.
Responsibility and Accountability of Your Personal Brand.
Shifting your Mindset on Referral Generation.
Proper Use of Hash Tags for Promotion.
Strategic Alliances.
Remarkability
The document is a presentation about encouraging divergent thinking given at a credit union conference. It discusses how people are often not encouraged to think and are conditioned for sameness. It provides tips on how to cultivate a culture of divergent thinking such as embracing both logical and visual thinking, overcoming weaknesses, expanding one's brain power through continuous learning, and leveraging innovators within the organization. The presentation encourages attendees to think about how to apply these principles to move their own credit unions forward.
Can you tell your organization's "culture story" in precisely 6 words? Knowing who you are, what you stand for, and what you won't stand for - and being able to tell that story in just 6 words - gives you an incredible source of competitive advantage for marketing and recruiting.
How Unilever has Mastered the Art of Storytelling to Capture our Hearts and B...NewsCred
Rob Candelino discussed how Unilever has mastered storytelling to build brand loyalty. The Dove Campaign for Real Beauty challenged stereotypes by featuring a diverse range of women and encouraging discussion. The campaign secured over 1 billion total PR impressions and decreased negative sentiment around hair curls by 20%. It also increased printed book requests, e-book downloads, and film views to promote embracing natural beauty.
Social Media for Good and Profit - Cause Marketing Case StudySiteLab Interactive
SiteLab presents a cause marketing campaign case study for client Sunkist Growers, the leading international supplier of fresh fruit, and the oldest operating citrus cooperative in America, owned by thousands of citrus growers across California and Arizona. Learn how they used social media to propel their brand and do social good by partnering with retailers across the country to encourage families to raise money for charities close to their hearts.
The document discusses key trends in marketing to women and lessons healthcare can learn from top brands. It identifies three shifts: from storytelling to story building, from one big screen to many little screens, and from inspiration to aspiration. Case studies and strategies are provided for involving physicians, creating loyal relationships, and identifying opportunities to impact the bottom line. The presentation aims to teach healthcare how to better brand hospitals to women by engaging them across multiple platforms.
Take the direct route - Patrick CollisterAMDIA-Integra
This document discusses various topics related to direct marketing such as markets being life and death affairs for companies, the importance of innovation and changing conventions, and focusing on building relationships rather than just media. It emphasizes listening to customers and responding to their needs, and suggests direct marketers can use their skills to spread positive ideas that improve lives and bring justice through new digital channels at low cost.
Connecting the why’s, where’s and how’s to create a winning strategy that maximises your use of social media platforms and brings you the best ROI; a look at two charities that are already on top of their game; and the future of social media marketing.
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
Most home owners hire the services of real estate agents who help in putting up the property for sale.Real Estate agent 888 helps you to supply the very best level of services in buying and selling house in california.
If She had a Choice, Would She Buy from You?
This session will reveal how Dealerships can maneuver a complex market segment by providing the tools to customize the dealership experience to women, and then to everybody else.
Speaker Susan Grandfield
Ask yourself - what are my values? what is most important to me? do I live my values every day?
Susan will explain that being clear on your answer to these 3 questions not only enables you to define your (personal and business) brand but it also;
helps you make the right decisions
attracts the right people into your world
is good for your health.
The nonprofit sector is seeing a number of emerging resources on the transfer of wealth happening among generations that will impact philanthropy and how to fundraise from next generation givers. Is your organization ready to work side-by-side with multi-generational staff, board members, and other volunteers to leverage these gifts? This session will focus on how to better work with multiple generations within your organization to raise dollars from donors and funders of all kinds. Join Emily Davis, next generation philanthropy’s thought leader and author of Fundraising and the Next Generation to:
• Identify challenges and benefits of having four generations in philanthropy.
• Learn about similarities and differences in multi-generational fundraising communications.
• Gain specific strategies to fundraise from and with the next generation of donors.
Women are the most underestimated, ingnored and unexplored target market of all time.
This document will help you go from Female Marketing 1.0 (make it pink) to Female Marketing 2.0 (real empathy driven)
This document discusses the differences between marketing insights and communication insights. Marketing insights, which define problems, can be precisely determined through research studies. However, communication insights, which provide solutions, are not always easily captured by research and rely more on observation and intuition. While research is important, advertising still requires intuition from strategists to develop creative solutions. Some examples are provided of famous ad campaigns where the communication insights were more intuitive than research-based.
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
Converge 2014: Strike the Right Chord with Prospects: Lessons from Country Mu...Converge Consulting
Strike the Right Chord with Prospects: Lessons from Country Music
BARBARA COWARD AND KATHY HAGENS
Did you know that country music is a $2 billion-dollar industry? It all goes to show that tugging at the heartstrings of ordinary people about ordinary life is big business. While we're not suggesting that you incorporate messaging about heartache, pickup trucks, and on-stoplight towns in your marketing materials, there are a number of takeaways that can help you grow enrollments. For example, it's all about being authentic, a good storyteller, and developing an emotional connection with your candidates. We'll walk you through ways - and examples - to take your prospect messaging from gold to platinum!
If increasing enrollment is a mandate at your institution—step one is marketing, step two is recruitment. There is little point in doing one without the other. We hope you will join us for this workshop that focuses on putting the steps together!
KEY TAKEAWAYS:
Draw prospects closer to a Call to Action through messaging that shows that you understand their dreams and challenges.
Differentiate your program through personalized and targeted email campaigns.
Use analytics to measure the ROI of your marketing dollars.
This document summarizes the key points from a RED Call meeting on January 15, 2013. It includes:
- Reports from the VP of Finance, Director of Member Services, and Franchise Administrator
- Trends in sales focusing on creating a unified marketing message and understanding the buyer's journey
- Results of a voting activity for a six word personal mission statement
- Announcements about voting for the favorite mission statement on social media pages
- A discussion on the "Zero Moment of Truth" where consumers do online research from multiple devices
- Thoughts from Frank Cluck on rediscovering one's real estate potential through Nextage
- A closing quote about only needing to succeed the last time from Brian Tracy.
The document is a presentation about encouraging divergent thinking given to the Pennsylvania Credit Union Association. It discusses how people are often not encouraged to think divergently due to fear of failure or conditioning for sameness. It provides tips for cultivating a culture of divergent thinking such as embracing new ideas, finding innovators within the organization, using both logical and creative thinking, and continuing personal and professional learning and development.
This document discusses the importance and best practices of storytelling for brands. It emphasizes that stories can move people, inspire others, and change lives. Effective storytelling involves understanding your audience's emotional journey, finding relevant stories to tell, and telling those stories consistently across channels in a compelling way. It also stresses the importance of planning through developing content strategies and calendars to ensure stories are coordinated and meet objectives. The key is intentionally seeking stories that speak to what audiences care about and will motivate them.
