This presentation is a continuation of my previous post on Internet-of-Things (IoT), showcasing how location plays a crucial role in IoT applications.. This presentation also covers various LBS Apps, Segments - Enterprise, Government, Consumers etc., and key technologies used.

1. Slide 1 Transforming Coordinates to Business

2. Slide 2
Opportunity & Key Players
LBS & RTLS Market by Region (USD Billion)
Some of the major vendors in the LBS and RTLS Market includes:

3. Slide 3
Indoor LBS Market
Indoor LBS Market Size Worth expected to $18.74 Billion By 2025 | CAGR:
43.3%
The RFID and NFC segment is expected to emerge as the fastest growing
technology segment
North America accounted for the largest market share in terms of revenue and
is expected to reach USD 7.65 billion by 2025
Proximity beacons are anticipated to emerge as the fastest growing product
segment and is estimated to reach USD 5.66 billion by 2025
Key industry participants includes:

4. Slide 4
What are Location-based Services?
Internet
GIS / Spatial
Database
Mobile
Devices
Mobile
Internet
Mobile
GIS
Web
GIS
LBS

5. Slide 5
Types of Location-based Services
User issues a request in order to be automatically positioned and access the
LBS he/she wants. Ex: A tourist roams in a foreign city and wants to receive
information about the nearest restaurants to his current location
Request is issued by the Service Provider and not the user himself. Ex: This
type of LBS is used in location based advertising, which informs users
about products of their interest, located at nearby stores
In a tracking service, the basic idea is that someone (user or service) issues a
request to locate other mobile stations (users, vehicles, fleet etc.)

6. Slide 6
Factors driving the growth of LBS

7. Slide 7
LBS Value Chain

8. Slide 8
Positioning Methods and Accuracy

9. Slide 9
LBS Categories

10. Slide 10
LBS – An imperative for Enterprises

11. Slide 11
LBS in Enterprise Verticals

12. Slide 12
LBS in Enterprise Vertical
Fleet Management & Vehicle Tracking
Business Intelligence & Analytics

13. Slide 13
LBS in Enterprise Vertical
Location-based Advertising
MAP based Visualization

14. Slide 14
LBS in Enterprise Vertical
Sales & Distribution Planning

15. Slide 15
LBS in Government Sectors

16. Slide 16
LBS in Government Sectors
Urban Landscape & City Planning
Traffic Management & Alerts

17. Slide 17
LBS in Government Sectors
Public Transport Tracking & Management
Security Planning and Emergency Response Services

18. Slide 18
LBS in Government Sectors
Maritime Tracking

19. Slide 19
Location-based Services
Emergency/
Incident
Management
Women’s Safety
Smart Parking Traffic Compliance
Wait Less Bus
Tracking
Smart
Transportation
Smart
Policing
Business
Start up
Family & Friend
Locator
Smart
Healthcare
Geo-fencing
Check-in based
contest & games
Target Marketing Around Me Location Search Smart Tourist
Smart Disaster
Management
Fraud Prevention

20. Slide 20
Location-based Services
Location Sensitive
Billing
SOS Services
Navigation
Services
Roadside
Assistance
People Tracking
Vehicle /
Asset Tracking
Carpooling and
transport services
Location based
Infotainment
Services
Proximity-based
Marketing
Location based
Dating Services
Location based
Analytics
Store Locator

21. Slide 21
LBS: Adding another dimension to Smart Cities
LBS, when combined with Data Analytics and City Demographics, has
tremendous potential to tap into the pulse of the city and thereby improve the
quality of life for citizens

22. Slide 22
LBS application in various City domains
Safety and
security are
two crucial
aspects that
significantly
influence the
liveability
index of a city

23. Slide 23
Key Location-based Service Technologies
…other than Network-based tracking

24. Slide 24
Key Location-based Service Technologies

25. Slide 25
Key Location-based Service Technologies

26. Slide 26
Thank You