The document discusses the future of television over the next 3 years. It argues that TV will be "reimagined" and no longer focus on delivery mechanisms like channels, but instead focus entirely on content. TVs will act as gateways to access all content from the internet through search and recommendations. Content will be watched seamlessly across 4 screen types - smartwatches, mobile devices, tablets, and large home screens. The large home screen will become the main way to access entertainment, communicate with others, browse the internet, shop, and control connected home devices. TVs will have an app-like interface and act as a window into both digital and real world content and connections.
Shifts / Trends 2015 - The Pervasive InternetTom Goodwin
Tomorrow Groups Future Trends for 2015.
Document 1 - The Pervasive Internet.
Includes what big data, the internet of things, personalized web and mobile advertising will become.
Sept 7th 2014
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
Shifts / Trends 2015 - The Pervasive InternetTom Goodwin
Tomorrow Groups Future Trends for 2015.
Document 1 - The Pervasive Internet.
Includes what big data, the internet of things, personalized web and mobile advertising will become.
Sept 7th 2014
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
Designing for an Augmented Reality worldthomas.purves
How “Augmented Reality” and the mobile web changes everything
Mobile broadband access and ever-smarter phones are shaking the internet out its lofty cloud and bringing the web into the real world. As a result, the old “real world”, and many old ideas and many old business models will be running out of places to hide from the pervasive influence of the net.
Meanwhile, each of our smart phones are in many ways even better than the old clunky tools we used to use to surf the net. Our mobile devices are not only connected but, also bristling with sensors like radios, cameras, microphones, GPS etc. that can directly perceive and interact with the world around you. We’re reaching a point where it’s theoretically possible to point that device at almost anything: a landmark, a product on a store shelf, your friends or a crowd of people; and draw from the cloud and your social graph as much, or perhaps more, relevant information than you ever wanted to know. Oh, and the cloud will be watching you and whatever’s around you as well.
In the new augmented reality, the web surfs you.
The goal of this talk will be to provide you with a fast paced overview of what this new “augmented” reality will mean for how we socialize, for how we sell and market physical products, for architecture, for media and entertainment, for public policy, crime, privacy and, as well, few early signals for what might be the new killer apps.
If all that is not interesting enough, I will also bring free beer.
Internet of Things [infusion 5th september 2014]AlquimiaWRG
Let you be infusioned about Internet of Things.
According to Federico, IoT is matter of housewares, entertainment, advertising and obviously business.
Discover what he means when he writes that normal things, when connected, become contextual, funny, meaningful, friendly!
The goal of this EuroIA 2015 presentation is to introduce participants into the fascinating topic of designing ecosystems. As Arthur C. Clarke would say, software, hardware and physical spaces now work together in such a seamless way that is "indistinguishable from magic".
A myriad of web-connected, bluetooth-powered devices is ushering in a new era of enhanced interactions. These next-gen connected-objects neither have a screen nor input mechanism, which represents a non-charted territory for designers.
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
Designing for an Augmented Reality worldthomas.purves
How “Augmented Reality” and the mobile web changes everything
Mobile broadband access and ever-smarter phones are shaking the internet out its lofty cloud and bringing the web into the real world. As a result, the old “real world”, and many old ideas and many old business models will be running out of places to hide from the pervasive influence of the net.
Meanwhile, each of our smart phones are in many ways even better than the old clunky tools we used to use to surf the net. Our mobile devices are not only connected but, also bristling with sensors like radios, cameras, microphones, GPS etc. that can directly perceive and interact with the world around you. We’re reaching a point where it’s theoretically possible to point that device at almost anything: a landmark, a product on a store shelf, your friends or a crowd of people; and draw from the cloud and your social graph as much, or perhaps more, relevant information than you ever wanted to know. Oh, and the cloud will be watching you and whatever’s around you as well.
In the new augmented reality, the web surfs you.
The goal of this talk will be to provide you with a fast paced overview of what this new “augmented” reality will mean for how we socialize, for how we sell and market physical products, for architecture, for media and entertainment, for public policy, crime, privacy and, as well, few early signals for what might be the new killer apps.
If all that is not interesting enough, I will also bring free beer.
Internet of Things [infusion 5th september 2014]AlquimiaWRG
Let you be infusioned about Internet of Things.
