The document discusses how over-the-top (OTT) media like Netflix has disrupted the traditional cable TV landscape and revenue models. Specifically, it notes that OTT allows for non-linear programming across multiple platforms like mobile. This has led cable companies to offer unbundled subscription options without franchise agreements. Meanwhile, content owners are demanding higher licensing fees for popular shows. Overall, the media industry is shifting to focus more on quality content, analytics and new models like subscription, advertising, and product placement as distribution moves increasingly to wireless networks.
Nab14 ca how ott is changing the value chainPatrick Lopez
If pay-TV providers want to monetize content, eyeballs are moving to mobile screens.MSOs should speak to mobile operators to figure out how to get content on mobile devices in a way that operators can support it. There's a low barrier to entry.
Closed captioning service for ott platformJohn Peterson
Most of us prefer to catch the latest flicks with our friends or roomies, grabbing our favorite food and beverages in the movie hall, even though we have had enough and more OTT platforms. All these days, we had been enjoying these theatre etiquettes. Read More https://bit.ly/37Xdl5O
Zemoga: OTT Trends and future predictionsZemoga Inc
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
How ott revolutionising the television experience in indiaAlvin Thomas
TV on the Internet’ is not coming but it has already arrived and set its roots. But television is not dying, it’s just going to evolve- a new makeup and a novel experience. And, how OTT is bringing that change to traditional TV experience.
Multiplatform Managed OTT-TV is a promising opportunity for Telco ready to combine their direct-to-consumer services with white-label online video services for independent content providers - This presentation is a quick summary of our last 10+ yrs experience in this sector.
Nab14 ca how ott is changing the value chainPatrick Lopez
If pay-TV providers want to monetize content, eyeballs are moving to mobile screens.MSOs should speak to mobile operators to figure out how to get content on mobile devices in a way that operators can support it. There's a low barrier to entry.
Closed captioning service for ott platformJohn Peterson
Most of us prefer to catch the latest flicks with our friends or roomies, grabbing our favorite food and beverages in the movie hall, even though we have had enough and more OTT platforms. All these days, we had been enjoying these theatre etiquettes. Read More https://bit.ly/37Xdl5O
Zemoga: OTT Trends and future predictionsZemoga Inc
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
How ott revolutionising the television experience in indiaAlvin Thomas
TV on the Internet’ is not coming but it has already arrived and set its roots. But television is not dying, it’s just going to evolve- a new makeup and a novel experience. And, how OTT is bringing that change to traditional TV experience.
Multiplatform Managed OTT-TV is a promising opportunity for Telco ready to combine their direct-to-consumer services with white-label online video services for independent content providers - This presentation is a quick summary of our last 10+ yrs experience in this sector.
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
With ad growth thrown into the mix, it’s apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.
As the cable TV world evolves rapidly, it's hard to know who know who the winners and losers will be. Currently, broadcasters, programmers, and cable providers are jockying for the right role in this new ecosystem.
Is OTT a companion or threat, and how do different demographics see these offerings.
We're always glad to brainstorm our ideas - call us anytime.
Ott App Development - Video Streaming App Development | How To Make OTT App |...Shaba Khan
Nwebkart is the place where you can get ready to use ott app for your ott business startups this is loaded with all the feature which you can see in the netflix kind of ott application this is easy to manage and this you can host in your own server and all the feature and tech support you will get for your ott app with nwebkart .
custom ott app development as per the demand . ott software solution , netflix clone , ott script , ott app development
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Internet 3.0 and OTT Services.
This presentation includes topics such as:
Evolution of Communication Services
Mobile Internet 3.0
Leading global mobile operators
Next Generation of TV & Video Viewing
OTT Communications Services Market
Consumer OTT offering and the genres
OTT video market
OTT Business and Monetization Models
OTT Market Estimation Structure
OTT monetization opportunities for Pay-TV
OTT Video Trends and Opportunity (2018)MC[CO] Labs
This upload features a summary of MC[CO] Labs' work in video streaming and our general perspective on OTT video trends from our more recent work, sanitized to protect the confidentiality of our clients.
Icareus Suite OTT Solution for TV broadcasters, TV Operators and other content providers.
The time for OTT is now as the amount of internet connected devices have exploded. This market provides TV service providers, content owner, aggregators and other services providers new ways to exploit their existing content, reach their customers even globally and increase revenues from online!
Icareus OTT solution can provide even a cloud-based end-to-end solution for service providers building a new OTT service, ie. CloudTV. On the other hand Icareus Suite Open API –interface allows also utilizing the service providers existing infrastructure like asset management, CRM, billing platform, DRM and streaming servers seamlessly integrated with Icareus OTT service.
Monetization opportunities with Icareus OTT solution are versatile, supporting e.g. TVOD, SVOD, Pay TV channels and advertising in all of its forms including display pre-roll, mid-roll and post-roll videos.