From Content to Cash: Engaging Alumni on Social Media discusses how social media can be used to engage alumni and raise funds for universities. It outlines goals like brand exposure, donations, and event attendance that social media can aid. It emphasizes crafting authentic, humorous content and knowing your audience. The document also highlights how social media can identify prospects through virtual volunteers and new connections on professional networks. Collaborating with fundraisers by sharing prospect information from social networks helped identify over 400 potential donors worth $1.4 million total.
Responsibility and Accountability of Your Personal Brand.
Shifting your Mindset on Referral Generation.
Proper Use of Hash Tags for Promotion.
Strategic Alliances.
Remarkability
The document is a presentation about encouraging divergent thinking given at a credit union conference. It discusses how people are often not encouraged to think and are conditioned for sameness. It provides tips on how to cultivate a culture of divergent thinking such as embracing both logical and visual thinking, overcoming weaknesses, expanding one's brain power through continuous learning, and leveraging innovators within the organization. The presentation encourages attendees to think about how to apply these principles to move their own credit unions forward.
Can you tell your organization's "culture story" in precisely 6 words? Knowing who you are, what you stand for, and what you won't stand for - and being able to tell that story in just 6 words - gives you an incredible source of competitive advantage for marketing and recruiting.
How Unilever has Mastered the Art of Storytelling to Capture our Hearts and B...NewsCred
Rob Candelino discussed how Unilever has mastered storytelling to build brand loyalty. The Dove Campaign for Real Beauty challenged stereotypes by featuring a diverse range of women and encouraging discussion. The campaign secured over 1 billion total PR impressions and decreased negative sentiment around hair curls by 20%. It also increased printed book requests, e-book downloads, and film views to promote embracing natural beauty.
Social Media for Good and Profit - Cause Marketing Case StudySiteLab Interactive
SiteLab presents a cause marketing campaign case study for client Sunkist Growers, the leading international supplier of fresh fruit, and the oldest operating citrus cooperative in America, owned by thousands of citrus growers across California and Arizona. Learn how they used social media to propel their brand and do social good by partnering with retailers across the country to encourage families to raise money for charities close to their hearts.
The document discusses key trends in marketing to women and lessons healthcare can learn from top brands. It identifies three shifts: from storytelling to story building, from one big screen to many little screens, and from inspiration to aspiration. Case studies and strategies are provided for involving physicians, creating loyal relationships, and identifying opportunities to impact the bottom line. The presentation aims to teach healthcare how to better brand hospitals to women by engaging them across multiple platforms.
Take the direct route - Patrick CollisterAMDIA-Integra
This document discusses various topics related to direct marketing such as markets being life and death affairs for companies, the importance of innovation and changing conventions, and focusing on building relationships rather than just media. It emphasizes listening to customers and responding to their needs, and suggests direct marketers can use their skills to spread positive ideas that improve lives and bring justice through new digital channels at low cost.
Connecting the why’s, where’s and how’s to create a winning strategy that maximises your use of social media platforms and brings you the best ROI; a look at two charities that are already on top of their game; and the future of social media marketing.
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
Most home owners hire the services of real estate agents who help in putting up the property for sale.Real Estate agent 888 helps you to supply the very best level of services in buying and selling house in california.
The document announces various upcoming events at a church including a spring auction, dinner and classes on Wednesdays, a movie night, seminars for parents, and camps in the summer. It also provides information on volunteering opportunities, including helping in the nursery or tech crew, and participating in a women's prayer group or bible study. Details are provided on supporting the school through reward programs at grocery stores.
- Canadian Tire Corporation reported strong third quarter results with consolidated revenue excluding petroleum increasing 1.8% and same store sales up 4.1%.
- Net income was $197.8 million, down from $219.9 million in the prior year which included a large property sale gain. Excluding this gain, EPS increased 6.6%.
- The retail segment saw improved gross margins across banners although income declined due to higher expenses. CT REIT income rose on property acquisitions.
- Financial services maintained revenue and margin growth despite increased expenses.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Metrical phonology represents stress patterns with underlying structures of stronger and weaker constituents. Stress patterns in disyllabic words can be displayed as either strong-weak or weak-strong. Syllables consist of a rhyme, which may have an onset and nucleus, sometimes followed by a coda. Stress patterns and syllable structure can be represented on a grid for visual analysis, with more stressed syllables having more grid columns. Experimental phonology combines experimental phonetics, experimental psychology, and phonological theory to better understand language.
This document provides guidance on effectively discussing pictures during oral examinations. It introduces the BFFT framework, which stands for Background, Focus, Further details, and Takeaway. For the background, students should describe the 5W1H (Who, What, When, Where, Why, How). For the focus, they analyze actions, feelings, and thoughts. Finally, they discuss further details and lessons learned. Using this framework ensures students cover all key details and have a "beefy" discussion to attract higher grades.
This short document contains one-sentence descriptions of various objects and concepts including a nest, pencil, recipe, elephants walking, caution about jellyfish, belts belonging to a father, and lemons being good for the body. Pictures are also included and named of a bed, hen, celery, bend, and berry.
The Values-Driven Leader - Richard BarrettValuesCentre
This document provides information about the Barrett Values Centre, which uses tools and assessments to help organizations build values-driven cultures. It discusses the organization's vision, mission and leaders. It then outlines the various measurement tools available for individuals and groups. These tools assess things like personal, leadership and cultural values. The document also discusses how values can be positive or potentially limiting. It provides examples of values assessments for both high and low performing organizations. Overall, the document introduces the Barrett Values Centre and its approach to using values assessments to facilitate organizational transformation.
One year in e-commerce: 9 things I've learnedKristof Nizet
Exactly one year ago I launched www.katchoo.be, a fun webshop with rubberboots for women. These are 9 things i've learned in the past year that may be interesting for other people who are thinking about starting a webshop.
This document discusses how colleges can weather the "perfect storm" of challenges facing higher education admissions. It notes demographic shifts with fewer 18-year-olds and more financially and academically diverse students. The economy adds pressures as students and families carefully consider costs. Traditional recruitment methods need updating for students who begin their search earlier online. Colleges must embrace authenticity by being true to their identity and focusing on the campus visit experience, which prospects trust most. Authentic engagement of students and parents through two-way conversations can help colleges thrive during this challenging period.
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
Gen Y; Millennials; Echo Boomers; the Trophy Generation; Net Y Not. Google “managing” any of those
terms and you’ll receive hundreds of thousands of hits. The literature positively explodes with deep
insight and pop psychology on how to deal with younger employees—professionals in their mid-20s to
early 30s.How do you recruit, hire,
manage and survive with younger, rising executives who may not speak your language or respect your
values? If the Millennials receive most of their validation from outside of their professional network,
what leverage does the leadership of your organization have to shape raw talent into valuable current
and future leaders?
