Pinterest is a social media platform launched in 2010 that has over 70 million users, 80% of whom are women. The document provides statistics on Pinterest including that 80% of pins are repins and users spend on average 89 minutes per month on the site. It discusses the different types of boards businesses can create including those focused on their products/services and those highlighting company values. The document offers tips for businesses using Pinterest such as pinning after 4pm and joining shared boards to increase followers. It notes that while Pinterest can be used for B2B, it is mainly consumer-focused. Contact details are provided to answer any additional questions.

1. Pinterest

2. Grayson Thermal Systems
Who are we?
We design and manufacture OE and
aftermarket cooling and heating products
for buses and coaches, specialist off-road
vehicles and commercial vehicles.
From the heart of England, we serve
customers in Britain and right around the
globe including China, the US, Eastern and
Central Europe and New Zealand. We have
opened Grayson North America and
Grayson Poland, and plan a further
programme of satellite businesses across
the world.
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3. Social Media
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4. Pinterest Stats
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Pinterest launch date: March 2010 (3 years old)
Total number of Pinterest users: 70 million
Percentage of Pinterest users that are women: 80%
Number of Pinterest business accounts: approximately 500,000
Monthly Pinterest pageviews: 2.5 billion
Percentage of total Pinterest pins are repins: 80%
Pinterest and Tumblr are among the “stickiest” social media sites, each
accounting for, on average, 89 minutes of time spent per month per user. That
compares to 21 minutes monthly on average spent on Twitter, 17 minutes on
LinkedIn, and just three minutes on Google+
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5. Pinterest Stats
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6. Types of Boards
Remember not everyone will be interested in the
type of product or service that you offer. It is
important to intersperse boards related directly to
your company product or service as well as boards
that are more focused on your company
values, things that you like, the people within your
company, etc.
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7. Types of Boards
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8. Types of Boards
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9. Ease of Use
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The “Pin It” bookmarklet lets you easily pin
things you find on websites.
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The dropdown
menu is your
navigation through
your
boards, likes, pins, e
tc.
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The category search feed is a great
way to get inspired!
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10. A few extra points….
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We found that pinning after 4pm results in higher repins and likes. People are
getting home from work then and are logging into their personal computers.
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Starting or joining a shared board is a great way of increasing your followers.
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Unlike Facebook or Twitter, Pinterest users can follow all your boards or
individual boards so it is harder to count your following. We do it based off
followers of all of our boards as a guideline.
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Although many people say that Pinterest can be used for a B2B platform, it is
majority used by consumers. Make sure to think carefully before starting
Pinterest. Unless you have a product that appeals to the masses, it is going to be
slower to increase your following.
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Pinterest can be linked to a Twitter account but cannot be linked to a Facebook
page. Pinterest can only be linked to a personal Facebook account. If you link
Twitter to Facebook, Facebook users can see your pins through your tweets.
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11. A few extra points….
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We have found that spending 1 hour a week (spread evenly) is enough to manage
Pinterest.
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Look at other companies in the same industry as you for inspiration.
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Pinterest is one of the more creative social media networks so if you are going to
do it…..
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12. Contact Details
Aishah Minister
aminister@graysonts.com
0121 700 5661
http://www.linkedin.com/in/ajminister
http://www.pinterest.com/graysonts
Any Questions?
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13. THANK YOU!
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