The document discusses the need for creative technologists due to the changing roles of marketing and technology in businesses. It notes that CMOs now deal heavily in technology and may have larger IT budgets than CIOs. It also discusses how marketing and IT roles have blurred and the skills clients now require have changed. Creative technologists are presented as experts in both technology and branding who can help unite marketing and technology strategies through their collaborative and agile work with big data. The document outlines the skills and services agencies need to provide, including various marketing technologies, to meet these new client demands.
For Oracle CRM OD and Siebel, InsideView dramatically improves sales and marketing productivity by delivering relevant business and social intelligence inside CRM. InsideView aggregates customer conversations, traditional data, and social networks to provide insights, connections, and access to representatives using CRM OD and Siebel. This gives representatives critical knowledge about clients and prospects, allowing them to help clients succeed rather than just pitch product features.
With technology now infused into every aspect of commerce, the entire craft of marketing has become more instrumented, interconnected and intelligent. This has led to profound changes in ways the discipline is understood, led and practiced. The onus of this evolution has landed on the doorstep of the Chief Marketing Officer. And that means that the mind-set, as well as the skill set, of a CMO has to evolve right along with it to transform from a Chief Marketing Officer to becoming a Chief Marketing technologist
This document discusses how businesses can use social media and customer relationship management (CRM) strategies to attract more customers and increase sales. It recommends integrating CRM systems with social media tools to automate processes, gain insights from customer data, and engage customers through multiple online channels. Finally, it introduces a company called InDemand InfoTech that provides CRM and business intelligence services and custom application development.
Code Worldwide: Investing in creative technologyCode Worldwide
Creative technology refers to new digital technologies and platforms that enable new ways of working and engaging audiences. The document maps different creative technologies according to their revenue potential and how they enable new business models or ways of engaging audiences. These technologies include areas like marketing automation, analytics, content management, mobile, social media, and augmented reality. The goal of creative technology is to enable end-to-end, fully automated, and constantly optimized marketing implementation.
The document projects that over the next decade, sales management will become even more data-driven as sales organizations are able to gather and analyze extensive data on salespeople, customers, and performance. This data will be used to more scientifically guide decisions around lead generation, opportunity development, and customer service by anticipating customer needs. While technology will allow more frequent digital communication with customers, personal relationships will still require face-to-face interaction, especially for complex deals.
This document discusses how Peugeot's marketing technology changed its retail marketing strategy by:
1) Providing strategic guidance to retailers without direct control through real-time data on running and planned marketing campaigns.
2) Creating 14,000 digital and print ads, emails, and direct mail pieces in 18 months while ensuring 100% brand and legal compliance through the technology.
3) Streamlining administration processes like ad approvals to improve speed to market and reduce costs, allowing more investment in actual marketing activities.
This document provides an overview of the relationship between CRM and social media. It notes that CRM systems used to focus on internal processes but now must focus on customer experience and the conversations that happen publicly between customers on social media, which accounts for 95% of dialogue. It also describes how customers now have more power due to their ability to communicate and share information online. Finally, it outlines some key social media tools for businesses to engage with customers, including blogs, wikis, and social networks.
Whitepaper: Why banks need to move if they want to own banking in the future.Stefan F. Dieffenbacher
1. Executive Summary
Driven by the top Internet players the speed of change in the financial services market is rapidly increasing. To secure their business and generate further growth these Internet players are forced to attack additional markets and the financial services market is one of them.
They will conquer the financial services market by
• utilizing their global customer base and advanced customer intelligence (data),
• by connecting today separated services to an eco system using technology and delivering advanced user experience
• and their ability to move fast.
Their entry point to the financial services market is the offering of payment services to their clients through the use of their mobile devices. Extending the functionality of wallets will challenge classical retail banking’s value proposition as these Internet companies can go far beyond classical value propositions.
Some traditional financial services companies already start to understand that the time for a change has come, as these developments will challenge their core business models in very few years. For the first time, this many large-scale companies are starting to invest in programs in large excess of €500m to become better in digital.
While huge investments are not a sufficient reaction to the challenges of the market, players that will not follow the trend will lose their current position in the next years.
Traditional bank’s service offering and channel mix needs to be further rethought and adapted, followed by a fast-paced execution to respond to today’s quickly emerging reality. Players who are not able to manifest their position in the digital channels soon will be challenged in their existence.
