The document provides information about digital marketing services from Ocere (formerly Zeno International) & BCI Italia. It discusses key concepts in digital marketing such as search engine optimization (SEO), pay per click advertising (PPC), content generation, social media management, and web reputation management. The document emphasizes that digital marketing requires a strategic approach and specialized expertise to generate traffic, leads, and sales through online channels. It promotes Ocere and BCI Italia's services and experience in various areas of digital marketing.
This document discusses Unic, a pan-European eCommerce and product information management (PIM) specialist. It provides an overview of Unic's services, including consulting, building eCommerce solutions, and running ongoing operations. It also discusses trends in B2B eCommerce like personalization, search optimization, improved ordering processes, and managing content across channels. Product content is a key focus, as high-quality content can improve conversion rates and reduce returns. The document promotes the use of PIM systems to manage product information consistently across languages, sales channels, and more.
MIP Lecture - IBM customer experience suite for retail and banking 2.0Max Ardigó 🇦🇷
The document discusses IBM's Customer Experience Suite, a solution for delivering integrated web and multichannel experiences. It provides a unified platform for designing rapid and flexible solutions that ensure more efficiency, governance, and automation of customer-centered multichannel processes in real-time. The suite includes components for social media integration, analytics, collaboration, commerce, and mobile experiences. It allows companies to better engage customers through personalized interactions across multiple online and offline touchpoints.
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
This corporate presentation outlines an organization's digital marketing solutions portfolio. It provides services across search engine marketing, social media marketing, digital media placement, mobile marketing technologies, and focuses on key verticals like real estate and infrastructure. The presentation describes the organization's digital integration model which aims to engage customers and prospects through various online and social channels, optimize digital assets and web properties, and help clients reach their target groups.
The document summarizes trends in the B2B marketing solutions industry based on a conference held in January 2013. It discusses how companies are evolving from legacy print-focused models to integrated solutions approaches leveraging customer experience, engagement, lead generation, e-commerce, and enterprise workflow. Specific companies are highlighted that are innovating in areas like events management platforms, online industry communities, big data analytics, online marketplaces, and e-commerce platforms. The document concludes that trends point to continued growth in the industry driven by new technologies, industry consolidation, and increasing valuations as business models incorporate more recurring revenue streams.
This document provides an overview of The Dubs, a digital marketing and social media agency. It discusses their mission to inspire brand audiences through storytelling and connections. It then highlights some of their client work and case studies in areas like social media marketing, corporate social responsibility campaigns, mobile and iPad applications, online banking, and video portals. Profiles of key leadership are also included.
Sugarcrm on ibm social business overview at ce bit 2012Friedel Jonker
This document provides an overview of SugarCRM on IBM's social business platform. It discusses IBM and SugarCRM's partnership to bring an open social business platform to customers, leveraging each company's market leading technologies and professional services. Integrated offerings combine SugarCRM, IBM Connections, Cognos, SPSS and other IBM software. The goal is to provide an end-to-end solution for social business.
This document discusses Unic, a pan-European eCommerce and product information management (PIM) specialist. It provides an overview of Unic's services, including consulting, building eCommerce solutions, and running ongoing operations. It also discusses trends in B2B eCommerce like personalization, search optimization, improved ordering processes, and managing content across channels. Product content is a key focus, as high-quality content can improve conversion rates and reduce returns. The document promotes the use of PIM systems to manage product information consistently across languages, sales channels, and more.
MIP Lecture - IBM customer experience suite for retail and banking 2.0Max Ardigó 🇦🇷
The document discusses IBM's Customer Experience Suite, a solution for delivering integrated web and multichannel experiences. It provides a unified platform for designing rapid and flexible solutions that ensure more efficiency, governance, and automation of customer-centered multichannel processes in real-time. The suite includes components for social media integration, analytics, collaboration, commerce, and mobile experiences. It allows companies to better engage customers through personalized interactions across multiple online and offline touchpoints.
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
This corporate presentation outlines an organization's digital marketing solutions portfolio. It provides services across search engine marketing, social media marketing, digital media placement, mobile marketing technologies, and focuses on key verticals like real estate and infrastructure. The presentation describes the organization's digital integration model which aims to engage customers and prospects through various online and social channels, optimize digital assets and web properties, and help clients reach their target groups.
The document summarizes trends in the B2B marketing solutions industry based on a conference held in January 2013. It discusses how companies are evolving from legacy print-focused models to integrated solutions approaches leveraging customer experience, engagement, lead generation, e-commerce, and enterprise workflow. Specific companies are highlighted that are innovating in areas like events management platforms, online industry communities, big data analytics, online marketplaces, and e-commerce platforms. The document concludes that trends point to continued growth in the industry driven by new technologies, industry consolidation, and increasing valuations as business models incorporate more recurring revenue streams.
This document provides an overview of The Dubs, a digital marketing and social media agency. It discusses their mission to inspire brand audiences through storytelling and connections. It then highlights some of their client work and case studies in areas like social media marketing, corporate social responsibility campaigns, mobile and iPad applications, online banking, and video portals. Profiles of key leadership are also included.
Sugarcrm on ibm social business overview at ce bit 2012Friedel Jonker
This document provides an overview of SugarCRM on IBM's social business platform. It discusses IBM and SugarCRM's partnership to bring an open social business platform to customers, leveraging each company's market leading technologies and professional services. Integrated offerings combine SugarCRM, IBM Connections, Cognos, SPSS and other IBM software. The goal is to provide an end-to-end solution for social business.
