The document outlines Coca-Cola's winning strategy for 2017 as presented by Ms. Amy Choi, the Brand Director for Sparkling Beverages in Hong Kong and Macau. It highlights key initiatives and market approaches aimed at enhancing brand presence and consumer engagement. The strategy emphasizes adapting to local preferences and leveraging innovative marketing techniques.

1. Coca Cola winning strategy 2017
Ms Amy Choi, Brand
Director, Sparkling
Beverages, Hong Kong and
Macau Region, Coca Cola
China Limited