The strategic transition needs to be guided by a short-term tactical approach to seriously start earning money in digital. On top of the pure positive financial impact of such a tactical approach, achieving significant sales through a much stronger public website as well as data-driven up- and cross-selling measures will start a cultural shift within the bank. When executives and employees discover that suddenly the digital channels generate large amounts of money, a movement of change could be kicked off. That would be the basis to understand the urgency and the possibility to develop a guiding coalition – the start of any strong change process.
2. Introduction
We are convinced that banks needs to even further raise their attention to their Digital Channels and some necessary adoptions of their business models to stay long term successful. We have rationalized our analysis and proposed actions by a large body of research and facts, which provide deep evidence and insights in recent market evolutions.
To provide a complete picture we showcase recent alterations and transformations in diverse industries, highlight the changing face of the insurance industry and subsequently dive into an analysis of the banking industry. We cover w
For Oracle CRM OD and Siebel, InsideView dramatically improves sales and marketing productivity by delivering relevant business and social intelligence inside CRM. InsideView aggregates customer conversations, traditional data, and social networks to provide insights, connections, and access to representatives using CRM OD and Siebel. This gives representatives critical knowledge about clients and prospects, allowing them to help clients succeed rather than just pitch product features.
With technology now infused into every aspect of commerce, the entire craft of marketing has become more instrumented, interconnected and intelligent. This has led to profound changes in ways the discipline is understood, led and practiced. The onus of this evolution has landed on the doorstep of the Chief Marketing Officer. And that means that the mind-set, as well as the skill set, of a CMO has to evolve right along with it to transform from a Chief Marketing Officer to becoming a Chief Marketing technologist
This document discusses how businesses can use social media and customer relationship management (CRM) strategies to attract more customers and increase sales. It recommends integrating CRM systems with social media tools to automate processes, gain insights from customer data, and engage customers through multiple online channels. Finally, it introduces a company called InDemand InfoTech that provides CRM and business intelligence services and custom application development.
Code Worldwide: Investing in creative technologyCode Worldwide
Creative technology refers to new digital technologies and platforms that enable new ways of working and engaging audiences. The document maps different creative technologies according to their revenue potential and how they enable new business models or ways of engaging audiences. These technologies include areas like marketing automation, analytics, content management, mobile, social media, and augmented reality. The goal of creative technology is to enable end-to-end, fully automated, and constantly optimized marketing implementation.
The document projects that over the next decade, sales management will become even more data-driven as sales organizations are able to gather and analyze extensive data on salespeople, customers, and performance. This data will be used to more scientifically guide decisions around lead generation, opportunity development, and customer service by anticipating customer needs. While technology will allow more frequent digital communication with customers, personal relationships will still require face-to-face interaction, especially for complex deals.
This document discusses how Peugeot's marketing technology changed its retail marketing strategy by:
1) Providing strategic guidance to retailers without direct control through real-time data on running and planned marketing campaigns.
2) Creating 14,000 digital and print ads, emails, and direct mail pieces in 18 months while ensuring 100% brand and legal compliance through the technology.
3) Streamlining administration processes like ad approvals to improve speed to market and reduce costs, allowing more investment in actual marketing activities.
This document provides an overview of the relationship between CRM and social media. It notes that CRM systems used to focus on internal processes but now must focus on customer experience and the conversations that happen publicly between customers on social media, which accounts for 95% of dialogue. It also describes how customers now have more power due to their ability to communicate and share information online. Finally, it outlines some key social media tools for businesses to engage with customers, including blogs, wikis, and social networks.
Whitepaper: Why banks need to move if they want to own banking in the future.Stefan F. Dieffenbacher
1. Executive Summary
Driven by the top Internet players the speed of change in the financial services market is rapidly increasing. To secure their business and generate further growth these Internet players are forced to attack additional markets and the financial services market is one of them.
They will conquer the financial services market by
• utilizing their global customer base and advanced customer intelligence (data),
• by connecting today separated services to an eco system using technology and delivering advanced user experience
• and their ability to move fast.
Their entry point to the financial services market is the offering of payment services to their clients through the use of their mobile devices. Extending the functionality of wallets will challenge classical retail banking’s value proposition as these Internet companies can go far beyond classical value propositions.
Some traditional financial services companies already start to understand that the time for a change has come, as these developments will challenge their core business models in very few years. For the first time, this many large-scale companies are starting to invest in programs in large excess of €500m to become better in digital.
While huge investments are not a sufficient reaction to the challenges of the market, players that will not follow the trend will lose their current position in the next years.
