The document discusses guerrilla usability testing. It provides information on why to conduct usability testing, when to do it, what to test, and how to conduct a guerrilla usability test with limited resources. Some key points include testing early in the design process, using paper or clickable prototypes, recruiting friends or posting online ads, actively listening to users and prioritizing the top 5 findings to immediately revise designs.
In software testing, there are many paths between the entry and exit of a software program. So it’s difficult to fully test all paths of even a simple unit. This is a challenge when we design test cases.
- Learn how to "usability test" AI interactions with humans and measure success
- Understand the two distinct ways that humans construct commands to AI systems and how, using physiological measurements, you can measure the human response to the AI system responses
Description
John Whalen explores the concept of cognitive design, describing how humans structure their commands to AI systems (syntax, word usage, prosody) and how to measure human reactions to AI responses using biometrics (facial emotion recognition, heart rate, GSR). Along the way, John shares insights into how to optimally architect the customer experience.
John offers an overview of the results of an evaluation of four major AI systems (Siri, Cortana, Alexa, and Google Assistant), tested by the young and old, those new to AI systems and those that use these tools every day, native and non-native speakers, and techies and non-techies. Each were asked to interact with the systems to request facts, complex information, jokes, commands, and calendar information while the evaluators recorded their commands, the AI response, and the human’s physiological response to the AI response (facial emotion, heart rate, and GSR).
There were several intriguing findings:
- There were two distinct ways humans constructed commands for the AI systems.
- The testers’ favorite AI systems were not always the ones that performed the best in terms of giving correct answers.
- There was a distinct physiological signature associated with a positive experience.
John explains how these findings can help you determine how you should measure the success of your AI system or chatbot and suggests new ways to predict market success that go beyond AI answer accuracy.
In software testing, there are many paths between the entry and exit of a software program. So it’s difficult to fully test all paths of even a simple unit. This is a challenge when we design test cases.
- Learn how to "usability test" AI interactions with humans and measure success
- Understand the two distinct ways that humans construct commands to AI systems and how, using physiological measurements, you can measure the human response to the AI system responses
Description
John Whalen explores the concept of cognitive design, describing how humans structure their commands to AI systems (syntax, word usage, prosody) and how to measure human reactions to AI responses using biometrics (facial emotion recognition, heart rate, GSR). Along the way, John shares insights into how to optimally architect the customer experience.
John offers an overview of the results of an evaluation of four major AI systems (Siri, Cortana, Alexa, and Google Assistant), tested by the young and old, those new to AI systems and those that use these tools every day, native and non-native speakers, and techies and non-techies. Each were asked to interact with the systems to request facts, complex information, jokes, commands, and calendar information while the evaluators recorded their commands, the AI response, and the human’s physiological response to the AI response (facial emotion, heart rate, and GSR).
There were several intriguing findings:
- There were two distinct ways humans constructed commands for the AI systems.
- The testers’ favorite AI systems were not always the ones that performed the best in terms of giving correct answers.
- There was a distinct physiological signature associated with a positive experience.
John explains how these findings can help you determine how you should measure the success of your AI system or chatbot and suggests new ways to predict market success that go beyond AI answer accuracy.
The Future of UX is here: AI and Cognitive DesignJohn Whalen
Facebook, Google and Microsoft are betting the farm on “deep learning” artificial intelligence. Alexa, Siri, Cortana and Google Assistant demonstrate interfaces need not be screen based. Welcome to the era of Cognitive Design.
Marketers, Product Owners, and Experience Designers need new skills to compete. You don’t need to a PhD Psychologist and Machine Learning Computer Scientist (though it doesn’t hurt). But you do need to move beyond traditional user experience research and design thinking empathy.
Step 1: We will begin by defining the new “Zero UI” world which includes new possibilities with zero ui, machine learning, and new interaction possibilities. We want to show the intensely human response to AI: Ever notice that in a sentence people call a chair “it”, but call Siri or Cortana “she”?
Step 2: Given those possibilities, we will describe AI/narrow AI, AR, given and provide exposure to what machine learning is, and provide a sense of what a training set might be like, and how to test the new tool.
