CDCE

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The document discusses reviving stagnant sales leads through an optimized lead nurturing process. It proposes using an integrated marketing approach involving targeted email campaigns, social media engagement, retargeted advertisements, and other tactics. The goal is to guide leads through the customer decision process using relevant content at each stage, with the overall aim of increasing discoverability, credibility, and driving leads to take action.

Description

Gilang Maulana

This document provides an overview of descriptive writing, including: 1) Different types of descriptive words such as concrete words and figures of speech. 2) The two types of description - objective and subjective. 3) Guidelines for writing effective descriptive sentences and paragraphs, such as focusing on subjects/predicates and using organizational patterns. 4) Tips for descriptive writing such as not overusing details and keeping description objective in some contexts.

Publication usw2

Ukrainian Scientists Worldwide

The Geeks shall Inherit the Earth - Academy of Marketing 4th July 2012

Robin Bonn

The document discusses the need for creative technologists due to the changing roles of marketing and technology in businesses. It notes that CMOs now deal heavily in technology and may have larger IT budgets than CIOs. It also discusses how marketing and IT roles have blurred and the skills clients now require have changed. Creative technologists are presented as experts in both technology and branding who can help unite marketing and technology strategies through their collaborative and agile work with big data. The document outlines the skills and services agencies need to provide, including various marketing technologies, to meet these new client demands.

Guru dan cabaran semasaIkhram Johari

Reviving Stagnant Sales Leads

Method Savvy

All companies spend significant resources acquiring qualified sales leads. However, what happens if your prospects aren’t ready to buy the first time they walk through your store, visit your website or talk to your sales representatives? Traditionally, you would have to spend more money on advertising to keep your brand top of mind, or have your sales team call on the prospect every few months. That’s inefficient and expensive. Thanks to data-driven marketing, there are now smarter ways to nurture prospects and win new business.