Traditional bank’s service offering and channel mix needs to be further rethought and adapted, followed by a fast-paced execution to respond to today’s quickly emerging reality. Players who are not able to manifest their position in the digital channels soon will be challenged in their existence.
The strategic transition needs to be guided by a short-term tactical approach to seriously start earning money in digital. On top of the pure positive financial impact of such a tactical approach, achieving significant sales through a much stronger public website as well as data-driven up- and cross-selling measures will start a cultural shift within the bank. When executives and employees discover that suddenly the digital channels generate large amounts of money, a movement of change could be kicked off. That would be the basis to understand the urgency and the possibility to develop a guiding coalition – the start of any strong change process.
2. Introduction
We are convinced that banks needs to even further raise their attention to their Digital Channels and some necessary adoptions of their business models to stay long term successful. We have rationalized our analysis and proposed actions by a large body of research and facts, which provide deep evidence and insights in recent market evolutions.
To provide a complete picture we showcase recent alterations and transformations in diverse industries, highlight the changing face of the insurance industry and subsequently dive into an analysis of the banking industry. We cover w
The document debunks the myth that CIOs of SMBs are the primary decision makers for IT purchases. It summarizes that:
1) Most SMBs have fewer than 1,000 employees and lack dedicated CIO roles. IT decisions are made by generalists and department heads with influence over annual IT budgets of $800 billion worldwide.
2) IT purchases in small SMBs are influenced by friends and family, while medium and large SMBs rely on VARs, MSPs, and IT staff for recommendations and purchases.
3) To effectively market to SMBs, tech companies should engage IT professionals instead of solely targeting rare CIO roles, as these professionals have influence over or make
IBM Retail | CRM Leadership in the Digital Era: A Global StudyIBM Retail
In a recent study, IBM surveyed nearly 500 CRM executives across roles, industries and management responsibilities in 66 countries. Read how these leaders assess the current state of marketing, the viability of old business models and how they define the path forward in an emerging digital age.
The Architecture of Change
Business Architecture and the meaning of Digital Transformation
This paper describes digital transformation and its illumination using a discipline known as business architecture. In Part 1, we explore the term and point to a need for a generative abstraction in order to understand the its meaning. Part 2, we explore the power of abstraction to render insight and mobilize thought. Part 3 lays out the basic principles of business architecture and applies them to a business planning its own digital transformation. Finally, we argue that, insofar as digital transformation has a meaning, it is architectural in nature.
The Evolution from Demand Generation to Revenue Performance ManagementB2B Lead Roundtable
The document summarizes a presentation about the evolution of marketing from demand generation to revenue performance management (RPM). It discusses how the customer buying process has changed and how RPM takes a holistic view of managing customer interactions through the entire purchase funnel. The four pillars of RPM are outlined as managing the integrated funnel, analysis to drive action, improvement using benchmarks, and identifying new revenue opportunities. Benefits discussed include increased conversion rates and pipeline visibility.
The document discusses social customer relationship management (Social CRM). It describes how customers are increasingly controlling conversations through social media. It outlines the benefits of social media exposure and commonly used social media tools. It also shows the reach of social media in Belgium and opportunities it presents. The document defines Social CRM and discusses its goals of listening, talking, energizing, supporting, and embracing customers. It provides an example of a Social CRM strategy integrating Foursquare and outlines key features. Finally, it presents a definition of Social CRM as a philosophy, business strategy, and technology platform designed to engage customers in collaborative conversations.
KINSHIP digital Social CRM ( InsideView for MS Dynamics )KINSHIP digital
This document provides an overview of KINSHIP digital, a social media consultancy company, and InsideView Dynamics, a social CRM tool. It outlines KINSHIP digital's services such as social marketing, sales, customer service, and PR/communications. The agenda includes an introduction to KINSHIP digital, an overview of InsideView Dynamics, a demo of the InsideView tool, and other opportunities. The demo highlights key features of InsideView like aggregated company/contact data, social profiles/networks, alerts, and syncing data to CRMs. Benefits of InsideView include expert sales preparation, higher win rates, and reduced data costs.
This document provides an overview of descriptive writing, including:
1) Different types of descriptive words such as concrete words and figures of speech.
2) The two types of description - objective and subjective.
3) Guidelines for writing effective descriptive sentences and paragraphs, such as focusing on subjects/predicates and using organizational patterns.