Step 3: Determine how best to augment cognition with AI. We will provide several examples and demonstrate how to train and test an augmented experience. We will consider which modalities and interfaces to use, and how best to augment cognition with AI for the optimal experience.
Step 4: Show participants best practices and tips & tricks to conduct usability tests with these AI tools and show how these techniques differ from classic usability testing.
Given most participants will have never had exposure to this, we make sure we go slow, provide examples, and show that most audience members are using this several times a day (e.g., Netflix, Google Search, Facebook Chatbots, etc.). Providing concrete examples will help to make concrete this new world.
Find out how you need to change your UX/CX practice and start doing Cognitive Design today!
Building Buy-In: Internally Positioning UX for Executive Impact. BigDesign...John Whalen
Presented at: BigDesign2016
Why can’t other people in your organization see what you see? That UX insights you uncovered will revolutionize your company and delight your customers like never before! Doesn’t everyone “get” UX nowadays?
The truth is more complicated than just recognizing UX value: Your professional goals and focus are different than those of others in your organization (e.g., C-Suite, Product Managers, Marketers, Developers) by design. What to do? Learn how to position and present your work for maximum uptake to ensure UX has a sizeable and valuable impact on your products and customer experience.
We reveal what we have learned – often the hard way – about linking UX research and design with organizational goals and strategic directives.
With a little planning, you can to ensure your creative UX work has an influence and actually sees the light of day when the product is launched.
Building Buy-In: Internally Positioning UX for Executive ImpactJohn Whalen
Why can’t other people in your organization see what you see? That UX insights you uncovered will revolutionize your company and delight your customers like never before! Doesn’t everyone “get” UX nowadays?
The truth is more complicated than just recognizing UX value: Your professional goals and focus are different than those of others in your organization (e.g., C-Suite, Product Managers, Marketers, Developers) by design. What to do? Learn how to position and present your work for maximum uptake to ensure UX has a sizeable and valuable impact on your products and customer experience.
We reveal what we have learned – often the hard way – about linking UX research and design with organizational goals and strategic directives. With a little planning, you can to ensure your creative UX work has an influence and actually sees the light of day when the product is launched.
#UXPA2016
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
Design studio: A team alignment secret weapon - Modev MVP ConferenceJohn Whalen
Design studio: A team alignment secret weapon - Modev MVP Conference
We all want the best user experience, but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.
What if you had a tool that can help folks sharpen their UX skills, get them prioritizing the users and their goals, and align everyone on a common vision that revolves around a great user experience?
This hands-on tutorial will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs. We’ll also show you how to conduct a “mini design studio” before an agile sprint.
You’ll gain hands-on experience with different aspects of running a design studio through individual and group exercises throughout the tutorial.
John Whalen (CEO at Brilliant Experience):
John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs to ensure the success of mission-critical innovation projects by using our unique blend of user-centered design, psychology, design thinking and lean startup techniques.
John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals. John’s currently focusing on helping large enterprises integrate brain science into agile, design thinking, and UCD projects.
Emergent UX: Seducing the Six Minds - IXDA-NYCJohn Whalen
Presented in New York at IXDA-NYC 03-20-2015
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the right methods at their disposal to be successful. Our team has increasingly been asked to support these innovators and their teams to create exceptional User Experience Designs and gain organizational support of the process.
Emergent UX is a process we use to (1) deeply understand the users’ currently unmet needs on a cognitive, behavioral and emotional level, (2) create an open platform for innovation using the best of User-Centered Design, Design Thinking, and Lean Startup, and (3) gather critical insights about stakeholders and harness persuasive psychology to positively align the team on goals, ultimately nurturing both the product and the team behind it.
Architecting Information for the Mind: Introducing Emergent UXJohn Whalen
UX has become a vital component of mission-critical projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind. This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels. We describe how we go beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds), what deliverables we produce, and how to apply that concretely to UX design. Learn about the six minds, what it takes to seduce them, and how to add Emergent UX processes to your projects.