This document discusses trends in branding and marketing in a rapidly changing post-recession world. It outlines shifts from an "age of anxiety" to an "age of optimism" driven by new technologies, behaviors, and ways of thinking. Key trends include the rise of augmented reality, wireless connectivity, shared value and new forms of capitalism. Brands must embrace openness, collaboration, social media, mobile and understand value from the customer perspective to succeed.
This document discusses preparing for challenges in college admissions due to changing student demographics and economic conditions. It notes declining numbers of traditional college-aged students and increasing financial pressures on families. To weather these changes, the document recommends overthrowing outdated recruitment practices, embracing authenticity in marketing, and ensuring the student experience itself promotes the institution.
This document discusses how colleges can weather the "perfect storm" of challenges facing college admissions. It outlines demographic trends showing declining numbers of traditional college-aged students and increased economic pressures. It argues colleges must overthrow dead recruitment cultures, embrace authenticity in their branding and marketing, and ensure the campus visit experience is engaging. Specific tactics include engaging students earlier in their college search, emphasizing authentic stories over statistics, and training tour guides to provide memorable experiences that feel "right" to prospective students.
The document discusses several trends that will impact business in the future, including the aging population, rise of niche markets, importance of technology and social media, and shift to more flexible work arrangements. It also discusses the rise of "Karma Capitalism" where businesses are focusing more on social and environmental values. The key takeaways are that businesses need to adapt to change, focus on their core operations and efficiencies, educate customers, and maintain transparency and human connections to succeed in this evolving landscape.
1. Now is an exciting time for advertising due to conflicts between audiences who enjoy ads and find them annoying, and discrepancies between what people recall seeing in ads.
2. This conflict has created a crisis as most advertising does not work, with brands seeing little growth and ads being seen as homogeneous.
3. This is because the wrong objectives are being focused on, such as awareness, rather than a brand's energy and point of view on the world.
Social Media Marketing Presentation at the
- Brighton Social Media Meetup: http://lanyrd.com/2012/brighton-social-media-december-meet-up/
My presentation includes; How ‘Traditional Demographics’ for social media campaigns are no longer relevant.
How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
Where we can look for demographics of the future.
What metrics we can integrate into social media marketing campaigns today, to better target the behaviour of purchasers of the future.
The following presentation covers the basics of how brands develop and markets fragment over time.
Discussing issues such as consumer need states, product positioning, as well as the implicit and explicit factors that affect storytelling and marketing.
Broad in scope this presentation's goal is not to provide insight into a single product category or competitive consumer environment but help you to produce the clear guidelines required to develop and sheppard a brand as it evolves over time.
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building.
During the 2014 – 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE.
YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups.
Every month, they present a unique topic to their startup community with top caliber mentors & speakers.
This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup".
I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
A presentation made by Caroline Baxter at the December meet-up for Brighton Social Media.
Caroline's presentation discusses:
* How ‘Traditional Demographics’ for campaigns are no longer relevant.
* How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
* Where we can look for demographics of the future.
* What metrics we can integrate into campaigns today, to better target the behaviour of purchasers of the future.
A half day event hosted by Smoking Gun MD Rick Guttridge to celebrate the launch of its Marketing To Millennials guide. Three leading experts shared the stage to dissect the millennials label, understand the pressures affecting them at work & what makes them happy and finally a look at how to brands can be relevant and reach this audience. To view speaker videos or download the report, visit https://www.smokinggunpr.co.uk/the-millennial-mindset-event/
The document discusses strategies for credit unions to market to different generational groups, particularly millennials. It defines millennials and their characteristics, and how they differ from other generations. It provides ideas for marketing approaches targeting millennials, such as product offerings, pricing, placement and promotional strategies. The overall goal is for credit unions to understand different generational needs and tailor their services accordingly.
This document discusses generational differences and characteristics of Millennial students. It provides background on different generations including birth years and names. It then presents a "Millennial IQ" quiz to test knowledge about traits, behaviors, and preferences of Millennial students. Key points are that Millennials highly value technology, diversity, teamwork and experiential learning. They also seek structure and challenge but want respect, fun and flexibility from teachers. The recession has significantly impacted Millennials through high debt and lack of entry-level jobs. However, most Millennials remain optimistic and are adapting to the economic challenges.
What does it take to build a brand?
How should you position your product or service offering?
In this 101 presentation we'll take you though the history, tactics, and practical examples you need to learn to build a lasting story that sticks in consumers minds.
This course was originally developed thanks to Youth Employment Services and their incredible entrepreneurship program that empowers young business owners in Toronto to develop their own Canadian brands.
The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.
This document discusses trends and challenges facing brands in 2020 and beyond, including increased connectivity, data sharing, transparency, and social/environmental responsibility. It emphasizes that brands must engage in dialogue rather than monologue, participate in conversations, be open and transparent, and focus on creating societal value in addition to profits. A new model of branding is introduced that evaluates brands based on their engagement, participation, advocacy and relationships with people.
Similar to Graduate Management Admission Council . Business 3.0 Conference (20)
Building brands and companies with transparencyJayant Murty
This presentation deals with with the power of TRANSPARENCY. How companies around the world, big and small ,are embracing total transparency with complete respect to privacy. to male the societies we live in fair and equitable The transparency is allowing them to build extraordinary trust and thrive in a world of increasing skepticism and extraordinary data where the ability to distinguish between truths and half truths or fact from fiction is becoming increasingly challenging and often impossible. The transparency is allowing corporations to delight customers and drive a level of personalisation that has never been seen before. Data lies at the heart of this transparency and combined with Machine learning and Artificial intelligence is breaking new grounds in customer obsession. Consumers are seeking this transparency and rewarding companies with their loyalty and more willing to pay premiums. This is cutting across progressive governments, companies, brands, shareholders, employees and is even driving richer peer to peer collaboration. The holy grail of total consumer transparency is when infotech meets Biotech revealing our every action and a wide range of emotions .Lastly the presentation makes an effort to characterise this phenomenon across industries from food, health & media to transportation, retail and fashion among others. Hope you enjoy the overview
Branding 360 Conference: Transparency in a customer obsessed worldJayant Murty
This presentation deals with with the power of TRANSPARENCY. How companies around the world, big and small ,are embracing total transparency with complete respect to privacy. to male the societies we live in fair and equitable The transparency is allowing them to build extraordinary trust and thrive in a world of increasing skepticism and extraordinary data where the ability to distinguish between truths and half truths or fact from fiction is becoming increasingly challenging and often impossible. The transparency is allowing corporations to delight customers and drive a level of personalisation that has never been seen before. Data lies at the heart of this transparency and combined with Machine learning and Artificial intelligence is breaking new grounds in customer obsession. Consumers are seeking this transparency and rewarding companies with their loyalty and more willing to pay premiums. This is cutting across progressive governments, companies, brands, shareholders, employees and is even driving richer peer to peer collaboration. The holy grail of total consumer transparency is when infotech meets Biotech revealing our every action and a wide range of emotions .Lastly the presentation makes an effort to characterise this phenomenon across industries from food, health & media to transportation, retail and fashion among others. Hope you enjoy this overview
Technology Disruptions in a customer obsessed world ( Speaking to leaders at...Jayant Murty
This presentation deals with the application of Data Science, AI, Machine Learning, Voice, Image recognition and other technologies applied across a wide range of industries from sports, fitness, banking and travel to food, fashion, arts and entertainment to build customer obsessed corporations. it is paramount that this is done with the the greatest adherence to privacy, significantly increasing their transparency & adding an element of generosity to win back the large scale erosion of trust across the world. By doing so companies can have a real purpose and profit from it
Technological Disruption of the Insurance industryJayant Murty
The insurance and allied industries including healthcare are often sitting on large amounts of data, a huge volume of both structured and unstructured data. The data is often on disconnected and distributed databases, often not digitised to be able to act on, rarely available at the right place at the right time on the device of choice. This is resulting in product innovation at Large Insurance companies that is often incremental, non-transparent, unfair, unprofitable and worst of all not customer centric. Hundreds of small companies that are being VC funded as part of the InsurTech ecosystem are challenging and disrupting the model and what they often lack is distribution or financial muscle. it is a great opportunity for the incumbent companies to partner or acquire the new innovators and dramatically change the customer experience and delight end users like never before.