4) Tips for descriptive writing such as not overusing details and keeping description objective in some contexts.
The document discusses a marketing agency that specializes in below-the-line (BTL) marketing techniques. The agency has a large network across several Indian states and works with brands in various industries. It provides BTL solutions, event planning and management, digital marketing, and other promotional services to help generate demand and build relationships for its clients.
All companies spend significant resources acquiring qualified sales leads. However, what happens if your prospects aren’t ready to buy the first time they walk through your store, visit your website or talk to your sales representatives? Traditionally, you would have to spend more money on advertising to keep your brand top of mind, or have your sales team call on the prospect every few months. That’s inefficient and expensive. Thanks to data-driven marketing, there are now smarter ways to nurture prospects and win new business.
The document discusses reviving stagnant sales leads through an optimized lead nurturing process. It proposes using an integrated marketing approach involving targeted email campaigns, social media engagement, retargeted advertisements, and other tactics. The goal is to guide leads through the customer decision process using relevant content at each stage, with the overall aim of increasing discoverability, credibility, and driving leads to take action.
High Five Pre-Conference Workshop: Google Analytics & AdWordsMethod Savvy
Join Method Savvy at our High Five Pre-Conference Workshop on Google Analytics & AdWords led by our very own Jake Finkelstein and Evan Levy!
Event Details:
9 AM - 12 PM
Wednesday, February 25, 2015
Register at: http://bit.ly/1xO2hyT
The document debunks the myth that CIOs of SMBs are the primary decision makers for IT purchases. It summarizes that:
1) Most SMBs have fewer than 1,000 employees and lack dedicated CIO roles. IT decisions are made by generalists and department heads with influence over annual IT budgets of $800 billion worldwide.
2) IT purchases in small SMBs are influenced by friends and family, while medium and large SMBs rely on VARs, MSPs, and IT staff for recommendations and purchases.
3) To effectively market to SMBs, tech companies should engage IT professionals instead of solely targeting rare CIO roles, as these professionals have influence over or make
IBM Retail | CRM Leadership in the Digital Era: A Global StudyIBM Retail
In a recent study, IBM surveyed nearly 500 CRM executives across roles, industries and management responsibilities in 66 countries. Read how these leaders assess the current state of marketing, the viability of old business models and how they define the path forward in an emerging digital age.
The Architecture of Change
Business Architecture and the meaning of Digital Transformation
This paper describes digital transformation and its illumination using a discipline known as business architecture. In Part 1, we explore the term and point to a need for a generative abstraction in order to understand the its meaning. Part 2, we explore the power of abstraction to render insight and mobilize thought. Part 3 lays out the basic principles of business architecture and applies them to a business planning its own digital transformation. Finally, we argue that, insofar as digital transformation has a meaning, it is architectural in nature.
The Evolution from Demand Generation to Revenue Performance ManagementB2B Lead Roundtable
The document summarizes a presentation about the evolution of marketing from demand generation to revenue performance management (RPM). It discusses how the customer buying process has changed and how RPM takes a holistic view of managing customer interactions through the entire purchase funnel. The four pillars of RPM are outlined as managing the integrated funnel, analysis to drive action, improvement using benchmarks, and identifying new revenue opportunities. Benefits discussed include increased conversion rates and pipeline visibility.
The document discusses social customer relationship management (Social CRM). It describes how customers are increasingly controlling conversations through social media. It outlines the benefits of social media exposure and commonly used social media tools. It also shows the reach of social media in Belgium and opportunities it presents. The document defines Social CRM and discusses its goals of listening, talking, energizing, supporting, and embracing customers. It provides an example of a Social CRM strategy integrating Foursquare and outlines key features. Finally, it presents a definition of Social CRM as a philosophy, business strategy, and technology platform designed to engage customers in collaborative conversations.
KINSHIP digital Social CRM ( InsideView for MS Dynamics )KINSHIP digital
This document provides an overview of KINSHIP digital, a social media consultancy company, and InsideView Dynamics, a social CRM tool. It outlines KINSHIP digital's services such as social marketing, sales, customer service, and PR/communications. The agenda includes an introduction to KINSHIP digital, an overview of InsideView Dynamics, a demo of the InsideView tool, and other opportunities. The demo highlights key features of InsideView like aggregated company/contact data, social profiles/networks, alerts, and syncing data to CRMs. Benefits of InsideView include expert sales preparation, higher win rates, and reduced data costs.