Emergent UX: Seducing the Six Minds - Full TalkJohn Whalen
UX has become a vital component of mission-critical “bet-the-farm” projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind.
Join us as I describe Emergent UX – a process that goes beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds) and applying that to UX design. Learn about the 6 minds, what it takes to seduce them, and how we use the Emergent UX process when working on large high-visibility projects.
This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Cognitive science of design in 10 minutes or lessJohn Whalen
We as Designers underestimate the power of automatic brain processes and don’t take full advantage of them. By understanding the interactions between automatic and conscious processes, we can provide better experiences and more strongly influence decisions and behavior. Learn about how we perceive, how we make choices and persuasive design - all in 10 minutes or less!
Design Thinking Introduction & Workshop - NoVA UXJohn Whalen
What's Design Thinking, you ask? Design Thinking is a collaborative, human-centered approach to solving a wide range of complex problems. This one-hour, hands-on workshop will rapidly go through each stage of the design thinking process: understanding user's needs, framing the problem for creative solutions, ideating, prototyping, and testing.
This was a hands-on workshop in Design Thinking, where we'll roll up our sleeves and tackle some design problem-solving in groups.
Lean UX for Startups and Enterprise: Ten Secrets to SuccessJohn Whalen
We have consulted with startups and large enterprises seeking to produce the right product (e.g., mobile app, web application) faster. We will reveal the remarkable similarities between startups and large organizations seeking to be as nimble as startups.
In a majority of cases the challenges were the same: - they were not sure how to speed development - they had difficulty balancing user and business needs - they typically had strong development teams with established methodologies that had blended agile and waterfall methodologies - they typically had little user experience expertise or input in the existing designs - designs / development builds were underway but the results of the designs were unsatisfying to users
We have done LeanUX design projects with a number of clients continuously testing and honed our process by testing various techniques: - rapid iterative design and improvement (design thinking) - brain storming sessions (design thinking) - design studios (traditional art school critiquing process) - rapid prototyping, usability testing and revision
We also want to share the pitfalls as you start to get involved in lean startup including having: - The “genius designer” mentality within the UX team - The "stay in the building until the product is ready" mentality - Different internal groups (design, development) that work against each other - Executives that swoop down and influence (aka hijack) the process - Too little contact between the designers and other team members - Too many chefs leading to poor focus - The anti-cheerleader who always says “No!”
Through a series of case studies we will describe the processes and flow that worked best for both large enterprises small startups: - Conducting a strategy workshop to align the team on business and user needs - Rapidly developing personas and scenarios as a team with all stakeholders - Conducting a design studio with all stakeholders to agree on the design directions to explore - Rapidly iterated prototype and guerilla testing - Creating non-technical, but partially functional prototypes through available tools (e.g., Axure, Proto IO, iRise)
Nearly every group we worked asked: - Does this work for a company like mine (Startup, Enterprise, Healthcare, Government, etc.)? - What was the composition of the most successful LeanUX teams? Number of team members? Types of expertise? - How did the process differ between Startups and Large Enterprises?
Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile Development.
WANT TO KNOW THE SECRET TO A GREAT UX? Knowing what your users are thinking before they do is a great start...
Academicians know so much about what draws our attention, how we make decisions and what can change our behaviors but have typically buried that knowledge in research papers that rarely cross the chasm into mainstream user experience. Join me for an interactive guide to how your users think and why it matters to your UX practice.
Want to know where users will look first on your interface and why? We’ve got a demo for that. Want your app to be more addictive? We can give you some good suggestions. Want people to buy more stuff or sign up more often? We can help there too. Wish you knew what an affordance was? Okay, maybe that wasn’t keeping up at night but we’ve got that covered too.
John will present a series of fun demos to make the psychological principles memorable and then demonstrate how to apply what you learned to your user experience challenges.
The hybrids are coming: The Era of Touchscreen HybridsJohn Whalen
Interaction Design For Keyboard / Touchscreen Hybrids: How Your Designs Need To Change
John Whalen, UX Lead & Founder
Brilliant Experience
User Focus 2012 - UXPA-DC
Learn how interaction design is changing in the era of "tablet transformers" and "touchscreen laptops".