CRMIT is a pioneer in SaaS-based customer experience solutions and Oracle Cloud technologies with over 800 person-years of experience. They have over 200 certified consultants, 175 successful CRM deployments across 20 countries, and 3000+ users of their CRM++ applications for accelerated deployments. CRMIT provides SaaS-based solutions including Oracle Fusion CRM, Oracle RightNow, and their own CRM++ applications to industries such as manufacturing, telecom, healthcare, high tech, and more.
This document outlines the scope of work, processes, and rules of engagement for marketing and sales activities at CA. It details the types of content, systems, and reports that will be developed, updated, and maintained. It also provides information on regional campaigns, translation work, and where information will be hosted. Guidelines are provided around requesting various marketing deliverables like events, website updates, email blasts, and graphics. Key stakeholders are identified for different work areas.
This presentation takes a look at the new CRM. It details the previous thinking behind CRM strategy and what is new based on today's social customer environment.
Efficient project management at Emakina sauceFeWeb FR
This document discusses efficient project management practices at Emakina, a full-service digital agency. It provides lessons learned for project management, including knowing the client well, clearly scoping projects, frequent communication, ongoing testing, and measuring added value. The document also lists some Emakina job openings and how to apply.
How Volvo Construction Improved Leads, Increased Sales by Bridging the Market...B2B Lead Roundtable
John Johnston, eBusiness Marketing Manager for Volvo Construction Equipment North America, needed sales to move fast on the leads he passed along and report back. But first, he had to bridge daunting technological and communication gaps.
Learn how John achieved a 40 percent increase in dealer sales reporting - even with limited budget and resources.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Collaboration and Productivity with Microsoft SharePointEdgewater
Microsoft SharePoint is a collaboration and productivity platform that can provide several key benefits to health insurers. It allows for improved internal and external communication through features like intranet portals, project collaboration, document management, and public-facing websites. Implementing SharePoint solutions can improve productivity, reduce costs, and enable better knowledge sharing and decision making. For success, it is important to gain executive support, appoint user champions, provide training, and allow flexibility for groups to customize solutions to meet their needs.
CRM Trends: From Multi Channels to Cross ChannelsEinat Shimoni
The document discusses trends in customer relationship management (CRM) from 2009. It notes that CRM is shifting from transactions to interactions and customer experience management. As customers use multiple channels to engage with companies, there is a need for organizations to adopt a holistic multi-channel CRM strategy rather than managing channels separately. However, many companies are not analyzing customer interactions across channels or taking a unified view of the customer experience. Social media is also transforming customers into more vocal participants in conversations about brands and products. The key is for companies to maximize the customer experience through a collaborative, cross-channel approach.
2009 Summit Presenation on enterprise applications, Analytics and KMEinat Shimoni
The document discusses trends in enterprise applications, knowledge management, business intelligence, and other technologies. It covers the following key points:
1) In a time of economic recession, IT projects face tighter budgets and scrutiny, focusing on low-risk projects with quick paybacks. New models like SaaS are gaining traction.
2) Major trends include the rise of SaaS and open source software. SaaS provides savings through a multi-tenant architecture but faces challenges in Israel related to data sovereignty and local support. Open source is gaining acceptance but requires available expertise.
3) CRM is shifting focus from transactions to customer interactions and experience. Analytical CRM and reducing contact center costs remain top
I'm presenting the IBM CIO 2010 Outlook at IBM iForum, Zurich (26th November 2007). I can't take the credit for writing it; Dave Newbold did the hard work on this one.
Ariston Interaction is an integrated marketing services company based in India that provides a wide range of digital, analog, events, and public relations services including strategy, planning, creative design, execution, and analytics. They have expertise across digital marketing, social media marketing, reputation management, events, and PR. Their solutions include digital marketing campaigns, SEO/SEM, media buying, website and app development, usability testing, brand monitoring, and social media management.
Valtech - Everything is Marketing, Everyone must be AgileValtech
Everything is Marketing, Everyone must be Agile - Keynote de clôture
Scott Brinker, fondateur et directeur technique de Ion interactive
Agile Day 2012
Valtech
This document discusses the complex landscape of digital marketing and opportunities to improve effectiveness. It notes the challenges of inconsistent execution, low efficiency, and many ineffective campaigns. It proposes realizing faster growth by leveraging successes across markets and brands through a collaborative supply-demand model with global governance. This would provide a unified view of analytics to drive continuous improvement through common platforms, processes, tools and standardized digital best practices.
The document discusses Lima Consulting Group and their role as an implementation partner for Omniture's online marketing strategy and analytics suite in Latin America. It provides an overview of Lima's services such as online marketing strategy, website development, and integration with business software. It also summarizes Omniture's leading online marketing optimization platform, including its analytics and reporting capabilities. The presentation aims to demonstrate how Omniture's suite can help companies measure and improve their online marketing performance.
Enterprise Social Computing Beyond The Four Walls Of The CorporationChristof Sprenger
This document discusses enterprise social computing and business-to-community relationship management (B2CRM) solutions. It addresses the drivers of social computing like Web 2.0 and Enterprise 2.0. It also covers challenges like the dynamic nature of social environments. The document then outlines examples of B2CRM solutions and patterns as well as a framework for B2CRM systems that includes employees, communities, and third-party social media services. It proposes integrating these solutions with enterprise systems and services.