This document provides an overview of descriptive writing, including:
1) Different types of descriptive words such as concrete words and figures of speech.
2) The two types of description - objective and subjective.
3) Guidelines for writing effective descriptive sentences and paragraphs, such as focusing on subjects/predicates and using organizational patterns.
4) Tips for descriptive writing such as not overusing details and keeping description objective in some contexts.
The document discusses a marketing agency that specializes in below-the-line (BTL) marketing techniques. The agency has a large network across several Indian states and works with brands in various industries. It provides BTL solutions, event planning and management, digital marketing, and other promotional services to help generate demand and build relationships for its clients.
All companies spend significant resources acquiring qualified sales leads. However, what happens if your prospects aren’t ready to buy the first time they walk through your store, visit your website or talk to your sales representatives? Traditionally, you would have to spend more money on advertising to keep your brand top of mind, or have your sales team call on the prospect every few months. That’s inefficient and expensive. Thanks to data-driven marketing, there are now smarter ways to nurture prospects and win new business.
The document discusses reviving stagnant sales leads through an optimized lead nurturing process. It proposes using an integrated marketing approach involving targeted email campaigns, social media engagement, retargeted advertisements, and other tactics. The goal is to guide leads through the customer decision process using relevant content at each stage, with the overall aim of increasing discoverability, credibility, and driving leads to take action.
High Five Pre-Conference Workshop: Google Analytics & AdWordsMethod Savvy
Join Method Savvy at our High Five Pre-Conference Workshop on Google Analytics & AdWords led by our very own Jake Finkelstein and Evan Levy!
Event Details:
9 AM - 12 PM
Wednesday, February 25, 2015
Register at: http://bit.ly/1xO2hyT
IPA Creative Pioneers Conference - 2nd May 2012Code Worldwide
CMOs are increasingly managing large IT budgets as technology becomes central to marketing. A 2011 Gartner prediction found that 35% of enterprise IT spending will be controlled outside the IT department by 2015. Many CMOs now feel more like CIOs as they oversee various marketing technologies. This represents an opportunity for agencies to become "creative technology partners" that unite marketing and technology strategies through expertise in both areas. It also requires moving to an emerging vendor model beyond traditional agencies and consultants by developing new ways of working and new business models.
Rise of the Marketing Technologist (And What It Means For Agencies)Scott Brinker
Slides from an updated Rise of the Marketing Technologist presentation -- including what it means for agencies.
An essay version of this presentation will be published on http://www.chiefmartec.com on Oct 26, 2011.
Feedback? Reach me on Twitter: @chiefmartec
Everything Is Marketing, Everyone Must Be AgileScott Brinker
1) Everything is now marketing as customers interact with companies through digital experiences and marketing technology enables personalized engagement;
2) To adapt, organizations must be agile by prioritizing individuals, collaboration, and responding quickly to change like agile methodologies;
3) Software is defining new customer experiences and marketing technology is thriving, so everyone in an organization must think and act with agility.
Ibm future of retail and consumer products 2013Friedel Jonker
This document discusses strategies for retailers to adapt to changing consumer behaviors. It outlines IBM's 2I Intelligent Integrated 4S Blueprint approach, which provides solutions, software, systems, and services to help retailers understand smarter consumers. The approach aims to create a seamless customer experience by knowing, valuing, informing, and securely serving customers across channels. IBM can help retailers transform digitally and achieve their goals through various phases. The biggest challenge is that consumers are becoming more informed, interconnected, and empowered due to technology changes, so retailers must adapt.
Sugarcrm on ibm social business overview at ce bit 2012Friedel Jonker
This document provides an overview of SugarCRM on IBM's social business platform. It discusses IBM and SugarCRM's partnership to bring an open social business platform to customers, leveraging each company's market leading technologies and professional services. Integrated offerings combine SugarCRM, IBM Connections, Cognos, SPSS and other IBM software. The goal is to provide an end-to-end solution for social business.
This corporate presentation outlines an organization's digital marketing solutions portfolio. It provides services across search engine marketing, social media marketing, digital media placement, mobile marketing technologies, and focuses on key verticals like real estate and infrastructure. The presentation describes the organization's digital integration model which aims to engage customers and prospects through various online and social channels, optimize digital assets and web properties, and help clients reach their target groups.