When do users click or touch? How do interaction designs need to change to provide a great user experience? Using some of the biggest sites on the web built here in Washington (e.g., Marriott, Living Social, USA Today) we will reveal the strengths and weaknesses of state-of-the-art designs.
In a live "UX cage match" volunteers from the audience will race to find the answer to questions using different sorts of devices (small tablet, tablet with keyboard, tablet transformer, laptop), demonstrating the unique benefits and constraints of each device type.
After that we will show clips from our research revealing how current designs fall short for users of touch/type hybrids. Based on the data we collected we will attempt to answer the key UX question: How are interaction design patterns changing and how will my site need to change to accommodate the next wave of devices?
Top 11 usability recommendations for 2011John Whalen
User Experience (UX) professionals know that audiences are demanding ever increasing levels of sophistication from your websites.
However, before you invest big bucks in the latest [social/mobile/local] solution, let's make sure your site passes 11 basic tests for usability.
A majority of sites still make Usability 101 mistakes. Are you leaving customers frustrated or losing business because of errors that can be fixed hours or days?
Join our webinar and take our 2011 Usability Test to find out how you score (then call us to help with the social/mobile/local project).
The Future of UX is here: AI and Cognitive DesignJohn Whalen
Facebook, Google and Microsoft are betting the farm on “deep learning” artificial intelligence. Alexa, Siri, Cortana and Google Assistant demonstrate interfaces need not be screen based. Welcome to the era of Cognitive Design.
Marketers, Product Owners, and Experience Designers need new skills to compete. You don’t need to a PhD Psychologist and Machine Learning Computer Scientist (though it doesn’t hurt). But you do need to move beyond traditional user experience research and design thinking empathy.
Step 1: We will begin by defining the new “Zero UI” world which includes new possibilities with zero ui, machine learning, and new interaction possibilities. We want to show the intensely human response to AI: Ever notice that in a sentence people call a chair “it”, but call Siri or Cortana “she”?
Step 2: Given those possibilities, we will describe AI/narrow AI, AR, given and provide exposure to what machine learning is, and provide a sense of what a training set might be like, and how to test the new tool.
Step 3: Determine how best to augment cognition with AI. We will provide several examples and demonstrate how to train and test an augmented experience. We will consider which modalities and interfaces to use, and how best to augment cognition with AI for the optimal experience.
Step 4: Show participants best practices and tips & tricks to conduct usability tests with these AI tools and show how these techniques differ from classic usability testing.
Given most participants will have never had exposure to this, we make sure we go slow, provide examples, and show that most audience members are using this several times a day (e.g., Netflix, Google Search, Facebook Chatbots, etc.). Providing concrete examples will help to make concrete this new world.
Find out how you need to change your UX/CX practice and start doing Cognitive Design today!
Building Buy-In: Internally Positioning UX for Executive Impact. BigDesign...John Whalen
Presented at: BigDesign2016
Why can’t other people in your organization see what you see? That UX insights you uncovered will revolutionize your company and delight your customers like never before! Doesn’t everyone “get” UX nowadays?
The truth is more complicated than just recognizing UX value: Your professional goals and focus are different than those of others in your organization (e.g., C-Suite, Product Managers, Marketers, Developers) by design. What to do? Learn how to position and present your work for maximum uptake to ensure UX has a sizeable and valuable impact on your products and customer experience.
We reveal what we have learned – often the hard way – about linking UX research and design with organizational goals and strategic directives.
With a little planning, you can to ensure your creative UX work has an influence and actually sees the light of day when the product is launched.
Building Buy-In: Internally Positioning UX for Executive ImpactJohn Whalen
Why can’t other people in your organization see what you see? That UX insights you uncovered will revolutionize your company and delight your customers like never before! Doesn’t everyone “get” UX nowadays?
The truth is more complicated than just recognizing UX value: Your professional goals and focus are different than those of others in your organization (e.g., C-Suite, Product Managers, Marketers, Developers) by design. What to do? Learn how to position and present your work for maximum uptake to ensure UX has a sizeable and valuable impact on your products and customer experience.