According to Federico, IoT is matter of housewares, entertainment, advertising and obviously business.
Discover what he means when he writes that normal things, when connected, become contextual, funny, meaningful, friendly!
The goal of this EuroIA 2015 presentation is to introduce participants into the fascinating topic of designing ecosystems. As Arthur C. Clarke would say, software, hardware and physical spaces now work together in such a seamless way that is "indistinguishable from magic".
A myriad of web-connected, bluetooth-powered devices is ushering in a new era of enhanced interactions. These next-gen connected-objects neither have a screen nor input mechanism, which represents a non-charted territory for designers.
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
Presentation given as a guest lecture on "Digital Media Marketing" master of Jo Pierson, VUB, Belgium. The storytelling background of "media", what is happening to "old" and "new" media and how can we move both in the right direction for a richer society and better local ecosystem.
Market Research Report : Digital Broadcasting market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
As India looks towards incorporating digitization framework in the broadcasting sector, conversion of analogue to digital spells evolution of a new trend in the Indian market. Though there has been some penetration of digital broadcasting media in India in the likes of DTH and digital cable, yet it was predominantly nominal. However, this is going to undergo some kind of a volte-face as the Indian sector is bracing itself for a conversion to digital from analogue transmission. Transition of the mass market from analog to digital forms a major challenge to the players as the Government mandates to digitize the entire cable network by the end of 2014. Newer modes of content delivery such as IPTV and mobile TV look at increasing their foothold as the sector holds itself up for rapid growth in this domain.
The report begins with an introduction section which throws some light on the segmentation of the digital broadcasting sector defining the key media vehicle that uses this technology in India. It is followed by global digital broadcasting sector along with its market size and growth. A brief take on the Indian digital sector follows next along with its market size and growth. The value chain analysis tells about the chief components that constitute the chain of transmission from the broadcaster to the end consumer. It then proceeds to a brief description of the revenue model that is prevalent in the sector. Though the primary modes of garnering revenue include revenues from subscription, lease rentals of logistical supports like set top boxes different media like IPTV or even digital radio might be having customized channels beyond the regular. This section gets concluded with a Porter’s Five Forces analysis for the market.
The report then narrows down to illustrate the different segments of media that requires digital broadcasting technology for its transmission. The report speaks about five distinct components that use digital content and are namely Digital Cable TV, DTH, IPTV, Mobile TV and Digital Radio. Each of the individual segments is dealt individually detailing its description as well as market size and growth. Individual segments are provided with the system framework of their transmission from the content provider to that of the end consumer. This section ends with a brief take on the broadcasting spectrum that is used in the sector.
A brief description of the drivers that helps the sector to prosper include emerging middle class and rising disposable income, increase in television and radio penetration, complete digitization of TV services and increase in sale of LCD and LED TVs. Though entertainment has become a quintessential input in our daily diet and TV penetration has increased manifold, products like digital TV or subscriptions like DTH have witnessed a separate class of consumers.
Cutting the Cord: Everything You Need to Know About the Shift from TV to Online ViralGains
Attention everyone: it's time to cut the cord. With your TV that is. This slideshare is all about the recent shift in programming and viewership from TV to online. Find out why it's happening and how you can be ahead of the curve when it comes to advertising in online programs. You don't want to miss this one.
Labs.Redweb - Agency Briefing: The Internet Of Things David Burton
The good, the bad, & the ugly of the Internet of Things
An agency briefing on the latest area of investigation for Redweb Labs: The Internet of Things
Our view from the starting blocks and the questions and issues we've lined up to be investigated further over the coming months
The Internet of Things, an Agency Briefing 2014Redweb Ltd
An Agency Briefing about the Internet of Things. Detailing our early thoughts on the good, the bad, and the ugly of smart, connected, or wearable objects
Content Service & Devices : New Relationships in A Content Everywhere World -...Abhigyan Jha
My speech at Broadcast Asia in 2012 that set the stage for the complete overhaul of Broadcast Asia 2013 - where OTT was teh focus instead of traditional Broadcasting. This presentation predicted what Netflix had to do to survive. If you feel Broadcast Model is about to die - this is conformation & prediction of what future models will be.
