Unleashing the Anywhere Network Emily Nagle Green President & CEO Yankee Group Research, Inc.
Unleashing the Anywhere Network <ul><li>What is the Anywhere Network? </li></ul><ul><li>How will it be unleashed? </li></u...
The Anywhere Network <ul><li>Common platform </li></ul><ul><li>Bandwidth </li></ul><ul><li>Intelligence </li></ul><ul><li>...
What  mobile  issues have held this back? <ul><li>Network limitations </li></ul><ul><li>Device limitations </li></ul><ul><...
<ul><li>Handset advances </li></ul><ul><li>New spectrum options </li></ul><ul><li>Threats proven viable </li></ul><ul><li>...
Priced right, users love mobile data Source: Hutchison 3 UK
But mobile revenues in long-term decline Global ARPU outlook Source: Yankee Group
Cracks lead to leaking dams Source: AOL
When dams fail
Another way to think about control
The mobile browser is the field to nourish Global forecast: handsets with browsers Source: Yankee Group
Unleashed: a new mobile landscape <ul><li>New network business models </li></ul><ul><li>Dissolution of current distributio...
Unleashed  consumer  impact <ul><li>One device won’t suffice </li></ul><ul><li>Every app is a mash-up </li></ul><ul><li>Ev...
Unleashed  enterprise  impact <ul><li>Further consumer push on corporate IT </li></ul><ul><li>Pervasive dual-mode connecti...
Unleash the Anywhere Network <ul><li>Acknowledge the cracks </li></ul><ul><li>Skip the sandbags </li></ul><ul><li>Move the...
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Green MIW 2008 Keynote

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Keynote address at Mobile Internet World 2008

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  • I lead Yankee Group, the founders of Mobile Internet World and your hosts for this event. The people of Yankee Group are the global connectivity experts. We are exclusively focused on the transformations associated with ubiquitous connectivity, and its impact on the network, the consumer, and the enterprise. We launched this event to give the industry something you told us you didn’t have – an opportunity to get together to debate something vital to that emergence – the mobile internet. As Eliot told you, this is our third event, the theme this year is Unleashing the Power of the Anywhere Network. To get us started on the path, I’m going to talk about this opportunity for the next 20 minutes or so.
  • Green MIW 2008 Keynote

    1. 1. Unleashing the Anywhere Network Emily Nagle Green President & CEO Yankee Group Research, Inc.
    2. 2. Unleashing the Anywhere Network <ul><li>What is the Anywhere Network? </li></ul><ul><li>How will it be unleashed? </li></ul><ul><li>What will happen? </li></ul>
    3. 3. The Anywhere Network <ul><li>Common platform </li></ul><ul><li>Bandwidth </li></ul><ul><li>Intelligence </li></ul><ul><li>Seamlessness </li></ul><ul><li>Ubiquity </li></ul>Yankee Group’s vision of a communications fabric with:
    4. 4. What mobile issues have held this back? <ul><li>Network limitations </li></ul><ul><li>Device limitations </li></ul><ul><li>Pricing problems </li></ul><ul><li>Spectrum </li></ul><ul><li>Mobile operator model </li></ul>
    5. 5. <ul><li>Handset advances </li></ul><ul><li>New spectrum options </li></ul><ul><li>Threats proven viable </li></ul><ul><li>Looming cracks in the profit picture </li></ul>Pressures building behind the mobile dam
    6. 6. Priced right, users love mobile data Source: Hutchison 3 UK
    7. 7. But mobile revenues in long-term decline Global ARPU outlook Source: Yankee Group
    8. 8. Cracks lead to leaking dams Source: AOL
    9. 9. When dams fail
    10. 10. Another way to think about control
    11. 11. The mobile browser is the field to nourish Global forecast: handsets with browsers Source: Yankee Group
    12. 12. Unleashed: a new mobile landscape <ul><li>New network business models </li></ul><ul><li>Dissolution of current distribution chain </li></ul><ul><li>Withering of device-specific software </li></ul><ul><li>Invasion of consumer electronics </li></ul>
    13. 13. Unleashed consumer impact <ul><li>One device won’t suffice </li></ul><ul><li>Every app is a mash-up </li></ul><ul><li>Even more trading of info for value </li></ul>
    14. 14. Unleashed enterprise impact <ul><li>Further consumer push on corporate IT </li></ul><ul><li>Pervasive dual-mode connectivity </li></ul><ul><li>From mobile extensions to component-based mobile apps </li></ul>
    15. 15. Unleash the Anywhere Network <ul><li>Acknowledge the cracks </li></ul><ul><li>Skip the sandbags </li></ul><ul><li>Move the cattle to higher ground </li></ul><ul><li>Begin controlled release </li></ul><ul><li>Power the landscape </li></ul>Thank you

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