Design thinking Keynote at the Annual Innovation Summit ShanghaiJayant Murty
Design thinking is perhaps the most critical discipline to enbrace for companies of all sizes, and individuals in every endeavor. It doesn't you to just innovate but thrive in many different ways. It starts with a deep empathy for users accompanied by a relentless discipline of fast prototyping married with a culture that builds a tolerance for failure. Design thinking has to be used to solve the big monumental problems that face humanity from hunger, poverty and global warming to healthcare, identity and transportation . Equally there is no problem too small that does not allow for the use of this method. I have tried to, through examples across industries bring this to life.
Keynote presentation s, m. l. xl. all sizes of data matter when you want to...Jayant Murty
This is a keynote delivered to C Suite audiences, Chief Digital officers and senior marketers across corporations to show how in the relentless pursuit of data lies the most innovative solutions to long standing problems in business and society at large
Data is the new creative soil spikes lions asiaJayant Murty
President's Address: Data is the New Creative Soil
Think about it (and give or take a few million) - there are over a billion people on social networks, 8 billion hours of video watched on the web each month - that's almost an hour of viewing for every single person on earth. There are around 180 million websites, on about 100 million servers and about 5 million terabytes of data on the internet. The search engines have about .004% of that information indexed. Only a tiny fraction of the digital universe has been explored for analytic value so far. There is hope that in the next 5 years 1/3rd of the information on the internet will be valuable if analysed. This is the most fertile ground for the best creative minds because you will find connections that defy logic and answers that are beyond reason. Stories will arise from patterns and and it will expose human irrationality like never before. This will be the foundation for the next generation of insights and what we do with them will be up to each one of us.
This presentation deals with understanding the philosophy of disruptive conte...Jayant Murty
This document discusses the potential for harvesting cognitive surplus from leisure activities like watching TV and contributing to Wikipedia. It also discusses how brands are competing for attention from millennials who are creating their own content on platforms like Instagram rather than watching traditional media or Hollywood. The document promotes The Creators Project which celebrates artists using technology innovatively and aims to inspire new artists by showcasing what is possible with modern advances.
Majority report. disrupting attitude and behavior with technologyJayant Murty
This presentation explores how existing technology can be used to disrupt minds and markets and have profound effects on perceptions and actions. It shows how every category in the world now uses technology as a foundation or a glue to inspire their audiences. It is important that brand marketers who are keen to create disruptive ideas learn from categories and brands that are orthogonal to their industries
Consumers are evolving way faster than brands and they are seeking a say in everything that brands do. They play a role in the life, death and evolution of brands and reject brands that are unwilling to have conversations. They want brands to help then navigate life and expect brands to build their friendship on radically transparent terms. Consumers are excusing of brands that are honest and will hunt them down if their intentions are malafide. Experience and status are being re-designed and the brands that survive in the next decade are the ones that admire and respect the wisdom of crowds( people that sit outside the corporation)
Advertsing association of india annual leadership conference, goa 2012Jayant Murty
This talk was delivered to heads of agencies and other senior agency professionals at Goa,India in 2012 at the Annual conclave. It takes a fresh look at the meaning of 360 degree branding and attempts to inform the process of making smart choices , thereby surrounding the consumer with coherent signals instead of a whole lot of noise. Brands should work to solve large problems that face humanity in an open and collaborative way. Good brands leave wide open spaces for the world to participate.Human generosity when combined with technology unleashes amazing and irreversible change
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
New york times confrence on where advertising meets editorialJayant Murty
This presentation at the New York Times conference in 2010 was meant to provoke and question what commonly gets applauded as creative work when it is often a shameless promotion of brands by media owners,Often the economic model benefits the advertiser, the media owner and the consumer and therefore continue to thrive. The pockets of resistance which is growing rapidly has given rise to the " Indie" movement across disciplines to challenge the total blatant commercialization
Talk at Festival of media , Singapore 2011. Asia Inside OutJayant Murty
I gave this talk in 2011
Building successful brands in Asia is not just about gigantic media budgets or smarter distribution of content but about giving you brand more purpose, solving problems of human scale, being generous & transparent and working on breakthrough partnerships in an open-source world
The genesif of ideas and the future of imaginationJayant Murty
1. The document discusses a presentation by Gabor Forgacs about cultured meat, which is real meat grown from animal cells without slaughtering animals. Gabor ate a sample of cultured meat and believes this method has the potential to help address various economic and environmental issues.
2. The document then discusses the origins and development of ideas through history. It explores how diversity, physical spaces, communities, and timing can play a role in the genesis of ideas. It also notes that ideas do not always lead to commercial success.
3. Finally, the document outlines some ideas that may change the human future, such as autonomous transportation, robotics, machine learning, healthcare advances, 3D printing, and renewable resources. It encourages
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Graduate Management Admission Council . Business 3.0 Conference
1. BUILDING GLOBAL BRANDS WITH
PURPOSE MEANING AND VALUE
@Jayantmurty , jayant.murty@intel.com
2.
3. “If we took the mission statements of 100 large industrial companies, mixed
them up while everyone was asleep, and reassigned them at random, would
anyone wake up tomorrow and cry, ‘My gosh, where has our mission
statement gone” ?