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
The document discusses the growing importance of mobility for business intelligence (BI). It notes that mobile devices like smartphones and tablets are increasingly popular both for personal and business use. This brings opportunities for BI tools to be accessed and used on mobile devices. The document outlines some of the key considerations for mobile BI platforms, such as user experience, integration with existing systems, and security. It also analyzes the capabilities and differences between various mobile BI vendors and solutions. Overall, the document argues that mobility and BI are naturally complementary and that mobile access to BI information will continue growing in importance.
Social Commerce and real time personalization - Adtelligence presentation NOA...Michael Altendorf
This document discusses how Adtelligence uses social data and technology to monetize the social web. It summarizes Adtelligence's product portfolio including social targeting, audience analytics and reporting, and personalization engines. It argues that social commerce is the next big growth area and that ecommerce sites will need to adapt. Data is presented showing Adtelligence significantly increased conversions and new customers for clients through leveraging social graphs and personalization.
John Kottcamp is the Chief Marketing Strategist at Ascentium, a digital marketing agency. He has over 20 years of experience in strategic marketing and has held executive roles at several large companies. Ascentium has over 600 employees, $80 million in annual revenue, and is focused on strategy, research, experience design, and measurement for its clients. Successful CMOs need to be strategic thinkers who are customer-oriented, results-focused, and able to create and manage change. However, CMOs face challenges like short job tenure and a lack of respect from other C-level executives. To be successful, CMOs must adopt a data-driven, customer-focused approach and ensure marketing efforts are measurable and aligned with
Presentation made at the IDC Customer Experience event by Jorge Teixeira da Silva, Business Intelligence Unity Director at DRI. Universidade Nova de Lisboa, 21 June 2012.
As marketing dollars continue to shift into digital channels, a new class of software applications has emerged to help automate and integrate digital marketing activities, from customer acquisition through retention and loyalty programs. The JEGI Sector Insights brief provides an overview of this EMM Stack of applications that are helping marketers address the growing complexity of digital campaign execution. Demand is strong, and budgets are sizable, for a new class of digital marketing services required to build and maintain the Stack. These services actually look more like technology consulting and IT services. The outlook for growth in this new services category is attracting new providers to the market and is driving continued growth in the Stack and a vibrant M&A market.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
ADTELLIGENCE - NOAH Conference 2011 - Technology to monetize the social webADTELLIGENCE GmbH
Michael Altendorf, CEO of ADTELLIGENCE, held this presentation at NOAH Conference 2011 in London.
ADTELLIGENCE offers the leading edge advertising targeting solutions for the social web. Our technology enables higher ad revenues, increases the conversions & click rates of eCommerce shops and advertisers by unifying self-service ad booking, audience targeting, automation, optimization, integration, personalization engine, geo location, reporting, analytics & market intelligence through Dynamic Personalization, Optimization and automation technologies with full integration to various social networks such as Facebook.
We use the real data from social networks’ anonymized user profiles like interests, demo- & location based geographical information to deliver exactly the most relevant advertising for the user in real time. The solutions enable a closed loop marketing process which includes holistic business & market intelligence and a recommendation engine for real-time campaign optimization and mass personalization of portals content.
Ektron Synergy 2014 - Thriving at the Intersection of Marketing & ITEktron
Marketing is being reinvented as a technology-powered discipline. From new, brand-defining
customer experiences to more efficient marketing operations, software is changing
what's possible. It's also changing the structure and culture of organizations
who embrace these possibilities. We'll take a whirlwind tour of the forces
driving this convergence and the ways in which companies and individuals can
thrive in it. Presented by Scott Brinker Scott Brinker, Co-founder & CTO, ion interactive
Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy.
This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
AZEC2012 - Social Business in the EnterpriseRawn Shah
The document discusses how Greenwell, an organic food wholesaler, uses social business tools and practices to collaborate internally and with partners. It describes how Greenwell defines its brand promise, creates community and values, listens to social media for insights, generates ideas with employees and partners, and plans collaboratively. The social business approach helps Greenwell improve products, marketing, and advocacy while enhancing its brand integrity and awareness.
The document provides information about digital marketing services from Ocere (formerly Zeno International) & BCI Italia. It discusses key concepts in digital marketing such as search engine optimization (SEO), pay per click advertising (PPC), content generation, social media management, and web reputation management. The document emphasizes that digital marketing requires a strategic approach and specialized expertise to generate traffic, leads, and sales through online channels. It promotes Ocere and BCI Italia's services and experience in various areas of digital marketing.
