Marketing Hot Topics in 2017 by Vladimir Alem
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What we can expect in 2017 about the marketing priorities in the B2B tech market around the world. Thoughts and Hot-Topics.
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Two-thirds of electronics companies either have a
limited strategy, or no strategy at all, for integrating
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number of social network users around the world is
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To make the most of the digital opportunity,
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
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central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
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business enterprise. Without able managers and effective managerial leadership the resources of
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1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
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use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
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co-ordinate and to control".
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Marketing Hot Topics in 2017 by Vladimir Alem
- 1. 6 marketing hot topics in 2017 by Vladimir alem December 2017
- 2. Great expectations we always presume, but as a marketer, the big concern is… how to measure the real impact of our marketing efforts… and this stills the most important question for years. Remembering a very popular quote: we can’t improve we can’t measure. In the marketing context, especially with an explosion of investments in digital marketing, we no longer lack tools to automate different marketing disciplines, besides email marketing, personalized advertising, account- based marketing, marketing analytics, planning and many many others.
- 3. …what is observed, especially among some small and many medium-sized companies, is a total abstraction of the existence of these technologies to support marketing initiatives to leverage their growth potential. On one hand, due to the costs of these solutions, on the other, and much more serious, due to a lack of internal knowledge about marketing techniques and technologies, and even having both, a third situation appears whereby the complexity of operating them with an end-to-end approach over a single marketing platform.
- 4. With eyes on this scenario, how can we keep the adoption of these techniques and technologies simple and feasible? Yes, tech-solutions matter, but first plan your marketing efforts linking each activity with one or more objectives that you have defined, secondly, learn more and go deeper to understand your buyers’ behaviors, already aligned with your value proposition. Remember, these 3 aspects will work as a core foundation of your business. In the next slides some helpful hot topics that will help you think about how to improve your marketing effectiveness…
- 5. 1. Agile marketing a new approach is necessary in the new marketing real world and the agile methodology is in every part showing that it can greatly contribute to achieving better and faster results.
- 6. 2. Go-to-market if your business model considers partners, extend to them techniques and technologies to leverage their (your) potential.
- 7. 3. Marketing technologies there is an explosion of options to help you to improve your processes and turn your marketing more cost-effective, disciplined and measurable. You probably don’t need a complete Marketing Automation Platform to start, but understanding more about these will bring some good insights.
- 8. ABM is not just for big companies anymore or just to engage, but rather much more about building an authentic connection between you and your customers and reestablishing a real engagement strategy among sales and marketing. 4. Account-Based Marketing
- 9. 5. Engage, Nurture and Advocate these three processes should be working together in your action plan and especially in the way you are approaching the buyer- personas.
- 10. multiple approaches synced with multiple devices will be mandatory to guarantee effectiveness in your content and digital marketing strategy and also field activities. But remember to avoid to flood with content and overwhelm your buyer-personas. 6. Mobile matters
- 11. Finally, along the last 20 years what was more effective for me was to keep always every marketing program SMART + A (Specific | Measurable | Attainable-Relevant | Time based + Accountable). Along the next coming weeks I’ll be posting my view about each of these topics. Excellent marketing insights in 2017. Happy holidays!
- 12. Thanks!I am VladimirAlem Marketing Leader with an extensive international experience working with global corporations and startups. You can find more about me at https://www.linkedin.com/in/vladimiralem