The document discusses trends that will impact businesses in 2010, including global integration, the participatory internet, workforce demographics, software as a service, virtualized data and devices, and simplicity from design. It identifies opportunity gaps around employee integration, global collaboration, and simplicity/hosting. The 2010 CIO Outlook themes are open data reuse, participation capture, transition to simple/open hosted tools, customization encouragement, reputation-based sharing, and client integration. Services Oriented Architecture and Web 2.0 patterns provide foundations for innovation. Software as a Service offers simpler, easier to use and manage, customizable, and lower cost hosted software.
The document discusses social customer relationship management (Social CRM). It defines Social CRM as a business strategy supported by technology that is designed to engage customers in collaborative conversations to provide mutually beneficial value. Social CRM encompasses a broader range of online customer interactions than traditional CRM, including social media platforms. The document outlines different Social CRM software vendors and use cases, and discusses how Social CRM can complement and enrich traditional CRM approaches by engaging customers externally.
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Features best practices and resources for designing and deploying contact management solutions. If you like this deck and want to see a live event, go to www.quilogy.com/events.
The document provides an overview of marketing and creative services offered by Newkirk Creative including branding, strategy, promotions, presentations, tradeshow support, collateral, partnerships, lead generation, email marketing, messaging, and more. The services span areas such as branding, strategy, promotions, tradeshows, collateral, partnerships, lead generation, email marketing, and creative services. Newkirk Creative appears to offer a full suite of marketing and creative services to help businesses with their branding, marketing, and growth needs.
IPA Creative Pioneers Conference - 2nd May 2012Code Worldwide
CMOs are increasingly managing large IT budgets as technology becomes central to marketing. A 2011 Gartner prediction found that 35% of enterprise IT spending will be controlled outside the IT department by 2015. Many CMOs now feel more like CIOs as they oversee various marketing technologies. This represents an opportunity for agencies to become "creative technology partners" that unite marketing and technology strategies through expertise in both areas. It also requires moving to an emerging vendor model beyond traditional agencies and consultants by developing new ways of working and new business models.
1. sugarcrm social crm editions comparison 2011Friedel Jonker
The document lists the components included in four different SugarCRM subscription levels - Professional, Corporate, Enterprise, and Ultimate. It provides details on features available for sales, marketing, customer support, social CRM, mobile CRM, global CRM, productivity, and reporting for each subscription level. Features are indicated as included (√) or available as an add-on (+) for each subscription level. Pricing per user per month or year is provided for each subscription.
CRMIT is a pioneer in SaaS-based customer experience solutions and Oracle Cloud technologies with over 800 person-years of experience. They have over 200 certified consultants, 175 successful CRM deployments across 20 countries, and 3000+ users of their CRM++ applications for accelerated deployments. CRMIT provides SaaS-based solutions including Oracle Fusion CRM, Oracle RightNow, and their own CRM++ applications to industries such as manufacturing, telecom, healthcare, high tech, and more.
This document outlines the scope of work, processes, and rules of engagement for marketing and sales activities at CA. It details the types of content, systems, and reports that will be developed, updated, and maintained. It also provides information on regional campaigns, translation work, and where information will be hosted. Guidelines are provided around requesting various marketing deliverables like events, website updates, email blasts, and graphics. Key stakeholders are identified for different work areas.
This presentation takes a look at the new CRM. It details the previous thinking behind CRM strategy and what is new based on today's social customer environment.
Efficient project management at Emakina sauceFeWeb FR
This document discusses efficient project management practices at Emakina, a full-service digital agency. It provides lessons learned for project management, including knowing the client well, clearly scoping projects, frequent communication, ongoing testing, and measuring added value. The document also lists some Emakina job openings and how to apply.
How Volvo Construction Improved Leads, Increased Sales by Bridging the Market...B2B Lead Roundtable
John Johnston, eBusiness Marketing Manager for Volvo Construction Equipment North America, needed sales to move fast on the leads he passed along and report back. But first, he had to bridge daunting technological and communication gaps.
Learn how John achieved a 40 percent increase in dealer sales reporting - even with limited budget and resources.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Collaboration and Productivity with Microsoft SharePointEdgewater
Microsoft SharePoint is a collaboration and productivity platform that can provide several key benefits to health insurers. It allows for improved internal and external communication through features like intranet portals, project collaboration, document management, and public-facing websites. Implementing SharePoint solutions can improve productivity, reduce costs, and enable better knowledge sharing and decision making. For success, it is important to gain executive support, appoint user champions, provide training, and allow flexibility for groups to customize solutions to meet their needs.
CRM Trends: From Multi Channels to Cross ChannelsEinat Shimoni
The document discusses trends in customer relationship management (CRM) from 2009. It notes that CRM is shifting from transactions to interactions and customer experience management. As customers use multiple channels to engage with companies, there is a need for organizations to adopt a holistic multi-channel CRM strategy rather than managing channels separately. However, many companies are not analyzing customer interactions across channels or taking a unified view of the customer experience. Social media is also transforming customers into more vocal participants in conversations about brands and products. The key is for companies to maximize the customer experience through a collaborative, cross-channel approach.
2009 Summit Presenation on enterprise applications, Analytics and KMEinat Shimoni
The document discusses trends in enterprise applications, knowledge management, business intelligence, and other technologies. It covers the following key points:
1) In a time of economic recession, IT projects face tighter budgets and scrutiny, focusing on low-risk projects with quick paybacks. New models like SaaS are gaining traction.