We reveal what we have learned – often the hard way – about linking UX research and design with organizational goals and strategic directives. With a little planning, you can to ensure your creative UX work has an influence and actually sees the light of day when the product is launched.
#UXPA2016
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
Design studio: A team alignment secret weapon - Modev MVP ConferenceJohn Whalen
Design studio: A team alignment secret weapon - Modev MVP Conference
We all want the best user experience, but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.
What if you had a tool that can help folks sharpen their UX skills, get them prioritizing the users and their goals, and align everyone on a common vision that revolves around a great user experience?
This hands-on tutorial will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs. We’ll also show you how to conduct a “mini design studio” before an agile sprint.
You’ll gain hands-on experience with different aspects of running a design studio through individual and group exercises throughout the tutorial.
John Whalen (CEO at Brilliant Experience):
John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs to ensure the success of mission-critical innovation projects by using our unique blend of user-centered design, psychology, design thinking and lean startup techniques.
John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals. John’s currently focusing on helping large enterprises integrate brain science into agile, design thinking, and UCD projects.
Emergent UX: Seducing the Six Minds - IXDA-NYCJohn Whalen
Presented in New York at IXDA-NYC 03-20-2015
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the right methods at their disposal to be successful. Our team has increasingly been asked to support these innovators and their teams to create exceptional User Experience Designs and gain organizational support of the process.
Emergent UX is a process we use to (1) deeply understand the users’ currently unmet needs on a cognitive, behavioral and emotional level, (2) create an open platform for innovation using the best of User-Centered Design, Design Thinking, and Lean Startup, and (3) gather critical insights about stakeholders and harness persuasive psychology to positively align the team on goals, ultimately nurturing both the product and the team behind it.
Architecting Information for the Mind: Introducing Emergent UXJohn Whalen
UX has become a vital component of mission-critical projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind. This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels. We describe how we go beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds), what deliverables we produce, and how to apply that concretely to UX design. Learn about the six minds, what it takes to seduce them, and how to add Emergent UX processes to your projects.
Emergent UX: Seducing the Six Minds - Full TalkJohn Whalen
UX has become a vital component of mission-critical “bet-the-farm” projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind.
Join us as I describe Emergent UX – a process that goes beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds) and applying that to UX design. Learn about the 6 minds, what it takes to seduce them, and how we use the Emergent UX process when working on large high-visibility projects.
This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Cognitive science of design in 10 minutes or lessJohn Whalen
We as Designers underestimate the power of automatic brain processes and don’t take full advantage of them. By understanding the interactions between automatic and conscious processes, we can provide better experiences and more strongly influence decisions and behavior. Learn about how we perceive, how we make choices and persuasive design - all in 10 minutes or less!
Design Thinking Introduction & Workshop - NoVA UXJohn Whalen
What's Design Thinking, you ask? Design Thinking is a collaborative, human-centered approach to solving a wide range of complex problems. This one-hour, hands-on workshop will rapidly go through each stage of the design thinking process: understanding user's needs, framing the problem for creative solutions, ideating, prototyping, and testing.
This was a hands-on workshop in Design Thinking, where we'll roll up our sleeves and tackle some design problem-solving in groups.
Lean UX for Startups and Enterprise: Ten Secrets to SuccessJohn Whalen
We have consulted with startups and large enterprises seeking to produce the right product (e.g., mobile app, web application) faster. We will reveal the remarkable similarities between startups and large organizations seeking to be as nimble as startups.
In a majority of cases the challenges were the same: - they were not sure how to speed development - they had difficulty balancing user and business needs - they typically had strong development teams with established methodologies that had blended agile and waterfall methodologies - they typically had little user experience expertise or input in the existing designs - designs / development builds were underway but the results of the designs were unsatisfying to users
We have done LeanUX design projects with a number of clients continuously testing and honed our process by testing various techniques: - rapid iterative design and improvement (design thinking) - brain storming sessions (design thinking) - design studios (traditional art school critiquing process) - rapid prototyping, usability testing and revision
We also want to share the pitfalls as you start to get involved in lean startup including having: - The “genius designer” mentality within the UX team - The "stay in the building until the product is ready" mentality - Different internal groups (design, development) that work against each other - Executives that swoop down and influence (aka hijack) the process - Too little contact between the designers and other team members - Too many chefs leading to poor focus - The anti-cheerleader who always says “No!”