Valtech - Everything is Marketing, Everyone must be AgileValtech
Everything is Marketing, Everyone must be Agile - Keynote de clôture
Scott Brinker, fondateur et directeur technique de Ion interactive
Agile Day 2012
Valtech
Similar to The Geeks shall Inherit the Earth - Academy of Marketing 4th July 2012 (20)
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
2. “I feel more like a CIO than a
CMO! I have marketing
automation, CRM, listening
platforms – I’m up to my
eyeballs in technology...”
From Stretched to Strengthened, IBM Global CMO Study 2011
8. …clear roles
//
Agency Marketing
ZMOT: Winning the Zero Moment of Truth, Jim Lecinski
9. Non-linear, shades of grey
Google it
Visit website
Follow on Twitter
Check out competitors
Read reviews
Discuss with friends
Check online communities
Comparison / aggregators
ZMOT: Winning the Zero Moment of Truth, Jim Lecinski
11. “It’s like I’m standing under a
cloud of baseballs,
they’re all dropping on me – and
I don’t know
which one to catch.”
Hyper Island student
How Code can help
13. “By 2015, 35% of enterprise IT
expenditures will be managed
outside of the IT department's
budget…
CMOs may end up having larger
IT budgets than CIOs”
Top Predictions for IT Organizations and Users for 2012 and Beyond, Gartner, Dec 2011
16. “IT is the
department of ‘no’”
“Marketing is
spin” “IT doesn’t speak
marketing’s
“Marketers don’t language”
care about
integration” “IT doesn’t
understand the
need for speed”
“IT isn’t concerned
with the customer”
Mastering Customer Data – A CIO Imperative, Forrester Research July 2011
17. Marketing IT
Little understand of
each other’s needs
19. Marketing
Marketing Technology IT
office
Collaborative – unite Marketing and Technology strategies
Experts – fluent in Tech and Brand
Agile – and scalable
Love Big Data – to fuel insight and action
Obsessive about the ‘glue’ – APIs and integration
21. Marketing IT
Product
Agencies vendors
Consultants
22. Marketing
Marketing Technology IT
office
Product
Agencies vendors
Consultants
23. MOBILE MARKETING MOBILE APPS GAMING/FACEBOOK APPS CREATIVE TOOLS DIGITAL ASSET MANAGEMENT
TARGETING DISPLAY AD E-COMMERCE PERSONALIZATION LOYALTY MANAGEMENT
MANAGEMENT
VIRTUAL EVENTS VIDEO CONTENT APIs EVENT MANAGEMENT CALL TRACKING
CREATIVE
OPTIMIZATION VIDEO AD MANAGEMENT SEO TOOLS CORE WEBSITE CUSTOM WEB APPS CRM
MARKETING AUTOMATION
SEARCH AD MANAGEMENT
WIDGETS/PLUG-INS
SALES AUTOMATION
SOCIAL MEDIA AD MANAGEMENT
LANDING PAGES BLOGS COMMUNITIES EMAIL MARKETING
& MICROSITES
CUSTOM DATABASES
SOCIAL MEDIA MARKETING MANAGEMENT
WEB TESTING & OPTIMIZATION BUSINESS INTELLIGENCE
SOCIAL MEDIA ANALYTICS WEB ANALYTICS CUSTOMER ANALYTICS MARKETING RESOURCE MANAGEMENT
MULTI-CHANNEL MARKETNG MANAGEMENT INTEGRATED SUITES & ENTERPRISE MARKETING MANAGEMENT AGILE/PROJECT MANAGEMENT
External Promotion Customer Experience Marketing Management
by Scott Brinker @chiefmartec http://www.chiefmartec.com
I’m here to make the case for a new set of skills – the big-thinking geeks; the Creative Technologists. People who can bridge the gap between Creativity and Technology.
This can be read optimistically or pessimistically – so be scared or be excited… that’s why we need Creative Technologists, to exploit the changing world
As per the IPA’s Creative Pioneers initiative – these new skillsets come from anywhere. It’s not right or left brain, boy or girl, geek or not.
In fact, I’m living proof that it’s not either/or – I started in tech, went to ‘traditional’ agencies, then firmly digital, and now at Code, a creative technology agency, with a foot in both camps.
Why am I asking you to help create these people – these geeks who will inherit the earth?
Because the tech-powered changes in marketing have huge implications –for both Clients and Agencies, and the people who work there
The world used to be simple
With simple black and white roles and responsibilities for clients and agencies
But of course now it’s a very different marketing landscape
Are we excited… orWorried? Unprepared? Unemployed?