2) Major trends include the rise of SaaS and open source software. SaaS provides savings through a multi-tenant architecture but faces challenges in Israel related to data sovereignty and local support. Open source is gaining acceptance but requires available expertise.
3) CRM is shifting focus from transactions to customer interactions and experience. Analytical CRM and reducing contact center costs remain top
I'm presenting the IBM CIO 2010 Outlook at IBM iForum, Zurich (26th November 2007). I can't take the credit for writing it; Dave Newbold did the hard work on this one.
Ariston Interaction is an integrated marketing services company based in India that provides a wide range of digital, analog, events, and public relations services including strategy, planning, creative design, execution, and analytics. They have expertise across digital marketing, social media marketing, reputation management, events, and PR. Their solutions include digital marketing campaigns, SEO/SEM, media buying, website and app development, usability testing, brand monitoring, and social media management.
Valtech - Everything is Marketing, Everyone must be AgileValtech
Everything is Marketing, Everyone must be Agile - Keynote de clôture
Scott Brinker, fondateur et directeur technique de Ion interactive
Agile Day 2012
Valtech
This document discusses the complex landscape of digital marketing and opportunities to improve effectiveness. It notes the challenges of inconsistent execution, low efficiency, and many ineffective campaigns. It proposes realizing faster growth by leveraging successes across markets and brands through a collaborative supply-demand model with global governance. This would provide a unified view of analytics to drive continuous improvement through common platforms, processes, tools and standardized digital best practices.
The document discusses Lima Consulting Group and their role as an implementation partner for Omniture's online marketing strategy and analytics suite in Latin America. It provides an overview of Lima's services such as online marketing strategy, website development, and integration with business software. It also summarizes Omniture's leading online marketing optimization platform, including its analytics and reporting capabilities. The presentation aims to demonstrate how Omniture's suite can help companies measure and improve their online marketing performance.
Enterprise Social Computing Beyond The Four Walls Of The CorporationChristof Sprenger
This document discusses enterprise social computing and business-to-community relationship management (B2CRM) solutions. It addresses the drivers of social computing like Web 2.0 and Enterprise 2.0. It also covers challenges like the dynamic nature of social environments. The document then outlines examples of B2CRM solutions and patterns as well as a framework for B2CRM systems that includes employees, communities, and third-party social media services. It proposes integrating these solutions with enterprise systems and services.
The document discusses trends that will impact businesses in 2010, including global integration, the participatory internet, workforce demographics, software as a service, virtualized data and devices, and simplicity from design. It identifies opportunity gaps around employee integration, global collaboration, and simplicity/hosting. The 2010 CIO Outlook themes are open data reuse, participation capture, transition to simple/open hosted tools, customization encouragement, reputation-based sharing, and client integration. Services Oriented Architecture and Web 2.0 patterns provide foundations for innovation. Software as a Service offers simpler, easier to use and manage, customizable, and lower cost hosted software.
The document discusses social customer relationship management (Social CRM). It defines Social CRM as a business strategy supported by technology that is designed to engage customers in collaborative conversations to provide mutually beneficial value. Social CRM encompasses a broader range of online customer interactions than traditional CRM, including social media platforms. The document outlines different Social CRM software vendors and use cases, and discusses how Social CRM can complement and enrich traditional CRM approaches by engaging customers externally.
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Features best practices and resources for designing and deploying contact management solutions. If you like this deck and want to see a live event, go to www.quilogy.com/events.
The document provides an overview of marketing and creative services offered by Newkirk Creative including branding, strategy, promotions, presentations, tradeshow support, collateral, partnerships, lead generation, email marketing, messaging, and more. The services span areas such as branding, strategy, promotions, tradeshows, collateral, partnerships, lead generation, email marketing, and creative services. Newkirk Creative appears to offer a full suite of marketing and creative services to help businesses with their branding, marketing, and growth needs.
IPA Creative Pioneers Conference - 2nd May 2012Code Worldwide
CMOs are increasingly managing large IT budgets as technology becomes central to marketing. A 2011 Gartner prediction found that 35% of enterprise IT spending will be controlled outside the IT department by 2015. Many CMOs now feel more like CIOs as they oversee various marketing technologies. This represents an opportunity for agencies to become "creative technology partners" that unite marketing and technology strategies through expertise in both areas. It also requires moving to an emerging vendor model beyond traditional agencies and consultants by developing new ways of working and new business models.
1. sugarcrm social crm editions comparison 2011Friedel Jonker
The document lists the components included in four different SugarCRM subscription levels - Professional, Corporate, Enterprise, and Ultimate. It provides details on features available for sales, marketing, customer support, social CRM, mobile CRM, global CRM, productivity, and reporting for each subscription level. Features are indicated as included (√) or available as an add-on (+) for each subscription level. Pricing per user per month or year is provided for each subscription.
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia
The best dealers in 2012 and 2013 will get competitive advantages from targeting technology like search engine advertising, online display advertising, social media advertising, and online video advertising. They will also leverage customer relationship management systems, retargeting strategies, and customer engagement on social networks. Dealers need to establish an online presence through profiles, groups, pages, and posts to engage customers and build their reputation through positive reviews. An integrated digital marketing strategy across websites, apps, display ads, video, search, and social media can help dealers increase traffic, sales, and return on investment.