- Hamel and Prahalad
4.
5.
6. How hard is it really?
4300 2100 950 575
13 %
7%
0.25 %
7. And how fair is it ? ( Not my opinion)
“ You are not getting in from the local
bakery or real estate office”
“Only accepts those who have already
been successful”
“ If you are from a state school or a no
name company there is no chance”
“ One in 5 from
JP, MS, McK, GS, BCG”
“ No one chosen from big feeder schools
ASU, Penn State, Ohio & Michigan state”
“ Only selects people who
have already been
successful”
8. Raises a few questions
1. Algorithm of supply?
2. Algorithm of Demand?
3. Luxury or Mass Market?
4. Segmented or Hyper segmented?
5. Manage vs. Reinvent?
6. Navigate vs. Disrupt?
9. “Anything invented
before you were 18 has
been there forever.
Anything that turns up
before you're 30 is new
and exciting.
Anything after that is a
threat to the world and
must be destroyed.”
Douglas Adams / How to Stop Worrying and Learn to Love the Internet
18. Innovation from the middle : survival instincts
Flexible : Full time , Part time, Distance
MBA Future Proof : Circular MBA
Specialist Masters : Trading desks ,
Finance MSc
Collaboration Professional InstitutesEmployee Relations Institute
Overseas Partnerships : Programs in higrowth markets
19.
20. IF YOU HAVE A BODY YOU ARE AN ATHLETE
THE WORLD IS MADE BETTER BY CREATING AND
SHARING HAPPINESS
ORGANIZE THE WORLD INFORMATION
TO SERVE EVERY PERSON ON EARTH
IT TAKES THE IRREVERNT NON CONFORMISTS TO
CHANGE THE WORLD
IN A SUPERFICIAL WORLD ITS WHAT’S INSIDE
THAT REALLY MATTERS
21. Drivers of effective global brands
1. Universal Truth
2. Purposeful positioning
3. Have an enemy
22. 1. Markets are Conversations
2. Be Remarkable
3. Fear consumers not competitors
4. Differentiate . Differentiate . Differentiate
5. Exploit the paradox of choice
33. [But] it’s not about creating a mythology around the way a product was created, so
it’s no longer “these
were cookies made by elves in a hollow
tree.” That’s not the value of the brand. The value of the brand is where did this
actually come from? What’s in this cookie? Who made it? Are Malaysian
children losing their fingers in the cookie press or is this
being made by happy cookie culture people? At that point, all
these companies come to people like me saying we want to become transparent
34. Brands on a continuum: Different Schools of thought
Brand Centric
Visionary Leadership
Long Term Planning
1 strategy for all
1 campaign everywhere
Consumer Centric
Built in Flexibility
Short term responsiveness
New strategy everywhere
Campaign for every situation
35.
36.
37.
38.
39.
40. Reflect relationships, surf cultural waves, local flexibility
Girls as equals
Respect for women
Heroes don’t win
- Culturally Iconic
- Courageously Creative
- Connected Everywhere
Gives guys the edge with girls
Brain not just brawn
41.
42.
43.
44.
45.
46. Know your audience. They are morphing
• Your audience is largely youth/ GEN Y ( MBA)
• Comprehend what motivates them
• Understand how they communicate with each other
• Figure out the best way to reach them?
• Assess what they value and what they don’t
47. Gen Y is different:Needs deep internalization
Reject rules
Rewrite rules
Self Esteem
Web esteem
Just Do it
Just Google it
Passing notes
Retweet
Dot com
Kickstarter
Scrap booking
Pinning
48. Here’s what matters to them in life and lifestyle
Life Balance
Social shopping
Life hacking
No Full price
Life tracking
Digital identity
Social consumption
Life Surprise
Tech eyed view
Non commitment buying
Extended youth
Social street Cred
Venture consumers
Life Resume
Relationship Debt
Pinning
Knowledge Debt
Entertainment Debt
Financial Debt
53. In closing : Things to ponder
1. People exchanges / will you bid for them?
2. Freemium model ( ala Google) – Hiring company pays!
3. Highly customized , Seamless modularity
4. Pricing based on Demand / Supply ( not the iTunes 99c/song)
5. Peer to Peer teaching ( reduced cost models) – question pedagogy?
6. Curated Volunteer model ( Peace Corps)
7. Generosity/ slide share/ open source
8. Alumni consulting / Digital surplus/ Capcha or ReCapcha approach
9. 360 degree Social/ Embrace new digital tools/ Loosen up!
10. Embrace crowd power/ Groupon pricing/ Course on Demand
Developers to iphone and androidGrocery storesWiki pediaFilse shareLinuxAnything actually
I’m enrolled in CS221: Introduction to Artificial Intelligence, a graduate- level course taught by Stanford professors Sebastian Thrun and Peter Norvig.Last fall, the university in the heart of Silicon Valley did something it had never done before: It opened up three classes, including CS221, to anyone with a web connection. Lectures and assignments—the same ones administered in the regular on-campus class—would be posted and auto-graded online each week. Midterms and finals would have strict deadlines. Stanford wouldn’t issue course credit to the non-matriculated students. But at the end of the term, students who completed a course would be awarded an official Statement of Accomplishment.People around the world have gone crazy for this opportunity. Fully two-thirds of my 160,000 classmates live outside the US. There are students in 190 countries—from India and South Korea to New Zealand and the Republic of Azerbaijan. More than 100 volunteers have signed up to translate the lectures into 44 languages, including Bengali. In Iran, where YouTube is blocked, one student cloned the CS221 class website and—with the professors’ permission—began reposting the video files for 1,000 students.Aside from computer-programming AI-heads, my classmates range from junior-high school students and humanities majors to middle-aged middle school science teachers and seventysomething retirees. One student described CS221 as the “online Woodstock of the digital era.” Personally, I signed up to have the experience of taking a Stanford course. Learning about artificial intelligence would be a nice bonus. After all, if I’m ever going to let a self-driving car speed me down a highway at 65 mph, it’ll be comforting to have a basic understanding of what’s behind the wheel.It’s not until the second week of class that I notice a small disclaimer on the AI course website: Prerequisites: A solid understanding of probability and linear algebra will be required.Solid understanding? I majored in English. This makes me a “fuzzy” (what Stanford techies call liberal arts majors behind their backs). And now I’m trying to wrap my head around Bayesian probability, a branch of statistics that in the past 25 years has revolutionized a dozen fields from genomics and robotics to neuroscience. I’m told it all boils down to this formula:P (A|B) = P (B|A) P(A)P (B)Apply this rule to a computational problem and you can make efficient predictions based on otherwise unreliable data. Practical applications, aside from programming autonomous cars, include calculating a woman’s risk of breast cancer, analyzing DNA, and building a better spam filter.That stuff’s all easier said than done. But the basics are actually fairly basic. I manage to score 58 percent on this homework assignment. I may not comprehend every which way to Bucharest. But in five weeks maybe I’ll be ready to tackle a spam filter.Sebastian Thrun stepped onstage at the March 2011 TED conference in Long Beach, California. In a ballroom filled with 1,000 heavyweight thinkers, the roboticist and AI guru offered a peek at his latest project at Google: a charcoal-gray Toyota Prius outfitted with a laser range finder, radar, and cameras. He showed video of the sedan navigating through highway traffic, dodging deer on a pitch-dark road, and even zigzagging down San Francisco’s Lombard Street—all without a human so much as touching the wheel, the gas, or the brake. The applause roared.You’d think that would have been Thrun’s favorite moment at TED. But it wasn’t. Salman Khan also made a presentation that week. The founder of Khan Academy, which Wired profiled last August, told the story of his nearly six-year-old website, which provides more than 2,800 tutorial videos in subjects like science, math, and economics. Khan capped off his talk by emphasizing how he’s growing a “global one-world classroom.” Joining him onstage, Bill Gates called Khan Academy “the future of education.” For Thrun, it was a full-on epiphany. “I was flabbergasted,” he says. “I teach a lot of great students at Stanford. But the entire world is out there.”Even on a campus with 17 Nobel laureates, four Pulitzer Prize winners, and 18 recipients of the National Medal of Science, Thrun has managed to distinguish himself. In 2004, six months after arriving at Palo Alto as an associate professor, he was named director of the Stanford Artificial Intelligence Laboratory. The next year his team won the Darpa Grand Challenge, a competition to build an autonomous car that can drive itself across the Nevada desert. (Wired wrote about the 132-mile robo-race in 2006.) For Thrun’s achievement, Stanford was awarded a $2 million prize. Today “Stanley,” Thrun’s self-driving Volkswagen Touareg, lives at the Smithsonian. In April 2011, Thrun gave up his tenure at Stanford to head Google X, a lab created to incubate the company’s most ambitious and secretive projects. He was also free to pursue outside ventures.After seeing Khan at TED, Thrun dusted off a PowerPoint presentation he’d put together in 2007. Back then he had begun envisioning a YouTube for education, a for-profit startup that would allow students to discover and take courses from top professors. In a few slides, he’d spelled out the nine essential components of a university education: admissions, lectures, peer interaction, professor interaction, problem-solving, assignments, exams, deadlines, and certification. While Thrun admired MIT’s OpenCourseWare—the university’s decade-old initiative to publish online all of its lectures, syllabi, and homework from 2,100 courses—he thought it relied too heavily on videos of actual classroom lectures. That was tapping just one-ninth of the equation, with a bit of course material thrown in as a bonus.Thrun knew firsthand what it was like to crave superior instruction. When he was a master’s-degree student at the University of Bonn in Germany in the late 1980s, he found his AI professors to be clueless. He spent a lot of time filling in the gaps at the library, but he longed for a more direct connection to experts. Thrun created his PowerPoint presentation because he understood that university education was a system in need of disruption. But it wasn’t until he heard Khan’s talk that he appreciated he could do something about it. He spoke with Peter Norvig, Google’s director of research and his CS221 coprofessor, and they agreed to open up their next class to the entire world. Yes, it was an educational experiment, but Thrun realized that it could also be the first step in turning that old PowerPoint into an actual business.In June he took the next step: cofounding KnowLabs, which he funded with $300,000 of his own money. He pulled in David Stavens, one of Stanley’s cocreators, as CEO; he tapped Stanford robotics researcher Mike Sokolsky to be CTO. They converted Thrun’s guesthouse into a temporary office. Thus ensconced on a scenic hillside on Page Mill Road near Stanford’s campus, the team began planning. They had eight weeks before the fall term started—not unreasonable given the modest scope of the project. Stavens thought they’d get 500 students. Sokolsky hoped for 1,000. Norvig figured they might hit 2,000.Fifty years from now, according to Thrun, there will be only 10 institutions in the whole world that deliver higher education.In late July, Thrun emailed 1,000 members of the Association for the Advancement of Artificial Intelligence, a group that had weathered the AI winter of the 1980s and ’90s only to see the field later revitalized by the likes of Stanley. By the next morning 5,000 students had signed up. A few days later the class had 10,000. That’s when the Stanford administration called. Thrun had neglected to tell them about his plan—he’d had a hunch it might not go over well. The university’s chief complaint: You cannot issue an official certificate of any kind. Over the next few weeks, 15 meetings were held on the matter. Thrun talked to the dean’s office, the registrar, and the university’s legal department. Meanwhile, enrollment in CS221 was ballooning: 14,000, 18,000, and—just two weeks later—58,000.In all those meetings, not one person objected to Thrun’s offering his class online for free. They admired his vision. The administration simply wanted Thrun to drop the assignments and certificate. He refused. Those two components, he argued, were responsible for driving the sign-ups. Someone proposed removing Stanford’s name from the course website altogether. Eventually they reached a compromise: (1) Offer a Statement of Accomplishment, not a certificate, and (2) include a disclaimer stating that the class wouldn’t count toward Stanford credit, a grade, or a degree.Thrun didn’t have time to celebrate. By mid-August, word of his AI class went viral after a write-up in The New York Times. Enrollment skyrocketed past 100,000. KnowLabs’ website had been built to handle 10,000 students. Class was starting in a matter of weeks. “That,” Sokolsky says, “is when I stopped sleeping.”