Clients are confused and intimidated by the pace of change in Marketing Technology
They’re not ready for the continuing tide of complexity that shows no sign of abating
CMOs need to be ready.
Client skills are having to change – but what does that look like?
This is effectively a coming together of the CIO and CMO, of IT and Marketing.
Fair to say there’s some cultural friction…
The old world…
…has given way to a new world where Forrester recommends a department dedicated to Marketing technology (Code call it ‘Creative Technology’ – which sounds a bit sexier – but same difference).
And what are these Marketing Technologists good at?
So how do these Client-side changes affect Agencies?
It used to be that Marketing bought from agencies. And IT bought from vendors and Consultants like Accenture.
But what now, with this new department with new requirements? Who services them? Do the agencies have the tech nous? And do the IT consultants have enough of an appreciation of the creative process?
And more to the point, can anyone not working in Marketing Technology 24/7 credibly claim to be on top of the complexity of the market?
That’s why we’re seeing a new breed of Agency – the Creative Technology agency. They get creativity, they get scalable enterprise architecture and they can help clients navigate the vendor marketplace.
The Creative Technology agency delivers scalable, repeatable, optimizable, marketing platforms.
When WPP say this, you can be sure this is happening now. We’re at a tipping point. That’s why talent is such a hot issue right now.
So while agencies are worrying about their models, clients are getting on with embracing technology.
Here’s a case in point – out platform for Citroen automates the production of their marketing. We takeCreative concepts from the ad agency and enable local marketers to adapt, deploy and optimise them, all in 2 minutes.
Before I show you a demo… bear in mind the brief here – actually it started out as a brand compliance problem (help us to ensure our local marketing is brand and legal compliant). But because of the power of technology, it changed to a digital transformationbrief where we enable local car dealers (who are, in fact, often quite a lot like Swiss Toni) to behave like trained, strategic marketers.
DEMO
Providing platforms like this to their clients changes the agency’s commercial model – they can start making money from licensing, or they can lose studio revenue when a competitor shows the client the technology first. It’s evolve or die.
Here’s a case in point – a big hurrah for TBWA… followed by the minor afterthought of all that global delivery revenue going somewhere else. Frightening stuff for big ad agencies. Particularly because it’s a change that many aren’t ready for…
We can sum up Agencies’ failure to embrace change – many think Creative Technology is simply a bit of flash or an iPhone app here and there.
But the reality is that, for many, ‘Creative’ means ‘advertising’. So it’s tech that makes ads better. They’re missing the entrepreneurial power of technology. For us, Creative Technology is far broader – it’s simply technology that’s clever, innovative and business-changing. The traditional small-c definition of creativity.
Just look around you – creative businesses are embracing technology in far more pervasive ways than simply in marketing.
This ability to see technology as a force for change is the last theme I want to cover. If you let it, technology reframeswhat success looks like – it changes the brief, providing new contexts and new goals
The Walkman was an amazing innovation, enabled by technology. But without advances in the size, weight and cost of components like memory, the evolutionary brief of ‘more music on the go’ would’ve been limited by the blinkers of current constraints – so maybe we’d have got longer or lighter cassettes, or a clever batman utility belt for carrying them.
These changes in technology allowed designers to revisit an old problem – “there has to be a better way” they thought. And the iPod was born and the music industry transformed.
It’s this redefining of the brief that characterises the Creative Technologist. Whether it’s Citroen dealers redefining marketing at a fraction of the cost or Apple putting your CD collection in your pocket. Tech reframes the brief – it changes the perception of what’s possible.
Who are these people who can take a Tech-powered leap of imagination? I can tell you what I think the market needs…
Well, this shouldn’t be too hard, some pretty typical skills… Plus they’re not necessarily geeks, and not not geeks; extrovert/introvert; boy/girl
These are hardly a stretch either.Although tech savvy could be taking-apart-your-ipod-and-soldering-it-back-together geekiness, or it could simply be a passion for gadgets and the changes they make to people’s lives.Creative is the traditional definition, rememberAnd collaboration is the key – bringing in multiple disciplines, particularly in the Marketing context.
Lastly, the Creative Technologist needs the passion to lead, to evangelise, to convinceothers and bring them on a journey.
That was what I think the market needs – now it’s up to you to identify and developthese Creative Technologists, these geeks who will indeed inherit the earth.