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The future of customer data
• What is MR and Insight?
• The changing world of customer knowledge
• Who will deliver customer insights
• In practice
• Practical advice for conducting research
• The future of insights
What is MR and Insight?
The History The Goal The Customer
100 years old Still the same More of
everything
Changing world of customer knowledge
Usage
Social
Media
Insights
Big
Data
Who will deliver customer insights
Technology companies
Researchers Data scientists
Usage
Social
Media
Insights
Big
Data
In practice
Long Surveys
Mass email
campaigns
Fragmented approach to
Insights
Usage
Social
Media
Insights
Big
Data
Practical advice for conducting research
Multi-device Create alerts
Branded engaging surveys
Usage
Social
Media
Insights
Big
Data
The future of insights
Data Scientist Technology
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THE FUTURE IS HERE - Paul Kemp, Zing Insights

Editor's Notes

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