Facebook has been the leading platform for social media marketing for years. However, remaining just a social media platform is not Facebook's only goal. Their future projections include further development in three key technological areas: virtual reality, connectivity, and artificial intelligence.

1. Facebook has been the leading platform for social media
marketing for years. However, remaining just a social media
platform is not Facebook's only goal. Their future projections
include further development in three key technological areas:
virtual reality, connectivity, and artificial intelligence.

2. Facebook's work in Artificial Intelligence is on the leading edge of the industry and is
the core element to their other future development objectives. Machine learning,
language understanding, and computer vision are a few of the AI backed tools that will
be the key in the development of new marketing services and products.

3. Facebook's extensive research is fueling the development of platforms that will enable more and
more users to produce using AI. Here's a brief look at some of the early variations of this model:
FBlearner Flow: This is the core of all AI product initiatives at Facebook. It creates a variety of uses
that are accessible to every employee at Facebook, even those who do not specialize in Artificial
Intelligence. This product has rapidly enhanced the number of AI tests that are being performed.
AutoML: This feature will automatically apply the results of one AI
test to all other AI tests. Removing the time required for the new
AI developments to be written into existing tests by engineers.
Lumos: This simplifies access to computer vision and lets teams with little to no
expertise use the tool. One way this can be used is in identifying inappropriate
content on Facebook and speeding up the marketing process.
All of these programs work together to make AI development move even faster.

4. As a Facebook user, or someone marketing
on their platform, there are benefits that AI
creates that may go unnoticed. This could
include posts being automatically sorted
by relevance or text being automatically
translated. Both create an extended reach
for marketing efforts. With deep learning
software running on mobile devices
further opportunities are presented. Of
course, the early stage of this kind of
technology begins as added entertainment
value, but it won't be too long before it
creates options for enhanced marketing
initiatives and simplified accessibility.

5. The AI advancements that Facebook is developing may not initially seem connected to VR, but
they play a vital role in bringing VR to the next level. AI backed technologies will allow high-
quality VR headsets to be developed that do not need to be connected to an external computer.
Additionally, advancements in speech recognition will further improve VR interactive and
connective elements.

6. While advancements in AI are moving rapidly there are still many issues to overcome in
order to realize the full marketing and consumer potential of AI. While computers are
advancing in their ability to understand visual scenes they are not able to comprehend
contextual elements. While the advancements in AI that Facebook and others have
already developed are already showing valuable improvements for marketing and
consumers, there is still much work to be done.

7. Ingrid Gee, Internet Marketing
Consultant. Blue Dress® Marketing, an
Internet Marketing Company
headquartered in Knoxville, TN. Internet
Marketing Developed, Implemented and
Managed to Full Circle! Organic Internet
Search Engine Guru. Turn Key Internet
Optimization Programs Placing You
Everywhere and Anywhere You Need to
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ingrid@bluedressinc.com
865-951-5887