Mastering the customer engagement ecosystem with CQ5Lars Trieloff
This document discusses how companies can master the customer engagement ecosystem by speaking with one voice across channels using a content management system. It notes that in the past companies used single or multi-channel approaches but now must engage customers through various micro-channels like websites, blogs, social media, mobile apps, stores, catalogs, email and more. The document recommends that companies identify their customers, build experiences for them, and speak with one voice by centralizing their marketing technology, content creation and delivery to better engage customers as they move across channels.
This document summarizes the services provided by a creative sales and brand partner company. In 3 sentences:
The company helps boost sales performance and brand equity through creative sales and brand planning, design services, research and audits, activation, and online strategies. They take a hands-on approach, not just providing recommendations but also executing plans and taking responsibility for measuring outcomes. The company was founded in 2004 and has experience with over 100 retail projects and 170 blog articles on topics like brand strategy, communications, and online marketing.
The document discusses the lack of a proper digital strategy at many companies. It notes that 71% of CMOs feel unprepared for key changes in marketing like the data explosion, growth of channels and devices, and shifting demographics. The document advocates developing a customer-centric digital strategy focused on 8 questions: why, who, where, why engage customers, who will lead digital efforts, when to implement, how to train and test, and what future KPIs to track. It stresses that referral marketing will become most important and that companies must understand how digital will shape their future and how they can shape the future through digital.
Resume of Lonnie McRorey international sales marketing product manager 2012Lonnie McRorey
The document provides a summary of Lonnie McRorey's experience as an international sales and marketing product manager. It outlines his roles leading global product management, sales, and marketing for an enterprise management platform. It also details his experience in marketing and business development roles for other companies, developing innovative recruiting tools and helping businesses expand globally.
Datamatics offers various eRetail offerings including content creation and catalog creation. They provide services such as product descriptions, reviews, and search engine optimization to enhance content. They also offer end-to-end cataloging services including product attribution, categorization, localization, and price/stock updates. Additionally, Datamatics provides imaging services such as photo optimization and processing. They have experience working with top global ecommerce companies.
Creating a "Next Generation" E-Commerce Experiencegoodfriday
Learn how to create compelling and consistent e-commerce experiences. See a demo of an e-commerce experience that leverages a common commerce platform together with rich client application technologies that work on a range of Web and mobile platforms.
John Kottcamp is the Chief Marketing Strategist at Ascentium, a digital marketing agency. He has over 20 years of experience in strategic marketing and has held executive roles at several large companies. Ascentium has over 600 employees, $80 million in annual revenue, and is focused on strategy, research, experience design, and measurement for its clients. Successful CMOs need to be strategic thinkers who are customer-oriented, results-focused, and able to create and manage change. However, CMOs face challenges like short job tenure and a lack of respect from other C-level executives. To be successful, CMOs must adopt a data-driven, customer-focused approach and ensure marketing efforts are measurable and aligned with
Everything Is Marketing, Everyone Must Be AgileScott Brinker
1) Everything is now marketing as customers interact with companies through digital experiences and marketing technology enables personalized engagement;
2) To adapt, organizations must be agile by prioritizing individuals, collaboration, and responding quickly to change like agile methodologies;
3) Software is defining new customer experiences and marketing technology is thriving, so everyone in an organization must think and act with agility.
CRM at Oracle Series: Marketing Business IntelligencetbOracleCRM
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses an overview of Oracle's Enterprise Reporting Architecture and highlights the Marketing Business Intelligence dashboards and reports.
The document provides information about The Dubs, a digital marketing and social media agency. It discusses their services which include social media marketing, corporate communications, website development, and mobile applications. Case studies are presented for social media campaigns conducted for Citibank and AMP Capital that achieved engagement goals. Clients highlighted include Citibank, AMP Capital, and ING Direct for whom The Dubs has created websites, videos, and mobile apps to enhance the client's digital presence and marketing.
Silicon Systems is an IT management consulting company based in Kolkata, India. They provide a range of business services including [1] management consultancies in areas like marketing, sales, IT, and HR; [2] online and offline branding solutions; and [3] industry-specific vertical solutions that are globally accepted. Their goal is to work as a business catalyst and help organizations grow horizontally and vertically in their fields of trade by handling daily business challenges.
The document contains a summary of various marketing roles and positions within a company. It then provides diagrams illustrating the relationships between sales, marketing, targets, objectives, products, brands, benefits, buyers, customers, and turnover/profit. Additional diagrams map out the customer development process and key aspects of marketing including market analysis, advertising, targeting, positioning, campaigns, brand architecture, new product development, digital marketing, CRM, communication, and data setup. Traditional marketing is compared to digital marketing. Suggestions are provided for taking time to nourish your brand. Examples of effective marketing quotes are highlighted. The importance of understanding how the brain works, psychology of buying, evolutionary biology, and anthropology is discussed in relation to a
This document discusses the emergence of social business command centers. It provides examples of command centers used by organizations like Cisco Systems, the American Red Cross, and Clemson University to monitor social media and engage customers. It outlines the key components of a command center including strategy, dashboards, stakeholders, and requirements. It also presents frameworks for command center operations, including focus on people, processes, and technology. The document concludes with a five step process for command center deployment.
Rise of the Marketing Technologist (And What It Means For Agencies)Scott Brinker
Slides from an updated Rise of the Marketing Technologist presentation -- including what it means for agencies.
An essay version of this presentation will be published on http://www.chiefmartec.com on Oct 26, 2011.