Ory Okolloh who was the blogger under her web log called Kenyan Pundit From being a commmentaty of the media lanscape to the Media LandscapeNAIROBI, Kenya — It took all of about 15 minutes on Sunday, after Kenya’s president was declared the winner of a deeply controversial election, for the country to explode.Skip to next paragraphMultimediaSlide Show Kenya Erupts in ViolenceRelatedTimes Topics: KenyaEnlarge This ImageEvelyn Hockstein for The New York TimesIn Kibera, a slum of one million people near Nairobi, thousands burned buses, homes and shops. More Photos »Thousands of young men burst out of Kibera, a shantytown of one million people, waving sticks, smashing shacks, burning tires and hurling stones. Soldiers poured into the streets to fight them. In several cities across Kenya, witnesses said, gangs went house to house, dragging out people of certain tribes and clubbing them to death.“It’s war,” said Hudson Chate, a mechanic here. “Tribal war.”The dubious conclusion of the most fiercely fought election in Kenya’s history has pitched the country toward chaos. The opposition rejected the results and vowed to inaugurate its leader, Raila Odinga, as “the people’s president,” which the government warned would be tantamount to a coup. As the riots spread, the government took the first steps toward martial law on Sunday night and banned all live media broadcasts.Western observers said Kenya’s election commission ignored undeniable evidence of vote rigging to keep the government in power. Now, one of the most developed, stable nations in Africa, which has a powerhouse economy and a billion-dollar-a-year tourism industry, has plunged into intense uncertainty, losing its sheen as an exemplary democracy and quickly descending into tribal bloodletting.With the president, Mwai Kibaki, a Kikuyu and Mr. Odinga a Luo, the election seems to have tapped into an atavistic vein of tribal tension that always lay beneath the surface in Kenya but until now had not provoked widespread mayhem.The news media blackout made it difficult to assess the level of popular outrage. But it was clear Sunday night that the violence was spreading. In Mathare, a slum in Nairobi, Luo gangs burned more than 100 Kikuyu homes. In Kibera, Kikuyu families loaded their belongings in cars and fled. Almost all the businesses in the country are shut. The only figures in downtown Nairobi, the capital, which is usually choked with traffic, are helmeted soldiers hunched behind plastic shields. Oily black clouds of smoke rose from the slums, smudging out the sun. At least 15 people have been killed.“It’s a sad day for Kenya,” said Michael E. Ranneberger, the American ambassador to Kenya. “My biggest worry now is violence, which, let’s be honest, will be along tribal lines.”Mr. Odinga’s supporters are unleashing their frustrations about the election, which was held on Thursday and initially praised as fair, against people they suspect supported the president, namely Kikuyus. The Odinga camp urged election officials to recount the votes after exposing serious discrepancies between the results announced on the night of the election versus the numbers that were later entered into a national total.It had been predicted that the vote would be close, and the final results had Mr. Kibaki winning by a sliver, 46 percent to 44 percent. But that gap may have included thousands of invalid ballots. The European Union said its observers witnessed election officials in one constituency announce on election night that President Kibaki had won 50,145 votes. On Sunday, the election commission increased those same results to 75,261 votes.“The presidential elections were flawed,” said Alexander Graf Lambsdorff, the chief European observer.Koki Muli, co-chairwoman of the Kenya Election Domestic Observation Forum, said she was in the room on Sunday when the election commission was presented with dozens of suspicious tally sheets — some missing signatures, others missing stamps — and most of them were from the president’s stronghold of central Kenya. In some areas, more people voted for the president than there were registered voters. “I saw this with my own eyes,” she said.Ms. Muli said that 75 of the 210 constituencies — meaning more than one-third of the vote — had serious question marks and that the election chairman initially agreed to investigate. But later on Sunday he changed his mind.Kenya is a close American ally, and a team of Western diplomats, including the American ambassador, tried for hours to persuade election officials to recount the votes. One Western ambassador said they knew that if the dubious results were certified and the president declared the winner based on them, Kenya would plunge into crisis. But the commission would not budge.“The government was determined to hold onto power,” said the ambassador, who did not want to be identified because he said he feared reprisals from the Kenyan government.About 4 p.m., the election commission announced at its temporary headquarters in a downtown conference center that it was ready to declare a winner. The Western ambassadors filed in, looking worn out. Dozens of soldiers lined the walls, some armed with assault rifles and tear gas. Opposition leaders began shouting. The soldiers pounced and the room erupted into chaos, with men in suits fleeing, chairs getting knocked over and the election chairman making a hurried exit, with a crowd chasing him, yelling: “We want justice! Kenya has spoken!”The commission then reconvened — in front of reporters chosen by government officials — and declared Mr. Kibaki the winner, with 4,584,721 votes compared with 4,352,993 for Mr. Odinga — a spread of about 2 percent.There were indeed irregularities, the commissioners said, but it was not their job to deal with them. “The judicial system provides peaceable avenues to address these complaints,” said the chairman, Samuel Kivuitu.The opposition has not indicated if it will contest the results in Kenya’s courts, which are notoriously slow and corrupt. But it announced a swearing-in ceremony for Mr. Odinga on Monday and declare him the “people’s president.”Officials with Mr. Kibaki’s party warned that such a move could bring consequences. “If Raila does this, he will be attempting a coup and he will get what he deserves,” said Ngari Gituku, a spokesman for the Party of National Unity, Mr. Kibaki’s party.Mr. Odinga was jailed in the 1980s for several years for plotting a coup in Kenya and was beaten and tortured.As for the restrictions on the news media, which many journalists said were a severe setback to what had been considered one of the freest presses in the world, Mr. Gituku said: “The only thing the president wants to do is to heal this nation, and the media is not part of that process. The media has been propagating hate.”Mr. Kibaki was sworn in almost immediately after the results were announced. In a surreal scene, as gunfire rattled in the slums, Mr. Kibaki stood serenely with a Bible in his hand. It was as if he were talking about another election.“We have demonstrated to the world we are politically mature,” he said. He called the vote “honest, orderly and credible.”The election did not start out ominously. Kenyans streamed to the polls in record numbers on Thursday. Some waited for hours in lines that were miles long.The contest was seen as a test of Kenya’s young multiparty democracy, with Mr. Kibaki, 76, representing the establishment and Mr. Odinga, 62, a new brand of politics. Mr. Kibaki has been in government since independence in 1963 and was seen by many Kenyans as continuing an unfair political system that has favored the Kikuyu at the expense of Kenya’s 30-plus other ethnic groups. Mr. Odinga, a rich businessman who campaigned as a champion of the poor, added to his popularity by tapping into those frustrations and building a coalition of many tribes.The first batch of results showed a sweeping victory for the opposition, with Mr. Odinga ahead by one million votes on Friday. But that lead evaporated overnight, and by Saturday the race was essentially a tie.But the sudden reversal ignited suspicions, especially after many members of Parliament close to the president were voted out of office in a wave of seeming dissatisfaction with the government. Ms. Muli, the Kenyan election observer, said it was clear the government had rigged the election. “This country has come a long way,” she said. “And now we have been set back many miles.”
