Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

NATPE Data Points

1,108 views

Published on

Pictures of slides on media consumption and advertising spending presented at different panels of the National Association of Television Program Executives conference in Las Vegas, January 2007. Find event notes at www.hhcc.com.

Published in: Technology, Business
  • Be the first to comment

NATPE Data Points

  1. 1. DATAPOINTS: National Association of Television Program Executives Pictures of slides presented at different panels of the NATPE conference in Las Vegas, January 2007. Find event notes at www.hhcc.com.
  2. 2. Annual US Advertising Expenditures
  3. 3. Share of Overall Media Spending: Broadcast TV shrinks by almost 50% by 2008, everything else grows.
  4. 4. Technology Penetration into US Households
  5. 5. Global Mobile Ad Breakdown
  6. 6. Global Mobile Revenues
  7. 7. Ads on Mobile Phones are effective in driving action
  8. 8. Types of Content Popular on Mobile TV: what people are watching
  9. 9. Types of Content Popular on Mobile TV Types of Content Popular on Mobile TV: what people are paying for
  10. 10. Mobile Video Usage Patterns
  11. 11. Mobile Video Usage Patterns
  12. 12. Hill Holliday www.hhcc.com

×