Through a series of case studies we will describe the processes and flow that worked best for both large enterprises small startups: - Conducting a strategy workshop to align the team on business and user needs - Rapidly developing personas and scenarios as a team with all stakeholders - Conducting a design studio with all stakeholders to agree on the design directions to explore - Rapidly iterated prototype and guerilla testing - Creating non-technical, but partially functional prototypes through available tools (e.g., Axure, Proto IO, iRise)
Nearly every group we worked asked: - Does this work for a company like mine (Startup, Enterprise, Healthcare, Government, etc.)? - What was the composition of the most successful LeanUX teams? Number of team members? Types of expertise? - How did the process differ between Startups and Large Enterprises?
Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile Development.
WANT TO KNOW THE SECRET TO A GREAT UX? Knowing what your users are thinking before they do is a great start...
Academicians know so much about what draws our attention, how we make decisions and what can change our behaviors but have typically buried that knowledge in research papers that rarely cross the chasm into mainstream user experience. Join me for an interactive guide to how your users think and why it matters to your UX practice.
Want to know where users will look first on your interface and why? We’ve got a demo for that. Want your app to be more addictive? We can give you some good suggestions. Want people to buy more stuff or sign up more often? We can help there too. Wish you knew what an affordance was? Okay, maybe that wasn’t keeping up at night but we’ve got that covered too.
John will present a series of fun demos to make the psychological principles memorable and then demonstrate how to apply what you learned to your user experience challenges.
The hybrids are coming: The Era of Touchscreen HybridsJohn Whalen
Interaction Design For Keyboard / Touchscreen Hybrids: How Your Designs Need To Change
John Whalen, UX Lead & Founder
Brilliant Experience
User Focus 2012 - UXPA-DC
Learn how interaction design is changing in the era of "tablet transformers" and "touchscreen laptops".
When do users click or touch? How do interaction designs need to change to provide a great user experience? Using some of the biggest sites on the web built here in Washington (e.g., Marriott, Living Social, USA Today) we will reveal the strengths and weaknesses of state-of-the-art designs.
In a live "UX cage match" volunteers from the audience will race to find the answer to questions using different sorts of devices (small tablet, tablet with keyboard, tablet transformer, laptop), demonstrating the unique benefits and constraints of each device type.
After that we will show clips from our research revealing how current designs fall short for users of touch/type hybrids. Based on the data we collected we will attempt to answer the key UX question: How are interaction design patterns changing and how will my site need to change to accommodate the next wave of devices?
Top 11 usability recommendations for 2011John Whalen
User Experience (UX) professionals know that audiences are demanding ever increasing levels of sophistication from your websites.
However, before you invest big bucks in the latest [social/mobile/local] solution, let's make sure your site passes 11 basic tests for usability.
A majority of sites still make Usability 101 mistakes. Are you leaving customers frustrated or losing business because of errors that can be fixed hours or days?
Join our webinar and take our 2011 Usability Test to find out how you score (then call us to help with the social/mobile/local project).
9. U X
• Reduce project risk
• Uncover unexpected issues
• Fix problems early when easier/cheaper to fix
• Test assumptions / solve opinion battles
• Set baselines & measure improvement
• Improve customer metrics (conversion, retention)
• “It’s so cheap you’d be stupid not to”
Why usability test?
@johnwhalen #novaux
Thursday, February 14, 13
10. U X
Why guerrilla usability testing?
@johnwhalen #novaux
Thursday, February 14, 13
11. A. Because you don’t have $30-60k to pay
for a full-blown Usability Test
@johnwhalen #novaux
Thursday, February 14, 13
12. B. You want to do this quickly and often
to refine your designs
@johnwhalen #novaux
Thursday, February 14, 13
13. C. Because Eric Ries says so!
@johnwhalen #novaux
Thursday, February 14, 13
14. U X
1. Why usability test?
2. When?
3. What?
4. How?
5. Quick Tips
@johnwhalen #novaux
Thursday, February 14, 13
15. U X
Just after
users revolt?