What is the state of social TV? A quick review of the most interesting facts. This presentation was given during the Ignite Global Week at the Social Media Week in Roma (February 9th, 2011)
How not to be Shit!* Talk from a 'digital conversations' meet up in London. All about how there's a lot of rubbish made in digital agencies, but we might just be on the verge of something better. With slide notes added on screen
*contains mild swearing.
Me, Myself and Mine is an Atticus award winning presentation and marketing framework. I've toured the globe speaking about computer/human interaction in the digital age.
Or basically how everyone is selfish on the internet.
TV Everywhere This is the fun part, where I get to predic.docxmarilucorr
TV Everywhere
This is the fun part, where I get to predict the future based on what’s going on today, what I’ve learned
during years of working in the industry, and my thoughts on what it is that consumers want and don’t
want. It’s not an exact science by any means and every day something new happens to move my view of
the future in one direction or another. But I think the basics still hold. The first thing I see becoming a
reality is TV Everywhere (TVE), which is basically what you have now if you have Netflix: you can watch
your pay TV service on any device at any time. If you’ve paused a show on your iPad and want to resume
it on the TV, you can do that seamlessly. The technology is there to make this happen, save one crucial
part: the ability to measure ratings on various devices, which would allow the networks to keep the
same ad revenue. It’s something the industry has been waiting on for a while now, ever since it was first
announced that Nielsen was trying to make it happen back in February 2013. And while there have been
hints and updates that progress was being made— including an October 2014 announcement that
Nielsen was working with Adobe to make online ratings happen, nothing final has been released as of
March 2015. That’s why so many MVPDs are holding back on their current TVE offerings. A study
conducted by Digitalsmiths in early 2014 revealed that more than half of their respondents were
unaware that their provider even had a TVE app, although Comcast recently reported that 30% of their
customers are regular users of their Xfinity TV Go TVE app, which has 11 million downloads. There are
two possible options for TV Everywhere: a system where the MVPDs proprietary TV Everywhere apps
prevail, or one where the networks proprietary OTT apps do. I’m betting on the former, and here’s why.
A Built-In Audience of Millions.
Any new OTT service, whether it’s a skinny bundle like Sling TV or a network app like HBO Now, must
first build an audience from scratch. The MVPD’s however, already have a huge built-in audience for
their apps: the millions of people who are already paying for their service. All the MVPDs have to do is
convince them to download a free TVE app and start using it. There’s nothing to give up, nothing to
replace, and (most notably) nothing to pay for. That’s an incredibly strong selling point.
All Those Ad Dollars.
Thanks to this built-in potential audience of millions, selling ads on the operator TVE apps will be much
easier when compared to other OTT TV apps. As the networks start to see the ad revenue flow in, they’ll
become less resistant to the idea of striking deals to put their shows on the operator apps. They may
even go crazy and allow viewers to have access to their home DVR or VOD systems through these apps.
Stranger things have happened.
Ease Of Use.
Because operator TVE apps are integrated into the user’s existing pay-TV system, they (theo ...
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
2. The future of Apple TV: TV Reimagined.
The way that TV’s are designed is from another era, the only thing we care
about is the content we want to watch, yet we’re forced to navigate it through a
decision making structure that makes no sense in the age of the Smart TV. This
is how TV’s will look in the next 3 years.
3. Introduction
What helped Henry Ford create the car was forgetting everything about what existed before it.
What enabled Apple to create the iPhone was thinking of it as a personal communications tool
to access and share everything that mattered, not a phone.
This is the sort of “re:imagination” that we rarely see, but that changes our lives.
When we base our thinking on current paradigms we are affected to greatly by what’s been
done before, we follow conventions, we evolve towards the same goal, our latent memories
move us towards convergent thinking.
Forgetting everything brings change; Uber knew nothing about taxi’s, Chipotle knew nothing
about fast food, Airbnb had no idea about hospitality. Knowing what people dream about and
technology is a killer cocktail. Conventional wisdom is poison.
4. The Context of the new TV
What helped Henry Ford create the car was forgetting everything about what existed before it.
When we seek to redefine what the Television should become we need to start afresh, forget the complex pipes
behind the scenes, forget the existing peripherals like remote controls, the existing menu systems, let’s start with
nothing but think of the context.
I think the context of the future we be a world with what I consider the pervasive web , we will live in a world with
our physical world overlaid by a continuous,fast, invisible lattice of data, the internet.
