A discussion about the current state of media and where it is going in the future. Media including TV, radio, print, digital, mobile, etc.

1. The Future of Media
Fred Steube
Senior Director of Emerging Technology
Cox Target Media

2. 2
Hello! – I’m Fred

3. 3
We Are A Media Company

4. 4
Media & Digital Trends

5. 5
Mobile Will Lead Internet Advertising in 2016
Source: PWC, Cox Media Group Research Summit, 2015

6. 6
Media Channel Growth
Source: CMG Research Summit, Danniele Paponetti, MTV

7. 7
Mobile is the Dominant Online Channel
Source: Cox Media Group Research Summit, 2015

8. 8
People Increasingly Consuming Video - Impt Content Form
Source: Cox Media Group Research Summit, 2015

9. 9
Media Must Make Impact & Quickly Deliver Message
Source: Cox Media Group Research Summit, 2015

10. 10
TV Still Effective Media
Source: Cox Media Group Research Summit, 2015

11. 11
Advertising Needs to be Contextually Relevant
Source: Cox Media Group Research Summit, 2015

12. 12
Media & Advertising Becoming More Multichannel
Source: Cox Media Group Research Summit, 2015

13. 13
Advertisers Have Opportunities, But Increasingly Complex
Source: Cox Media Group Research Summit, 2015

14. 14
Massive Opportunity of the Internet of Things

15. 15
Connected World - However, Disparities Still Exist

16. 16
The Future for Media Companies?

17. 17
Disruption of Media Companies
TV
Digital Download Services
Radio Print
(Groupon)
Consumer paid, performance-based
advertising

18. 18
Connected Cars as Communications Platforms
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2009A 2010A 2011A 2012A 2013E 2014E 2015E 2016E 2017E 2018E
UnitShipments(thousands)
Source: SBD,GSMA
Connected Car Unit Shipment ForecastConnected Car Unit Shipment Forecast

19. 19
Wearable Technology Growth
Smartwatches
Fitness Bands And Other
Ac vity Trackers
Rest Of Wearables Market
0
50
100
150
200
250
300
350
2010 2011 2012 2013 2014 2015 2016 2017 2018
MillionsOfUnitsShippedAnnually
Source: BI Intelligence Es mates
Global Wearable Device Unit ShipmentsGlobal Wearable Device Unit Shipments

20. 20
The Future of TV: Personalized, Connected, Dimensional
Connected Surfaces - New Ad Contexts &
Ubiquitous Consumption
Rich Media Formats – New Programming
Flexible Screens – Increased Distribution Smart, Personalized Ads
- By 2017, more than half of the US population will regularly watch a TV show online
- Streaming TV & video content on smartphone,tablet and connected TVs will fuel audience growth

21. 21
The Future of Radio: Personalized Content & Dist. Ubiquity
Partnerships & Streaming Radio
Everywhere
Radios Will Not Exist in Cars
– Mobile Connectivity
Radio Stations Will Expand Content Offerings
User-Controlled, Personalized Radio
- 50%+ of the US population are digital radio listeners
- 63.2% of US internet users will tune in to digital radio monthly

22. 22
The Future of Print: Interactivity via AR, NFC, E-ink, Wireless
Personalized
Print & Mobile-Based AR
E-Ink – Rich Media
Embedded in Print
Near Field Communications (NFC)
Tags – Smart Posters, Sprayable Tags
Inevitable Transition to a
Wireless Digital Future
- Online advertising scale is currently much lower than print advertising – Will shift to digital
- ~ Every $7 of ad spend via print newspapers, comparable digital advertising is only about $1

23. 23
The Future of Media
Will Take Advantage of the Internet of Things
Severe weather alerts or recovery drink offer Facial scans & relevant marketing/ads
Promotion for auto service when needed Ad to save consumer $ on home restoration
Coupon for milk sent when low
Tagged media – info & purchase oppty’s

24. 24
The Future of Media by CMG
Watch Video: http://youtu.be/5IKfE2zJIxI

25. 25
Thank You
Fred Steube
Senior Director of Emerging Technology
Cox Target Media
727-399-3521
Fred_Steube@coxtarget.com
@steube
http://www.linkedin.com/in/steube