Feedback? Reach me on Twitter: @chiefmartec
The document discusses how digital technologies are transforming customer engagement and experiences. It notes the increasing complexity of engaging consumers across more channels, devices, and online networks. It then describes how a customer engagement platform can analyze customer data and interactions to better understand customers and enable personalized, multi-channel marketing programs and experiences. Examples are provided of how such a platform was used to improve campaigns for an automaker and eBay. The platform aims to listen to what customers say online and drive engagement through interactive marketing, virtual experiences, and dynamic content.
Gateway Nintec is a global technology and media company with over 1500 professionals serving Fortune 500 clients for over a decade from 13 offices worldwide. It has experienced phenomenal growth, managing over 800 projects in 2010 across Americas, Europe, and Asia, and supports 250 publications globally. The company provides end-to-end services including content creation, publishing, cross-media solutions, and business intelligence to publishers, brands, and agencies.
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E mail marketing in italia e per gli italiani capitolo 7 cosa spedire - tipol...Alessandro Giacchino
e-Mail Marketing in italia e per gli italiani capitolo 7 Cosa Spedire - Tipologie di Contenuti e di Oggetto
e-Mail Marketing in Italia - Capitolo 7 di una serie di appunti su perché, quando e come usare il Direct Mailing per fare Business - Alessandro Giacchino, CEO di BCI Italia - www.bci-italia.com.
I commenti alle Slide, in forma di Capitolo 7 di questi appunti, sono disponibili sul sito http://www.itware.com all'indirizzo: http://bit.ly/115msew
Creata l'infrastruttura di base e la Mailing List, non resta che concentrarsi sui contenuti, avendo cura sui particolari che davvero contano per raggiungere gli obiettivi prefissati. Questo ed i prossimi 2 Capitoli illustrano proprio ciò che può esser prodotto e come fare affinché sia ben recepito dai destinatari. In particolare, dopo una breve rassegna sulle varie opzioni - le specificità delle quali saranno approfondite in due capitoli ad esse dedicate - qui ci concentriamo sull'importanza della scelta del Mittente e sulla definizione del'Oggetto, fattori determinanti per avere un buon tasso di apertura (Open Rate) delle Mail.
Per continuare a ricevere gli altri capitoli e la segnalazione delle nuove uscite, inviare una mail all'indirizzo: itwarenews@itware.com con oggetto: Ancora
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1. Ocere (former Zeno International) & BCI Italia
Digital Marketing Services
Corso Cairoli, 96 27100 Pavia - 0382 304985
www.bci-italia.com -- info@bci-italia.com
2. Digital Marketing – Web Marketing – On Line Marketing
Digital Marketing
Is NOT “Digital”
It’s MARKETING!
• Are we calling TV Marketing or Press Marketing our Ads campaign?
• Digital it’s just a new multimedia format to get to the customers, and the Web it’s a
new path to reach them
• We cannot stay away anymore from them because they are bi-directional, interactive,
effective, easy to target, measurable, low cost, and the customers are spending more
time on the web than on TV, Magazine or shopping…
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
3. Digital Marketing Strategic component of Marketing 2.0
Marketing 2.0 it’s not any more just “4P”
• The initial 4P (Jerome McCarthy - 1960): Product (Service), Place (Path), Price, Promotion;
• The new additional 3P: People, Process, Phisical Evidence;
• The 4C (Koichi Shimizu - 1973): Commodity, Cost, Channel, Communication;
• M & E the new add on (Alessandro Giacchino – 2010): Mood, Environment;
Digital Marketing is
• A core part of Marketing 2.0;
• Must be Part of the whole marketing Strategy;
• It’s a crucial part of any Business Strategy because it transforms the contact in relation,
the customer in follower, for long term business relationship.
Digital Marketing requires
• A new way to communicate: titles & images instead of long text & descriptions
• A new approach to the market: not anymore to “market”, but to single customers
• A new way to manage relations: trust, reputation, direct & indirect word of mouth are
the main drivers to consider
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
4. Basta al sito «vetrina»: crescita dell’e-Commerce. Nuovo
Ruolo: Comunicare, Vendere, Immagine, Snodo dei Processi
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
5. PR Services
Publishing Conferences/Trade Shows
Toolnews Leads Generation
ITware Social Networks Activities
ITwareNews SEO/Web Managemet
Corporate Newsletter Speaking Engagement
Blogs, White Papers, Content
Business Consulting International
www.bci-italia.com
Management & (Digital) Marketing Services
Temporary Management Products Positioning/Launching
Strat Up (Subsidiary, Company) Market Analisys & Research
Independent Board Member Leads Generation
Merge & Aquisition SEO, SEM, PPC, Social Media
6. Business Consulting International Italia: oltre 20 anni di
esperienza nel Marketing con vari servizi integrati
Temporary
Publisher Conferences Services
Mgmt
Subsidiary CEO/Marketing
ToolNews eSecurityLab
Start-Up Management
SofTech Positioning, Operational
ITware.com Competitive Analisys
(SOA 2.0, Web 2.0) Marketing
WF Independent
ITwareNews Leads Generation
(BPM, ECM, SOA) Board Member
Marketing On-line initiative
On request by On request by
Customer Customer Operations Multi-Company,
under BCI logo
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
7. Servizi Digital Marketing al servizi di Marketing e Vendite
Marketing
Services
Strategic PR &
Copyright BCI Italia 2009
Marketing Operations Market Research
Communication
Business Plan & Press Releases Documentation
Offering Positioning & Conferences (Data-Sheets, Brochures, Flyers) On Line Analysis
Channel Sales & Articles & Interviews Survey
Interviews Leads Generation
Alliances set-up
Competitive White Papers & User Groups &
Analisys Case History Conferences
Target & Prospect Speaking
Newsletters & Forum & Webinars Engagement
Selection House Organs Management
Companies Web Site Set up Sales &
Acquisition & Management Promotions
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
8. Affiancamento / Integrazione delle strutture
Marketing & IT delle aziende
B2B-B2C Digital
Marketing Services
Strategy Social Media Web Site Copyright BCI Italia 2009
& Execution Management Management Market Services
Integration Content/Article Set Up / Review
Digital/Traditional Marketing On Line Survey
SEO Oriented
Review/Develop Blogs Production OnLine Monitoring
& Management Words Selection Brand, Web,…
Content/Messages
Competitive Reputation SEO / SEM OnLine Monitoring
Analisys Management Services & Auditing Brand, Web,…
Target & Prospects Newsletters & PPC (Pay Per Click)
Segmentation DEMs Optimization Tutoring
Providers / Media Video Interviews Sales &
Management & Webinars Promotions
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
9. BCI Italia Assets & Reasons Why
• Not «just services»! BCI Italia it’s also a publisher, a digital publisher, the owner of one
very popular web site on IT, Social Media & Digital Marketing, and the organizier of
several conferences, so it practice the activites before offering them to the customers!