Version 10.6.2017.
The Future of TV - Connected Devices and OTT DisruptionMichael Goodman
Contrary to the views of many commentators, TV is not
dying, but it is changing. The growing base of internet
connected media devices in the home is providing an
opportunity for non-traditional video service providers and
technology companies to challenge the dominance of
incumbent Pay and Free TV operators. This complimentary report provides TV Connect attendees
with selected insights and research highlights from Strategy
Analytics’ leading experts in the digital media and
technology space.
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
With ad growth thrown into the mix, it’s apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.
As the cable TV world evolves rapidly, it's hard to know who know who the winners and losers will be. Currently, broadcasters, programmers, and cable providers are jockying for the right role in this new ecosystem.
Is OTT a companion or threat, and how do different demographics see these offerings.
We're always glad to brainstorm our ideas - call us anytime.
Ott App Development - Video Streaming App Development | How To Make OTT App |...Shaba Khan
Nwebkart is the place where you can get ready to use ott app for your ott business startups this is loaded with all the feature which you can see in the netflix kind of ott application this is easy to manage and this you can host in your own server and all the feature and tech support you will get for your ott app with nwebkart .
custom ott app development as per the demand . ott software solution , netflix clone , ott script , ott app development
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Internet 3.0 and OTT Services.
This presentation includes topics such as:
Evolution of Communication Services
Mobile Internet 3.0
Leading global mobile operators
Next Generation of TV & Video Viewing
OTT Communications Services Market
Consumer OTT offering and the genres
OTT video market
OTT Business and Monetization Models
OTT Market Estimation Structure
OTT monetization opportunities for Pay-TV
OTT Video Trends and Opportunity (2018)MC[CO] Labs
This upload features a summary of MC[CO] Labs' work in video streaming and our general perspective on OTT video trends from our more recent work, sanitized to protect the confidentiality of our clients.
Icareus Suite OTT Solution for TV broadcasters, TV Operators and other content providers.
The time for OTT is now as the amount of internet connected devices have exploded. This market provides TV service providers, content owner, aggregators and other services providers new ways to exploit their existing content, reach their customers even globally and increase revenues from online!
Icareus OTT solution can provide even a cloud-based end-to-end solution for service providers building a new OTT service, ie. CloudTV. On the other hand Icareus Suite Open API –interface allows also utilizing the service providers existing infrastructure like asset management, CRM, billing platform, DRM and streaming servers seamlessly integrated with Icareus OTT service.
Monetization opportunities with Icareus OTT solution are versatile, supporting e.g. TVOD, SVOD, Pay TV channels and advertising in all of its forms including display pre-roll, mid-roll and post-roll videos.
Version 10.6.2017.
The Future of TV - Connected Devices and OTT DisruptionMichael Goodman
Contrary to the views of many commentators, TV is not
dying, but it is changing. The growing base of internet
connected media devices in the home is providing an
opportunity for non-traditional video service providers and
technology companies to challenge the dominance of
incumbent Pay and Free TV operators. This complimentary report provides TV Connect attendees
with selected insights and research highlights from Strategy
Analytics’ leading experts in the digital media and
technology space.
IPTV Forum London - New Trends and Platform Strategies for New TVThomas Grota
IPTV new trends and recommendations for planning and roll out strategies - Centralized Platform for Service Delivery and Content Handling - Cost saving while providing enhanced service experience - From service planning to live deployment
How the Digital Revolution is Disrupting the TV Industry Suman Mishra
This is a BCG report on the TV industry in US and it talks about how the TV industry has seen “shifts” from inception, but this time the pace with which its changing is so different. It has done ample surveys and has lot of verified facts which makes this report so rich and conclusive.
The core trends fueling disruption this time are
a. Online and mobile will exceed Facilities based viewing
b. On demand viewing will exceed live, linear viewing
c. New companies and business models in online viewing
d. Networks are experiencing the collapse of the middle and rise of “long tail”
e. Content creators and right holders are capturing a greater value share than ever
The 4 disruptive scenarios in making which will “accelerate” the change are
a. The universal remote: Global, all-inclusive navigation solving the discovery problem
b. The walled garden: exclusive entertainment becomes the critical strategic asset
c. Direct to Consumer takes on traditional TV bundles
d. Live TV online
Faangs session - FAANGs ain't what they used to beChristian Grece
Presentation on the impact of @Facebook Apple Amazon Netflix Google Youtube on the media ecosystem - SVOD and online advertising, business models. UK and Europe
Verovert TV het internet, of andersom?, Presentation for the Dutch Crossmedia MBA, about TV and Internet by Jeroen Verkroost of http://www.copypaste.co.uk
It’s hard to understand how tech giant business models work. This teardown is the best guess following Netflix as a public company and listening to stories in the public sites. Let us know if you agree, disagree, or want to tell us a story about Netflix’s amazing moves.
