YOU SAY NO TO THE AUDIENCEhttp://www.justjared.com/photo-gallery/1095191/tom-cruise-kids-soccer-game-16/emily-maynard-jef-holm-split/
YOU SAY NO TO SHOPPING Research that starts on smartphones leads to purchase across channels: 37% > purchased via computers 32% > purchased offline Googlehttp://www.prweb.com/releases/2012greenstackdining/10holidayshopping/prweb10050418.htm
YOU SAY NO TO M-HEALTHhttp://fotisliarokapis.blogspot.se/2010/10/mobile-health-monitoring.html
YOU SAY NO TO IMMIGRANTShttp://bakgatan.se/forum3/viewtopic.php?f=6&t=899
YOU SAY NO TO PEOPLE IN NEEDhttp://blogs.app.com/inthemoney/2011/03/15/wegmans-announces-check-out-program-for-japan-relief/
YOU SAY NO TO PRODUCTIVITY AND EFFICIENCYhttp://yearofstina.files.wordpress.com/2009/05/onsdag-27-kontor_panorama1-w1200.jpg
THE MOBILE EXPERIENCEhttp://umlud.blogspot.se/2010_05_01_archive.html
WITH WELL STRUCTURED, ELASTICFLEXIBLE CONTENT YOUARE BUILDING FOR THE FUTURE.
THE FUTURE CALLED... AND WANTS YOU TO KNOW THAT YOUR ADAPTED SERVICE REQUIRES A SUPPORTIVE CMS. GOT ONE?
A POSSIBLE PROCESS Decide on When necessary strategyDeﬁne usersʼ goals forinteracting with your features,functions and content. Adapt ifyou do not meet those goals. Update CMS based on newYour future strategy and ﬁndings on goals andinformation architecture Tag and package requirements.should be based on thesegoals. content Content inventory. What content do you have today, what needs to be added, how Deﬁne goals for is it tagged and structured? content and pages Prototype and test Concept Wireframes Validate and Analysis and objectives update Graphics Development Test & Evaluate Sprint X
MAJOR CHALLENGESThe project: what role should your mobile initiative playfrom both short term and long term perspectives? Youmight need to plan with different goals in mind.Your organisation: How do you bridge betweendepartments? How can you eliminate possible silostructures. You don’t need a secluded mobile/web team,you need a vision that everyone contributes to.Your vision: Mobile first? Content first? Aim for a “futureproof” goal and make sure you take little steps towards thatgoal.