And of course, new business schools are springing up in India and China – attracting a market that would once have gone to the UK and America.Our own business school has seen numbers decline along with our competitors – ironically, just as we achieved the AACSB accreditation, giving us the ‘Triple Crown’ and putting us into the world’s top 58 of business schools.But businesses across the world have faced similar challenges to ours and our teaching helps them to apply transformational strategies, despite recessions and increased competition. So we are now applying our own teaching to ourselves.Here is just a snapshot of what we are doing to ensure we retain our position among the world’s top business schools and deliver for our students and alumni.1. Flexible learning modulesMany of our students are concerned about the long term commitment of an MBA when they can’t be certain of the economy or their plans.Our distance learning MBA has grown significantly and we expect that to continue. We have worked hard over the last two years to ensure that anyone studying an MBA at Bradford can move seamlessly between full time, part time and distance learning MBA.Our modules are also run simultaneously across the world – so students could study strategy in Singapore, finance in UK and HR in Dubai.2. MBAs for the futureCourtesy of yachtpals.comPerhaps our greatest innovation has been to create an MBA with the Ellen MacArthur Foundation to reflect business and business models of the future. The circular economy has become a hot topic, recently mentioned in EU policy documents, and is seen as a way of gaining competitive advantage for organisations and economies. The circular economy MBA has been designed with the likes of Renault, B&Q and National Grid and will appeal to those working in large corporates as much as those wanting innovative digital businesses of the futureToday’s economic conditions, characterised by increased price volatility and scarcity on the energy and resources fronts, require a change in perspective. We believe that an innovative approach, which integrates systems thinking and looks beyond the linear ‘take, make, dispose’ model, is the answer that a forward-looking School of Management should strive to provide. We have designed our circular economy MBA to give the next generation of leaders a first-mover advantage, by tackling subjects including regenerative product design, new business models, reverse logistics and enabling communication technologies.The programme is studied through distance-learning, using a combination of self-study, online teaching and group discussions. This flexibility means that you can fit your learning around your work and home commitments, and complete the MBA at a pace to suit you, in anything from 2 to 6 years3. Specialist MastersThe MBA may not be growing at the same pace as before, but the specialist Masters field definitely is. Earlier this year we launched a trading room for students on specialist finance MScs – where they can practise trading on Thomson Reuters Eikon software as well as gain insights into ethical dilemmas.4. Working with professional institutesLast year we launched a new employee relations postgraduate programme designed with the help of international companies including BP and HSBC.The new course is designed in partnership with the Employee Relations Institute (ERI) and businesses and trade unions such as UNITE have all contributed ideas to make the programme practical and relevant to employers.5. New overseas partnershipsOf course, many businesses have a strategy based on ‘if you can’t beat them, join them (but do it better)’. We are exploring new partnerships for delivering Bradford degree programmes in high growth markets such as China.This is a business school that is practising what it preaches – finding new avenues for new futures.If you were in our seats, where would you focus your efforts for the future – and where do you see the MBA market going?Where do you see future opportunities for our School?- See more at: http://blogs.brad.ac.uk/management/experts/2013/01/can-business-schools-adapt-to-the-challenges-of-declining-mba-numbers/#sthash.Gvt3P7oi.dpuf
People who never went to school
Unilever has been plagued by controversies from the two brands it owns: Axe and Dove. Both products are hugely in contrast in their advertising campaigns. Of course, Unilever continues to maintain uniformity among its brands adhering to its ideology, which is dedicated to improving quality of life through the provision of hygienic products and therefore enhancing self-esteem.The question is, is the Dove brand really adhering to its product campaign? Or is it just hypocrisy? Perhaps the reason why Unilever allows Axe to continue its product campaign, in spite of the fact the marketers have seen the vast conflict between its two major brands in terms of getting the company’s message across its consumers, is that Axe manages to bring in more sales. Axe made it big in sixty countries with annual sales of nearly $600 million dollars in the early years of the 21st century. On the other hand, even though Dove’s sales increased by 6% a year after launching their “natural beauty” campaign, succeeding years’ sales has flatlined.Here are some reasons why people find that Axe and Dove have stirred much controversy notwithstanding that they are actually from the same company. The main story can be trimmed down to one thing: the brands’ contradicting advertisements.Amidst the advertising choas, one thing is for sure, it did rouse critics and consumers to speak out their comments, and that is exactly what these brands wanted: to create a buzz and gain attention. Whether that is good advertising or sheer hypocrisy, it all boils down to the sales generated by these two major brands.Target MarketSimply put, it is quite obvious that Axe is for young men and Dove is for women who want to feel good inside and out. The male population is also besieged by physical insecurities and by spraying on Axe, beautiful women would come rushing to them. That’s the Axe brand promise.Self-Esteem Also, even if they are from the same company, you will not likely give it such a huge deal as long as these products can really deliver what they promise in their advertisements. However, in the real sense, the public need not be alarmed that they have contradicting messages. If you will look closely, they both coincide with the mission statement of their mother company, which is to improve their customers’ quality of life in terms of hygiene and self-esteem. There is no question that the Axe and Dove brands’ vision is to provide superiority when it comes to hygiene but there goes the issue on self-esteem.True, each delivers the promise of boosting self-esteem to their specific target market. The Axe brand provides self-esteem to young men who experience social adjustments due to the physiological changes that occur when they hit the age of puberty, whilst the Dove brand offers to improve self-esteem in women by being beautiful in their own skin, naturally.Teams Handling the BrandsWhat is surprising to know is that both brands are handled by teams that are spearheaded by male managers. However, there is a difference in leadership and how the teams conduct their meetings. Dove team is inclined to wear lighter colors, more like being on the soft side of things, featuring organic meals and light music. The Axe team, on the other hand, is more on the rebellious side of things. Members are more likely to wear black shirts and they conduct meetings with much gusto on late evenings with high-adrenaline activities and alcohol overflowing around them. New members of the team are being initiated into the “Axe Fraternity” by undergoing rituals with a bit of The Matrix touch.The Way Women are DepictedDove’s uplifting “Campaign for Real Beauty” actually earned commendations. Carefully looking into the ads, you will wonder how its parent company, Unilever, balances this kind of advertising with that of Axe which depicts scantily dressed modern women who are being seduced by men. In other words, Axe objectified women while Dove celebrates the natural beauty of women.The marketing experts from the Kellogg School of Management questioned this. How could Unilever have launched Dove’s campaign and be the same company behind Axe’s arguably corrupting depictions of women?Product Positioning and SalesThere is no doubt that even if Axe does continue to showcase it’s rather sensual or sexual advertisements, following its motto: “Sex Sells”, it continues to rake in more sales. This could be the reason why the parent company supports – though not verbally – the product position of its Axe brand.The product positioning of Dove, on the other hand, understands that it can sell beauty products through boosting women’s confidence, sticking to its goal that “profit and purpose can work well together.” When it comes to sales, Dove has gone a long way since it was launched in the 1950′s, bringing in billions of dollars to the company.Perhaps this is the main reason why Axe continues to stick to its positioning.Getting the Message AcrossThere is the fear that Axe’s campaign encourages inappropriate behavior among the males while Dove tries to encourage women to be proud of their innate beauty. However, critics find that Dove’s tagline in the “Real Beauty Sketches” video isn’t really encouraging women from different ethnicities and ages to be at ease with whatever kind of beauty they have. It seems that Dove is also trying to tell women that beauty equates to being young and thin.
Nicholas mahut and john isner
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Focus on environment/sustainability + charity
Taking technology and applying it to the needs of art