Similar to The New Media Landscape Created by OTT (20)
Slides showing Siicon Valley technology investments, 2014, and the requirements for international companies coming to Silicon Valley to attract investments
1. The New Media
Landscape
Created by OTT
NETFLIX, VERIZON, AND OTHER DEVELOPMENTS
By:
Juan Ramon Zarco
United States
Budapest - 2015
2. OTT = Over the Top Media or Non-
Linear Media Broadcasting
2
3. Traditional Cable TV system
Franchise – community based award based on townships, cities
Subscriber Linear Programming – limited options, continuous monthly fees, basic through premium channels, set times
Licensing arrangements with content providers - TV networks, Entertainment industry, advertising
Substantial $$$
Capital Expenditure
Valuation based on
Franchise Value
3
4. The Internet Changed the Media
Distribution Model
Legacy Revenue Model (Liberty Media:
Setbox, Limited Options, Linear
Programming, Monthly fees, Co-ax
infrastructure:
Pay TV
Broadband (TCP/IP)
Standard Cable Broadcast – Basic/Premium
4
6. New Paradigm – CDN, Cable Convergence
Different Revenue Platforms - Licensing fees (TV Networks), product sales (Metan Development), subscribers (Netflix)
Not married to legacy networks (CDN, Cable TV networks, Wireless)
Non-traditional Cable TV play - Unbundled content (Verizon), non-linear or on demand programming
6
7. The OTT Impact on Media
Distribution models:Flexible,
Fragmented, Multiple Platforms
Subscription Video on Demand (Netflix), non-
Linear
Traditional Monthly but unbundled Subscription
(Verizon)
Distribution – setbox vs. wireless anywhere on
demand (HBO Go)
IPTV (VOD, near VOD, Time Shift)
nPVR (Cloud, Hardware)
7
10. Revenue Models
Subscription (Netflix)
Product Placement (Metan Development – where IP protection
lacking) (China)
Advertising – Google, Vox Media
10
11. OTT Content Sourcing
In-House Production (Netflix, Metan Development)
Licensing (TV Shows, etc.)
Self Generated (Google, Facebook)
“The primary reason Netflix likely decided to move aside from Seinfeld auction
was the insanely large price tag Sony is asking. While they paid more than
$500,000 per episode for Friends last year (for a total north of $118 million with
236 episodes), Sony wants an even higher price for Seinfeld. With 180
episodes of that show over nine seasons, the total cost could easily top $100
million, depending on how much time the deal covers.
Recent acquisitions for the top companies in contention include HBO
shows like The Sopranos andThe Wire for Amazon, a brand new season
of Community for Yahoo and CBS’s CSI: Crime Scene Investigation for Hulu.
But none of the sites have a television library that can compete with that of
Netflix, which has full seasons of popular shows like The Walking Dead along
side original series like House of Cards.”
11
12. OTT Impact: Content Quality and
Analytics Focus
12
Vox Media/Netflix
- Content Quality, Channels and Branding
Analytics Focus – even TV broadcasters are
providing analytics for shows – beer, fast
food
Vox- 53 million unique visitors, 35% jump in traffic
13. Legal OTT Issues
1. Consistent time shifting (Linear) – Aereo, copyright laws,
Compulsory licenses under Copyright Act “multichannel
video programming distributor”
(“MVPD”), as defined in the Communications Act of 1934,
as amended (“Communications Act” or the “Act”).
2. Net neutrality
3. How to restrict and price TV content under Internet:
MVPD, set times, market-to-market/geographic limitations
4. Content Licensing, Copyrights (Intellectual Property
assets)
5. International Content Restrictions (China)
6. Tax collections from OTT, Corporate Tax jurisdiction
7. What is a TV “Channel” for MVPD and OTT
13
14. International Considerations
Offshore Tax
Copyright Protections from Local to Foreign Jurisdictions
Revenue Collections (Russia – PayPal)
Content Licensing
Local Country Content Restrictions – Content (China), U.S. (View
Restriction Ratings)
Corporate and Banking Presence
14
15. Winners and Losers and the Battles
to be Fought
Winners
On Demand Video - OTT
Facebooks of the World
WhatsApp – Internet tunnels
Content Producers
Unicorns
Losers
Traditional TV Co-ax cable
companies
Telecommunication Carriers
Huge Infrastructure Investments
Legacy systems
Legal and
Regulatory Wars:
Copyright,
Transmission via
Cable, Wireless
and Phone Lines
Netflix Q1 Record 4.9
million subs.
WhatsApp/Facebook
avoid SMS charges
15
16. 16
thank you!
köszönöm!
Juan Ramon Zarco
Silicon valley venture growth partners llc
703-376-4893
jrzarco2001@yahoo.com
Kérdése
van?