• The Company has a strong network of qualified IT & Marketing experts, Journalists &
Bloggers with several years of experience in their roles, very well integrated in a national
and international network of Managers and Companies.
• The main assets of the firm are:
– The Database containing detailed data on more than 120.000 names of Managers & Employees
working in Italy for about 20.000 companies, Large, Medium and Small, belonging to the users &
the IT services providers communities;
– The publications (Toolnews, a monthly magazine on paper; Itware.com, a popular web site
www.itware.com on IT & Digital Services, ITwareNews, a weekly digital newsletter);
– The Conferences Lines (eSecurityLab, January; Softech, March; WF, June);
– A strong Reputation & Customer list including – just, on the IT Vendors side – companies like HP,
IBM, Microsoft, Oracle, Dell, Micro Focus, and on the Systems Integrator side Engineering, Reply,
and many others. Than, a long list of big and small companies in other market segments
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
10. Ocere: World Wide Presence,
since 2006, Year-on-year growth of over 400%
UK HeadQuarter Direct Presence o Through Partners
Labs: Sw, Content, Links Customers
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
11. Ocere: An International Leader in Online Marketing
Several Integrated Services
• SEO: Fresh thinking, Post-Penguin SEO Services that deliver results;
• PPC Management: Certified Google PPC Management with Brand Experience;
• International Content Generation: Website Content in several languages;
• Guest Blog Posts: powerful link building through thousands web sites;
• Social Media / Reputation Management: Facebook, Twitter, LinkedIn & Pinterest;
• Leads Generation: Cutting-edge Online Lead Generation Campaigns that deliver ROI;
• Infographics: Attract links and build your brand as an authority with Infographics.
Specialized structures for
• Software Development, White Links Generation, with 3 dedicated Labs;
• Competitive analysis on Words, Strategies, On Line Market Competitors;
• International Content Generation, in several languages, with 10.000 Authors/Bloggers.
Strong References
• Supply 2 out of the top 3 Agencies in the UK, and 8 of the top 10;
• Hundreds of Customers among Web Agencies & End Users Companies across the globe;
• Google ADWords Qualified Company
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
12. Esempio di processo per la revisione/ottimizzazione del sito
Con specialisti di Marketing & Digital Marketing rivediamo Strategie e Posizionamenti
Rapida revisione dell’impostazione e dei contenuti Marketing e dei siti dell’azienda (documentale).
Breve discussione (telefonica, dal vivo o via Skype) per determinare obiettivi e tempi
Assessment tecnico con specialisti di area per determinare il potenziale e gli interventi da sviluppare
Definizione proposta e strategie di intervento per il perseguimento degli obiettivi
La proposta contiene le azioni, i costi, i tempi necessari per raggiungere gli obiettivi scelti
Accettata la proposta, si avviano le attività operative seguendo il piano definito
Nel corso dello svolgimento del progetto si avranno regolari Report sugli stati di avanzamento dei lavori
Il progetto e le singole campagne saranno costantemente sottoposte a revisioni
Lungo tutto il periodo di svolgimento delle attività, i rpogressi verranno monitorati e documentati OnLine
Il Responsabile del progetto sarà sempre disponibile e facilmente raggiungibile
I contatti verranno gestiti via e-Mail, telefono, Skype e con regolari incontri
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
13. What is SEO?
SEO (Search Engine Optimisation) is the process of bringing
organic visitors and potential customers to a website
Key points:
SEO accounts for over 90% of web search
clicks (see right).
SEO is one of the very best performing
marketing tools.
SEO is an ongoing process, with sustainable
long term results.
Companies are making strategic
investments in SEO as a means to generate
more business from the Internet.
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
14. Why invest in SEO with Zeno/BCI Italia?
Investing in high quality SEO results in building long-term
quantifiable value for your business
Key benefits:
1. High quality SEO has a high Return on
Investment (ROI), using specialized Skill & Tools
2. The web outperforms other sales channels
3. More & more people are searching online for
products & services related to your business.