Within the internet will be every film ever made, every piece of music, every news story, every notable image. It will
be the biggest cloud of content that one can imagine. In addition, the internet will become connective tissue to
allow us to speak with each other, or control other things that are connected, our cars, our fridges, our home
heating.
If there is a real world and a pervasive web around us, the devices we own become one of two things:
1) Devices that do things, items like fridges, vacuums, thermostats, heaters, locks, washing machines, items that
are all connected and controlled by a network, but are there as items to do.
2) Devices that are gateways or bridges - They are screens that become gateways to the pervasive web, screens
to all content, to each other and to control the network above.
We see this already a bit, we’ve cloud computing, where most services and storage is in the internet and our
relatively dumb computers merely access the web. We see it in our phones, which it’s easy to think of as a mini
gateway to music, video and to each other.
But we need to think less of individual items and more as an ecosystem of things that work together and in
partnerships with each other.
5. The Four Screen World.
I see the future as a personal ecosystem of 4 types of devices to bridge the real world and internet lattice, going up
in size.
• Smartwatches which become ultra-portable ways to bridge the real world and virtual world and remote controls
for other devices in our ecosystem. I see their use becoming limited, mainly for payments, recording more
personal data and for GPS like guidance through pulses. I see them not for content consumption, but more as
micro nuggets of contextual data to aid our lives. For warnings it’s about to rain, for telling us we’re late, for
notifications. ( I wrote about this before, and quite nicely predicted the Apple watch )
• Mobile Devices - which I guess we will still call anachronistically label “phones”, for accessing most things on the
go, finding things, being entertained, booking things, communication. Our most personal and portable access to
the pervasive web. The one we use most, but again for little snippets of information that are personal. This is
something I will call the Th’internet.
• Portable Large Screen - Something like the MacBook Air or Android tablets, this will be the device you use to
experience the internet in the richest, yet still personal fashion. You will use this device to do work, to consume
richer media on the go, the role of this device is most uncertain. Will “phones” get so good that this device
becomes less important?
• The Large Screen- A fixed, huge screen in your home that acts as the main gateway to the internet, the main
gateway to home networks, the main access point for entertainment. This is the screen than the TV will become.
It’s important to note that these screens are not remotely disconnected, they all access the same content, in the
same way, with the same Operating system. Films will be consumed across all four, data will be matched across
every device, we will have one personal internet, these 4 screens work seamlessly together to provide different
views into the same world.
In addition we will see the internet of things created connected systems. We’ll have locks that are connected to
each other and to the web, fridges that are connected, thermostats,etc a modular structure that works together on
the same operating system.
6. The New Television
So the New TV won’t be anything to do with Television. Let’s forget the notion of a tuner, of “TV companies” of “TV
channels” of “TV schedules”, “Broadcasting”, “Cable”, “Satellite”, and their music equivalents, the “radio”, the
“radio frequency” etc. These words all will mean nothing.
There is the stuff we want to watch - which may be, film, tv or videos- Watching TV.
There is the stuff we want to listen to - which will be music- Listening to Music
There are the games we want to play - Playing Games.
There is connecting with other people - Connecting to others.
And there is everything else we could possibly do on a large screen- Everything else.
8. Watching TV Now.
The current way to watch TV makes no sense, we care only about content, yet are forced only to think about the
delivery mechanism.
Question one - What channel do we want to watch?
Our primary mechanism is by channel, which means we have to select from a stream of live shows that someone
who has never met me has decided may be interesting to me at that time, but that has curated it on a vague sense
of what that channel’s brand is. A more bizarre way to find content can’t be imagined. TV Channels seem to be like
Newspaper’s, its curation we no longer need that will soon die. We read more news than ever, but the role of
someone packaging it for us is just redundant.
Question two - Do we want to watch something we’ve recorded?
If we decide we don’t want to watch a channel, our next forced choice is very odd, in the age of the DVR most
people have NO idea what is on their hard drive, it’s just a irrelevant way to think of what you may want to watch, it
makes NO sense in the world of on demand content.
Depending on whether you are on Verizon, Time Warner, Sky or a million other systems, we are always
faced with some completely odd choices for the next layers of search.
Do you want to pay for it?
Do you want to own it after, or just stream?