When to usability test?
@johnwhalen #novaux
Thursday, February 14, 13
16. U X
When to usability test?
@johnwhalen #novaux
Thursday, February 14, 13
17. U X
• When you first get the idea and commit it to paper
• When you have several possible design solutions
• When you have a new/updated feature
• When there is just enough code to test (but not perfect)
• Ahead of a sprint
When to usability test?
@johnwhalen #novaux
Thursday, February 14, 13
18. U X
1. Why usability test?
2. When?
3. What?
4. How?
5. Quick Tips
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Thursday, February 14, 13
19. U X
Paper Clickable
Prototype Prototype
Full
Interaction
What to test?
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Thursday, February 14, 13
20. U X
1. Why usability test?
2. When?
3. What?
4. How?
5. Quick Tips
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Thursday, February 14, 13
21. U X
$40,000 Eye Tracker? Probably not...
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Thursday, February 14, 13
22. U X
Silverback Camtasia
Equipment
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Thursday, February 14, 13
23. • Goals of the test
• Profile of desired test subjects
• Define tasks
• Write test script (intro, thank you)
• Design a post-test survey
Test Plan
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Thursday, February 14, 13
24. Bad: Search for a bookcase.
Good: You have more than 200 books in boxes
in your living room. Find a way to organize them.
[Don’t lead the witness, let them answer the questions.]
Tasks
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Thursday, February 14, 13
25. Hi,
can I film you with
my laptop?
Recruiting
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Thursday, February 14, 13
26. • Bring a second person (opposite gender)
• Recruit friends of friends
• Consider posting adds in relevant groups online
• If needed, use recruiter
• Recruit 4-8 per test per user type
Recruiting
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Thursday, February 14, 13
27. Record & Share Results
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Thursday, February 14, 13
28. • Record users demographics, goals
• Make post-it note for each major event
• Record what user expected to happen
• Write down other apps / tools they regularly use
Record
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Thursday, February 14, 13
29. U X
1. Why usability test?
2. When?
3. What?
4. How?
5. Quick Tips
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Thursday, February 14, 13
30. • Define the goals of the test
• Outline research questions
• Discuss user personas and tasks
Plan
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Thursday, February 14, 13
31. "Hi,
I'm from organization x
and we are doing some research
into how people use our website for y. I'm
just going around asking people to have a
quick look at our website, and recording what
they think about it. It is for internal use within
the company. Would you be interested in
taking part...it will literally only take a
couple of minutes..."
Prepare your recruiting pitch
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Thursday, February 14, 13
32. Bring along one of:
developer, PM, designer, etc.
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Thursday, February 14, 13
33. • Why?
• What were you expecting to happen?
• What are you thinking?
• Can you say more about that?
• What are you trying to do?
• If there was one thing you could change, what would it be?
Listen actively
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Thursday, February 14, 13
34. • Be friendly and put participant at ease
• Start with a simple task
• Don’t give hints or ask leading questions
• Don’t rescue people too soon
• Don’t ask opinion-based questions
• Give encouraging but non-committal feedback
Be a good moderator
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Thursday, February 14, 13
36. Test!
Revise Revise
Prototype! Prototype!
Test!
Immediately make changes
@johnwhalen #novaux
Thursday, February 14, 13
37. Rev
Test! ised
prob as s
lem oon
is id as a
enti
fied
>
Revise Revise
Prototype! Prototype!
Test!
Immediately make changes
@johnwhalen #novaux
Thursday, February 14, 13
38. U X
Thank you!
Guerrilla
Usability Testing
@johnwhalen #novaux 37
Thursday, February 14, 13
39. John Whalen
jw@brilliantexperience.com
@johnwhalen
User Research Strategy User Experience
Mobile
BrilliantExperience.com
Thursday, February 14, 13