This is increasing all the time (see right)
4. The leaders in your field will be profiting from
high rankings.
5. The benefit is long-term. Meaning the service
can pay for itself many times over.
6. SEO is advertising that doesn’t sleep
7. Building Web Site with High Reputation
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
15. What is Paid Search? (Pay Per Click)
Pay Per Click (PPC) – or Paid Search - is one of the most
effective types of advertising in history. Key Points:
• Paid Search is one of the most effective ways to drive
sales and enquiries from the internet.
• Get setup quickly, no need to wait ages for results.
• Reach people exactly when they are searching the
Internet for what you offer.
• Immediate simultaneous exposure of your ads to
literally millions of viewers around the world.
• Only pay for people who actually click your ad (views
are free)
• Set your own budget to manage spending.
Example “Paid Search” adverts are displayed on the right
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
16. Important concept: The Long Tail
The “Long Tail of search” is a very important concept that is crucial to understand. It says:
Even though we will be working primarily on the keywords suggested on the previous slide, roughly
70% of the website’s traffic will come from different, “Long Tail” search terms.
This is true of any website, and highlights the importance of generating fresh content for the search engines
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
17. Why Use Us? (Pay Per Click)
A dedicated PPC Team, coordinated by an Italian Account
Manager, specialized in managing PPC budgets
• Saving in Time & Budget, with better positioning for similar costs;
• Keyword suggestion (based on popularity & relevance) using
competitive keyword tools, and Keyword generator tools
• All PPC Account Managers Certified by Google™
• Keyword reports from Web analytics applications, Search query
reports from Google AdWords, Data from Web server log files.
• Proven track record of generating high quality, targeted traffic
and conversions
• Trusted by dozens of leading marketing agencies from the world
• A unique understanding of the Google™ AdWords Platform which
can be leveraged to achieve your business goals
• Free account review for eligible accounts
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
18. Web Reputation: You Monitor it, but Then?
Web Reputation Management is a new discipline, that’s
growing in importance together with the grow of e-
Commerce, but…
Key points:
• A strong set of Tool to monitor the Company/Product/People reputation
• Technical Specialist able to intercept all significant events/news
• The capability to set up a Strategy to neutralize the echo of bad events/news
• The organization and all the specialists to run “counter effect” campaign
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
19. What is content generation? Why do I need it?
Search engines (especially Google) love high quality, unique content.
The more you have, the more traffic you will get. Simple.
Key benefits:
• Increase your traffic
• Increase average time on site
• Increase user engagement
• Rank better for your main keywords
• Increase conversions
• A network of over 28.000 Web Sites
• Almost 10.00 Mother Language Authors:
• for Italy, BCI Italia
• for British English – London Ocere Employees
• for US English – New England Ocere Employee
• for French/German/China/… – French/German/Chinees… Ocere Partners
Content is like an asset on your website, meaning it delivers value for many years
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
20. What is Social Media? Why do I need it?
What is Social Media Management? Why do I need it?
Social Media are platforms that allows you to reach out and
engage with potential customers and partners..
1. More and more customers are using Social Media to
discover products and services
2. In 2012, It’s crucial to have a presence on the main
Social Networks. Customers expect it.
3. Social platforms present the ideal opportunity to
engage with potential customers and partners.
1. Social Media are for fun, but they are as well useful for
business: you need professional to manage your presence
2. Social Media can convert your public in leads, your leads
in relations, your relations in customers, than in fan…
3. They are also useful to keep high your reputation.
Social Media Management is a new job, you need specialist for: Ocere & BCI Italia can help you
acquire more connections, and also increase your overall engagement and social outreach.
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
21. Sample Offering
A dedicated PPC Team, coordinated by an Italian Account
Manager, specialized in managing PPC budgets
1. Monthly SEO Plans. Entry point: €300
2. Annual contracts with strong guarantees:
•Guarantee that the website will get traffic from over 500 different keywords
•Guarantee 50% of your keywords will reach page 1 of Google
•Guarantee to increase traffic from customers & prospects
•Guarantee to increase the online authority of your brand
3. Content Generation: high quality website content. Entry point
priced at 300€ (based on 500 words) per 3 circulated pieces
4. Individual Guest Blog Posts. 100€ each, including link building.
5. Pay Per Keyword with Front page of Google or your money back
- in a given timescale. Custom pricing dependent on keywords.
6. Adwords/Pay Per Click Management: Click Spend + Mgmt Fee
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
22. Quick Facts
Mission statement:
“Our mission is to provide comprehensive and superior digital marketing services
to end users and white label partners across the globe. In doing so, delivering
industry leading customer and shareholder value.”
• BCI Italia and Ocere supply dozens of the leading digital agencies in Italy, UK, US &
globally
• Ocere has clients from over 30 different countries, including 30+ states in the USA
• Most of our staff have over 10 years experience in the Digital Marketing field.
• Ocere have access to one of the world’s largest SEO resources, with over 28,000
websites to obtain links from.
• Ocere have specialized labs in UK, India, China, US, and operation with local
specialists across Europe (Denmark, Germany, Netherlands, France, Ireland,….).
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com
23. info@bci-italia.com
Contatti
BCI Italia Srl Ocere (KM Ltd.) +39 335 226366
Corso Cairoli, 96 145-157 St John St.
27100 Pavia London EC1V 4PW 0382 304985
Italia United Kingdom
www.bci-italia.com