Do you want it to be “catch up TV”
Is it sports?
Is it new or recommended?
It is a film or a TV show?
9. Watching TV Then.
The future TV will be entirely about content and nothing to do with pipes.
There will be a welcome screen that caters for three modes, it will feature a large search box, suggested content
tiles and an area to press on called discovery.
Mode one - Search
You know what you want to watch - there will be a large search box, through which you can enter the name of a
show, actor, theme, topic, director and a google like search function will bring up ( using auto suggestions and auto
corrections) EVERYTHING that is available, regardless of pipe. Whether it’s time shifted, live, pay per view, on
YouTube, on Hulu, all results will be shown, marketing key information like whether it’s pay per view or free, new or
old, if you’ve seen it before or not, and it’s quality.
Mode two - Suggested
On your homepage you will be shown small tiles showcasing content like.
- Currently most viewed live show.
- Recommended for your tastes
- Watched by your friends.
- Recommended as a follow on to what you recently watched.
- Highest rated.
- Trending
- Newest shows.
Mode three - Discovery
Here you will be able to browse by topics like theme, popularity, suggestions, type of content, length, what your
friends like, what you’ve watched before, what is relaxing, what is funny, we will see a raft of metatags as search
enablers to allow us to find content for that moment in time.
11. Listening to Music.
The I’d suggest that the TV of the future is more akin to a home media console, it will come with good quality
speakers, but also be connected to better quality speakers via a Sonos like home speaker system with subwoofer
and music. It will drive all music in the home.
Like TV, we won’t care about the pipe, our subscriptions to services like iTunes, Spotify, Pandora, the music we
own, the modern equivalents of Radio, we will simply search by content and our TV will pipe in whatever we’ve
selected.
13. Gaming
I’d expect the TV of the future to do most things but not be a specialist gaming device like a Playstation or Xbox.
The TV will be relatively dumb and more about accessing content from the cloud. I would however expect it to have
similar processing power to an iPad and therefore offer an App store with games playable on the TV, all in a
connected fashion and with a Game Center like device to allow leaderboards, live playing against other people.
However true gamers would plug in a console to the TV of the future and select a new input like we do now.
15. Connecting to Others.
Social Connections- TV’s of the future will be connected to cameras and microphones, whatever phone calls
become, I’m thinking more like a hybrid of Skype, WhatsApp and viber, our portal to each other, via real time
communication will be the TV - It may be via text messages onscreen, with twitter like feeds embellishing programs.
17. Everything else
The new TV will be more like a iPad like interface than anything else, it will have it’s own App store for example. Here we
could find things like.
1) A browser- while using the TV to look at the internet is a pretty crappy experience and not best done on TV, I can imagine
that using voice control and a “xbox like” camera system to allow navigation would allow a better experience.
2) Maps - remembering that our TV is connected to other devices, we could see maps included in shows, or adverts, to help
use map like functionality to see where to go next, where to explore, we could download directions to our smartwatches
from shows and other online content.
3) eCommerce, it’s clear that the TV could create more immersive eCommerce experiences than we currently see. We see
loads of developers leveraging the limitations of mobile to make mobile commerce sites, if the same energy was placed
into “large screen” commerce we’d see richer home shopping experiences.
4) Widgets- pretty much the app ecosystem made for TV, we’ll have small windows showing us contextual information of our
choice. It could be the weather, where are friends are, who just tried to call us, what the time is in New York, when we
should set off for our meeting. Welcome to a world where personal information just flows between screens.
5) Advertising in this context will be totally new, it will be videos that are removed from their programing and served to you
based on programmatic buying, they will be targeted to you, personalized and have calls to action we can only dream of
now. ‘Save to shopping list”, “get directions to phone” “download mobile coupon” “share with a friend” - Video advertising
on Tv will be holistic advertising based around the entire 4 screen ecosystem.
6) Home Control Panel- a way to see and control everything in your home network, from locks to toasters, to washing
machines to themostats.
18. New Possibilities
And then just think of the possibilities.
- A dashboard on your current home energy use.
- A dashboard on your health and fitness.
- A dashboard of where your family members are.
- A social hub for live calls and sharing images between people.
The future of TV is amazing, it’s nothing to do with the TV and everything to do with a large window into the
world, each other and our own lives.