This cable network partnered with Kinetic Social to promote a new late night television series targeting mothers through video views on Facebook. The campaign achieved over 800,000 video views, 3 times the network's average audience size, with a 70% lower cost per view and 4 times higher engagement on mobile versus desktop. Testing showed mobile users had a click-through rate nearly 4 times higher than desktop users, accounting for 93% of video views and engagement.